A product detail page (PDP) is an important part of an eCommerce web store that needs to show to online shopper.
Having an user-friendly product pages can influence buying decisions.
Why is a product detail page so important?
Shoppers knows about the product based on the information you put on the PDP. As Shoppers can’t physically interact with products online, it’s up to the product detail page to make the experience more tangible with specifics.
- PDP and images have a huge impact on buying decisions.
- Good PDPs are the primary driver of sales in an eCommerce store
- Shoppers are more likely to research and purchase products on a retail site than on other channels.
How to build a product detail page that converts?
1. Show, Don’t tell
Write short words, sentences, and paragraphs with Product images.
2. Use enhanced content to showcase your products
Use images, videos to explain your Product.
3. Make it easier for customers to compare products
Use a product comparison table for users.
4. Use social proof to build trust with shoppers
Use Testimonials, Ratings & Reviews on your PDP.
5. Include a FAQ section
For recurring series of questions, you can create an FAQ section.
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