What is an Order Bump in WooCommerce?

An order bump is a simple, optional offer displayed at checkout in your WooCommerce store. It allows you to suggest a small, complementary item—like adding a phone case when a customer buys a phone. The best part? Customers can add it to their cart with just a single click, making it an easy, seamless part of their checkout experience.

Unlike upsells or cross-sells:

• Order bump: A low-cost item that complements the main purchase.
• Upsell: Encourages the customer to upgrade to a more expensive item.
• Cross-sell: Suggests related but separate items.

Why Are Order Bumps So Effective for WooCommerce Stores?

Order bumps are highly effective because they capitalize on the customer’s buying intent at checkout. Once customers are already committed to making a purchase, they are more likely to add a small, relevant item to their order. This leads to an increase in Average Order Value (AOV), resulting in more sales for your store.

For example, after adding a discounted training guide offer at checkout, Matthew Chapman’s online store saw a 20-50% boost in revenue in just one month. The key here is offering a relevant, value-driven addition at the perfect time in the customer journey.

8 Real-Life Examples of Order Bumps for WooCommerce Stores

1. eCommerce Stores

Jewelry Store: Blue Nile presents optional gift wrapping or cleaning kits as add-ons when purchasing an engagement ring. This enhances the customer experience while increasing the overall order value.

Fashion Retailer: ASOS displays matching accessories like belts, scarves, or earrings at discounted prices during checkout, encouraging customers to complete their outfits.

2. Food & Beverage Stores

• Meal Kit Service: HelloFresh offers dessert options or extra sides during checkout, increasing the total value of the cart without disrupting the customer’s experience.
• Beverage Store: Blue Bottle Coffee suggests additional items, such as a discount on espresso beans or premium coffee accessories, at checkout.

3. Health & Wellness Stores

• Fitness Equipment: Peloton offers complementary accessories like cycling shoes or heart rate monitors when customers purchase a bike.
• Supplement Store: GNC encourages customers to opt for a subscription service at checkout, offering a discount for regular deliveries of supplements.

4. SaaS Companies

• Software Service: FreshBooks uses order bumps to offer extended trials or premium features to customers during checkout.
• Online Course Platform: Udemy presents exclusive bonus modules (like advanced topics) as an optional add-on at checkout.

How to Add Order Bumps to Your WooCommerce Store

Adding order bumps to your WooCommerce store is straightforward with the right plugins.

Best Practices for Creating Effective Order Bumps in WooCommerce

1. Ensure Relevance: Make sure the order bump complements the main product, like offering a phone case with a phone purchase or a matching scarf with a jacket.
2. Keep it Affordable: For higher-priced items, offer order bumps that are low-cost (preferably under 10% of the total price). This reduces friction and makes the decision easy for customers.
3. Highlight Value: Use persuasive language to emphasize the added value, such as, “Add this for just $10 and make your purchase complete!”
4. Present at the Right Time: Display the order bump just before checkout, when the customer is already ready to buy. This feels like a natural extension of their purchase journey.
5. Make it Visual and Simple: Include clear images and concise descriptions of the offer, so customers can quickly see its value.

Final Thoughts

Order bumps are a great way to boost revenue and enhance the shopping experience in your WooCommerce store. By offering relevant, low-cost add-ons at checkout, you can increase your Average Order Value (AOV) without pressuring customers. Start by testing a simple order bump on one of your most popular products, and watch as your sales grow.