Let’s not sugarcoat it — the average online checkout experience is subpar, especially on WooCommerce. And you don’t need to take my word for it either. Just look at the soaring cart abandonment rate that continues to be the bugbear of merchants and developers alike. The usual figures we see, ranging from 70-80% are alarming enough but, according to Statista, a whopping 88% of all shopping carts were abandoned by shoppers in March 2020. Although it’s true that a suboptimal checkout experience is only one factor contributing to cart abandonment, the Baymard Institute has shown that it is one of the top two reasons why online shoppers abandon a cart (the other being high extra costs).
One mistake a lot of online stores make is trying to get customers to create an account. While this seems like a sensible solution that allows customers to easily bypass the checkout flow by creating an account and then logging in, the truth is that most folks feel overwhelmed by all the account credentials they have to keep track of as it is. One might argue that if it is such a drag for the majority of customers, they can simply use the guest checkout option. However, the selection itself needlessly drags out the checkout process.
But if your customers crave a passwordless solution, how is it possible to allow them to bypass the standard checkout flow? How is it possible to offer them one-click checkout? After all, the first iteration of one-click checkout to meet the Web, Amazon’s one-click checkout option, hinged (and continues to hinge) entirely on being logged in. Most of the iterations we see today also require the crucial step of account creation, forcing people to keep track of yet more credentials.
Fortunately, a simple and elegant solution exists PeachPay for WooCommerce. PeachPay delivers a truly passwordless (that means no OTP either!) one-click checkout solution that will increase conversions, delight customers, and reduce cart abandonment. Although first-time users will need to fill out a streamlined PeachPay form the first time they click the button, the next time they encounter it they will be able to check out with one click. The best part is that this holds true no matter where one encounters PeachPay for the second time. This means that with each store to begin using PeachPay, it becomes an even more valuable addition. Those that will join the network will reap the benefits in the present and far into the future in stark contrast to those clinging to disparate multi-step checkout flows or forced account creation.
Merchant installation & activation instructions:
- Download the PeachPay for WooCommerce plugin by going to your store’s dashboard > Plugins > Add New and then searching for PeachPay.
- Activate the plugin.
- When the prompt appears after activation, give the plugin permission to place orders (this is the only thing the plugin does, but WooCommerce doesn’t support finer permissions, so that’s why you see it asking for more than just permission to place orders).
- After activation, click the link in the banner at the top to set up your Stripe Connect account.
- After signing up, we’ll email you shortly with the activation key!