Add Custom Text Below Add to Cart in Shopify Using Metafields

Looking for an easy way to boost sales, trust, and customer confidence — without a single app?

In this guide, you’ll learn how to add custom text right below the Add to Cart button on your Shopify product pages using Metafields. It’s easy, admin-friendly, and helps drive more conversions.

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Why Add Text Below the Add to Cart Button?

The Add to Cart button is the most important real estate on your product page. Adding a helpful or persuasive message right below it can:

✅ Reassure hesitant buyers
✅ Reduce purchase anxiety
✅ Highlight urgency or guarantees
✅ Build trust in your product or brand

CRO Examples That Work:

• “🚚 Ships within 24 hours”
• “🔥 Only a few left in stock!”
• “✨ 100% Pure Desi Ghee — No additives”
• “💬 Have questions? Chat with us before ordering.”

These little nudges help shoppers commit faster and reduce friction in the buying process.

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Step-by-Step: Add Custom Text Using Shopify Metafields

You can now add custom product-specific content right from your Shopify admin — no need to edit code for every product!

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Step 1: Create a Product Metafield

1. Go to Shopify Admin → Settings → Custom Data → Products
2. Click “Add definition”
3. Fill in:
   • Name: Text Below Add to Cart
   • Namespace and key: custom.custom_text_below_add_to_cart
   • Content type: Single line text or Multi-line text (if you want line breaks)
   • Enable: ✅ “Storefronts can access this field”
4. Click Save

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Step 2: Add Text to Products

1. Go to Products → Select a Product
2. Scroll down to the Metafields section
3. Enter your custom text (example: “Ships within 24 hours!”)
4. Save the product

Repeat this for other products with different messages.

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Step 3: Show the Text Below the Add to Cart Button

Since you’re using snippets/buy-button.liquid, you’ve already chosen the ideal spot.

Here’s the recommended Liquid code:

{% if product.metafields.custom.custom_text_below_add_to_cart %}
  <div class="custom-cart-note">
    {{ product.metafields.custom.custom_text_below_add_to_cart | escape }}
  </div>
{% endif %}

Place this right below your Add to Cart button code inside snippets/buy-button.liquid.

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🎨 Step 4: Style It With CSS

To make the message visually appealing, add this to your base.css or theme.css:

.custom-cart-note {
  margin-top: 10px;
  font-size: 14px;
  color: #4b4b4b;
  font-style: italic;
}

This will keep the text subtle but noticeable.

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Use Cases: What to Show Below the Add to Cart Button

Here are several types of content that convert well:

Type	Example Text
Urgency	“Only 3 left in stock!”
Shipping Info	“Order today, ships tomorrow 🚚”
Guarantee	“30-day money-back guarantee ✅”
Trust Builder	“Over 10,000 jars sold last year!”
Offer	“Free wooden spoon with orders over ₹999”
Support Prompt	“Need help? Chat with us below”

You can change the message per product, which keeps your product page dynamic and personalized — and that’s great for conversion rates.

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Pro Tip: No Metafield Set? Show a Default Message

Want a fallback message if no custom text is entered? Add this logic:

<div class="custom-cart-note">
  {{ product.metafields.custom.custom_text_below_add_to_cart | default: "Ships within 1-2 days." }}
</div>

This ensures every product has some helpful text — improving trust even if a metafield was missed.

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Conclusion

With just one metafield and a few lines of Liquid, you can:

• Show relevant messages per product
• Reduce bounce and hesitation
• Improve your conversion rates without paid apps
• Keep control in the hands of your marketing team (no dev required!)

This simple trick can have a big impact on how confident a shopper feels when they’re about to click that Add to Cart button.

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💬 Need Help?

If you’d like to make this even more dynamic — like showing different icons, colors, or links — let me know in the comments or get in touch!