Unlock More Revenue Without More Traffic: 7 AOV-Boosting Tactics for Your Shopify Store
If you’re looking to grow your eCommerce revenue, the instinct is usually to chase more traffic or try to optimize your conversion rate. But there’s a third lever that often gets overlooked—and it’s one of the fastest ways to drive immediate results: increasing your Average Order Value (AOV).
By getting each customer to spend just a little more per transaction, you can boost revenue without needing to touch traffic or conversions. If you’re running a Shopify store, here are 7 smart strategies to help lift your AOV today:
1. Set a Higher Free Shipping Threshold
Encourage customers to add more to their cart by offering free shipping once they hit a certain spend. If your average order is $50, try offering free shipping at $75. It’s a simple psychological nudge that can increase cart size with minimal friction.
2. Try a “Buy More, Get More” Promotion
Everyone loves a deal. A “Buy 3, Get 1 Free” type of offer incentivizes larger purchases while keeping the perceived value high. This strategy works especially well with consumables or products bought in multiples.
3. Use In-Cart Upsells
Once a shopper is on their way to checkout, offer add-ons right in the cart. Think small accessories, travel-size items, or product samples. These suggestions should be relevant, low-friction, and easy to add in a click.
4. Leverage Post-Purchase Upsells
The sale doesn’t have to end at checkout. Use post-purchase upsells to offer customers an additional product right after they’ve completed their order—without forcing them to re-enter payment details. Shopify’s Checkout Extensions make this seamless.
5. Create Starter Bundles
Bundle complementary products together and sell them as a “Starter Kit” or “Essentials Pack.” This provides convenience and perceived savings for customers, while boosting the total order size on your end.
6. Offer Volume-Based Discounts
Encourage bulk buying by offering discounts on multiples—like “2 for $40” when a single product costs $25. This works well for apparel, skincare, and other products where owning more is useful or desirable.
7. Gift With Purchase Promotions
Who doesn’t love a freebie? Offering a free gift once a customer hits a certain spend threshold creates a sense of reward. It not only drives up AOV but can also build goodwill and brand loyalty. This tactic works especially well when the gift feels exclusive or high-value.
Final Thoughts
If your store is getting steady traffic and converting well, don’t sleep on your AOV. Often, just a few small changes can lead to big lifts in revenue. Test one or two of these tactics, monitor the results, and keep optimizing based on what resonates with your customers.
Need help implementing any of these strategies in your Shopify store?
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