# UPNRUNN > Blog --- ## Pages - [Content Writting](https://upnrunn.com/content-writting/): A Content engine is a repeatable system that fuels your marketing —from awareness to conversion. Build content engine to generates demand - [Plugins](https://upnrunn.com/wordpress-plugins/): Need WordPress Plugin Development? Never have another WordPress headache. Save time and avoid critical errors. We help business owners to... - [PRICING](https://upnrunn.com/pricing/): Join the hundreds of digital agencies that partner with us to grow their agency! Hire the vetted WordPress & WooCommerce Developers - [eCommerce SEO](https://upnrunn.com/service/ecommerce-seo-agency/): Looking For A New eCommerce SEO Agency? Your competitors are harnessing the power of SEO to boost rankings, increase traffic,... - [Service](https://upnrunn.com/service/): WooCommerce Development Struggling with conversion rates, site speed, or accessibility? Whether you’re optimizing an existing store or transitioning to a... - [Build a WooCommerce Store that generates sales](https://upnrunn.com/woocommerce-development/): Struggling with your e-commerce site? Our WooCommerce development services optimize conversion rates, site speed, and accessibility to elevate your sales and user experience. - [FunnelWheel](https://upnrunn.com/funnelwheel/): Optimize. Automate. Accelerate. Turn Your Funnel into a Flywheel. Optimize the Full Customer Journey with FunnelWheel for eCommerce. - [Let’s talk.](https://upnrunn.com/contact-us/): Need Help With Web Development? Never have another WordPress headache. Save time and avoid critical errors. We help business owners... - [WordPress Development](https://upnrunn.com/wordpress-development/): Say goodbye to WordPress troubles. Enjoy 24/7 support and maintenance for your website, starting from only $69 per week. - [Blog](https://upnrunn.com/blog/): Blog - [Work](https://upnrunn.com/work/): Struggling with your e-commerce site? Our WooCommerce development services optimize conversion rates, site speed, and accessibility to elevate your sales and user experience. - [WP Snippets](https://upnrunn.com/wp-snippets/): This content is password protected. To view it please enter your password below: Password: - [The last website you’ll ever need](https://upnrunn.com/): upnrunn technologies, based in Bangalore, excels in handcrafted websites and applications using PHP, WordPress, and Laravel, Symfony. --- ## Posts - [D2C and Restaurant Funnels: What Really Sets Them Apart?](https://upnrunn.com/ecommerce/d2c-funnels-vs-restaurant-funnels/): From product pages to table reservations, uncover the strategies that drive success in D2C and restaurant funnels. In today’s digital... - [Why Weight and Price Matter in D2C Products](https://upnrunn.com/ecommerce/why-weight-and-price-matter-in-d2c-products/): Not All D2C Products Are Created Equal: Why Weight & Price Matter More Than You Think - [Packaging Design Trends: In-Depth Analysis & Examples](https://upnrunn.com/sales-marketing/packaging-design-trends/): Discover the top 8 packaging design trends for 2025—from Clever Cutouts and Marker Pen Mascots to Sunset Gradients and Twisted Sustainability. - [Charge COD Fees on Shopify Without Apps](https://upnrunn.com/ecommerce/charge-cod-fees-on-shopify-without-apps/): How to Build a Shopify App That Adds a COD Fee Automatically. Shopify doesn’t support charging extra fees based on payment method - [Shopify Marketing Strategies: 14 Best Ways to Boost Sales](https://upnrunn.com/ecommerce/shopify-marketing-strategies/): 14 Best Shopify Marketing Strategies to Increase Your Sales. Shopify marketing refers to tactics and strategies used to attract customers. - [Beyond Search: Agentic Commerce Meets Consumer Intent](https://upnrunn.com/ecommerce/beyond-search-agentic-commerce/): How Agentic Commerce Matching Consumer Intent with Merchant APIs? Agentic Commerce is a model where AI agents act on behalf of consumers or merchants - [The Michelin Star: How did a tire company set the standard for fine dining?](https://upnrunn.com/ecommerce/michelin-star-as-marketing-playbook/): Michelin Star Strategy As A Timeless Marketing Playbook for D2C Brands, Restaurants & Marketplaces When you think of Michelin, what... - [How to Build a High-Converting Funnel for Restaurant Website](https://upnrunn.com/sales-marketing/high-converting-funnel-for-restaurant/): How Restaurant Owners Can Build a Website Funnel to Attract, Convert & Retain Customers? We’ll break down how to build a marketing funnel. - [How to Build an Interactive UGC Slider with Popups in Shopify](https://upnrunn.com/ecommerce/interactive-ugc-slider-with-popups-in-shopify/): Do you want to build an Interactive UGC Slider with Popups in Shopify? Want to showcase customer content like Instagram reels, or photos? - [Product Funnel: A focused version of sales funnel in eCommerce](https://upnrunn.com/ecommerce/what-is-a-product-funnel-in-ecommerce/): A Deep Dive into Optimizing Product-Level Performance in eCommerce. it's time to build and analyze a product funnel. - [What Is CRO?](https://upnrunn.com/ecommerce/what-is-cro/): What Is CRO and Why Does It Matter? One of the most powerful ways to achieve ROI is through Conversion Rate Optimization (CRO). - [Parallel A/B Testing](https://upnrunn.com/ecommerce/parallel-ab-testing/): Parallel A/B Testing: The Fastest Way to Grow Your Brand Without Increasing Risk. It means running multiple tests at the same time. - [Advertorials for eCommerce](https://upnrunn.com/ecommerce/advertorial-strategy-to-boost-ecommerce-sales/): Why Advertorials Are a Smart Strategy for eCommerce Success? Advertorials are sales page disguised as a blog post. - [ROAS Maximization: A Practical Guide for eCommerce Brands](https://upnrunn.com/ecommerce/maximize-your-roas-in-ecommerce/): What is ROAS? How E-commerce Brands Can Maximize Return on Ad Spend. ROAS = Revenue from Ads ÷ Cost of Ads - [How to Keep Your Meta Ads Profitable at ₹60K/Day?](https://upnrunn.com/ecommerce/how-to-keep-your-meta-ads-profitable/): Scaling Meta ads to ₹60,000+ per day isn’t just about throwing more budget at your top-performing creatives. - [Cart Abandonment Funnel: Diagnose Drop-Offs](https://upnrunn.com/ecommerce/cart-abandonment-funnel/): Cart Abandonment Funnel: How to Diagnose Drop-Offs and Recover Lost Revenue - [What is Landing Page Funnel?](https://upnrunn.com/sales-marketing/what-is-landing-page-funnel/): We talk a lot about CTRs, CPCs, and ad performance — but what happens after someone clicks? Landing Page Funnel. - [What Is Marketing?](https://upnrunn.com/sales-marketing/what-is-marketing/): Discover what marketing means beyond selling. Learn how businesses identify needs, create value, and build lasting customer relationships. - [Purchase Funnel in eCommerce: From Click to Checkout](https://upnrunn.com/ecommerce/purchase-funnel-in-ecommerce/): The real magic happens when you understand what happens between the first click and the final checkout. That’s where the Purchase Funnel comes in. - [5 Ways to Boost eCommerce Conversions With Downselling](https://upnrunn.com/ecommerce/boost-ecommerce-conversions-with-downselling/): Let's discuss the 5 Ways to Boost eCommerce Conversions With Downselling (With Examples). - [Updating Failed. The Response is Not a Valid JSON Response](https://upnrunn.com/wordpress/updating-failed-the-response-is-not-a-valid-json-response/): How to Fix “Updating Failed. The Response is Not a Valid JSON Response” in WordPress while updating a post? - [Understanding Facebook Lookalike Audiences](https://upnrunn.com/sales-marketing/understanding-facebook-lookalike-audiences/): In the ever-evolving world of digital marketing, one of the most powerful features offered by Meta is the Lookalike Audience. - [WooCommerce Price History: Track Product Price Changes](https://upnrunn.com/ecommerce/woocommerce-price-history-tracker/): Are you running a WooCommerce store and want more control over product pricing insights? WooCommerce Price History Tracker can help you. - [Mastering the AARRR Framework: A Growth Hacker’s Guide to Pirate Metrics](https://upnrunn.com/sales-marketing/mastering-the-aarrr-framework/): Mastering the AARRR Framework: A Growth Hacker’s Guide to Pirate Metrics. AARRR breaks down your customer journey into five core metrics. - [The Ultimate Guide to Cart Abandonment: Why Shoppers Leave](https://upnrunn.com/ecommerce/the-ultimate-guide-to-cart-abandonment/): The Ultimate Guide to Cart Abandonment: Why Shoppers Leave. Why Customers Abandon Their Carts (and What You Can Do About It) - [Step-by-Step Guide: Building a Shopify Section with ChatGPT](https://upnrunn.com/ecommerce/step-by-step-guide-for-building-a-shopify-section-with-chatgpt/): Discover how to use ChatGPT to build a custom Shopify theme section from scratch. This tutorial walks through Liquid code, schema settings. - [Gutenberg Guide: How to Use WordPress Block Editor?](https://upnrunn.com/wordpress/gutenberg-guide-on-how-to-use-wordpress-block-editor/): Gutenberg Guide: How to Use WordPress Block Editor? If you're new to WordPress or feel overwhelmed while editing pages or posts, don’t worry. - [WooCommerce Checkout Block: Add an Order Bump](https://upnrunn.com/ecommerce/order-bump-on-woocommerce-checkout-block/): How to Add an Order Bump to the WooCommerce Block Checkout Page (No jQuery, No Legacy AJAX). Hooks does not work on Block themes. - [Understanding OpenAI’s CLIP: Search, Classify](https://upnrunn.com/ai/understanding-openais-clip/): Understanding OpenAI’s CLIP: Search, Classify, and Understand Images Using Text. - [Search Similar Images in a Large Unlabeled Dataset](https://upnrunn.com/ai/search-similar-images/): How to Find Similar Images in a Large Unlabeled Dataset Using Image similarity or Clustering Techniques powered by machine learning? - [Custom WooCommerce Payment Gateway on Block Theme](https://upnrunn.com/ecommerce/custom-woocommerce-payment-gateway-on-block-theme/): How to Integrate a Custom WooCommerce Payment Gateway in a Block Theme? Let's connect custom WooCommerce payment gateway in a Block theme. - [How to Add a Flash Sale Timer on WooCommerce Store](https://upnrunn.com/ecommerce/flash-sale-timer-on-woocommerce-store/): How to Add a Flash Sale Timer to WooCommerce Without Changing Prices? we’ll show you how to set up flash sale pricing with a countdown timer. - [Resolving WooCommerce Troubles: A Guide to Expert Support](https://upnrunn.com/ecommerce/resolving-woocommerce-troubles/): A Guide to Expert Support for Resolving WooCommerce Troubles. Why WooCommerce Is Powerful Yet Prone to Issues? - [WooCommerce Database Cleanup for Better Performance](https://upnrunn.com/wordpress/woocommerce-database-cleanup-for-performance/): WooCommerce Database Cleanup for Better Performance: The Complete Guide. How to Clean Your WooCommerce Database? - [How to Set Up a WordPress Staging Site on DigitalOcean](https://upnrunn.com/wordpress/wordpress-staging-site-on-digitalocean/): Learn how to safely create a WordPress staging site on DigitalOcean to test updates, themes, and plugins without breaking your live site. - [Swap & Save WooCommerce Downsell: A Smarter Way to Sell](https://upnrunn.com/ecommerce/swap-and-save-downsell-in-woocommerce-cart/): Let's learn about WooCommerce Downsell & how it can boost Conversions with smart product swaps. Swap & Save is a Smarter Way to Sell. - [A Complete Guide to WordPress's Interactivity API](https://upnrunn.com/wordpress/interactivity-api/): Here is a Complete Guide to WordPress's Interactivity API. The Interactivity API is one of the exciting additions to block-based themes. - [How to Create a BOGO (Buy One Get One) in WooCommerce](https://upnrunn.com/ecommerce/bogo-in-woocommerce/): How to Create a Flexible BOGO (Buy One Get One) Offer in WooCommerce with Code? In this blog post, you'll learn how to implement a flexible BOGO deal. - [The 8 Must-Know Funnel Types That Drive Sales and Growth](https://upnrunn.com/ecommerce/the-8-must-know-funnel-types-that-drive-sales-and-growth/): Let's Talk About The 8 Must-Know Funnel Types That Drive Sales and Growth: Tripwire funnel, sales funnel etc. - [The Ultimate Guide to Downsells in eCommerce](https://upnrunn.com/ecommerce/downsells-in-ecommerce/): Here is the Ultimate Guide to Downsells in eCommerce - [The Guide to Top WooCommerce Reviews Plugins (2025 Edition)](https://upnrunn.com/ecommerce/top-woocommerce-reviews-plugins/): Customer reviews are the backbone of trust in eCommerce. Here is The Ultimate Guide to Top WooCommerce Reviews Plugins. - [Top-Down vs. Bottom-Up: Business Models in Action](https://upnrunn.com/sales-marketing/top-down-vs-bottom-up-business-models/): Let's explore the Top-Down and Bottom-Up Business Models With Examples from American & Indian Companies. - [Messy Middle Of The Buyer Journey](https://upnrunn.com/sales-marketing/messy-middle-of-the-buyer-journey/): How To Influence The “Messy Middle” Of The Buyer Journey? The Messy Middle refers to the non-linear space between awareness and purchase. - [String Similarity in PHP](https://upnrunn.com/php/string-similarity-in-php/): PHP String Similarity: similar_text() vs levenshtein(). By combining both functions, you can create a more reliable similarity score - [Microsoft Power BI Embedded in a WordPress Plugin](https://upnrunn.com/wordpress/microsoft-power-bi-embedded/): What is Microsoft Power BI Embedded in a WordPress Plugin? Power BI is a business analytics service provided by Microsoft. - [What Is Anchor Text and How to Improve Your Link Text?](https://upnrunn.com/web-development/what-is-anchor-text/): Let's Learn About Anchor Text and How to Improve Your Link Text. Anchor text is the clickable text in a hyperlink & appears underlined text. - [How to Grow Your Blog Traffic: Proven Strategies That Work](https://upnrunn.com/web-development/seo-blog-traffic/): Know How to Grow Your Blog Traffic. Starting a blog is exciting — but growing traffic? That can feel like... - [Conversational WooCommerce Reports: ChatGPT-Like Interface](https://upnrunn.com/ecommerce/conversational-woocommerce-reports-like-chatgpt/): How to Build a Chat-Based WooCommerce Reports Without Using External APIs? GPT-Like Admin Reporting for WooCommerce. Locally and Securely - [How to Integrate Motion with WordPress?](https://upnrunn.com/wordpress/motion-with-wordpress/): Want to Integrate Motion with WordPress? Here is a Complete Guide for Developers and Designers. - [Getting Started with WP Job Manager: A Beginner's Guide](https://upnrunn.com/wordpress/wp-job-manager/): Getting Started with WP Job Manager: A Beginner's Guide. Are you looking to build a job board on your WordPress website? - [Building a Basic CRUD App in Symfony: Job Entity Tutorial](https://upnrunn.com/php/symfony-crud-app/): Let's make a Basic CRUD App in Symfony. Symfony is a powerful PHP framework well-suited for building complex applications with clean code. - [What are the 5 stages of the sales funnel?](https://upnrunn.com/sales-marketing/5-stages-of-the-sales-funnel/): If you’re in business, you've likely heard the term sales funnel. Understanding the 5 Stages of the Sales Funnel. - [Top 10 Inventory Management for WooCommerce in 2025](https://upnrunn.com/ecommerce/inventory-management-for-woocommerce/): Best Inventory Management for WooCommerce: Boost Your Store's Efficiency. Let's explore some of the best solutions for stock management. - [Supercharge SportsPress: Add Custom Player Stats](https://upnrunn.com/wordpress/customizing-player-statistics-in-sportspress/): Customizing Player Statistics in SportsPress Using Hooks and Filters. - [Proximity Algorithms: A Comprehensive Guide](https://upnrunn.com/algorithm/proximity-analysis/): What Are Proximity Algorithms and Why Do Delivery Companies Use Them? A Comprehensive Guide. - [Ditch __get: Use Dependency Injection Instead](https://upnrunn.com/php/dependency-injection/): We’ll explore why this pattern is problematic and how Dependency Injection (DI) provides a cleaner, more scalable, and testable alternative. - [How to Build Custom Sections for Shopify Theme 2.0](https://upnrunn.com/ecommerce/custom-sections-for-shopify-theme-2-0/): How to Build Custom Sections for Shopify Theme 2.0 (Step-by-Step). - [How to Integrate a Custom Payment Gateway into WooCommerce](https://upnrunn.com/ecommerce/custom-payment-gateway-for-woocommerce/): How to Integrate a Custom Payment Gateway into WooCommerce (Step-by-Step Guide) - [Top 11 WhatsApp Apps for Shopify in 2025](https://upnrunn.com/ecommerce/whatsapp-apps-for-shopify/): Boost Customer Engagement with These Top 10 WhatsApp Integration Apps for Shopify in 2025. WATI, Zoko, Kanal? - [Mastering the Inventory Hold Model in eCommerce and Retail](https://upnrunn.com/ecommerce/inventory-hold-model/): What is Inventory Hold Model? The Inventory Hold Model is a retail and supply chain approach where a business owns inventory. - [How to Add a File Upload Field to WooCommerce Checkout?](https://upnrunn.com/ecommerce/how-to-add-a-file-upload-field-to-woocommerce-checkout/): Let's Learn How to Add a File Upload Field to WooCommerce Checkout Without a Plugin. - [Best WordPress Page Builders for Small Businesses in 2025](https://upnrunn.com/wordpress/best-wordpress-page-builders/): Let's explore the Best WordPress Page Builders for Small Businesses in 2025. Build Fast, Rank Higher, and Save Time with These Top Tools - [Block Theme vs. Block-Compatible Theme: A WordPress Guide](https://upnrunn.com/wordpress/block-theme-vs-block-compatible-theme-for-wordpress/): Confused between Block Themes and Block-Compatible Themes for WordPress sites? Discover the key differences, pros, and examples. - [Blocksy vs OllieWP: Which WordPress Theme Wins in 2025?](https://upnrunn.com/wordpress/blocksy-vs-olliewp/): Comparing Blocksy and OllieWP WordPress themes? Discover which theme is better for website, based on performance, and block editor support. - [Design-First vs. Content-First Web Design: Which One Fits Best?](https://upnrunn.com/web-design/design-first-vs-content-first-web-design/): Let's Learn Design-First vs. Content-First Web Design: Which Approach Fits Your Project Best? Both design-first and content-first approaches are valid and powerful. - [Add Custom Text Below Add to Cart in Shopify Using Metafields](https://upnrunn.com/ecommerce/add-custom-text-below-add-to-cart-in-shopify-using-metafields/): Learn how to add custom text below the Add to Cart button in Shopify using Metafields. Boost conversions with personalized messages. - [BigCommerce Beats Shopify in These 7 Key Areas](https://upnrunn.com/ecommerce/bigcommerce-beats-shopify-in-b2b/): Choosing the right e-commerce platform can make or break your business. BigCommerce vs. Shopify: 7 Key Points Where BigCommerce Wins - [Shopify Beats BigCommerce in These 10 Key Areas](https://upnrunn.com/ecommerce/shopify-beats-bigcommerce-in-d2c/): Shopify Beats BigCommerce in These Key Areas: A Detailed Comparison. In this blog, we’ll break down exactly where Shopify beats BigCommerce. - [The Flywheel Effect in D2C](https://upnrunn.com/ecommerce/flywheel/): The Flywheel Effect in D2C: What It Is, Why It Works, How to Implement. It is a growth model which is improved by customer satisfaction. - [Funnel vs. Flywheel: The New Growth Engine for D2C Brands](https://upnrunn.com/ecommerce/funnel-vs-flywheel/): Funnel vs. Flywheel: The New Growth Engine for D2C Brands. Build Loyalty, Not Just Sales. The Funnel Isn’t Dead, But It’s No Longer Enough. - [Clickable Round Collection Icons in Shopify Like Instagram Stories](https://upnrunn.com/ecommerce/round-collection-icons-for-shopify/): How to Add Instagram-Style Circular Category Icons to Your Shopify Store (No App Needed). - [More Revenue Without More Traffic: 7 AOV-Boosting Tips](https://upnrunn.com/ecommerce/more-revenue-without-more-traffic-using-aov/): Unlock More Revenue Without More Traffic: 7 AOV-Boosting Tips. If you're looking to grow eCommerce revenue, try boosting AOV. - [How to Create a Video Sales Letter (VSL) Funnel](https://upnrunn.com/sales-marketing/video-sales-letter-funnel/): A Video Sales Letter (VSL) Funnel is one of the most effective ways to convert cold prospects into loyal customers. - [How to Write Blogs Optimised for LLMs and AI (2025 Guide)](https://upnrunn.com/ai/blogs-optimised-for-llms/): Learn how to write blog posts optimized for LLMs and chatGPT. This guide covers key strategies like structured content, semantic keywords, and best practices for creating machine-readable, SEO-friendly blogs in 2025. - [Shopify Alternatives for Your eCommerce Store](https://upnrunn.com/ecommerce/shopify-alternatives/): Let’s explore some of the Shopify Alternatives. - [Top eCommerce Solutions for WordPress: Which One is for You?](https://upnrunn.com/ecommerce/top-ecommerce-solutions-for-wordpress-which-one-is-for-you/): Which eCommerce Solutions is Right for You if you are on WordPress? - [Stop Guessing Your Price—Use Van Westendorp Instead](https://upnrunn.com/sales-marketing/van-westendorp-pricing-model/): Unlocking the Right Price: A Guide to Van Westendorp’s Price Sensitivity Meter. Stop Guessing Your Price—Use Van Westendorp Instead - [Building a Multi-Tenant Application with Symfony: A Guide](https://upnrunn.com/php/multi-tenant-application-with-symfony/): Building a Multi-Tenant Application with Symfony: A Guide - [Best WooCommerce Alternatives for Small Businesses in 2025](https://upnrunn.com/ecommerce/woocommerce-alternatives/): Let's explore some of the WooCommerce Alternatives. - [SEO Growth Hack: Competitor Alternatives and VS Keywords](https://upnrunn.com/sales-marketing/seo-growth-hack-competitor-alternatives-and-vs-keywords/): Why Competitor Alternatives and Vs Keywords Are the Most Underrated SEO Growth Hack In a world where everyone’s fighting for... - [How to Properly Add Google Tag Manager to Your WordPress](https://upnrunn.com/wordpress/how-to-add-google-tag-manager-to-wordpress/): How to Properly Add Google Tag Manager to Your WordPress - [WebSockets vs Server-Sent Events in Real-Time Applications](https://upnrunn.com/web-development/websockets-vs-server-sent-events/): A comparison of WebSockets and Server-Sent Events (SSE) for real-time applications, demonstrated through a PHP-based chat example. - [CRO Hack: Boost Your WooCommerce Sales with a Personal Touch](https://upnrunn.com/ecommerce/cro-hack-to-boost-woocommerce-sales-with-personal-touch/): Boost WooCommerce sales with simple CRO hacks using code. Add personalised messages, dynamic content, and geo-based touches. - [Attribution is Overrated.](https://upnrunn.com/sales-marketing/attribution-is-overrated/): Attribution is Overrated. Incrementality is What Really Matters. - [Enhanced Product Pages That Drive Sales on WooCommerce](https://upnrunn.com/ecommerce/enhanced-product-pages-for-woocommerce-store/): Let's Learn How Enhanced Product Pages Skyrocket WooCommerce Sales. Explore the Examples, Benefits & Best Practices. - [WooCommerce Hack: From Add to Cart to Buy Again with Discount](https://upnrunn.com/ecommerce/replace-add-to-cart-with-buy-again-with-discount-in-woocommerce/): Encourage Reorders in WooCommerce: Add Buy Again and Apply Discount Automatically - [Improve Amazon Ad Efficiency with N-gram Analysis](https://upnrunn.com/ecommerce/improve-amazon-ad-efficiency-with-n-gram-analysis/): Discover how FMCG brands can improve Amazon ad performance using N-gram analysis — a simple method to eliminate wasted spend and double down on high-converting keywords. - [Understanding the Dark Funnel: How to Tackle the Unseen Path](https://upnrunn.com/sales-marketing/understanding-the-dark-funnel-how-to-tackle-the-unseen-path/): Understanding the Dark Funnel in Marketing: How to Tackle the Unseen Path to Purchase - [Outwitting the Bots: Adversarial Publishing That AI Can’t Read](https://upnrunn.com/ai/adversarial-publishing/): Learn How to Publish Readable Content That AI Can’t Read. Outwitting the Bots - Adversarial Publishing That AI Can’t Read - [Best WooCommerce Themes for Fashion Stores (2025 Guide)](https://upnrunn.com/ecommerce/best-woocommerce-themes-for-fashion-stores/): Looking for Best WooCommerce Themes for Fashion Stores in 2025? - [How to Create Omnipresent Facebook Ads for D2C eCommerce](https://upnrunn.com/sales-marketing/omnipresent-facebook/): In the hyper-competitive world, staying top-of-mind is everything. Let's learn How to Create Omnipresent Facebook Ads for D2C Brands. - [How to Hire a WooCommerce Developer for your Business](https://upnrunn.com/ecommerce/how-to-hire-a-woocommerce-developer-for-your-business/): Looking to hire a WooCommerce developer? Discover the best platforms, skills to look for, and step-by-step tips to find the right expert. - [Automatically Tag WooCommerce Customer Notes](https://upnrunn.com/ecommerce/tag-woocommerce-customer-notes/): How to Tag WooCommerce Customer Notes with AI-Like Fuzzy Matching Automatically. - [Fuzzy Matching Order Notes in eCommerce with Auto-Tagging](https://upnrunn.com/algorithm/fuzzy-matching/): Fuzzy Matching Order Notes in PHP: Auto-Tag Orders with Smart Logic. Fuzzy matching compares two strings and checks how similar they are. - [How to Customize the WooCommerce Thank You Page](https://upnrunn.com/ecommerce/how-to-customize-the-woocommerce-thank-you-page/): Learn how to customize the WooCommerce Thank You page with easy-to-follow code examples and Enhance the customer experience. - [Astro vs. Next.js](https://upnrunn.com/javascript/astro-vs-next-js-comparison/): Compare Astro and Next.js in terms of features, performance, and use cases. This guide helps you choose right framework based on your needs - [Creating a Stunning WooCommerce Product Detail Page](https://upnrunn.com/ecommerce/woocommerce-product-detail-page/): Discover essential WooCommerce product page design tips to boost conversions and enhance user experience. Learn how to optimize images, write compelling descriptions, and improve CRO. - [WooCommerce SEO Plugins for Better Rankings and Visibility](https://upnrunn.com/ecommerce/seo-plugins-for-woocommerce/): Boost your WooCommerce store's rankings with the best WooCommerce SEO plugins for better visibility and more organic traffic. - [Best WooCommerce Plugins for Email Marketing](https://upnrunn.com/ecommerce/woocommerce-plugins-for-email-marketing/): Discover the best WooCommerce plugins for email marketing to boost engagement, sales, and customer retention. - [Best WooCommerce Themes for Small Businesses in 2025](https://upnrunn.com/ecommerce/best-woocommerce-themes-for-small-businesses/): Discover the best WooCommerce themes for small businesses in 2025. Explore top options like Astra to create a fast, professional store. - [Beauty Funnels: Personalization and Influencer Engagement](https://upnrunn.com/ecommerce/beauty-funnels-personalization-and-influencer-engagement/): Learn how shoppable funnels, shade finders, and advertorials simplify decision-making and boost conversions for beauty brands. - [eCommerce Sales Funnel Best Practices](https://upnrunn.com/ecommerce/ecommerce-sales-funnel-best-practices/): Discover funnel strategies for beauty, supplements & men’s apparel. From influencer-driven eCommerce Sales Funnel to personalised routines. - [Modularizing React Applications with Established UI Patterns](https://upnrunn.com/javascript/react-applications-with-established-ui-patterns/): Learn how to modularize React apps using UI patterns like component composition and state management to improve maintainability & scalability. - [JavaScript: A Detailed Breakdown of Rendering and AJAX](https://upnrunn.com/javascript/javascript-rendering-with-ajax/): Learn how to enhance web apps with dynamic JavaScript by mastering AJAX, event handling, and performance techniques for user interactions. - [What is GPU Picking?](https://upnrunn.com/web-development/what-is-gpu-picking/): Understand GPU Picking in Web Development. 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Optimize the Full Customer Journey with FunnelWheel for eCommerce. --- - Published: 2024-10-30 - Modified: 2025-05-20 - URL: https://upnrunn.com/contact-us/ Need Help With Web Development? Never have another WordPress headache. Save time and avoid critical errors. We help business owners to build their businesses without worrying about WordPress. Notice: JavaScript is required for this content. var formDisplay=1;var nfForms=nfForms||;var form=;form. id='1';form. settings={"objectType":"Form Setting","editActive":true,"title":"Let\u2019s talk. 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push(form); --- > Say goodbye to WordPress troubles. Enjoy 24/7 support and maintenance for your website, starting from only $69 per week. - Published: 2024-10-27 - Modified: 2025-06-07 - URL: https://upnrunn.com/wordpress-development/ WordPress problems? No More Problems. Never have another WordPress headache. We are available 24/7 to fix small issues, on the same day, starting from $69 /week. We help business owners to build their businesses without worrying about WordPress. You get 24 / 7 access to the WordPress developers for maintenance, support & small jobs from $69. Six ways we can help you with... 1. Hacked Site 2. Site Conversion 3. Page Speed 4. Site Traffic 5. Site Bouncing 6. Site Updates What are small tasks? We consider any task that can be done within in 30 minutes as a small task. Here are a few common tasks to give you an idea: Adding a new page/post to the website Add a Gutenberg block Adding a video or photos Adding navigation Adding new widgets WordPress, theme/plugins updates WordPress backups Adding social media links or sharing widgets Regular text/image update Adding a contact, newsletter subscription form etc (unless it’s too long... . ) Here are some tasks which are not small tasks: WordPress Migration Repair and recovery of hacked website Brand new website setup Custom development & customization STANDARD Small WordPress fixes Only email communication We will accept the task if it takes us less than 30mins We will work during office hours $69 / week PRO Get the next level support Call & Slack also will be there We can accept the task even if it takes more than 30mins We can work late hours for you $99 / week **... --- > Struggling with your e-commerce site? Our WooCommerce development services optimize conversion rates, site speed, and accessibility to elevate your sales and user experience. - Published: 2024-10-21 - Modified: 2025-04-08 - URL: https://upnrunn.com/work/ https://guerzilla. com https://asmitaorganicfarm. com https://asmitaindiarealty. com/ https://proliantinfotech. com/ --- - Published: 2024-10-13 - Modified: 2024-10-30 - URL: https://upnrunn.com/wp-snippets/ This content is password protected. To view it please enter your password below: Password: --- > upnrunn technologies, based in Bangalore, excels in handcrafted websites and applications using PHP, WordPress, and Laravel, Symfony. - Published: 2024-10-09 - Modified: 2025-06-30 - URL: https://upnrunn.com/ WooCommerce Development Enhance your WooCommerce store with our expert plugin development services, unlocking new features and elevating the shopping experience for your customers. BuddyPress Development Unlock your website's full potential with expert WordPress development services from our specialist team. We're here to help elevate your business online. WP Job Manager Development Unlock your website's full potential with expert WordPress development services from our specialist team. We're here to help elevate your business online. WordPress Development Unlock your website's full potential with expert WordPress development services from our specialist team. We're here to help elevate your business online. Build a website that generates demand upnrunn™ technologies is based in Bangalore, IT Capital of India, but perfectly formed internet software development company, specialising in PHP frameworks and CMS where we provide Handcrafted Websites and Applications based on WordPress or Laravel as backend technology & building & deploying powerful Application on the cloud. Our work involves developing and investing in technology solutions to solve real-life problems. I am self-managed and highly motivated Engineer with an extensive history of remote-based employment with responsibilities such as, but not limited to: web developer, virtual team lead, product development. Passionate about creating clean user interfaces and powerful, streamlined systems that leverage the incredible flexibility of WordPress. Specialties: Problem-Solving, Solution Architectures, Startup Initiative, MVP, WordPress, PHP. We keep excellent company. --- --- ## Posts - Published: 2025-07-18 - Modified: 2025-07-18 - URL: https://upnrunn.com/ecommerce/d2c-funnels-vs-restaurant-funnels/ - Categories: eCommerce - Tags: D2C, Funnel, Restaurant From product pages to table reservations, uncover the strategies that drive success in D2C and restaurant funnels. In today's digital world, understanding how your customer moves from awareness to purchase is critical — whether you're selling artisanal coffee beans online or running a bustling Italian restaurant. While both D2C (Direct-to-Consumer) and restaurant businesses follow the classic marketing funnel, the tools, customer behavior, and strategies behind each are vastly different. In this post, we’ll break down the D2C funnel vs. restaurant funnel — with real-world examples, software stacks, and how to build them. What Is a Marketing Funnel? A marketing funnel maps the journey customers take from discovering a business to becoming loyal repeat buyers. It typically includes these stages: Awareness Interest Consideration Conversion Retention Advocacy This structure applies to both online brands and brick-and-mortar businesses — but the execution varies greatly depending on whether you're D2C or restaurant-based. D2C Funnel: Direct-to-Consumer Explained D2C businesses sell physical products directly to customers through their own website, skipping third-party retailers like Amazon or Walmart. Example: Brand: Allbirds (sustainable sneakers)Funnel: Awareness via Instagram & influencer marketing Interest through email sign-up and blog content Consideration via customer reviews and free shipping offers Conversion on their Shopify store Retention via email flows from Klaviyo Advocacy through referral programs and UGC on social D2C Software Stack: Funnel StageToolsAwarenessMeta Ads, Google AdsInterestBlog, Instagram, TikTokConsiderationKlaviyo, Okendo reviewsConversionShopify, StripeRetentionRecharge (subscriptions), loyalty programsAdvocacyReferralCandy, UGC reposts Funnel Snapshot: Shipping-based fulfillment Focused on automation & A/B testing High use of email/SMS for conversion... --- > Not All D2C Products Are Created Equal: Why Weight & Price Matter More Than You Think - Published: 2025-07-18 - Modified: 2025-07-18 - URL: https://upnrunn.com/ecommerce/why-weight-and-price-matter-in-d2c-products/ - Categories: eCommerce - Tags: D2C Not All D2C Products Are Created Equal: Why Weight & Price Matter More Than You Think When most people talk about launching a D2C (direct-to-consumer) brand, the conversation typically centers around product differentiation, branding, influencer marketing, and customer acquisition. All crucial, yes—but there’s a less sexy, less talked-about set of factors that can make or break your business: product weight and price. These two variables have an outsized impact on everything from unit economics and logistics to customer experience and scaling potential. Let’s break down the four main product categories and the hidden trade-offs behind each. 1. Low Weight, High Price Examples: Luxury skincare, supplements, jewelry, designer accessories Pros: Lower logistics costs: Shipping is cheaper and more efficient; you can fit more units per shipment and keep fulfillment lean. High perceived value: Customers expect to pay more for smaller premium items, especially if branding and positioning are on point. Easier international expansion: Lightweight products simplify cross-border shipping, reduce customs friction, and open up global markets. Cons: Trust is harder to earn: With higher price tags come higher expectations. You need stronger storytelling, clear value propositions, and sometimes even clinical proof or guarantees. Higher return rates: Customers may be more critical or hesitant post-purchase, which can hurt your margins if your return policy isn’t airtight. When to Choose: If you're bootstrapping or looking for faster profitability with less capital risk, this is the best category to start in. 2. High Weight, High Price Examples: Furniture, gym equipment, premium appliances Pros: High... --- > Discover the top 8 packaging design trends for 2025—from Clever Cutouts and Marker Pen Mascots to Sunset Gradients and Twisted Sustainability. - Published: 2025-07-18 - Modified: 2025-07-19 - URL: https://upnrunn.com/sales-marketing/packaging-design-trends/ - Categories: Sales and Marketing - Tags: Packaging Eight packaging design trends for 2025 Packaging design trends for 2025 are all about bold creativity, playful confidence, and storytelling that sticks. From clever cutouts and marker pen mascots to dreamy sunset color palettes, this year’s designs invite brands to have fun and create packaging that captivates, connects, and leaves a lasting impression. 1. Clever Cutouts Innovative Shapes That Reveal and IntrigueDie-cut windows and shapes do more than show the product—they become part of the brand story. Example: A gourmet nut brand might use a cutout shaped like a nut cluster, instantly giving customers a sneak peek at the contents while reinforcing product identity. Insight: Use precision die-cutting to reveal distinctive textures or colors. Experiment with layered cutouts to create depth or add surprise elements that engage tactilely. 2. Simplistic Scribbles and Etches Hand‑Drawn Charm in Minimalist FormsThe imperfect line, the rustic sketch—this style conveys authenticity and handcrafted care. Example: A boutique skincare line might feature subtle, hand‑etched botanicals on matte stock, creating an artisanal vibe. Insight: Stick to monochrome or dual‑tone palettes to let minimalist illustrations shine, and choose uncoated paper stocks to enhance that raw, tactile feel. 3. Sunset Gradients Warm Color Blends That Evoke EmotionSoft transitions from warm pinks to deep purples can evoke feelings of calm, romance, or nostalgia. Example: A limited edition beverage line could use a dawn‑inspired gradient to highlight new flavors or seasonal releases. Insight: Keep gradients smooth and subtle—avoid banding by using high‑resolution printing and consider spot‑UV gloss to enhance the visual... --- > How to Build a Shopify App That Adds a COD Fee Automatically. Shopify doesn’t support charging extra fees based on payment method - Published: 2025-07-17 - Modified: 2025-07-17 - URL: https://upnrunn.com/ecommerce/charge-cod-fees-on-shopify-without-apps/ - Categories: eCommerce - Tags: Shopify How to Build a Shopify App That Adds a Cash on Delivery (COD) Fee Automatically? Shopify doesn’t natively support charging extra fees based on payment method (like Cash on Delivery), which can be frustrating. In this guide, you'll learn how to build your own Shopify app that automatically adds a COD fee as a hidden product in the cart when customers select COD payment — without any subscription fees or managing your own server (using serverless and Shopify APIs). Overview We’ll: Create a hidden COD Fee product in your store Build a Shopify app to inject a payment method selector on the cart page Use Shopify AJAX API to dynamically add/remove the COD Fee product based on user selection Validate COD fee on order creation using Shopify webhooks Restrict COD payment method availability via Shopify’s native settings or Shopify Functions Step 1: Create a Hidden “COD Fee” Product In Shopify Admin, create a product: Name: Cash On Delivery Fee Price: ₹50 (or whatever fee you want) Set to available on your sales channels Optionally hide from collections and search (via theme tweaks) Note down the product ID and variant ID — we’ll use these in the code. Step 2: Build a Shopify App Boilerplate You can use Shopify CLI to create a Node. js + React app quickly: npm install -g @shopify/cli shopify app create node cd your-app-name npm install Step 3: Inject Payment Selector on Cart Page with ScriptTag Shopify apps can inject JavaScript into the storefront using ScriptTag... --- > 14 Best Shopify Marketing Strategies to Increase Your Sales. Shopify marketing refers to tactics and strategies used to attract customers. - Published: 2025-07-16 - Modified: 2025-07-16 - URL: https://upnrunn.com/ecommerce/shopify-marketing-strategies/ - Categories: eCommerce - Tags: Marketing, Shopify 14 Best Shopify Marketing Strategies to Increase Your Sales In the competitive world of eCommerce, simply setting up a Shopify store isn’t enough. To truly thrive, you need a smart, strategic marketing plan that drives traffic, engages visitors, and converts them into loyal customers. What is Shopify Marketing? Shopify marketing refers to all the promotional tactics and strategies used to attract potential customers to your Shopify store, increase conversions, and build brand loyalty. This includes everything from SEO and email campaigns to social media advertising and automation tools. The ultimate goal? More visibility, more engagement, and more sales. To help you get started, we’ve rounded up the 14 best Shopify marketing strategies that actually work. 1. Use Targeted Popups Popups can be annoying — unless they’re smartly timed and tailored to your visitors’ behavior. Use tools like Getsitecontrol or Privy to trigger popups based on actions (like exit intent or scroll depth) and offer irresistible lead magnets such as discounts or free shipping. Pro Tip: Segment your popup offers by new vs. returning visitors to increase conversions. 2. Send Automated Email Marketing Campaigns Automated emails are one of the most powerful tools in your marketing toolkit. With platforms like Klaviyo or Omnisend, you can set up flows for: Welcome emails Abandoned cart recovery Post-purchase follow-ups Win-back campaigns These emails nurture customer relationships and guide them back to your store — without constant manual effort. 3. Keep Visitors Engaged with a Dynamic Onsite Content Feed Display user-generated content, trending products, or... --- > How Agentic Commerce Matching Consumer Intent with Merchant APIs? Agentic Commerce is a model where AI agents act on behalf of consumers or merchants - Published: 2025-07-14 - Modified: 2025-07-14 - URL: https://upnrunn.com/ecommerce/beyond-search-agentic-commerce/ - Categories: eCommerce - Tags: Funnel How Agentic Commerce Aligns Consumer Intent with Merchant APIs? The commerce landscape is undergoing a seismic shift—one that moves away from passive transactions and toward intelligent, autonomous systems that proactively match consumer intent with merchant opportunity. This emerging paradigm is known as Agentic Commerce, and it's redefining the buyer-seller dynamic through the power of AI agents, real-time data, and autonomous decision-making. In this post, we'll dive deep into the technical architecture of Agentic Commerce, explore its core components, and examine how it's poised to reshape everything from product discovery to fulfillment. What is Agentic Commerce? Agentic Commerce is a model where AI agents act on behalf of consumers or merchants to autonomously execute commercial transactions. Unlike traditional e-commerce, which relies on static user interactions (search, browse, buy), agentic systems can: Understand nuanced consumer intent through multimodal signals Search, negotiate, and optimize across multiple vendors Execute purchases, arrange logistics, and follow up post-sale Continuously learn and adapt preferences It sits at the intersection of autonomous AI, context-aware systems, commerce APIs, and trusted identity frameworks. The Technical Stack of Agentic Commerce Here’s a breakdown of the key components powering Agentic Commerce: 1. Intent Capture Layer Capturing user intent goes beyond just keyword input. This layer integrates: Natural Language Understanding (NLU) to parse textual commands Voice and Multimodal Interfaces (via smart assistants, wearables, etc. ) Behavioral Analytics (clickstreams, past purchases, app usage) Contextual Sensors (location, time of day, device type) Tech Stack: LLMs (like GPT-4o), vector databases (Pinecone, Weaviate), custom embeddings 2. Autonomous... --- - Published: 2025-07-10 - Modified: 2025-07-10 - URL: https://upnrunn.com/ecommerce/michelin-star-as-marketing-playbook/ - Categories: eCommerce, Sales and Marketing Michelin Star Strategy As A Timeless Marketing Playbook for D2C Brands, Restaurants & Marketplaces When you think of Michelin, what comes to mind? Delicious food? 3-star restaurants? The ultimate dining guide? Most people are surprised to learn the Michelin Guide was created by a tire company—yes, Michelin Tires. And that behind the stars and fine dining is one of the most brilliant, evergreen marketing strategies ever executed. In this blog, we’ll break down: What Michelin really did Why it worked so well How you can apply the same indirect strategy to grow your D2C brand, restaurant, or online marketplace today A Tire Company That Rated Restaurants? In 1900, Michelin, a French tire manufacturer, wanted to encourage more people to drive. More driving meant more worn-out tires, which meant more sales. But back then, cars were still a luxury, and road trips weren’t common. So what did Michelin do? They created a free travel guide for drivers. It included: Maps Tips on car maintenance Places to fuel up Most importantly: restaurant and hotel recommendations In 1926, they added the first Michelin Star rating. Eventually, it became a globally respected standard for fine dining. They didn’t promote tires directly. They didn’t run tire ads everywhere. Instead, they promoted travel, which increased the need for tires. This is genius indirect marketing:They solved a problem before the sale, not at the sale. The Michelin Marketing Formula Let’s break it down into a repeatable framework: 1. Promote a valuable behavior that naturally increases product usage2.... --- > How Restaurant Owners Can Build a Website Funnel to Attract, Convert & Retain Customers? We’ll break down how to build a marketing funnel. - Published: 2025-07-07 - Modified: 2025-07-09 - URL: https://upnrunn.com/sales-marketing/high-converting-funnel-for-restaurant/ - Categories: eCommerce, Sales and Marketing - Tags: Restaurant How Can Restaurant Owners Build a Website Funnel That Attracts, Converts, and Retains Customers — and Create a High-Converting Marketing Funnel That Drives Engagement? In the world of online marketing, the concept of a “funnel” isn’t just for eCommerce brands and digital marketers. If you run a restaurant, your website can — and should — work like a customer funnel that guides people from discovering you to becoming loyal diners. In this blog post, we’ll break down how to build a marketing funnel for your restaurant website, even if you’re not a tech expert. What Is a Funnel for Restaurants? A funnel is simply a step-by-step journey that potential customers take — from first hearing about your restaurant to booking a table or ordering food, and eventually becoming a repeat customer. Think of it like this: Awareness → “I saw this cool taco place on Instagram. ” Consideration → “Their website looks legit, and they have vegan options. ” Conversion → “I just placed an order online. ” Retention → “They emailed me a coupon — I’m going back! ” Why Your Website Needs a Funnel Your website isn't just a digital menu. It should actively drive bookings, orders, and loyalty. With the right funnel in place, your site can: Capture leads (emails or phone numbers) Convert visitors into paying customers Nurture them into regulars Step-by-Step: Build a Restaurant Website Funnel Step 1: Capture Attention (Top of Funnel) You want people to land on your site — ideally hungry ones.... --- > Do you want to build an Interactive UGC Slider with Popups in Shopify? Want to showcase customer content like Instagram reels, or photos? - Published: 2025-07-05 - Modified: 2025-07-05 - URL: https://upnrunn.com/ecommerce/interactive-ugc-slider-with-popups-in-shopify/ - Categories: eCommerce - Tags: Shopify Do you want to build an Interactive UGC Slider with Popups in Shopify without a Shopify App? If you're looking to showcase customer content—like Instagram posts, videos, or photos—on your Shopify store, this tutorial walks you through how to build a dynamic section that displays a slider with popup support. We'll cover: Adding support for videos, image URLs, and Instagram embeds Using a Swiper slider Opening media in a popup with next/previous navigation Step 1: Section Overview We are building a section called IMMI in the Wild that loops through user-generated content (UGC). Each block can be one of the following: Instagram embed (iframe) Self-hosted video (video tag) Direct image URL Or fallback thumbnail Each slide opens in a popup when clicked. Step 2: Define the Section Schema In your Shopify theme, create a new section file like this: sections/immi-in-the-wild. liquid At the bottom of the file, include the schema. This defines the fields available for each block (thumbnail, video URL, embed URL, etc. ): { "name": "IMMI in the Wild", "max_blocks": 10, "blocks": } ], "presets": } ] } This lets the merchant add a thumbnail and optionally a video, image URL, or Instagram URL per block. Step 3: Slider HTML Layout Now, inside the section, we loop through all blocks using Liquid. We check which type of content is present: If Instagram embed is present, we mark it as an iframe. If a video URL is present, it's a video. If image URL is present, it's an image.... --- > A Deep Dive into Optimizing Product-Level Performance in eCommerce. it's time to build and analyze a product funnel. - Published: 2025-06-30 - Modified: 2025-06-30 - URL: https://upnrunn.com/ecommerce/what-is-a-product-funnel-in-ecommerce/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel, PDP What Is a Product Funnel? A Deep Dive into Optimizing Product-Level Performance in eCommerce. In the competitive world of eCommerce, optimizing your overall store is important — but it's not always enough. If you want to extract the maximum value from your top-performing products, understand user behavior at a granular level, and improve conversion rates, it's time to build and analyze a product funnel. What Is a Product Funnel? A product funnel is a focused version of your overall sales funnel — but instead of analyzing your entire store or catalog, you zoom in on one specific product or product category. It tracks every interaction a customer has with that product: From first exposure (ad or search) To product page views To add-to-cart actions To checkout initiation To final purchase Why It Matters: Product funnels help you: Identify drop-off points in the buying journey Run precise A/B tests on images, copy, or pricing Understand conversion behavior per product Improve UI and UX for higher sales Product Funnel Stages (Simplified) Here’s how a typical product funnel is structured: Funnel StageWhat It MeansMetrics to Track1. AwarenessUser sees an ad or organic listingImpressions, CTR2. Click-throughUser clicks and lands on the product pagePage views, bounce rate3. EngagementUser reads, scrolls, views images, etc. Scroll depth, time on page, interactions4. Add to CartUser adds product to their cartAdd-to-cart rate5. Checkout StartUser initiates the checkout processCheckout initiation rate6. PurchaseUser completes the orderConversion rate, revenue Each step offers insights into where people are dropping off and where improvements... --- > What Is CRO and Why Does It Matter? One of the most powerful ways to achieve ROI is through Conversion Rate Optimization (CRO). - Published: 2025-06-30 - Modified: 2025-07-01 - URL: https://upnrunn.com/ecommerce/what-is-cro/ - Categories: eCommerce, Sales and Marketing - Tags: CRO, Funnel What Is CRO and Why Does It Matter? In the world of digital marketing, businesses are continuously striving to maximize their return on investment (ROI). One of the most powerful ways to achieve this is through Conversion Rate Optimization (CRO). But what exactly is CRO, and why should businesses care about it? Let’s dive in. What is CRO (Conversion Rate Optimization)? Conversion Rate Optimization (CRO) refers to the process of improving the effectiveness of your website or landing page to convert more visitors into paying customers, subscribers, or leads. In other words, it's about enhancing the overall user experience and design of your digital presence so that more visitors take the action you want them to take—whether it's filling out a form, making a purchase, or clicking a button. The conversion rate is the percentage of visitors who complete a desired action on your website. If you had 1,000 visitors and 50 of them made a purchase, your conversion rate would be 5%. CRO seeks to increase that 5% into a higher percentage by optimizing various elements of your website or landing pages. Why Does CRO Matter? CRO can have a significant impact on your bottom line. Here are several reasons why it should be a key focus for any business operating online: 1. Maximizes Existing Traffic The most obvious benefit of CRO is that it helps you get more out of the traffic you’re already receiving. Let’s face it: driving traffic to your website can be expensive. You’re spending... --- > Parallel A/B Testing: The Fastest Way to Grow Your Brand Without Increasing Risk. It means running multiple tests at the same time. - Published: 2025-06-30 - Modified: 2025-06-30 - URL: https://upnrunn.com/ecommerce/parallel-ab-testing/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel Parallel A/B Testing: The Fastest Way to Grow Your Brand Without Increasing Risk If you’re running one A/B test at a time, thinking it’s the “clean” or “safe” way to optimize your site or campaigns — you’re not alone. But here’s the truth:That approach is costing you millions in missed growth — and it might be riskier than you think. In this post, we’ll break down: What parallel testing is Why isolated or sequential testing is outdated Why parallel testing is actually more reliable How to implement parallel A/B testing step by step First, a Quick Primer on A/B Testing A/B testing is the process of showing different versions of something (like a webpage, button, or ad) to users and measuring which performs better. But how you run those tests matters. There are three main ways to structure your tests: 1 Isolated Testing (Mutually Exclusive Groups) In this method, users are put into only one test at a time. No overlap. Test A: Group 1 Test B: Group 2 Group 1 never sees Test B, and vice versa. Pros: Feels clean and easy to analyze Cons: You need more traffic per test Slower learnings Can’t detect interactions between tests Doesn’t scale with high-growth goals 2 Sequential Testing This means running one test at a time. Only once Test A is complete do you start Test B. Pros: Very simple to manage No overlap risks Cons: Excruciatingly slow Can take months to get meaningful results You lose compounding growth opportunities 3... --- > Why Advertorials Are a Smart Strategy for eCommerce Success? Advertorials are sales page disguised as a blog post. - Published: 2025-06-30 - Modified: 2025-07-01 - URL: https://upnrunn.com/ecommerce/advertorial-strategy-to-boost-ecommerce-sales/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel Why Advertorials Are a Smart Strategy for eCommerce Success? In today’s digital marketplace, grabbing customer attention is harder than ever. Between social media ads, sponsored content, pop-ups, and email campaigns, users are constantly bombarded with promotional messaging. So how can an eCommerce business stand out while still delivering value? Enter the advertorial—a powerful hybrid of advertising and editorial content that blends storytelling with subtle product promotion. Far from being “just another ad,” an advertorial builds trust, educates the reader, and gently nudges them toward a purchase. For eCommerce businesses, this is a game-changing tool in the content marketing toolbox. What Is an Advertorial? An advertorial is a long-form piece of content that looks and reads like a blog or editorial article but is designed to promote a product, service, or brand. Unlike direct advertisements, advertorials focus on informing or entertaining the reader first, then introducing a product in a natural, helpful context. Image Credit: gempages Think of it as “storytelling with a sales strategy. ” Why Advertorials Work for eCommerce 1. They Build Trust Through Value-Driven Content Traditional ads are easy to ignore, especially for modern, ad-savvy consumers. An advertorial, on the other hand, feels like useful content—a buying guide, a product comparison, a customer story, or an educational post. By offering real information, eCommerce brands can: Educate readers about their product Solve a problem Establish authority in a niche Build a long-term relationship with their audience 2. They Improve Conversions Without Being Pushy Let’s face it: people don’t like... --- > What is ROAS? How E-commerce Brands Can Maximize Return on Ad Spend. ROAS = Revenue from Ads ÷ Cost of Ads - Published: 2025-06-29 - Modified: 2025-07-01 - URL: https://upnrunn.com/ecommerce/maximize-your-roas-in-ecommerce/ - Categories: eCommerce, Sales and Marketing - Tags: ROAS What is ROAS? How eCommerce Brands Can Maximize Return on Ad Spend In the world of eCommerce, success isn't just about making sales—it's about making sure your advertising dollars are working as hard as possible. That’s where ROAS comes in. What is ROAS? ROAS (Return on Ad Spend) is a key performance metric that tells you how much revenue you earn for every dollar you spend on advertising. The Formula: ROAS = Revenue from Ads ÷ Cost of Ads For example, if you spend $1,000 on ads and generate $4,000 in revenue, your ROAS is 4. 0. That means every $1 spent earns you $4. Why ROAS Matters for eCommerce eCommerce businesses often rely heavily on paid ads to drive traffic and sales. It helps you: Measure ad effectiveness Decide which campaigns to scale Optimize budgets Drive profitability—not just volume The higher your ROAS, the more efficient and profitable your ad spend. 10 Proven Ways to Improve ROAS for E-commerce Let’s break down actionable strategies to boost your ROAS across your advertising funnel: 1. Refine Audience Targeting Use lookalike audiences based on your best customers. Target high-intent shoppers—those who’ve added to cart, browsed multiple pages, or engaged with your content. Exclude non-converting traffic with negative targeting. Platforms like Meta Ads and Google Ads allow granular control over who sees your ads—use it. 2. A/B Test Creatives and Offers Test different visuals, headlines, copy, and CTAs. Try limited-time discounts, bundles, or free shipping. Learn what resonates and scale the winners. Tip:... --- > Scaling Meta ads to ₹60,000+ per day isn’t just about throwing more budget at your top-performing creatives. - Published: 2025-06-29 - Modified: 2025-06-29 - URL: https://upnrunn.com/ecommerce/how-to-keep-your-meta-ads-profitable/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel, META Two Questions Every eCom Brand Should Ask Themselves” IntroductionScaling Meta ads to ₹60,000+ per day isn’t just about throwing more budget at your top-performing creatives. For eCommerce brands in growth mode, it’s about building systems that predict, track, and control performance before it tanks. Here are two essential questions every DTC brand should regularly ask — internally or with their media partners — to keep Meta ad performance sharp and scalable. 1. What are the 5 most critical metrics we track daily (and why)? You’re not in the testing phase anymore. At ₹60K/day, you're spending ₹18L+ per month — enough to burn fast if the wrong numbers are on your dashboard. Here’s what should be non-negotiable: Top 5 Metrics for Growth-Stage Meta Ads: Blended CAC (Customer Acquisition Cost)Not just Meta’s reported CAC. You need blended CAC across platforms to stay grounded in profitability. CPIR (Cost Per Initiated Checkout / Relevant Action)A more immediate signal than purchases. It helps catch problems before revenue drops. FrequencyIf frequency creeps up and CPIR rises, you’re headed for creative fatigue. Hook Rate / 3-Second Video ViewsIf no one stops scrolling, no one’s converting. Creative isn’t working — and Meta knows it before you do. ROAS or MER (Marketing Efficiency Ratio)Don’t obsess over platform ROAS in isolation — contextualize it with sitewide performance. Pro tip: If you don’t have a live dashboard tracking at least 4 of these, your growth isn’t data-led — it’s luck-led. 2. Are we actively managing the link between creative diversity and... --- > Cart Abandonment Funnel: How to Diagnose Drop-Offs and Recover Lost Revenue - Published: 2025-06-29 - Modified: 2025-06-29 - URL: https://upnrunn.com/ecommerce/cart-abandonment-funnel/ - Categories: eCommerce, Sales and Marketing - Tags: CRO, Funnel Cart Abandonment Funnel: How to Diagnose Drop-Offs and Recover Lost Revenue One of the most overlooked goldmines in eCommerce is the cart abandonment funnel. At first glance, it looks like a frustrating leak. But dig deeper, and it’s actually a map of why people almost bought — but didn’t. Why It Matters When someone reaches the cart or checkout page, they’ve already: Shown intent Viewed a product Engaged with your offer Trusted your brand (at least a little) So if they drop off here, something broke trust, introduced friction, or failed to close the loop. Cart Abandonment Funnel: A Simple Breakdown Here’s how the bottom-of-funnel typically flows: Product Page View Add to Cart Initiate Checkout Shipping / Payment Info Purchase The leak usually happens between Step 3 → 5, where intent is highest — and so is hesitation. What Drop-Offs Really Tell You Let’s unpack what each stage’s drop-off might be signaling: 1. Add to Cart → Initiate Checkout Hidden costs (e. g. , shipping surprises) Forced account creation Poor mobile UX Unclear return policies 2. Initiate Checkout → Shipping/Payment Info Payment trust issues (sketchy-looking form) Lack of preferred payment options (UPI, PayLater, PayPal, COD) Over-complicated form fields No guest checkout 3. Shipping Info → Final Purchase Shipping too slow or expensive No clear delivery estimate Last-minute price change (taxes, fees) Weak CTA or no urgency How to Fix It: BOFU Optimization Playbook Here’s what high-performing brands do to recover lost buyers: 1. Simplify Checkout 2-step checkout max Offer guest... --- > We talk a lot about CTRs, CPCs, and ad performance — but what happens after someone clicks? Landing Page Funnel. - Published: 2025-06-29 - Modified: 2025-06-29 - URL: https://upnrunn.com/sales-marketing/what-is-landing-page-funnel/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel Landing Page Funnel: The Key to Unlocking Post-Click Performance We talk a lot about CTRs, CPCs, and ad performance — but what happens after someone clicks? For many eCommerce brands, that’s where the trail goes cold. This is where the Landing Page Funnel comes in. It doesn’t just tell you how many people clicked on your campaign — it tells you what they did next, and why they didn’t convert. If you’re running paid ads, email campaigns, or influencer traffic — this is one funnel you can’t afford to ignore. What Is a Landing Page Funnel? A Landing Page Funnel maps the user's journey from the moment they click your ad or email to the final conversion action (sign-up, add to cart, purchase, etc. ). It tells you: Did the page load fast enough? Did users scroll or bounce? Did they click your CTA? Where exactly did they drop off? It’s your post-click diagnostic tool — and it can make or break your ROAS. eCommerce Landing Page Funnel Stages to Measure Here’s how to structure it: 1. Ad Click → Page Load Metrics: Page load time, bounce rate, session start Key question: Is the page loading fast and clean across all devices? Slow pages = wasted spend. Especially on mobile. 2. Page Load → Scroll Metrics: Scroll depth, time on page Key question: Are users engaging with your content or bouncing immediately? A drop-off here usually signals weak hero copy, poor design, or no immediate value. 3. Scroll → CTA... --- > Discover what marketing means beyond selling. Learn how businesses identify needs, create value, and build lasting customer relationships. - Published: 2025-06-27 - Modified: 2025-06-27 - URL: https://upnrunn.com/sales-marketing/what-is-marketing/ - Categories: Sales and Marketing - Tags: Marketing What Is Marketing? A Deep Dive into the Heart of Business Success When most people hear the word "marketing," they instantly think of advertisements, commercials, or flashy sales pitches. But marketing is much more than just selling a product. In fact, selling is just one small part of the marketing process. At its core, marketing is about identifying human and societal needs—and finding profitable ways to meet them. Let’s explore what marketing really means, why it matters, and how some of the most successful companies use marketing to solve problems and create value. The Simple Definition: Meeting Needs Profitably A powerful and concise definition of marketing is: "Marketing is meeting needs profitably. " This means that the primary goal of marketing is to understand what people want or need, and then deliver it in a way that benefits both the customer and the business. For example: eBay realized people were struggling to find unique or rare items. It responded by creating an online auction platform where people could buy and sell freely. IKEA noticed a need for affordable yet stylish furniture. It introduced knockdown furniture—products customers assemble themselves, saving costs and space. Both companies saw unmet needs and turned them into successful, profitable businesses. The Formal Definition: More Than Just Selling According to the American Marketing Association, marketing is: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ” This definition tells us that... --- > The real magic happens when you understand what happens between the first click and the final checkout. That’s where the Purchase Funnel comes in. - Published: 2025-06-27 - Modified: 2025-06-27 - URL: https://upnrunn.com/ecommerce/purchase-funnel-in-ecommerce/ - Categories: eCommerce - Tags: Funnel Understanding the Purchase Funnel in eCommerce: From Click to Checkout In the fast-moving world of eCommerce, success depends on more than just attracting visitors to your site. The real magic happens when you understand what happens between the first click and the final checkout. That’s where the Purchase Funnel comes in. Whether you're just starting your online store or looking to improve your conversion rates, learning how the Purchase Funnel works will help you make smarter decisions and increase your sales. What Is a Purchase Funnel? A Purchase Funnel (also known as a conversion funnel) is a step-by-step model that tracks a shopper’s journey—from discovering your product to completing the purchase. Think of it as a funnel: Wide at the top – lots of visitors arrive on your site. Narrow at the bottom – only a small percentage complete a purchase. This model helps you visualize where customers drop off, so you can optimize each stage for better performance. Stages of the eCommerce Purchase Funnel Let’s break down the typical stages: 1. Awareness Visitors discover your store through ads, search engines, social media, or referrals. Goal: Attract traffic with SEO, content, ads, and social proof. 2. Interest Shoppers begin browsing products, looking at details, comparing prices, or reading reviews. Goal: Keep them engaged with clean design, high-quality images, and helpful info. 3. Consideration They add items to their cart—this shows a strong buying intent. Goal: Reinforce trust with shipping info, return policies, or limited-time offers. 4. Intent (Checkout Initiation) The... --- > Let's discuss the 5 Ways to Boost eCommerce Conversions With Downselling (With Examples). - Published: 2025-06-21 - Modified: 2025-06-21 - URL: https://upnrunn.com/ecommerce/boost-ecommerce-conversions-with-downselling/ - Categories: eCommerce - Tags: CRO, Funnel 5 Ways to Boost eCommerce Conversions With Downselling (With Examples) In the competitive world of eCommerce, it's not enough to just attract visitors—you need to convert them. One powerful but often underutilized strategy is downselling. While upselling focuses on encouraging customers to buy a more expensive product, downselling offers a more affordable or simpler alternative when the original product doesn’t convert. Done right, downselling can rescue sales that would otherwise be lost and turn hesitant visitors into paying customers. In this post, we’ll break down 5 effective ways to use downselling to boost conversions, complete with real-world examples. 1. Offer a Cheaper Alternative at Checkout What It Means: When a customer abandons their cart or hesitates at checkout, offer them a lower-priced version of the product they’re interested in. This may be a smaller size, fewer features, or a different brand. Why It Works: Price sensitivity is one of the biggest barriers to conversion. A well-timed downsell helps ease sticker shock and keeps the customer from bouncing altogether. Example: Main Offer: $199 Noise-Canceling Wireless HeadphonesDownsell: “Not ready to commit? Try our budget-friendly version at $99 with core features. ” Result: Instead of losing the customer, you convert them at a lower price point and keep them in your ecosystem for future upsells. 2. Use Exit-Intent Popups to Downsell What It Means: When a user is about to leave the site (detected via exit-intent popups), you present a lower-cost or simpler alternative. Why It Works: Exit-intent popups offer a final chance... --- > How to Fix “Updating Failed. The Response is Not a Valid JSON Response” in WordPress while updating a post? - Published: 2025-06-20 - Modified: 2025-06-20 - URL: https://upnrunn.com/wordpress/updating-failed-the-response-is-not-a-valid-json-response/ - Categories: WordPress - Tags: Debug How to Fix “Updating Failed. The Response is Not a Valid JSON Response” in WordPress If you've encountered the frustrating “Updating Failed. The Response is Not a Valid JSON Response” error while editing a post or page in WordPress, you're not alone. This is a common issue, especially with the Gutenberg block editor, and typically means that WordPress was expecting a JSON-formatted response from the server—but got something else instead. In this guide, we'll explain what causes the error and walk you through step-by-step fixes. What Causes This Error? WordPress uses the REST API behind the scenes to communicate between the editor and the server. If something breaks that communication—like a misconfigured server, plugin conflict, or security block—WordPress may receive an HTML error, an empty string, or invalid content instead of JSON. This triggers the error message:“Updating failed. The response is not a valid JSON response. ” How to Fix It (Step-by-Step) 1. Reset Permalinks Sometimes a quick reset of permalinks solves the issue. Go to Settings > Permalinks. Click “Save Changes” without changing anything. This refreshes your rewrite rules and often resolves REST API issues. 2. Check Your Site Address (URL) Make sure the URLs in Settings > General are correct: WordPress Address (URL) Site Address (URL) They should: Use https:// if you have SSL. Match your actual domain (avoid www mismatches like https://example. com vs https://www. example. com). 3. Fix . htaccess File (Apache Servers Only) If you're on an Apache server, your . htaccess file might be... --- > In the ever-evolving world of digital marketing, one of the most powerful features offered by Meta is the Lookalike Audience. - Published: 2025-06-19 - Modified: 2025-06-19 - URL: https://upnrunn.com/sales-marketing/understanding-facebook-lookalike-audiences/ - Categories: Sales and Marketing - Tags: Facebook, META In the ever-evolving world of digital marketing, one of the most powerful features offered by Meta (formerly Facebook) is the Lookalike Audience. If you're looking to scale your ad campaigns beyond your existing customers, this tool can help you find new audiences who are likely to convert. What is a Lookalike Audience? A Lookalike Audience is a type of audience targeting option in Facebook Ads Manager that allows advertisers to reach new people who share similar characteristics with their existing audience. The underlying principle is simple: if you know who your best customers are, Facebook can help you find others who "look like" them. How Lookalike Audiences Work 1. Source Audience You begin with a Custom Audience as your source. This could be: A customer email list Website visitors (using the Facebook Pixel) App users People who engaged with your content on Facebook or Instagram The source should have at least 100 people (more is better) from a single country. 2. Meta's Matching Process Facebook analyzes the source audience and identifies common traits and behaviors such as: Demographics (age, gender, location) Interests (pages liked, topics followed) Behaviors (purchase habits, device usage) 3. Creating the Lookalike Based on these insights, Facebook creates a new audience of users in your selected location who are most similar to your source audience. Benefits of Lookalike Audiences Highly targeted: Reaches users likely to be interested in your offering Scalable: Lets you grow your business beyond warm audiences Optimized for results: Typically yields higher ROI compared... --- > Are you running a WooCommerce store and want more control over product pricing insights? WooCommerce Price History Tracker can help you. - Published: 2025-06-10 - Modified: 2025-06-10 - URL: https://upnrunn.com/ecommerce/woocommerce-price-history-tracker/ - Categories: eCommerce - Tags: WooCommerce Are you running a WooCommerce store and want more control over product pricing insights? Whether you're optimizing for sales, seasonal pricing, or promotional strategies, tracking price changes over time can be a game-changer. That’s where the WooCommerce Price History Tracker plugin comes in. What is the WooCommerce Price History Tracker? The WooCommerce Price History Tracker is a lightweight, yet powerful plugin that tracks and displays price changes for your products — including both simple and variable products. It logs every change made to the regular and sale prices, and displays the historical data in a clean, tabular format with visual charts powered by Chart. js. Key Features 1. Automatic Price Logging Whenever you save a product or variation, the plugin compares the current price with the last saved price. If a change is detected, it logs: The date/time of the change The new regular price The new sale price 2. Supports Simple & Variable Products For simple products, the plugin tracks price changes directly. For variable products, it tracks: The parent (variable) product’s prices Each variation’s price independently 3. Admin Interface with Chart. js On the product edit screen in the WordPress admin, you’ll see a new meta box: “Price Change History”. It displays: A history table of past price changes A line chart visualization of price trends (powered by Chart. js) 4. Clean and Intuitive UI All information is displayed within the product editing screen, so no extra navigation is required. The interface is: Non-intrusive Easy to read A... --- > Mastering the AARRR Framework: A Growth Hacker’s Guide to Pirate Metrics. AARRR breaks down your customer journey into five core metrics. - Published: 2025-06-10 - Modified: 2025-06-11 - URL: https://upnrunn.com/sales-marketing/mastering-the-aarrr-framework/ - Categories: Sales and Marketing - Tags: Funnel In the world of product-led growth, startups, and lean analytics, a single framework has helped founders, marketers, and product teams cut through vanity metrics and focus on what really matters: user behavior that drives growth. That framework is AARRR, affectionately known as Pirate Metrics (because... AARRR! ). Created by startup guru Dave McClure, AARRR breaks down your customer journey into five core metrics that map directly to growth. Let’s dive into what the AARRR framework is, how it works, and how you can use it to scale your product or business. What Is the AARRR Framework? AARRR is a customer lifecycle framework that tracks users from the moment they discover your product to when they become loyal, paying advocates. It stands for: Acquisition Activation Retention Referral Revenue Each stage represents a key conversion point in the funnel — and optimizing each stage fuels sustainable growth. AARRR Framework: Acquisition – How are users finding you? This is the top of the funnel – your traffic and lead generation layer. Goal: Drive targeted users to your product. Examples of acquisition channels: SEO and content marketing Paid advertising (Google Ads, Facebook, LinkedIn) Social media Partnerships Influencer campaigns Direct outreach Product Hunt launches Key Metrics: Unique visitors Cost per acquisition (CPA) Click-through rates (CTR) Channel-specific conversion rates Tip: Don't just look at traffic volume — measure how well each channel brings qualified users who will engage further. Activation – Are users having a great first experience? You only get one chance to make a... --- > The Ultimate Guide to Cart Abandonment: Why Shoppers Leave. Why Customers Abandon Their Carts (and What You Can Do About It) - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://upnrunn.com/ecommerce/the-ultimate-guide-to-cart-abandonment/ - Categories: eCommerce - Tags: Funnel, Shopify, WooCommerce Why Customers Abandon Their Carts (and What You Can Do About It) Cart abandonment is one of the biggest challenges faced by eCommerce businesses today. Whether you’re a growing D2C brand or a global retail giant, seeing potential customers walk away without completing their purchase is frustrating—and expensive. In this guide, we’ll explore the reasons behind cart abandonment, how to fix them, and how both small and large brands successfully recover lost sales. What is Cart Abandonment? Cart abandonment occurs when a shopper adds items to their online shopping cart but exits the website before completing the purchase. According to the Baymard Institute, the average cart abandonment rate across industries is nearly 70%. Why Do Shoppers Abandon Carts? Understanding the root causes is key to building better checkout experiences. Common Reasons: Unexpected costs at checkout (shipping, taxes, fees) Forcing account creation Complicated or lengthy checkout process Security concerns Lack of payment options Website errors or crashes Price comparison or window shopping Slow delivery estimates Measuring Cart Abandonment To calculate cart abandonment rate: Cart Abandonment Rate = 1 - (Completed Purchases / Shopping Carts Created) Use tools like: Google Analytics Enhanced eCommerce Shopify/WooCommerce analytics Hotjar for behavioral analysis How to Reduce Cart Abandonment Here are proven strategies, with real-world use cases. 1. Optimize Checkout UX D2C Example: Allbirds simplified their checkout into a single-page process with guest checkout, which improved their conversion rate. Big Brand Example: Nike uses a progress indicator, autofill, and multiple payment methods to streamline the checkout. 2.... --- > Discover how to use ChatGPT to build a custom Shopify theme section from scratch. This tutorial walks through Liquid code, schema settings. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://upnrunn.com/ecommerce/step-by-step-guide-for-building-a-shopify-section-with-chatgpt/ - Categories: eCommerce - Tags: Shopify Learn how to turn a design idea into a fully functional Shopify section using ChatGPT, Liquid, and the theme editor — complete with images, color controls, and responsive layout. Introduction I recently needed a custom highlights section for my Shopify store that would: Show 4 product highlights with icons and short text Support background color customization from the Shopify editor Work across both old themes and Online Store 2. 0 Be simple enough to copy-paste into any project Instead of digging through docs for hours, I asked ChatGPT to help me build this. Here’s a step-by-step of how I built it using AI — with full code examples and screenshots. Step 1: The Idea I had a screenshot of a layout from Chamberlain Coffee that I wanted to replicate. I wanted it to look like this: A heading 4 icon+text columns Customizable background color Mobile responsive So I uploaded the screenshot to ChatGPT and said: "I want to build this section for Shopify theme both old & new. So help me to build liquid section. " Step 2: Generate a Base . liquid Section File ChatGPT gave me a complete sections/coffee-highlights. liquid file. It used: image_picker for uploading icons text inputs for titles color setting for background Flexbox-based layout for responsiveness Sample Code {{ section. settings. section_title }} {% for i in (1. . 4) %} {% assign icon_key = "highlight_" | append: i | append: "_icon" %} {% assign title_key = "highlight_" | append: i | append: "_title" %}... --- > Gutenberg Guide: How to Use WordPress Block Editor? If you're new to WordPress or feel overwhelmed while editing pages or posts, don’t worry. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://upnrunn.com/wordpress/gutenberg-guide-on-how-to-use-wordpress-block-editor/ - Categories: WordPress - Tags: Gutenberg A beginner-friendly tutorial for non-technical users. If you're new to WordPress or simply feel overwhelmed while editing pages or blog posts, don’t worry. WordPress’s Gutenberg Block Editor makes content creation visual, flexible, and code-free. This guide will walk you through everything you need to know about the Gutenberg editor — including how to use blocks, style content, and even build a line like: Updated on 23rd, by Kishore Let’s dive in! What Is the Gutenberg Block Editor? The Gutenberg Editor, also known as the Block Editor, replaced the old “Classic Editor” in WordPress 5. 0. Instead of writing everything in one large text area, Gutenberg breaks everything into blocks — paragraphs, headings, images, videos, buttons, lists, and more. Each block is movable, editable, and styled independently, making your content creation modular and beginner-friendly. Why Use Gutenberg? No coding required Drag-and-drop layout Visual design previews Pre-made block patterns Reusable content blocks Whether you're managing a blog, portfolio, or business site, Gutenberg helps you create structured, modern layouts. Getting Started with Gutenberg 1. Open the Editor Go to your WordPress dashboard Click Posts → Add New (or Pages → Add New) You’ll enter the Gutenberg editor, which looks like a blank canvas with a blinking cursor that says: “Start writing or type / to choose a block” Adding Your First Block Click the + Plus icon at the top-left or inside the editor. Here are common blocks you'll use: BlockUseParagraphAdd normal textHeadingAdd titles (H1, H2, etc. )ImageUpload or select a photoListBullet or... --- > How to Add an Order Bump to the WooCommerce Block Checkout Page (No jQuery, No Legacy AJAX). Hooks does not work on Block themes. - Published: 2025-06-01 - Modified: 2025-06-02 - URL: https://upnrunn.com/ecommerce/order-bump-on-woocommerce-checkout-block/ - Categories: eCommerce - Tags: WooCommerce How to Add an Order Bump to the WooCommerce Block Checkout Page (No jQuery, No Legacy AJAX) The new WooCommerce Checkout Block brings a modern React-based checkout experience. But customizing it — like adding an order bump — requires a slightly different approach compared to classic shortcodes or hooks. In this guide, you’ll learn how to: Insert a specific product (by ID) as an order bump. Render the product in a list-style layout. Add the bump product to the cart using modern WooCommerce JS (not $. ajax or admin-ajax. php). Step 1: Inject HTML After a Specific Checkout Block In block themes, hooks like woocommerce_before_checkout_form don’t work. Instead, we use render_block to inject our custom HTML container directly after the checkout block. PHP – Add HTML container for the order bump: add_filter('render_block', function ($block_content, $block) { if ($block === 'woocommerce/checkout') { $custom_bump = ''; return $block_content . $custom_bump; } return $block_content; }, 10, 2); Replace 123 with your bump product ID. Step 2: Move the Container into Position After Checkout Block Renders React renders the checkout in parts, so you can’t insert your bump HTML right away. Use polling (setInterval) to wait until the DOM node appears. JS – Wait and inject the bump: document. addEventListener('DOMContentLoaded', function { const MAX_ATTEMPTS = 50; const INTERVAL_MS = 300; let attempts = 0; const injectBumpAfter = (selector, bumpId = 'my-order-bump') => { const ref = document. querySelector(selector); const bump = document. getElementById(bumpId); if (ref && bump && ! bump. dataset. injected) { ref.... --- > Understanding OpenAI’s CLIP: Search, Classify, and Understand Images Using Text. - Published: 2025-05-31 - Modified: 2025-05-31 - URL: https://upnrunn.com/ai/understanding-openais-clip/ - Categories: AI, Algorithm Let's understand OpenAI’s CLIP and how to use OpenAI’s CLIP to Search and Classify Images with Natural Language How to Use CLIP in Python to Perform Zero-Shot Image Search and Classification What Is CLIP? CLIP (Contrastive Language–Image Pretraining) is a powerful vision-language model developed by OpenAI. It’s trained on 400 million image-text pairs and can understand images in the context of natural language — allowing you to search images with words, classify them with custom labels, or find similar images without needing labeled datasets. Why CLIP Matters No training required — it’s zero-shot Works on unlabeled images Can compare images and text directly Enables semantic image search (e. g. , “a cat sitting on a chair”) What Can You Do With CLIP? Use CaseExampleSearch with textFind all images of "a dog on a beach"Zero-shot classificationClassify images using custom text labelsSimilar image detectionGroup or retrieve related imagesVisual search enginesBuild search features without tags How CLIP Works (In Simple Terms) CLIP has two neural networks: Text encoder: Converts natural language into a vector Image encoder: Converts images into a vector Both outputs are mapped to the same embedding space, so you can compare a caption like "a red car" directly with an image vector. The closer the vectors, the more semantically similar they are. Getting Started with CLIP in Python 1. Install Dependencies pip install torch torchvision ftfy regex tqdm pip install git+https://github. com/openai/CLIP. git pip install matplotlib pillow 2. Load the Model import clip import torch device = "cuda" if torch.... --- > How to Find Similar Images in a Large Unlabeled Dataset Using Image similarity or Clustering Techniques powered by machine learning? - Published: 2025-05-30 - Modified: 2025-05-30 - URL: https://upnrunn.com/ai/search-similar-images/ - Categories: AI, Algorithm How to Find Similar Images in a Large Unlabeled Dataset Using Image similarity or Clustering Techniques powered by machine learning? A Step-by-Step Guide for Beginners and Experts Introduction Let’s say you have 20,000+ images and no categories, labels, or tags. Now imagine trying to find just the cat images hidden in there. Manually? Impossible. But with modern AI tools, you can automate this task in a matter of minutes. In this guide, we’ll walk you through how to: Turn images into searchable vectors using CLIP (by OpenAI) Find similar images using FAISS (by Meta) Handle datasets with no labels at all Optimize for both beginners and advanced users Tools & Libraries We’ll use the following libraries: ToolPurposeCLIPTurn images (or text! ) into embeddingsFaissPerform fast similarity searchesPIL / OpenCVLoad and preprocess imagesNumPyHandle vectors and matrix operationsMatplotlibShow results visually Install them via pip: pip install torch torchvision faiss-cpu ftfy regex tqdm pip install git+https://github. com/openai/CLIP. git Part 1: Beginner-Friendly Step-by-Step Guide Step 1: Load and Preprocess Images Use Python to walk through a directory and load images: import os from PIL import Image from glob import glob image_paths = glob("your_dataset_folder/**/*. jpg", recursive=True) def load_image(path): return Image. open(path). convert("RGB") Step 2: Generate Embeddings with CLIP import torch import clip device = "cuda" if torch. cuda. is_available else "cpu" model, preprocess = clip. load("ViT-B/32", device=device) def get_image_embedding(img): img_input = preprocess(img). unsqueeze(0). to(device) with torch. no_grad: return model. encode_image(img_input). cpu. numpy Now extract all embeddings: embeddings = for path in image_paths: img = load_image(path) embedding... --- > How to Integrate a Custom WooCommerce Payment Gateway in a Block Theme? Let's connect custom WooCommerce payment gateway in a Block theme. - Published: 2025-05-29 - Modified: 2025-06-28 - URL: https://upnrunn.com/ecommerce/custom-woocommerce-payment-gateway-on-block-theme/ - Categories: eCommerce - Tags: WooCommerce How to Integrate a Custom WooCommerce Payment Gateway in a Block Theme? WooCommerce continues to evolve, and with the rise of Full Site Editing (FSE) and Block Themes, developers need to ensure their custom payment gateways are fully compatible with both Classic and Block-based checkout experiences. In this guide, we’ll walk through the key steps to create and integrate a custom WooCommerce payment gateway that works seamlessly in a Block theme environment, including support for WooCommerce’s Cart and Checkout blocks. Prerequisites A WordPress installation with a Block-compatible theme (e. g. , Twenty Twenty-Four). WooCommerce installed and activated. Basic familiarity with PHP and JavaScript. 1. Create the Custom Gateway Class First, register your gateway by extending WC_Payment_Gateway. Place your gateway code inside a plugin or theme’s functions. php for testing. class WC_Gateway_MyCustom extends WC_Payment_Gateway { public function __construct { $this->id = 'mycustom'; $this->method_title = 'My Custom Gateway'; $this->method_description = 'Pay using My Custom Gateway'; $this->has_fields = false; $this->init_form_fields; $this->init_settings; $this->title = $this->get_option('title'); $this->enabled = $this->get_option('enabled'); add_action('woocommerce_update_options_payment_gateways_' . $this->id, ); } public function init_form_fields { $this->form_fields = , 'title' => , ]; } public function process_payment($order_id) { $order = wc_get_order($order_id); // Mark as paid for demo purposes $order->payment_complete; $order->add_order_note('Payment completed using My Custom Gateway. '); return ; } } Then register the gateway: add_filter('woocommerce_payment_gateways', function($gateways) { $gateways = 'WC_Gateway_MyCustom'; return $gateways; }); 2. Make It Block Checkout Compatible To work with WooCommerce Blocks (used in Block themes), your gateway needs to support the woocommerce_blocks_payment_method_type interface. Step 1: Register Gateway Integration Create a... --- > How to Add a Flash Sale Timer to WooCommerce Without Changing Prices? we’ll show you how to set up flash sale pricing with a countdown timer. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://upnrunn.com/ecommerce/flash-sale-timer-on-woocommerce-store/ - Categories: eCommerce - Tags: WooCommerce How to Add a Flash Sale Timer to WooCommerce Without Changing Prices? Want to create limited-time offers in your WooCommerce store without actually changing product prices in the database? In this tutorial, we’ll show you how to set up dynamic flash sale pricing with a countdown timer—using a custom plugin that temporarily modifies product prices at runtime. No manual price updates needed! What We’re Building A custom WooCommerce plugin that: Adds a price drop metabox to the product editor. Lets you enable a timed discount (e. g. , 20% off for 60 minutes). Dynamically applies the discount without saving the new price to the database. Displays a live countdown timer on the product page. Automatically disables the price drop when the timer expires. Why Use Dynamic Pricing? No need to edit actual prices. Perfect for flash sales or countdown offers. Doesn’t interfere with existing sale prices or scheduling. Step 1: The Plugin Code Create a new plugin file in your WordPress installation: /wp-content/plugins/woocommerce-price-drop-timer/woocommerce-price-drop-timer. php Paste the following code: --- > A Guide to Expert Support for Resolving WooCommerce Troubles. Why WooCommerce Is Powerful Yet Prone to Issues? - Published: 2025-05-27 - Modified: 2025-05-27 - URL: https://upnrunn.com/ecommerce/resolving-woocommerce-troubles/ - Categories: eCommerce - Tags: WooCommerce A Guide to Expert Support for Resolving WooCommerce Troubles. Running an online store with WooCommerce is powerful but when issues arise, they can be frustrating, time-consuming, and costly. Whether it's a plugin conflict, slow performance, or checkout errors, getting expert WooCommerce support is key to keeping your eCommerce engine running smoothly. In this guide, we’ll walk you through common WooCommerce problems, why they happen, and how to resolve them and plus where to find the best WooCommerce support when you need it. Why WooCommerce Is Powerful Yet Prone to Issues WooCommerce powers over 28% of all online stores, making it the world’s most popular eCommerce plugin for WordPress. It’s flexible, extendable, and ideal for customization. But that flexibility also introduces complexity. Common WooCommerce issues include: Plugin & theme conflicts Broken product pages Payment gateway errors Checkout not working Slow store performance Database overloads Outdated WooCommerce or WordPress versions Diagnosing WooCommerce Problems Like a Pro Before contacting support, follow this quick checklist: Enable Debug ModeWooCommerce → Settings → Advanced → Enable Debug Mode Review Error LogsLogs help you identify server, payment, or plugin errors. Disable All Plugins Except WooCommerceIsolate the issue. Then reactivate one by one. Switch to Default Theme (like Storefront)Confirms if your theme is causing the problem. Update EverythingOutdated themes/plugins often break things. Pro Tip: Use a staging site for testing. Never troubleshoot directly on a live store. When to Seek WooCommerce Expert Support If you’re losing sales, facing critical checkout errors, or seeing the dreaded "There has been... --- > WooCommerce Database Cleanup for Better Performance: The Complete Guide. How to Clean Your WooCommerce Database? - Published: 2025-05-25 - Modified: 2025-05-25 - URL: https://upnrunn.com/wordpress/woocommerce-database-cleanup-for-performance/ - Categories: eCommerce, WordPress - Tags: WooCommerce Let's Cleanup WooCommerce Database for Better Performance Over time, a WooCommerce store accumulates a large amount of data—orders, customers, product metadata, transients, sessions, and logs. This buildup can slow down your site, affect user experience, and even increase your hosting costs. Regular database cleanup is a simple yet powerful way to maintain optimal performance and stability. In this guide, we’ll explain why database cleanup matters, what elements you should target, and how to perform the cleanup safely. Why Clean Your WooCommerce Database? Here are some key benefits of cleaning your WooCommerce database: Faster website performance: A smaller, optimized database results in quicker query execution. Improved admin experience: A lean database speeds up the WordPress dashboard. Reduced server load: Helps prevent slowdowns during high traffic periods. More efficient backups: Smaller databases back up and restore faster. Lower hosting resource usage: Helps reduce costs associated with large databases. What to Clean in Your WooCommerce Database 1. Revisions and Auto-Drafts WordPress automatically saves revisions and drafts of posts, including products. These can clutter your database unnecessarily. 2. Expired Transients Transients are temporary data stored in the database for caching purposes. Expired transients can safely be removed. 3. WooCommerce Sessions WooCommerce stores customer session data, including cart contents. Old or expired sessions should be cleared out regularly. 4. Orphaned Post Meta Metadata associated with deleted products, orders, or pages can remain in your database and serve no purpose. 5. Old Orders Orders with a status like “pending,” “cancelled,” or “failed” that are months old... --- > Learn how to safely create a WordPress staging site on DigitalOcean to test updates, themes, and plugins without breaking your live site. - Published: 2025-05-24 - Modified: 2025-05-24 - URL: https://upnrunn.com/wordpress/wordpress-staging-site-on-digitalocean/ - Categories: WordPress - Tags: DigitalOcean Want to Set Up a Staging WordPress Site on DigitalOcean (Complete Guide) A staging site is a clone of your live WordPress site that you can use to safely test changes, updates, new plugins, or themes — without affecting your live site. In this guide, we’ll walk you through the process of setting up a WordPress staging environment on DigitalOcean, ideal for site owners, developers, and DIYers who want more control over their hosting. Why Use a Staging Site? Test plugin/theme updates before applying them live Try design and content changes safely Debug errors without affecting live users Build new features without downtime Prerequisites Before you begin, you need: A live WordPress website A DigitalOcean account Basic knowledge of SSH and server management (or use a control panel like RunCloud/ServerPilot/CyberPanel) Option 1: Manual Setup on a New Droplet (Advanced Users) Step 1: Create a New Droplet Log into DigitalOcean Click Create → Droplet Choose Ubuntu LTS (e. g. , 22. 04) Choose your plan (Basic 1GB RAM is fine for staging) Select a datacenter near you Set authentication (SSH key recommended) Click Create Droplet Step 2: Set Up the Server Stack (LEMP/LAMP) You can install WordPress manually or use tools like: EasyEngine (for Nginx + Redis) WordOps (optimized LEMP stack) ServerPilot (commercial) Or manually install Apache/Nginx + PHP + MySQL For example, to install LAMP manually: sudo apt update && sudo apt upgrade sudo apt install apache2 mysql-server php libapache2-mod-php php-mysql unzip curl Step 3: Create a Database for Staging... --- > Let's learn about WooCommerce Downsell & how it can boost Conversions with smart product swaps. Swap & Save is a Smarter Way to Sell. - Published: 2025-05-21 - Modified: 2025-06-30 - URL: https://upnrunn.com/ecommerce/swap-and-save-downsell-in-woocommerce-cart/ - Categories: eCommerce - Tags: WooCommerce Let's learn about WooCommerce Downsell & how it can boost Conversions with smart product swaps. In eCommerce, upselling often gets all the attention—but downselling is an underrated tactic that can recover lost sales and engage price-sensitive shoppers. With WooCommerce, we can build a simple but powerful downsell mechanism using PHP and AJAX. Swap & Save WooCommerce Downsell Let’s walk through what it is, why it works, and how to build it with code. What Is Downselling? Downselling is the practice of offering a cheaper alternative when a customer hesitates or removes a product from their cart. In WooCommerce, we can display lower-priced alternatives right inside the cart page—and let customers swap with a click. How to Add a Downsell Swap Feature to Your WooCommerce Cart Page Let’s build a feature that: Shows cheaper product alternatives for each cart item. Lets users swap products using AJAX without refreshing the page. 1. PHP: Inject Downsell Options into Cart Items Place this in your theme’s functions. php or a custom plugin: add_action('woocommerce_after_cart_item_name', function($cart_item, $cart_item_key) { $product_id = $cart_item; $product = wc_get_product($product_id); $price = $product->get_price; // Get product categories $terms = get_the_terms($product_id, 'product_cat'); if (empty($terms) || is_wp_error($terms)) return; $term_ids = wp_list_pluck($terms, 'term_id'); // Query cheaper products in the same category $args = , 'meta_query' => [[ 'key' => '_price', 'value' => $price, 'compare' => ' --- > Here is a Complete Guide to WordPress's Interactivity API. The Interactivity API is one of the exciting additions to block-based themes. - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://upnrunn.com/wordpress/interactivity-api/ - Categories: WordPress Here is a Complete Guide to WordPress's Interactivity API. The Interactivity API is one of WordPress's most exciting recent additions, bringing modern front-end interactivity to block-based themes — without the need for heavy JavaScript frameworks like React or Vue. If you’re developing custom blocks or enhancing user experiences with dynamic behavior, this API is your new best friend. In this blog post, we'll explore what it is, why it matters, and how to use it with real-world examples. What is the WordPress Interactivity API? The Interactivity API is a lightweight, declarative JavaScript API that allows you to build dynamic and reactive behavior into your block themes using simple data-wp-* HTML attributes and store-driven state management. It was introduced as part of WordPress’s push to enhance frontend block interactivity while staying lean and accessible for theme developers. Key Features Reactive State Management — similar to Vue or Alpine. js Declarative HTML Attributes — use data-wp-* directives to bind data and events Contextual State — scoped to specific parts of your page No Framework Needed — doesn’t require React or Vue Block Friendly — designed to integrate with Gutenberg block rendering Core Concepts 1. store: State + Actions The store function lets you define reactive state, actions, and callbacks. import { store } from '@wordpress/interactivity'; store('myplugin/counter', { state: => ({ count: 0 }), actions: { increment { const context = getContext; context. count++; } } }); 2. HTML Directives You bind state and events directly in your block markup using data-wp-* attributes.... --- > How to Create a Flexible BOGO (Buy One Get One) Offer in WooCommerce with Code? In this blog post, you'll learn how to implement a flexible BOGO deal. - Published: 2025-05-20 - Modified: 2025-05-20 - URL: https://upnrunn.com/ecommerce/bogo-in-woocommerce/ - Categories: eCommerce - Tags: WooCommerce How to Create a Flexible BOGO (Buy One Get One) Offer in WooCommerce with Code WooCommerce is powerful, but when it comes to running dynamic promotions like Buy One Get One Free (BOGO), it requires some custom code. In this blog post, you'll learn how to implement a flexible BOGO deal that gives customers the option to receive a free product — either the same product or a different one — when they purchase a qualifying item. What We’ll Build A WooCommerce feature where: When a customer adds a qualifying product to their cart, They see a prompt to choose a free product (same or from alternatives), Once selected, the free product is automatically added to the cart, The free product is labeled and excluded from normal pricing logic. Use Case Example Buy 1 of Product A (ID: 123) and get one of the following free: Product A (same) Product B (ID: 456) Product C (ID: 789) Step 1: Show Free Product Options Notice Add the following to your theme's functions. php file or a custom plugin. add_action('woocommerce_before_cart', 'show_bogo_free_choice_notice'); function show_bogo_free_choice_notice { $trigger_product_id = 123; // Product that triggers the BOGO $found = false; foreach (WC->cart->get_cart as $item) { if ($item == $trigger_product_id && empty($item)) { $found = true; break; } } if ($found && ! isset($_GET)) { $free_options = array( 123 => 'Same Product (Free)', 456 => 'Free Mug', 789 => 'Free Tote Bag' ); $html = 'Select your free product:'; foreach ($free_options as $pid => $label) { $url... --- > Let's Talk About The 8 Must-Know Funnel Types That Drive Sales and Growth: Tripwire funnel, sales funnel etc. - Published: 2025-05-20 - Modified: 2025-06-30 - URL: https://upnrunn.com/ecommerce/the-8-must-know-funnel-types-that-drive-sales-and-growth/ - Categories: eCommerce - Tags: Funnel, Shopify, WooCommerce Let's Talk About The 8 Must-Know Funnel Types That Drive Sales and Growth In today’s digital world, your ability to turn a curious visitor into a loyal customer depends heavily on one thing: your funnel strategy. If you’ve heard of the Tripwire funnel, you’re already ahead of the game—but did you know there are several other funnel types that can dramatically boost your conversions, sales, and customer lifetime value? Whether you're a solopreneur, digital marketer, or scaling a business, this guide breaks down the 8 most powerful funnel types and how to use them effectively. 1. Tripwire Funnel What it is: A funnel that offers a low-cost product upfront (usually $1–$20) to turn leads into paying customers fast. Why it works: Small purchases lower the barrier to entry. Once someone buys from you—even just once—they're far more likely to buy again. Best for: Digital products, online courses, low-ticket eCommerce. 2. Lead Magnet Funnel What it is: Offers a free resource (like an ebook, template, or cheat sheet) in exchange for an email address. Why it works: It's one of the easiest ways to build your email list and warm up cold traffic. Best for: Content creators, bloggers, coaches, and anyone looking to grow an audience. 3. Sales Funnel What it is: A classic funnel that guides a potential customer from awareness to purchase. Why it works: It nurtures leads at every stage, gradually moving them closer to buying. Best for: B2B services, product-based businesses, high-ticket sales. 4. Product Launch Funnel... --- > Here is the Ultimate Guide to Downsells in eCommerce - Published: 2025-05-19 - Modified: 2025-06-10 - URL: https://upnrunn.com/ecommerce/downsells-in-ecommerce/ - Categories: eCommerce - Tags: Funnel, Shopify, WooCommerce Here is the Ultimate Guide to Downsells in eCommerce to recover lost sales and boost conversion rates. In eCommerce, not every customer will be ready to purchase your primary offer. But that doesn't mean the sale is lost. With a well-planned downsell strategy, you can turn indecision into opportunity and maximize your revenue potential. This guide explains what a downsell is, how it works, and how you can effectively implement it in your store. What is a Downsell? A downsell is a marketing technique where you offer a customer a lower-priced or simplified version of a product after they decline a more expensive or comprehensive one. For example, if a visitor declines to buy your premium product, you might offer a basic version at a lower price. This increases the chance of closing the sale with customers who are price-sensitive or unsure about the higher commitment. Why Use Downselling in Your Store? Downselling helps you: Recover revenue that would otherwise be lost Increase customer satisfaction by offering flexible options Improve conversion rates among hesitant buyers Provide a personalized and customer-friendly experience Examples of Downsells in Action 1. Software Subscription Original Offer: Pro Plan at $49/month Downsell: Starter Plan at $19/month with fewer features 2. Online Course Original Offer: Full course bundle for $299 Downsell: Single course module for $79 3. Physical Products Original Offer: Premium wireless headphones for $199 Downsell: Wired or older version for $89 Downsell vs Upsell vs Cross-Sell TechniqueDescriptionObjectiveUpsellHigher-priced or more advanced offerIncrease average order valueDownsellLower-priced or... --- > Customer reviews are the backbone of trust in eCommerce. Here is The Ultimate Guide to Top WooCommerce Reviews Plugins. - Published: 2025-05-16 - Modified: 2025-06-29 - URL: https://upnrunn.com/ecommerce/top-woocommerce-reviews-plugins/ - Categories: eCommerce - Tags: WooCommerce Customer reviews are the backbone of trust in eCommerce. Whether you're running a niche WooCommerce store or a large-scale online marketplace, product reviews help convert browsers into buyers. They provide social proof, increase search engine visibility, and give valuable feedback that drives sales. In this comprehensive guide, we’ll walk you through everything you need to know about WooCommerce product reviews—from the default system to the best plugins for collecting verified, image-rich, and spam-free reviews in 2025. Why Reviews Matter in WooCommerce Online shoppers heavily rely on peer feedback before making a purchase. Here’s why reviews are so important: Build Trust: Positive reviews act as endorsements. Boost SEO: User-generated content increases keyword density and organic traffic. Reduce Returns: Detailed reviews help set accurate customer expectations. Increase Conversions: Products with reviews enjoy higher click-through and conversion rates. WooCommerce, out of the box, provides a basic review system: customers can leave star ratings and written feedback on products. But it's minimal and lacks critical features like photo uploads, verified purchases, and review reminders. Key Features to Look for in a WooCommerce Review Plugin When choosing a review plugin, consider these essential features: Verified Buyer Badges: Only let customers who bought the product leave reviews. Media Uploads: Allow customers to attach images or videos. Guest Reviews: Accept reviews without requiring login. Anti-Spam Tools: reCAPTCHA or moderation to prevent spam. Custom Review Fields: Add review titles, pros/cons, usage type. Multilingual Compatibility: For stores targeting global markets. Email Automation: Send post-purchase review requests. Top WooCommerce Review... --- > Let's explore the Top-Down and Bottom-Up Business Models With Examples from American & Indian Companies. - Published: 2025-05-16 - Modified: 2025-05-22 - URL: https://upnrunn.com/sales-marketing/top-down-vs-bottom-up-business-models/ - Categories: Sales and Marketing Let's explore the Top-Down vs. Bottom-Up Business Models With Examples from American & Indian Companies. In today’s fast-evolving business landscape, the structure of decision-making and control plays a major role in shaping how companies scale, innovate, and serve their customers. Two foundational models often discussed in business strategy are: Top-Down Bottom-Up Let’s break these down—and explore how companies in the U. S. and India align with each. Top-Down vs. Bottom-Up (Image Credit: planio) What Do We Mean by "Top-Down" vs. "Bottom-Up"? FeatureTop-DownBottom-UpDecision FlowLeadership → Employees/PartnersUsers/Participants → Platform/AdminsControlCentralizedDecentralizedInnovationDirected from leadershipEmerges from grassroots/user activityExamplesTraditional manufacturing, retailMarketplaces, platforms, gig economy American Companies Apple – The Top-Down Icon Apple is a textbook example of a top-down company. Product design, feature rollout, and ecosystem control are tightly held by Apple’s leadership. From iPhones to MacBooks, everything is built around a centralized vision of simplicity, privacy, and quality. Pros: Cohesive product experience, strong brand. Cons: Less flexibility for customization or community innovation. Airbnb – The Bottom-Up Disruptor Airbnb is a bottom-up platform: individuals list properties, set prices, and engage directly with guests. Airbnb provides the framework—trust mechanisms, payments, support—but supply and growth are user-driven. Pros: Scales quickly, leverages community. Cons: Less control over service quality. Tesla – Vision-Driven Top-Down Though it's tech-forward, Tesla is top-down at its core. Elon Musk's leadership steers product design, manufacturing decisions, and even PR. Innovations like Autopilot and the Cybertruck are developed in-house, not crowd-sourced. Indian Companies Zomato – Bottom-Up Core with Top-Down Layers Zomato started as a restaurant discovery platform,... --- > How To Influence The “Messy Middle” Of The Buyer Journey? The Messy Middle refers to the non-linear space between awareness and purchase. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://upnrunn.com/sales-marketing/messy-middle-of-the-buyer-journey/ - Categories: Sales and Marketing - Tags: Funnel How To Influence The “Messy Middle” Of The Buyer Journey? When it comes to the eCommerce funnel, marketers often focus on grabbing attention (top of the funnel) or pushing for the final sale (bottom of the funnel). But there's a critical—and often overlooked—phase in between: the Messy Middle. Coined by Google researchers, the “Messy Middle” refers to the chaotic, non-linear space between awareness and purchase. It’s where consumers compare, evaluate, delay, abandon, revisit, and eventually—maybe—convert. If you’re not actively influencing this stage, you’re leaving revenue on the table. In this post, we’ll explore what makes the Messy Middle so complex and how to influence it with precision. What Is the Messy Middle? The Messy Middle is the consideration phase of the buyer journey—but it’s anything but straightforward. During this stage, potential buyers bounce between exploring options and evaluating them. This includes: Searching for reviews Watching YouTube comparisons Checking competitors Reading blog posts Looking for coupon codes Asking friends or Reddit Adding to cart and abandoning it (sometimes repeatedly) It’s a loop of exploration and evaluation, heavily influenced by emotions, psychology, and trust signals. Why Is the Messy Middle So Important? The majority of the buyer’s decision-making happens here. It's where they decide: Which product or brand to trust Whether the price is worth it If now is the right time to buy What risks they may be taking If your brand isn’t visible or persuasive during this stage, you risk losing the sale—even if you were the one that sparked... --- > PHP String Similarity: similar_text() vs levenshtein(). By combining both functions, you can create a more reliable similarity score - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://upnrunn.com/php/string-similarity-in-php/ - Categories: PHP PHP String Similarity: similar_text vs levenshtein and Why Combining Them Works Best When building intelligent applications in PHP—whether it's for search suggestions, spelling corrections, or deduplication—accurately comparing strings is essential. But string similarity isn’t as simple as “equal or not equal. ” Sometimes, it’s about how similar two strings are. PHP provides two native functions to tackle this problem: similar_text and levenshtein. While both compare strings, they serve very different purposes—and understanding when and how to use them (or both together) can give your application a serious edge. In this deep dive, we’ll explore each function in detail, compare their mechanics and performance, and show you how to build a hybrid similarity algorithm for more robust fuzzy matching. What Is similar_text? similar_text compares two strings and calculates the number of matching characters in the same order. It can also return a similarity percentage, making it great for human-perceived similarity. Syntax: int similar_text(string $string1, string $string2, float &$percent) Returns the number of matching characters. Optionally fills a variable with a percentage similarity (0–100%). Example: similar_text("hello", "hallo", $percent); echo $percent; // Outputs: 80 Use Cases: Suggesting related tags, categories, or keywords Duplicate detection (e. g. blog titles, names) Comparing user inputs for similarity What Is levenshtein? levenshtein calculates the minimum number of edits (insertions, deletions, substitutions) required to transform one string into another. This is also known as edit distance or Levenshtein distance. Syntax: int levenshtein(string $string1, string $string2) Returns an integer representing how many character edits are required. Lower numbers =... --- > What is Microsoft Power BI Embedded in a WordPress Plugin? Power BI is a business analytics service provided by Microsoft. - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://upnrunn.com/wordpress/microsoft-power-bi-embedded/ - Categories: WordPress Let's Learn about Microsoft Power BI and how to use inside WordPress. 1. What is Power BI? Microsoft Power BI is a business analytics service provided by Microsoft. It provides interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards by themselves, without having to depend on information technology staff or database administrators. 2. How it useful in real business word Microsoft Power BI is a suite of business analytics tools that deliver insights throughout your organization. Connect to hundreds of data sources, simplify data prep, and drive ad hoc analysis. Produce beautiful reports, then publish them for your organization to consume on the web and across mobile devices. Everyone can create personalized dashboards with a unique, 360-degree view of their business. And scale across the enterprise, with governance and security built-in. 3. Embed analytics in your own application With Power BI Embedded—for application developers—you can embed visual analytics in your products, so your users and customers can gain valuable insights, and you can get to market fast. To embed Power BI in your application or portal, you’ll need at least one Power BI Pro account, which will serve as a master account for your application. This master account will allow you to generate embed tokens to enable your application to access Power BI dashboards, reports, and visualizations. 4. Embed analytics in your WordPress site We have created ‘Power BI Embedded for WordPress’ plugin, it uses the Power BI REST APIs and JavaScript APIs to... --- > Let's Learn About Anchor Text and How to Improve Your Link Text. Anchor text is the clickable text in a hyperlink & appears underlined text. - Published: 2025-05-12 - Modified: 2025-05-13 - URL: https://upnrunn.com/web-development/what-is-anchor-text/ - Categories: Web Development - Tags: SEO Let's Learn About Anchor Text and How to Improve Your Link Text. When it comes to website optimization, both for search engines and human users, every detail matters—including the words you choose for your anchor text. Whether you're running a personal blog, managing an e-commerce site, or working on SEO for a corporate website, understanding and optimizing anchor text can significantly enhance your content’s value. In this post, we’ll explore: What anchor text is Different types of anchor text Why anchor text is important Best practices to improve your link text What Is Anchor Text? It is the clickable text in a hyperlink. It usually appears as blue, underlined text (though styles can vary), and it tells users what they can expect when they click the link. Example:In the sentence “Check out our guide on how to grow your blog traffic,” the words “how to grow your blog traffic” are the anchor text. Types of Anchor Text Understanding the types of anchor text can help you create a more strategic linking strategy: Exact MatchIt uses the exact keyword you’re targeting. Example: “digital marketing” linking to a page about digital marketing. Partial MatchIncludes a variation or subset of the target keyword. Example: “tips for digital marketers” linking to the same page. BrandedUses the brand’s name as anchor text. Example: “OpenAI” linking to https://www. openai. com. GenericUses non-descriptive text like “click here” or “read more. ”Example: “Click here for more info. ” Naked URLThe URL itself is used as the anchor. Example:... --- - Published: 2025-05-12 - Modified: 2025-05-14 - URL: https://upnrunn.com/web-development/seo-blog-traffic/ - Categories: Web Development Know How to Grow Your Blog Traffic. Starting a blog is exciting — but growing traffic? That can feel like climbing a mountain without a map. The good news? There is a map. Whether you're blogging for business, personal branding, or just to share your voice, increasing your blog traffic is completely achievable with the right strategies. In this post, I’ll break down actionable steps you can take to grow your blog audience organically and sustainably. 1. Know Your Audience (Deeply) Before anything else, define who you're writing for. Understand: Their problems Their goals What they search for on Google Where they hang out online Use tools like Google Trends, Reddit, or Quora to research your niche’s pain points. Once you know what your readers care about, you can create targeted content they’ll actually click on and share. 2. Create High-Quality, SEO-Friendly Content You’ve probably heard “content is king” — but it’s not just any content. Your posts need to: Solve a specific problem Be well-structured and easy to read Include relevant keywords naturally Use headings (H2, H3), bullet points, and short paragraphs Use free tools like Ubersuggest, AnswerThePublic, or Ahrefs (free version) to find search terms people are using, and build blog posts around those. 3. Consistency Beats Perfection Set a realistic publishing schedule. Whether it’s once a week or twice a month, consistency builds trust — with both your readers and search engines. Pro tip: Batch your content creation. Write multiple posts at once and schedule them in... --- > How to Build a Chat-Based WooCommerce Reports Without Using External APIs? GPT-Like Admin Reporting for WooCommerce. Locally and Securely - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://upnrunn.com/ecommerce/conversational-woocommerce-reports-like-chatgpt/ - Categories: eCommerce - Tags: WooCommerce How to Build a Chat-Based WooCommerce Admin Plugin Without Using External APIs Imagine being able to query your WooCommerce store like this: "What are my top selling products this month? " Usually, this kind of functionality requires using AI services like ChatGPT. But what if you want to do it entirely offline, with no external API, and complete control over your data? In this tutorial, you'll learn how to create a WooCommerce admin plugin that allows chat-style queries — like a simplified ChatGPT — using local PHP and SQL logic only. ChatGPT vs Rule-Based Plugin: Key Differences FeatureChatGPTRule-Based PluginLanguage UnderstandingAI understands intent, synonyms, and structureNeeds exact keywords or regexFlexibilityCan handle many variations naturallyEvery variation must be manually definedSQL GenerationDynamically generated from promptStatic queriesExternal DependencyYes (OpenAI or other LLM API)NoPrivacyData sent to external serverAll local Step-by-Step: Create the Plugin Step 1: Create the Plugin File Create a folder wc-admin-chat in wp-content/plugins/, and inside it, create a file called wc-admin-chat. php with the following code: WooCommerce Chat Assistant Ask const form = document. getElementById('wc-chat-form'); const log = document. getElementById('chat-log'); form. addEventListener('submit', async function(e) { e. preventDefault; const input = document. getElementById('wc_chat_prompt'); const userMsg = input. value; log. innerHTML += `You: ${userMsg}`; input. value = ''; const res = await fetch(ajaxurl, { method: 'POST', headers: { 'Content-Type': 'application/x-www-form-urlencoded' }, body: 'action=wc_process_admin_chat&prompt=' + encodeURIComponent(userMsg) }); const data = await res. text; log. innerHTML += `Bot: ${data}`; log. scrollTop = log. scrollHeight; }); --- > Want to Integrate Motion with WordPress? Here is a Complete Guide for Developers and Designers. - Published: 2025-05-07 - Modified: 2025-05-07 - URL: https://upnrunn.com/wordpress/motion-with-wordpress/ - Categories: WordPress Want to Integrate Motion with WordPress? Here is a Complete Guide for Developers and Designers. Animations can significantly enhance the user experience on websites by adding visual cues and engaging interactions. However, performance often becomes a trade-off when using traditional animation libraries. That is where Motion. dev comes into play—a modern, lightweight animation library built with performance and developer experience in mind. In this guide, we will walk through the process of integrating Motion. dev with WordPress, including both no-code and custom-code approaches. Whether you're a developer looking to implement custom animation logic or a designer seeking a smoother animation experience, this guide is for you. What is Motion. dev? Motion. dev is a modern JavaScript animation library designed for performance and ease of use. It operates without dependencies like jQuery and uses the latest browser APIs. Its animations are powered by the browser’s requestAnimationFrame, ensuring smooth frame rates and low overhead. Some features include: ESM (ECMAScript Module) compatibility Out-of-the-box support for scroll, hover, press, and mount animations Minimal file size and high performance Declarative and imperative APIs Now, let’s look at how you can bring Motion. dev to your WordPress site. Step 1: Prepare Your WordPress Environment Before integrating any custom scripts, ensure that your site is running on a modern theme that supports custom scripts in the header or footer. You should also have administrative access to your WordPress dashboard. To keep your theme files clean and updates safe, use a plugin that allows you to insert custom... --- > Getting Started with WP Job Manager: A Beginner's Guide. Are you looking to build a job board on your WordPress website? - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://upnrunn.com/wordpress/wp-job-manager/ - Categories: WordPress Are you looking to build a job board on your WordPress website? Whether you're creating a niche job listing site or want to add job listings to your company site, WP Job Manager is one of the most popular and beginner-friendly solutions available. In this guide, we’ll walk you through everything you need to get started—from installation and configuration to understanding its core features. What is WP Job Manager? WP Job Manager is a lightweight and extensible job board plugin for WordPress. Originally developed by Mike Jolley (also behind WooCommerce), the plugin allows you to easily create, manage, and categorize job listings on your site. It works with any WordPress theme and is shortcode-powered, meaning you can embed job listings virtually anywhere on your site. Why Use WP Job Manager? Easy setup with shortcode-based listings Frontend job submission forms Employer dashboards Developer-friendly with hooks and APIs Wide range of official and third-party add-ons Step 1: Installing WP Job Manager From the WordPress Dashboard: Go to Plugins > Add New. Search for "WP Job Manager". Click Install Now, then Activate. Alternatively, you can download the plugin from WordPress. org and upload it manually. Step 2: Initial Setup After activation, you’ll see a prompt to set up pages. WP Job Manager will create default pages with necessary shortcodes: Jobs: – displays the job listing archive Post a Job: – frontend form for submitting jobs Job Dashboard: – employers can manage their listings You can edit or relocate these shortcodes to fit your... --- > Let's make a Basic CRUD App in Symfony. Symfony is a powerful PHP framework well-suited for building complex applications with clean code. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://upnrunn.com/php/symfony-crud-app/ - Categories: PHP - Tags: Symfony Let's make a Basic CRUD App in Symfony. Symfony is a powerful PHP framework well-suited for building complex applications with clean code and modern architecture. In this tutorial, we'll walk through how to create a simple CRUD (Create, Read, Update, Delete) application using Symfony 6 or 7, featuring a Job entity. Prerequisites PHP >= 8. 1 Composer Symfony CLI A database (e. g. , MySQL or SQLite) composer create-project symfony/skeleton job-crud cd job-crud composer require webapp doctrine annotations maker Step 1: Create the Job Entity Use Symfony Maker to generate your entity. php bin/console make:entity Job Fill in the fields: title (string) description (text) company (string) location (string) createdAt (datetime) Once the entity is created, run the migration commands: php bin/console make:migration php bin/console doctrine:migrations:migrate Step 2: Generate the CRUD for Job Use Symfony Maker again to scaffold the CRUD operations. php bin/console make:crud Job This command will generate: A controller: JobController. php A Twig template directory: templates/job/ A form type class: JobType. php Step 3: Test Your Routes After the CRUD is generated, you can access your app in the browser (e. g. , http://localhost:8000/job) to: List all jobs Add a new job Edit an existing job Delete a job Start your Symfony server if you haven’t already: symfony server:start Step 4: Linking to Another Entity (e. g. , Category) Let’s say we want to assign each Job to a Category. First, create the Category entity: php bin/console make:entity Category Fields: name (string) Add the relation to Job: In... --- > If you’re in business, you've likely heard the term sales funnel. Understanding the 5 Stages of the Sales Funnel. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://upnrunn.com/sales-marketing/5-stages-of-the-sales-funnel/ - Categories: Sales and Marketing - Tags: Funnel Understanding the 5 Stages of the Sales Funnel If you’re in business, you've likely heard the term sales funnel. But what does it really mean—and how can it help you turn strangers into loyal customers? A sales funnel is a step-by-step journey that potential customers take before they decide to buy from you. Understanding each stage can help you tailor your marketing efforts and improve conversion rates. Let’s break it down. 1. Awareness This is the first point of contact. At the awareness stage, people are just discovering your brand—whether through a Google search, social media post, or a friend's recommendation. Your goal here is visibility. Strong SEO, compelling content, and attention-grabbing ads can help attract attention. 2. Interest Now that someone knows you exist, it’s time to spark interest. At this stage, potential customers start exploring what you offer. Maybe they browse your website, read your blog, or follow you on social media. Give them valuable, relevant content to keep them engaged. 3. Consideration In the consideration phase, leads are evaluating your solution against others. This is the time to shine. Case studies, product demos, comparison guides, and customer testimonials can help position your offering as the best choice. 4. Intent When someone shows intent, they’re nearly ready to buy. They might fill out a contact form, request a quote, or add a product to their cart. This is where follow-ups, live chat support, and limited-time offers can help close the deal. 5. Purchase The final stage is the... --- > Best Inventory Management for WooCommerce: Boost Your Store's Efficiency. Let's explore some of the best solutions for stock management. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://upnrunn.com/ecommerce/inventory-management-for-woocommerce/ - Categories: eCommerce - Tags: WooCommerce Best Inventory Plugins for WooCommerce in 2025: Boost Your Store's Efficiency Efficient inventory management is vital for the success of any eCommerce business, especially for WooCommerce store owners. Managing stock levels, processing orders, and keeping track of product availability can be a tedious task. Fortunately, there are numerous inventory plugins for WooCommerce that can automate and streamline these processes, helping you run your store more efficiently. In this blog post, we’ll explore the top 10 WooCommerce inventory plugins of 2025. Whether you’re looking to optimize stock tracking, automate updates, or improve your order fulfillment process, these plugins are designed to meet your needs. 1. ATUM Inventory Management for WooCommerce ATUM is a powerful, free WooCommerce plugin that gives you complete control over your store's inventory. With its advanced features like multi-location stock tracking, purchase orders, and supplier management, ATUM is ideal for WooCommerce store owners who need detailed insights into their stock. Key Features: Multi-location stock tracking Supplier management Purchase order creation 2. Smart Manager for WooCommerce Smart Manager for WooCommerce is a plugin designed for stores with large inventories. It offers a spreadsheet-like interface, allowing you to make bulk changes and manage your inventory more efficiently. It also supports advanced search and filtering, saving you time when you need to locate specific products. Key Features: Bulk editing of inventory Spreadsheet-like interface Advanced search and filtering options 3. Katana For manufacturers and businesses that deal with raw materials and finished products, Katana is an excellent inventory management solution. It provides... --- > Customizing Player Statistics in SportsPress Using Hooks and Filters. - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://upnrunn.com/wordpress/customizing-player-statistics-in-sportspress/ - Categories: WordPress - Tags: SportsPress Customizing Player Statistics in SportsPress Using Hooks and Filters If you're building a sports website with SportsPress and need more than the default statistics, this guide shows you how to create and display a custom player statistic—Points per Match—using WordPress hooks and filters. Ideal for developers looking to extend SportsPress functionality. What You’ll Build A new calculated player stat: Points per Match = Total Points ÷ Matches Played This stat will be automatically calculated, included in player tables, and optionally styled to highlight high performers. Step 1: Register the Custom Statistic Add this code to your theme’s functions. php file or your custom plugin: function register_custom_stat_ppm($stats) { $stats = array( 'name' => __('Points per Match', 'sportspress'), 'column' => true, // Display in tables 'calculate'=> true, // Enable auto-calculation ); return $stats; } add_filter('sportspress_player_stats', 'register_custom_stat_ppm'); Step 2: Define the Calculation Logic Use a filter to define how the stat is calculated: function calculate_stat_ppm($equation, $stat, $player_id) { $points = get_post_meta($player_id, 'sp_points', true); $matches = get_post_meta($player_id, 'sp_matches', true); return ($matches > 0) ? round($points / $matches, 2) : 0; } add_filter('sportspress_stat_ppm_equation', 'calculate_stat_ppm', 10, 3); Make sure that 'sp_points' and 'sp_matches' match the actual stat slugs used in your SportsPress configuration. Step 3: Add the Stat to Player Tables To display this new stat in frontend tables: Navigate to SportsPress > Configure > Player Lists Edit the layout and add the column with key ppm Optional: Highlight Top Performers with Conditional Formatting If you'd like to visually emphasize certain values, you can add custom... --- > What Are Proximity Algorithms and Why Do Delivery Companies Use Them? A Comprehensive Guide. - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://upnrunn.com/algorithm/proximity-analysis/ - Categories: Algorithm What Are Proximity Algorithms and Why Do Delivery Companies Use Them? Proximity algorithms are essential tools used in various domains, including geographic information systems (GIS), machine learning, data mining, navigation, and more. These algorithms are designed to measure the "proximity" or "closeness" between points in a defined space. In this article, we’ll explore different proximity algorithms, with a primary focus on Euclidean Distance and Routing Algorithms for City Navigation. We will also examine their applications, particularly in the context of location-based services and real-time systems like food delivery apps. 1. What Are Proximity Algorithms? Proximity algorithms are mathematical and computational techniques used to calculate how "close" or "near" two points or objects are, based on a particular measure of distance. These algorithms are fundamental in fields such as: Geospatial analysis: For determining the closest locations, distances between geographic points, etc. Machine learning: In clustering, classification, and recommendation systems. Robotics and pathfinding: For planning efficient routes and navigating complex environments. Computer vision: In image recognition and object detection tasks. Types of Proximity Algorithms There are various types of proximity algorithms based on different distance metrics, including: Euclidean Distance: Measures the straight-line distance between two points in a Euclidean (flat) space. It’s the most common and intuitive method for calculating distance. Manhattan Distance (L1 Norm): Measures the distance between two points by following a grid-based path, calculating the sum of the absolute differences in coordinates. Cosine Similarity: Measures the cosine of the angle between two vectors, used in text mining and recommendation... --- > We’ll explore why this pattern is problematic and how Dependency Injection (DI) provides a cleaner, more scalable, and testable alternative. - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://upnrunn.com/php/dependency-injection/ - Categories: PHP Cleaning Up Hidden Dependencies: Why Dependency Injection Beats __get in PHP In many legacy or homegrown PHP codebases, you'll often come across classes that rely on magic methods like __get to lazily load dependencies. While this approach might seem convenient and even “smart” at first glance, it can create a host of hidden problems — from untestable code to tightly coupled logic that's hard to refactor. In this post, we’ll explore why this pattern is problematic and how Dependency Injection (DI) provides a cleaner, more scalable, and testable alternative. The Magic Behind __get The __get magic method in PHP is called whenever an inaccessible or non-existent property is read from an object. Developers often use this to “automatically” fetch service instances: $instance = $this->api; // Triggers __get('api') The __get method then returns a singleton or service instance based on the property name. While clever, this introduces invisible dependencies into your class. It looks like $this->api is a regular property, but it’s actually being constructed or fetched behind the scenes. The Problem with Magic Here’s why relying on __get (or any similar magic mechanism) can become a long-term liability: 1. Hidden Dependencies Developers reading the class can't easily tell what services it depends on. IDEs and static analyzers can’t either. 2. Poor Testability Because dependencies are hardcoded and fetched internally (often using singletons), they’re hard to mock or replace in unit tests. 3. Tightly Coupled Architecture The class knows too much about how to get its dependencies. It violates the Single... --- > How to Build Custom Sections for Shopify Theme 2.0 (Step-by-Step). - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://upnrunn.com/ecommerce/custom-sections-for-shopify-theme-2-0/ - Categories: eCommerce - Tags: Shopify Learn to Build Custom Sections for Shopify Theme 2. 0 (Step-by-Step) Shopify’s Online Store 2. 0 transformed theme development by introducing a powerful and flexible sections everywhere architecture. This opens the door to creating reusable content blocks — similar to Gutenberg Patterns in WordPress. In this guide, we’ll walk through how to build and use a custom hero section for any Shopify 2. 0-compatible theme. What Are Sections in Shopify? Sections are modular Liquid files that control content blocks within your store. These can be: Static (e. g. included in the homepage template) Dynamic (drag-and-drop enabled in the theme editor) Each section is made up of: HTML/Liquid code for layout JSON schema for content settings Optional CSS/JS for styling and interactivity Step 1: Set Up Your Dev Environment Sign up for a Shopify Partner account Create a development store Use a base theme (e. g. Dawn) or duplicate an existing one Access your theme:Online Store → Themes → Actions → Edit Code Step 2: Create a New Section Go to the sections/ folder → Add a new sectionName it: hero-banner. liquid Paste the following: {% schema %} { "name": "Hero Banner", "tag": "section", "class": "hero-banner", "settings": , "presets": } {% endschema %} {{ section. settings. heading }} {{ section. settings. subheading }} This code: Defines a section schema Lets users customize heading, subheading, and background Renders editable content in the Shopify Theme Editor Step 3: Add the Section to a Page You have two options: A. Add It to templates/index.... --- > How to Integrate a Custom Payment Gateway into WooCommerce (Step-by-Step Guide) - Published: 2025-05-04 - Modified: 2025-05-04 - URL: https://upnrunn.com/ecommerce/custom-payment-gateway-for-woocommerce/ - Categories: eCommerce - Tags: WooCommerce Learn How to Integrate a Custom Payment Gateway into WooCommerce (Step-by-Step Guide) WooCommerce is a powerful and flexible eCommerce platform, and one of its most useful features is its ability to integrate with virtually any payment gateway—even custom ones. If you're working with a custom payment provider that exposes an API, this guide will show you exactly how to connect it to your WooCommerce store securely and effectively. Why Integrate a Custom Payment Gateway? There are several reasons you might want to integrate a custom payment gateway: Your business operates in a region where mainstream gateways are unavailable. You want to offer localized payment options (e. g. , wallets, bank transfers). You’re working with a niche provider that offers better rates or features. Prerequisites Before diving in, make sure you have: WordPress and WooCommerce installed. Access to your custom payment gateway’s API documentation. API credentials (key/secret or token). Familiarity with PHP and WordPress plugin development. Step 1: Create a Custom WooCommerce Gateway Plugin You’ll start by building a simple plugin that WooCommerce can recognize. Plugin Folder Structure Create a new folder in /wp-content/plugins/ called custom-gateway, and inside it, a file named custom-gateway. php. Boilerplate Code --- > Boost Customer Engagement with These Top 10 WhatsApp Integration Apps for Shopify in 2025. WATI, Zoko, Kanal? - Published: 2025-05-04 - Modified: 2025-07-07 - URL: https://upnrunn.com/ecommerce/whatsapp-apps-for-shopify/ - Categories: eCommerce - Tags: Shopify Boost Customer Engagement with These Top 11 WhatsApp Integration Apps for Shopify in 2025 In the world of eCommerce, communication is key. As the digital landscape evolves, customer expectations rise, and businesses must find innovative ways to connect with their audience. Enter WhatsApp—one of the world’s most popular messaging platforms, with over 2 billion active users worldwide. By integrating WhatsApp into your Shopify store, you can offer your customers a seamless, familiar, and fast way to reach you. If you're a Shopify store owner looking to supercharge your customer communication, you’re in the right place. Below, we’ve rounded up the top 11 WhatsApp integration apps for Shopify that will help you enhance customer engagement, recover abandoned carts, and boost sales. Why Integrate WhatsApp with Shopify? Before we dive into the apps, let’s take a moment to understand why integrating WhatsApp with your Shopify store is a game-changer: Instant Communication: WhatsApp provides a fast, direct line to customers, making it easier to answer questions and provide real-time support. Boost Sales: By offering personalized assistance and reminders, you can improve conversion rates and reduce cart abandonment. Familiar Platform: Customers are already comfortable with WhatsApp, which helps build trust and credibility. Multichannel Support: WhatsApp can be combined with other messaging platforms, creating a central hub for customer communication. With these benefits in mind, let’s look at the best WhatsApp apps for Shopify! Top 11 WhatsApp Integration Apps for Shopify 1. WATI - WhatsApp Business API Overview: WATI is a robust platform that leverages... --- > What is Inventory Hold Model? The Inventory Hold Model is a retail and supply chain approach where a business owns inventory. - Published: 2025-05-03 - Modified: 2025-07-09 - URL: https://upnrunn.com/ecommerce/inventory-hold-model/ - Categories: eCommerce - Tags: eCommerce, Retail What is Inventory Hold Model in eCommerce and Retail? In the ever-evolving landscape of eCommerce and retail, inventory management is one of the most critical—and challenging—components of success. Whether you're a DTC brand, a global marketplace, or a traditional retailer with an online presence, how you manage your inventory can directly impact your bottom line, customer satisfaction, and scalability. One of the most dominant and effective strategies in modern commerce is the Inventory Hold Model—a system where the platform or retailer takes full control of inventory, from acquisition to sale. What is the Inventory Hold Model? The Inventory Hold Model is a retail and supply chain approach where a business owns, manages, and stores inventory before selling it directly to customers. This model contrasts with third-party marketplace models, where external sellers retain ownership of inventory until it's sold. In an inventory hold system: The retailer or platform purchases inventory upfront from manufacturers or distributors. Products are stored in the company’s own warehouses or third-party logistics centers (3PLs). The company sells directly to customers, sets pricing, manages fulfillment, and handles returns. This model is commonly known as the First-Party (1P) Model in the eCommerce world and is particularly used by companies that want complete control over pricing, branding, inventory levels, and customer experience. Real-World Example: Amazon Retail (Amazon 1P) A prime example of the Inventory Hold Model in action is Amazon Retail, known as Amazon 1P. Amazon purchases products in bulk from brands and suppliers (e. g. , Sony, Philips, Nike).... --- > Let's Learn How to Add a File Upload Field to WooCommerce Checkout Without a Plugin. - Published: 2025-05-03 - Modified: 2025-05-03 - URL: https://upnrunn.com/ecommerce/how-to-add-a-file-upload-field-to-woocommerce-checkout/ - Categories: eCommerce - Tags: WooCommerce Let's Learn How to Add a File Upload Field to WooCommerce Checkout Without a Plugin. Adding a file upload field to the WooCommerce checkout page is a powerful customization for stores selling personalized or custom products—like print-on-demand, engraving, or document processing. In this guide, you'll learn how to add, validate, and save a file upload field using code that works in both classic and block-based WordPress themes. Image Credit: BusinessBloomer Use Case Scenarios Print shops accepting artwork Custom gift sellers accepting design files Legal/financial firms requiring ID uploads Tailor shops accepting measurements or specifications Step-by-Step Code Tutorial Important: Add all code snippets to your theme’s functions. php file or a site-specific plugin. Use a child theme to avoid losing changes on updates. 1. Add the File Upload Field to Checkout This code adds a file input below the order notes section: add_action( 'woocommerce_after_order_notes', 'add_custom_checkout_file_upload' ); function add_custom_checkout_file_upload( $checkout ) { echo ''; woocommerce_form_field( 'upload_file', array( 'type' => 'file', 'class' => array( 'form-row-wide' ), 'label' => __( 'Upload Your File', 'woocommerce' ), 'required' => true, 'accept' => '. jpg,. jpeg,. png,. pdf', ), $checkout->get_value( 'upload_file' ) ); echo ''; } 2. Validate the Upload on Checkout Submit This ensures the user has uploaded a file: add_action( 'woocommerce_checkout_process', 'validate_file_upload' ); function validate_file_upload { if ( empty( $_FILES ) || $_FILES ! == UPLOAD_ERR_OK ) { wc_add_notice( __( 'Please upload a file before placing your order. ', 'woocommerce' ), 'error' ); } } 3. Save the File with the Order Move the uploaded... --- > Let's explore the Best WordPress Page Builders for Small Businesses in 2025. Build Fast, Rank Higher, and Save Time with These Top Tools - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://upnrunn.com/wordpress/best-wordpress-page-builders/ - Categories: WordPress - Tags: Elementor Let's explore the Best WordPress Page Builders for Small Businesses in 2025 and Build Fast, Rank Higher, and Save Time with These Top Tools. IntroductionIn 2025, small businesses can no longer afford to ignore their digital presence. Whether you're a local bakery, a startup founder, or a freelance coach, your website is your 24/7 storefront. And thanks to WordPress and modern page builders, you no longer need a developer to get a professional, high-converting website up and running. In this guide, we’ll cover the top WordPress page builders that are best suited for small business owners, including some exciting newer options like Breakdance and Bricks Builder. These tools let you drag, drop, and launch—without coding headaches. What Small Businesses Should Look for in a Page Builder Ease of Use: Can you build pages without a developer? Speed & SEO: Does the builder create fast, mobile-optimized sites? Features for Growth: Forms, lead capture, integrations, etc. Affordability: Is it budget-friendly and worth the price? Top WordPress Page Builders for Small Business (2025) 1. Elementor Best For: All-purpose website building Why Small Businesses Love It: 10M+ users worldwide Huge template library Works great for landing pages, blogs, and eCommerce Notable Features: Popup builder, form integration, WooCommerce support Pricing: Free version available; Pro starts at $59/year Perfect for DIY entrepreneurs who want professional design fast. 2. SeedProd Best For: Landing pages, “Coming Soon” pages, lead generation Why Small Businesses Love It: Extremely user-friendly Focused on conversion-first designs Notable Features: Drag-and-drop editor, email form integrations,... --- > Confused between Block Themes and Block-Compatible Themes for WordPress sites? Discover the key differences, pros, and examples. - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://upnrunn.com/wordpress/block-theme-vs-block-compatible-theme-for-wordpress/ - Categories: WordPress - Tags: Theme Understanding WordPress Block Themes vs Block-Compatible Themes (with Examples) The WordPress ecosystem is undergoing a major transformation — moving from traditional PHP-based templates to block-based site design. If you're building a new WordPress site or product, it’s important to understand the difference between block themes and block-compatible themes. https://www. youtube. com/watch? v=ICMir7dO9M4 In this post, we’ll break down the key differences and share examples of each so you can make the right choice for your project and discuss on Block Theme vs. Block-Compatible Theme. What Is a Block Theme? A block theme is a WordPress theme built entirely for the Block Editor (Gutenberg) and the Full Site Editing (FSE) system. It uses HTML templates and block-based layout files, allowing users to design and control their entire site — including headers, footers, and page templates — using the block editor. Key Features of Block Themes: Built using block templates (. html files). Uses the Site Editor (Appearance → Editor). Lets users customize layout, typography, colors, and structure visually. Supports global styles, template parts, and block patterns. What Is a Block-Compatible (Classic) Theme? A block-compatible theme is a traditional PHP-based WordPress theme that supports Gutenberg for content editing, but does not support Full Site Editing. These themes still use the Customizer for global settings and use block editor only for page/post content. Limitations: You cannot edit headers/footers using blocks. Still relies on PHP templates for theme files. Uses WordPress Customizer or theme panels for design controls. Examples of Full Block Themes (FSE-Ready)... --- > Comparing Blocksy and OllieWP WordPress themes? Discover which theme is better for website, based on performance, and block editor support. - Published: 2025-05-02 - Modified: 2025-05-05 - URL: https://upnrunn.com/wordpress/blocksy-vs-olliewp/ - Categories: WordPress - Tags: Gutenberg, Theme Blocksy vs OllieWP: Which WordPress Theme Is Right for You in 2025? Choosing the right WordPress theme can make or break your website’s design, speed, and editing experience. In this post, we compare Blocksy and OllieWP, two modern WordPress themes that support the block editor—but with very different approaches. Whether you’re a blogger, developer, or launching a SaaS, this guide will help you decide which theme fits your workflow, technical skill, and long-term goals. What Is Blocksy? Blocksy is a fast, lightweight WordPress theme built with performance and customization in mind. It uses the WordPress Customizer and supports the Gutenberg block editor, Elementor, and other popular page builders. Key Features: Header and footer builder (drag-and-drop) Deep WooCommerce integration Advanced layout and design controls Dynamic data support in the Pro version Compatible with blocks, but not a block (FSE) theme Best For: Users who want fine-grained control through a familiar Customizer interface E-commerce stores or marketing websites needing powerful layout options Beginners who want starter sites and guided setup What Is OllieWP? OllieWP is a modern block theme built from the ground up for Full Site Editing (FSE). That means everything—from your header to footer to individual page templates—is managed directly in the WordPress Site Editor, using native blocks. Key Features: 100% block-based and FSE-ready Clean, minimal design system Uses global styles and modern WordPress architecture Lightweight and performance-focused No Customizer or external page builder needed Best For: WordPress users who want a native block editor experience SaaS platforms or DIY... --- > Let's Learn Design-First vs. Content-First Web Design: Which Approach Fits Your Project Best? Both design-first and content-first approaches are valid and powerful. - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://upnrunn.com/web-design/design-first-vs-content-first-web-design/ - Categories: Web Design Let's Learn Design-First vs. Content-First Web Design: Which Approach Fits Your Project Best? When it comes to building a website, one of the most foundational decisions you'll make is choosing your design approach. While countless methodologies exist in the web design world, two stand out as the primary schools of thought: Design-First and Content-First. Each approach carries its own philosophy, workflow, strengths, and ideal use cases. In this blog, we’ll explore what these two strategies entail, how they differ, and when you might choose one over the other. What is a Design-First Approach? The design-first approach begins with crafting a visual layout or interface before any real content is finalized. Designers create wireframes, mockups, or even fully styled pages based on visual goals, brand aesthetics, or user experience concepts. Once the visual shell is built, content is written or adapted to fit the design. Key Characteristics: Starts with layout and visual elements Placeholder content (like “lorem ipsum”) is often used early Content is written or modified to fit design constraints Prioritizes aesthetic appeal, mood, and brand identity Best Suited For: Portfolio websites Creative agency landing pages High-end fashion or lifestyle brands Product launch pages Art and design-focused digital experiences Example: Imagine a luxury fashion brand’s homepage. It might feature full-screen video, elegant typography, and minimal text. The visual design evokes emotion and prestige — the copy is brief and curated to fit the space, not overwhelm it. What is a Content-First Approach? In contrast, the content-first approach puts information and... --- > Learn how to add custom text below the Add to Cart button in Shopify using Metafields. Boost conversions with personalized messages. - Published: 2025-05-01 - Modified: 2025-05-01 - URL: https://upnrunn.com/ecommerce/add-custom-text-below-add-to-cart-in-shopify-using-metafields/ - Categories: eCommerce - Tags: CRO, Shopify Looking for an easy way to boost sales, trust, and customer confidence — without a single app? In this guide, you’ll learn how to add custom text right below the Add to Cart button on your Shopify product pages using Metafields. It’s easy, admin-friendly, and helps drive more conversions. Why Add Text Below the Add to Cart Button? The Add to Cart button is the most important real estate on your product page. Adding a helpful or persuasive message right below it can: Reassure hesitant buyers Reduce purchase anxiety Highlight urgency or guarantees Build trust in your product or brand CRO Examples That Work: " Ships within 24 hours" " Only a few left in stock! " " 100% Pure Desi Ghee — No additives" " Have questions? Chat with us before ordering. " These little nudges help shoppers commit faster and reduce friction in the buying process. Step-by-Step: Add Custom Text Using Shopify Metafields You can now add custom product-specific content right from your Shopify admin — no need to edit code for every product! Step 1: Create a Product Metafield Go to Shopify Admin → Settings → Custom Data → Products Click “Add definition” Fill in: Name: Text Below Add to Cart Namespace and key: custom. custom_text_below_add_to_cart Content type: Single line text or Multi-line text (if you want line breaks) Enable: “Storefronts can access this field” Click Save Step 2: Add Text to Products Go to Products → Select a Product Scroll down to the Metafields section Enter... --- > Choosing the right e-commerce platform can make or break your business. BigCommerce vs. Shopify: 7 Key Points Where BigCommerce Wins - Published: 2025-04-30 - Modified: 2025-07-02 - URL: https://upnrunn.com/ecommerce/bigcommerce-beats-shopify-in-b2b/ - Categories: eCommerce - Tags: BigCommerce, Shopify BigCommerce vs. Shopify: Which is best for you? Choosing the right e-commerce platform can make or break your business. While Shopify often dominates headlines as the go-to solution for online stores, BigCommerce has steadily carved out a niche as the more powerful, scalable, and feature-rich alternative—especially for mid-size to enterprise businesses and B2B sellers. If you’re weighing your options, this guide will walk you through seven key segments where BigCommerce outperforms Shopify and why it might be the better long-term investment for your brand. 1. Built-in Features: More Power Right Out of the Box One of BigCommerce’s biggest advantages is its feature-rich core platform. Unlike Shopify, which requires merchants to rely on third-party apps for many essential functions, BigCommerce includes advanced features natively. Some highlights: Real-time shipping rate calculations Advanced product filtering (faceted search) Multi-currency and international selling tools Gift wrapping and store credit systems Customer segmentation and price lists This not only saves money on app subscriptions but also improves site performance and simplifies store management. Why It Matters: You get enterprise-grade tools without having to piece together your tech stack. 2. B2B Commerce Capabilities: Built for Wholesale If you’re selling B2B, Shopify can feel like a workaround-heavy experience—unless you're on Shopify Plus with custom development. BigCommerce, on the other hand, was designed with B2B in mind. It supports: Custom price lists for different customer groups Invoice-based payments and quote requests Bulk pricing rules and volume discounts Tax-exempt customers Integration with ERP and procurement systems Whether you’re managing large... --- > Shopify Beats BigCommerce in These Key Areas: A Detailed Comparison. In this blog, we’ll break down exactly where Shopify beats BigCommerce. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://upnrunn.com/ecommerce/shopify-beats-bigcommerce-in-d2c/ - Categories: eCommerce - Tags: BigCommerce, Shopify Shopify Beats BigCommerce in These Key Areas: A Detailed Comparison When it comes to launching and scaling an online store, two of the most popular platforms that often come head-to-head are Shopify and BigCommerce. While both are powerful eCommerce solutions, Shopify tends to edge ahead in several key areas — especially for small to mid-sized businesses looking for ease of use, flexibility, and speed. In this blog, we’ll break down exactly where Shopify beats BigCommerce and why many merchants choose it as their go-to eCommerce platform. 1. Ease of Use One of Shopify's standout features is its intuitive, beginner-friendly interface. You don’t need any technical knowledge to get started. From product uploads to theme edits, Shopify makes everything seamless with a drag-and-drop editor. BigCommerce, on the other hand, offers more built-in features out of the box, but this often results in a steeper learning curve. Users frequently report that the dashboard feels more complicated and requires a bit more technical know-how. Verdict: Shopify is faster and easier to learn for beginners. 2. App Ecosystem Shopify boasts a massive app store with over 8,000 apps. Whether you need advanced marketing tools, automation software, shipping integrations, or upsell plugins, there’s an app for that — usually multiple options. BigCommerce has a smaller app store, which limits some functionality and customizability unless you're ready to build your own integrations or hire a developer. Verdict: Shopify wins with a far larger and more diverse app marketplace. 3. Themes & Custom Design Shopify offers a... --- > The Flywheel Effect in D2C: What It Is, Why It Works, How to Implement. It is a growth model which is improved by customer satisfaction. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://upnrunn.com/ecommerce/flywheel/ - Categories: eCommerce - Tags: Flywheel, Funnel The Flywheel Effect in D2C: What It Is, Why It Works, and How to Implement It In the direct-to-consumer (D2C) landscape, where customer trust and brand loyalty are essential for long-term growth, the traditional sales funnel no longer offers the efficiency or sustainability that modern brands require. Instead, many successful D2C companies are turning to a more dynamic, customer-centric model: the flywheel. This article explores what the flywheel model is, how it applies specifically to D2C brands, and how to implement it to create a sustainable growth engine. What Is the Flywheel Model? The flywheel is a continuous growth model where momentum is generated by customer satisfaction. Rather than viewing the customer journey as a linear path that ends with a purchase, the flywheel positions customers at the center of an ongoing cycle. The energy from satisfied customers feeds back into the system, generating referrals, repeat purchases, and brand advocacy. The model is typically divided into three key stages: Attract – Bring in the right customers through content, brand messaging, and value-driven marketing. Engage – Provide a seamless and compelling buying experience that converts interest into sales. Delight – Exceed expectations post-purchase to create loyal customers who become brand advocates. Each delighted customer helps accelerate the flywheel, enabling further customer acquisition and retention. Why the Flywheel Works for D2C Brands Direct-to-consumer brands rely heavily on their ability to build meaningful relationships with customers. The flywheel model aligns well with this need for engagement beyond the point of sale. Customer Loyalty... --- > Funnel vs. Flywheel: The New Growth Engine for D2C Brands. Build Loyalty, Not Just Sales. The Funnel Isn’t Dead, But It’s No Longer Enough. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://upnrunn.com/ecommerce/funnel-vs-flywheel/ - Categories: eCommerce - Tags: Flywheel, Funnel Funnel vs. Flywheel: What D2C Brands Need to Know to Build Sustainable Growth For years, the sales funnel has been the go-to model for eCommerce and D2C brands looking to acquire and convert customers. But in today’s customer-driven market—where trust, retention, and community drive revenue—this linear model falls short. Instead, many of the most successful D2C brands are adopting the flywheel model, a growth framework that puts the customer at the center and leverages their satisfaction to drive continuous momentum. If you're a D2C merchant looking to move from one-time transactions to long-term customer relationships, this article will help you understand the key differences between the funnel and the flywheel—and which is better suited for modern D2C growth. Understanding the Traditional Sales Funnel The sales funnel is a linear model that guides prospects through a set of stages: awareness, interest, consideration, and finally, conversion. It treats marketing and sales as the core drivers of growth and ends when a sale is made. Why It Worked: Clear, trackable stages from lead to customer. Ideal for transactional, campaign-based marketing. Effective in early-stage growth or single-product launches. Why It’s Limiting for D2C Today: Stops at the point of sale, ignoring post-purchase value. Prioritizes acquisition over retention. Does not account for customer referrals or loyalty. Requires constant ad spend to refill the top of the funnel. The Flywheel Model: Built for Customer-Centric D2C Growth The flywheel is a circular, momentum-driven model where growth is fueled by happy customers. Instead of focusing on pushing customers... --- > How to Add Instagram-Style Circular Category Icons to Your Shopify Store (No App Needed). - Published: 2025-04-30 - Modified: 2025-05-02 - URL: https://upnrunn.com/ecommerce/round-collection-icons-for-shopify/ - Categories: eCommerce - Tags: Shopify How to Add Instagram-Style Round Collection Icons to Your Shopify Store (No App Needed) Want to make your Shopify store look more modern and easier to navigate — just like Instagram’s story icons? In this guide, I’ll show you how to create clickable circular category icons (like “Fashion,” “Health,” “Home,” etc. ) using just theme code — no apps, no extra cost. This works for both: Classic (pre-2. 0) Shopify themes Modern Shopify 2. 0 themes using JSON templates Let’s get started! What You’ll Be Building You’ll create a row of round images, each linking to a collection or category — just like Instagram story icons — that look great on both desktop and mobile. Step 1: Prepare Your Images Go to Shopify Admin → Content → Files Upload each image you want to use as a category icon (make sure they’re square — e. g. , 400x400px) Use clean file names like: fashion. jpg, health. jpg, home. jpg Step 2: Add the Section to Your Theme For All Shopify Themes (Classic & 2. 0) Go to Online Store → Themes → Edit Code In the Sections folder, click Add a new section Name it: category-icons. liquid Paste the code below into that new section file: . category-icons { display: flex; flex-wrap: wrap; justify-content: center; gap: 24px; padding: 20px 0; } . category-icon { text-align: center; text-decoration: none; color: #2e2e2e; } . category-icon img { width: 80px; height: 80px; border-radius: 50%; object-fit: cover; border: 2px solid #e0e0e0; transition: transform 0.... --- > Unlock More Revenue Without More Traffic: 7 AOV-Boosting Tips. If you're looking to grow eCommerce revenue, try boosting AOV. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://upnrunn.com/ecommerce/more-revenue-without-more-traffic-using-aov/ - Categories: eCommerce - Tags: CRO, Shopify, WooCommerce Unlock More Revenue Without More Traffic: 7 AOV-Boosting Tactics for Your Shopify Store If you're looking to grow your eCommerce revenue, the instinct is usually to chase more traffic or try to optimize your conversion rate. But there’s a third lever that often gets overlooked—and it’s one of the fastest ways to drive immediate results: increasing your Average Order Value (AOV). By getting each customer to spend just a little more per transaction, you can boost revenue without needing to touch traffic or conversions. If you're running a Shopify store, here are 7 smart strategies to help lift your AOV today: 1. Set a Higher Free Shipping Threshold Encourage customers to add more to their cart by offering free shipping once they hit a certain spend. If your average order is $50, try offering free shipping at $75. It's a simple psychological nudge that can increase cart size with minimal friction. 2. Try a “Buy More, Get More” Promotion Everyone loves a deal. A “Buy 3, Get 1 Free” type of offer incentivizes larger purchases while keeping the perceived value high. This strategy works especially well with consumables or products bought in multiples. 3. Use In-Cart Upsells Once a shopper is on their way to checkout, offer add-ons right in the cart. Think small accessories, travel-size items, or product samples. These suggestions should be relevant, low-friction, and easy to add in a click. 4. Leverage Post-Purchase Upsells The sale doesn’t have to end at checkout. Use post-purchase upsells to offer... --- > A Video Sales Letter (VSL) Funnel is one of the most effective ways to convert cold prospects into loyal customers. - Published: 2025-04-29 - Modified: 2025-05-04 - URL: https://upnrunn.com/sales-marketing/video-sales-letter-funnel/ - Categories: Sales and Marketing - Tags: CRO, Funnel Let's Learn How to Create a Video Sales Letter Funnels? Let's dive in. A Video Sales Letter (VSL) Funnel is one of the most effective ways to convert cold prospects into loyal customers. In today's digital world, video content captures attention, builds trust, and drives action faster than traditional text-based sales pages. In this guide, we'll walk you through everything you need to know to create a high-converting VSL funnel from scratch. Why VSL Funnels Work So Well VSL funnels tap into the psychology of storytelling, emotional engagement, and visual persuasion. Rather than asking users to read long blocks of text, a video allows you to: Build emotional connections quickly Clearly explain complex concepts Show proof with testimonials and visuals Create a personal rapport that builds trust Studies show that video content can boost conversions by up to 80% compared to text-only pages. Video Sales Letter (VSL) Funnel Key Elements of a High-Converting VSL 1. Strong Hook Your first 10–30 seconds must grab attention. Use bold statements, shocking facts, or thought-provoking questions. 2. Emotional Storytelling Share relatable stories that mirror the viewer's pain points, creating empathy and building trust. 3. Clear Solution Presentation Introduce your product or service as the clear and easy solution to their problems. 4. Irresistible Offer Stack the value. Highlight bonuses, limited-time deals, and guarantees that make your offer a no-brainer. 5. Proof and Credibility Include testimonials, case studies, certifications, or data that validate your claims. 6. Clear Call to Action (CTA) Be direct and specific.... --- > Learn how to write blog posts optimized for LLMs and chatGPT. This guide covers key strategies like structured content, semantic keywords, and best practices for creating machine-readable, SEO-friendly blogs in 2025. - Published: 2025-04-28 - Modified: 2025-04-28 - URL: https://upnrunn.com/ai/blogs-optimised-for-llms/ - Categories: AI - Tags: SEO Learn How to Write Blogs Optimized for LLMs and AI In an age where artificial intelligence (AI) and large language models (LLMs) like ChatGPT, Claude, and Gemini are powering everything from search engines to content generation tools, writing blog posts that are easily understood, indexed, and retrieved by AI has become a strategic advantage. Introduction This guide will show you how to write LLM-optimized content that performs well for AI-powered systems — while still being engaging for humans. What Does "LLM-Optimized Content" Mean? LLM-optimized content is designed to be: Machine-readable (easily parsed by AI) Semantically rich (meaning is clear, structured, and connected) Retrieval-ready (each section can stand alone or be extracted) Keyword intelligent (uses language that aligns with search and AI models) While traditional SEO focuses on human search engines, LLM-optimization focuses on how content is consumed, summarized, and served by AI systems in tools like chatbots, voice assistants, or AI-driven search. Why It Matters in 2025 AI summarizers like ChatGPT, Bing Copilot, and Perplexity rely on structured, clear language to extract accurate answers. Semantic search engines are replacing basic keyword match with context-aware answers. Content visibility increasingly depends on whether AI can "understand" and surface your blog. 10 Key Principles for Writing Blogs Optimized for LLMs 1. Use Clear, Hierarchical Headings (, , ) Why: LLMs rely on semantic cues to extract structure. How: Use headings to break down your blog logically — like an outline. Example: Benefits of Using AI in Content Creation 2. Define Key Terms Early... --- > Let’s explore some of the Shopify Alternatives. - Published: 2025-04-27 - Modified: 2025-04-27 - URL: https://upnrunn.com/ecommerce/shopify-alternatives/ - Categories: eCommerce - Tags: Shopify, WooCommerce Let’s explore some of the Shopify Alternatives. Shopify is one of the most popular eCommerce platforms on the market, and for good reason. It’s easy to use, highly scalable, and packed with features that make running an online store feel like a breeze. But it's not perfect for everyone. Whether it’s the transaction fees, limitations on customization, or simply a desire to explore other options, many store owners eventually start looking for alternatives. If that sounds like you, you’re in the right place. Below, we’ve rounded up some of the best Shopify alternatives, each with its own strengths depending on your business needs, technical skills, and budget. 1. BigCommerce Best for: Growing businesses that need built-in features BigCommerce is one of Shopify’s closest competitors, offering a similarly robust SaaS solution. It comes with more built-in features right out of the box, which can reduce the need for third-party apps. Pros: No transaction fees Built-in SEO tools Advanced product options and filtering Cons: Can feel complex for beginners Pricing jumps with sales volume 2. Wix eCommerce Best for: Small stores and beginners Wix has come a long way from being just a website builder. Its eCommerce tools are easy to use, making it a good fit for small businesses, creatives, and first-time sellers. Pros: User-friendly drag-and-drop editor Beautiful templates All-in-one platform (website + eCommerce) Cons: Not ideal for scaling Limited advanced features 3. Squarespace Commerce Best for: Creatives and visual brands Squarespace is another all-in-one platform that offers sleek templates and... --- > Which eCommerce Solutions is Right for You if you are on WordPress? - Published: 2025-04-27 - Modified: 2025-04-27 - URL: https://upnrunn.com/ecommerce/top-ecommerce-solutions-for-wordpress-which-one-is-for-you/ - Categories: eCommerce - Tags: BigCommerce, Shopify, WooCommerce Which eCommerce Solutions is Right for You? WordPress is the go-to platform for content creators, bloggers, agencies, and small businesses alike. But when it’s time to turn that content into commerce, picking the right eCommerce engine matters. Whether you’re selling physical products, digital downloads, subscriptions, or services, WordPress plays well with a wide range of eCommerce tools—from native plugins to powerful headless integrations. Here’s a breakdown of the top solutions that integrate with WordPress and how each one fits different types of stores. 1. WooCommerce Best for: Full-featured stores with WordPress-first architecture WooCommerce is the OG eCommerce plugin for WordPress. It’s open-source, endlessly customisable, and ideal for businesses that want everything in one place—content + commerce. Why choose it: Total ownership and flexibility Massive plugin ecosystem Works with nearly any WordPress theme 2. SureCart Best for: Creators, course sellers, and subscriptions SureCart is a modern eCommerce plugin built specifically for digital entrepreneurs and WordPress users. It feels like Stripe and Gumroad had a baby—inside WordPress. Why choose it: Beautiful checkout experience Supports subscriptions, licenses, donations, pay-what-you-want Clean dashboard and lightweight codebase 3. Prodigy Commerce Best for: Merchants who want ease of SaaS but WordPress flexibility Prodigy bridges the gap between a hosted eCommerce backend and a WordPress front-end. It’s simple, free, and offers solid core features without the bloat. Why choose it: Free to use with no monthly fee Clean integration into WordPress Handles orders, inventory, taxes off-site 4. BigCommerce for WordPress Best for: Scalable, content-heavy stores BigCommerce lets you... --- > Unlocking the Right Price: A Guide to Van Westendorp’s Price Sensitivity Meter. Stop Guessing Your Price—Use Van Westendorp Instead - Published: 2025-04-27 - Modified: 2025-04-27 - URL: https://upnrunn.com/sales-marketing/van-westendorp-pricing-model/ - Categories: Sales and Marketing Unlocking the Right Price: A Guide to Van Westendorp’s Price Sensitivity Meter Pricing is one of the most critical decisions in business. Get it right, and your product flies off the shelves. Get it wrong, and even the best offering can fail to gain traction. That’s where Van Westendorp’s Price Sensitivity Meter (PSM) comes in — a simple yet powerful tool that helps you understand what your customers are willing to pay. What is Van Westendorp’s Price Sensitivity Meter? Developed by Dutch economist Peter van Westendorp in the 1970s, the Price Sensitivity Meter is a research technique that uses customer input to define a perceived value range for pricing. Rather than asking for one ideal price, it gathers insights across four dimensions of price perception. The Four Key Questions To build a Van Westendorp PSM, respondents are asked four carefully crafted pricing questions: At what price would you consider the product to be so cheap that you’d question its quality? (Too Cheap) At what price would you consider the product to be a bargain—a great buy for the money? (Good Value) At what price would you begin to think the product is getting expensive—but still worth considering? (Getting Expensive) At what price would you think the product is too expensive to consider buying? (Too Expensive) These responses are then used to plot cumulative curves representing the distribution of each price perception across your customer base. Decoding the Graph: Key Price Points Once the data is charted, the Van Westendorp model... --- > Building a Multi-Tenant Application with Symfony: A Guide - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://upnrunn.com/php/multi-tenant-application-with-symfony/ - Categories: PHP - Tags: SaaS, Symfony Building a Multi-Tenant Application with Symfony: A Guide When building SaaS (Software as a Service) platforms, it's essential to manage multiple tenants effectively. This means supporting multiple stores or clients using the same application while ensuring that each tenant has a distinct environment for their data, configurations, and, in some cases, custom features. In this blog, we'll explore how to build a multi-tenant application using Symfony, focusing on a shared database approach that’s simple, flexible, and scalable. What is Multi-Tenancy? In multi-tenancy: A tenant is a distinct user or client of your SaaS app. Each tenant has access to their own data, settings, and sometimes their own customizations. Shared Database: Multiple tenants share the same database, but data is logically separated using a tenant_id to identify records that belong to each tenant. Why Symfony for Multi-Tenancy? Symfony is one of the most flexible and robust PHP frameworks. It allows for customizations at the routing, database, and service layers — making it an excellent choice for building multi-tenant SaaS applications. Approaches to Multi-Tenancy in Symfony There are two common approaches: Separate Database per Tenant — Each tenant has its own database. Shared Database with Tenant Isolation — All tenants share the same database, but their data is isolated via a tenant_id. In this guide, we will use the Shared Database with Tenant Isolation approach, which is more efficient and scalable when you have a large number of tenants. Step-by-Step Guide to Building a Multi-Tenant SaaS with Symfony 1. Define Your Tenant... --- > Let's explore some of the WooCommerce Alternatives. - Published: 2025-04-24 - Modified: 2025-04-28 - URL: https://upnrunn.com/ecommerce/woocommerce-alternatives/ - Categories: eCommerce - Tags: Shopify, WooCommerce Let's explore some of the WooCommerce Alternatives for 2025 – Best Picks for Growing Small Businesses. WooCommerce is one of the most popular platforms for building online stores on WordPress, but it may not be the right choice for everyone. Whether you need more flexibility, scalability, or specific features, there are several WooCommerce alternatives that can help you create a better online store. This blog will explore the best alternatives to WooCommerce, discussing their key features, pros and cons, and the types of businesses they suit best. Why Look Beyond WooCommerce? While WooCommerce is an excellent entry point, it's not always the best long-term solution. Here’s why some merchants outgrow it: Complexity with WordPress: Managing both WooCommerce and WordPress plugins can be overwhelming. Performance Bottlenecks: As your product catalog and traffic grow, you may notice your store slowing down. Scalability Issues: Scaling WooCommerce often requires hosting upgrades, caching layers, and third-party tools. Too Many Plugins: Core features often depend on multiple plugins, which can create compatibility nightmares. Limited Out-of-the-Box Features: You’ll frequently need add-ons for things that come built-in elsewhere. So, what are your options? Let’s dive in. What platform to Choose for your eCommerce Business in 2025? 1. Shopify Best for: Beginners and small-to-medium-sized stores Shopify is the gold standard for fully hosted eCommerce solutions. It’s incredibly easy to use, highly scalable, and has a vibrant ecosystem. Key Features: Drag-and-drop store builder Built-in payment gateway (Shopify Payments) Extensive app store Fast, secure hosting Pros: Quick setup and minimal maintenance... --- - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://upnrunn.com/sales-marketing/seo-growth-hack-competitor-alternatives-and-vs-keywords/ - Categories: Sales and Marketing - Tags: SEO Why Competitor Alternatives and Vs Keywords Are the Most Underrated SEO Growth Hack In a world where everyone’s fighting for attention with “ultimate guides” and “top 10 lists,” there's one SEO tactic quietly driving high-converting traffic to the smartest brands: Targeting competitor keywords like: “ alternatives” “ vs ” They may not sound flashy—but these search queries are where buying decisions actually, happen. If you’re not creating content around these keywords, you’re leaving serious money (and leads) on the table. Let’s break down why “alternative” and “vs” content should be a core part of your SEO strategy and how to make it work for you. 1. These Keywords Attract Users Ready to Buy Someone searching for: “Notion alternatives” “ClickUp vs Asana” “HubSpot vs ” Astro vs. Next. js ... isn’t just browsing. They’ve already done the research. They’re comparing tools. They’re almost ready to make a choice. These are high-intent, bottom-of-funnel searches—prime real estate for conversions. 2. You Can Hijack Competitor Traffic (Legally & Ethically) Your competitor spent years building brand awareness. You can show up when their prospects are searching for them—without spending a dime on paid ads. By creating SEO pages like: “Top Alternatives for ” “ vs : What’s Right for You? ” ... you start ranking for their branded keywords, while inserting yourself into the conversation right when buyers are making a decision. 3. You Control the Narrative Left unchecked, third-party reviewers or affiliate blogs will write the “ vs ” comparison for you. And it... --- > How to Properly Add Google Tag Manager to Your WordPress - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://upnrunn.com/wordpress/how-to-add-google-tag-manager-to-wordpress/ - Categories: WordPress - Tags: Google Tag Manager Let's Learn How to Add Google Tag Manager to Your WordPress Theme (The Right Way) If you're setting up Google Tag Manager (GTM) on a WordPress site and want to do it manually — without relying on plugins — this guide will walk you through the proper, WordPress-friendly way to do it using built-in hooks. Step 1: Add the GTM Script to the The first part of GTM's code snippet goes in the of your site. This script is what loads your tags and triggers them. You can add it by hooking into WordPress’s wp_head action: add_action('wp_head', 'add_gtm_script_head'); function add_gtm_script_head { echo " (function(w,d,s,l,i){w=w||;w. push({'gtm. start': new Date. getTime,event:'gtm. js'});var f=d. getElementsByTagName(s), j=d. createElement(s),dl=l! ='dataLayer'? '&l='+l:'';j. async=true;j. src= 'https://www. googletagmanager. com/gtm. js? id='+i+dl;f. parentNode. insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5LMS4G9'); "; } Tip: Replace 'GTM-5LMS4G9' with your own GTM container ID. Step 2: Add the Tag After the Tag The second part of the GTM snippet is a iframe. It’s a fallback for users with JavaScript disabled, and should be placed right after the opening tag. Thankfully, WordPress provides the wp_body_open hook just for this purpose: add_action('wp_body_open', 'add_code_on_body_open'); function add_code_on_body_open { echo ' '; } Make sure your theme’s header. php file includes this line inside the tag: If it's missing, the code won’t show up. Why This Approach? Modular – Keeps code in the right places Update-Safe – Doesn’t modify theme files directly Follows WordPress Standards – Uses official hooks (wp_head, wp_body_open) Optional Enhancement: Define GTM ID Once If you want to make... --- > A comparison of WebSockets and Server-Sent Events (SSE) for real-time applications, demonstrated through a PHP-based chat example. - Published: 2025-04-22 - Modified: 2025-04-22 - URL: https://upnrunn.com/web-development/websockets-vs-server-sent-events/ - Categories: Web Development A comparison of WebSockets and Server-Sent Events (SSE) for real-time applications, demonstrated through a PHP-based chat example. Introduction When building real-time applications like chat systems, live notifications, or collaborative platforms, developers face a common challenge: how to maintain persistent, low-latency communication between clients and servers. This is where two popular technologies come into play: WebSockets and Server-Sent Events (SSE). In this blog, we will: Compare WebSockets and SSE for real-time communication. Provide simple examples of building a chat application using PHP with both technologies. Let’s dive in! WebSockets vs Server-Sent Events (SSE) Before getting into the chat app examples, let’s first break down WebSockets and SSE in terms of their characteristics, strengths, and use cases. 1. What is WebSocket? WebSocket is a full-duplex communication protocol over a single, long-lived TCP connection. It allows both the client and the server to send and receive messages independently in real-time. Protocol: Upgrades an HTTP connection to WebSocket (ws:// or wss://). Communication: Bi-directional (client and server can both send data). Use Case: Ideal for interactive applications like online games, chat apps, live trading platforms, etc. Scalability: Requires careful handling of long-lived connections and often uses message brokers (e. g. , Redis, Kafka). Pros: Low latency (bi-directional). Persistent connection (faster message delivery after the initial handshake). Works well for applications requiring constant updates from both client and server. Cons: Slightly more complex to implement. Can consume more server resources (due to many open connections). Requires handling reconnections manually. 2. What are Server-Sent Events (SSE)? SSE... --- > Boost WooCommerce sales with simple CRO hacks using code. Add personalised messages, dynamic content, and geo-based touches. - Published: 2025-04-21 - Modified: 2025-04-23 - URL: https://upnrunn.com/ecommerce/cro-hack-to-boost-woocommerce-sales-with-personal-touch/ - Categories: eCommerce - Tags: CRO, WooCommerce Conversion rate optimization (CRO) often feels like a science experiment. But the truth? The most effective changes are often the simplest — especially when they add a personal touch. But sometimes, the most effective changes come from the smallest personal touches. And you don’t need expensive plugins to do it. This guide is for developers and store owners who want to add CRO-boosting personal elements to their WooCommerce site using pure code. 1. Add a Custom Message Below the “Add to Cart” Button This is a simple hack that immediately improves your product page by reassuring customers or creating urgency. Code: add_action('woocommerce_after_add_to_cart_button', 'custom_message_below_add_to_cart'); function custom_message_below_add_to_cart { echo ' You're going to love this product — it ships fast and comes with a 30-day return guarantee. '; } 2. Make the Message Dynamic per Product (via Custom Fields) Want to display a different message for each product? Add a custom field to your product called custom_cart_message. Code: add_action('woocommerce_after_add_to_cart_button', 'custom_dynamic_cart_message'); function custom_dynamic_cart_message { global $post; $message = get_post_meta($post->ID, 'custom_cart_message', true); if (! empty($message)) { echo '' . esc_html($message) . ''; } } 3. Personalize Content for Logged-in Users (Use Their Name) Use the customer’s first name in welcome banners or product pages to create a more intimate experience. Code: add_action('woocommerce_before_main_content', 'custom_greeting_message'); function custom_greeting_message { if (is_user_logged_in && is_product) { $current_user = wp_get_current_user; echo ' Hi ' . esc_html($current_user->first_name) . ', let us know if you have any questions! '; } } 4. Add Geo-Based Messaging (Lite IP Detection Example) Here’s a lightweight... --- > Attribution is Overrated. Incrementality is What Really Matters. - Published: 2025-04-20 - Modified: 2025-04-20 - URL: https://upnrunn.com/sales-marketing/attribution-is-overrated/ - Categories: Sales and Marketing Why Attribution is Overrated — and Incrementality is What Actually Moves the Needle Every founder or marketer has been there. You launch campaigns, check the ROAS, tweak the targeting, look at CAC by cohort... And yet, you’re still wondering:“Which channel is actually working? ” https://twitter. com/arindam___paul/status/1913634704000958764 Let’s face it: attribution might make you feel in control, but most of the time, it’s just giving you a false sense of clarity. Here’s the truth: Attribution tells you who got credit. Incrementality tells you who actually drove the sale. And when you're selling across D2C, Amazon, and retail — attribution breaks by default. Because the customer journey isn’t linear anymore. They might see an Instagram ad, search your name a few days later, then buy from a retail store or Amazon. Your dashboard shows nothing. But your marketing did the job. So if you're blindly following attribution data, you might end up killing the exact campaigns that are building your brand. The Real Problem: The Funnel is Dark Most of the modern buyer journey lives in what marketers now call the “dark funnel” — the parts of the path to purchase that no tool can fully track. Think: A friend recommends your brand on WhatsApp Someone sees your reel, forgets, then buys after spotting it in a store They watch a YouTube review, search later, and purchase on Amazon Your ad tools won’t capture any of this. But these touchpoints are real. And they influence buying decisions more than any bottom-funnel retargeting... --- > Let's Learn How Enhanced Product Pages Skyrocket WooCommerce Sales. Explore the Examples, Benefits & Best Practices. - Published: 2025-04-19 - Modified: 2025-04-19 - URL: https://upnrunn.com/ecommerce/enhanced-product-pages-for-woocommerce-store/ - Categories: eCommerce - Tags: CRO, Shopify, WooCommerce How Enhanced Product Pages Skyrocket WooCommerce Sales: Examples, Benefits & Best Practices In the fast-paced world of eCommerce, your product page is the digital equivalent of a sales rep. It needs to inform, persuade, and convert—all in a matter of seconds. With attention spans getting shorter and online competition growing fiercer, standard product pages just don’t cut it anymore. Enter the enhanced product page—a game-changing way to increase conversions, build trust, and keep your customers coming back for more. What Is an Enhanced Product Page? An enhanced product page is more than just a description and a price tag. It's a rich, immersive experience that combines high-quality visuals, persuasive copy, user-generated content, and interactive features to help shoppers make faster, more confident buying decisions. Compared to a basic product page, an enhanced one is designed to: Engage visually Educate thoroughly Reinforce trust Drive conversions Why Enhanced Product Pages Matter Here's why upgrading your product pages is one of the smartest investments you can make in your online store: Higher Conversion Rates: Brands using enhanced content on platforms like Amazon report up to 170% increases in conversions. Lower Bounce Rates: Visually rich and informative pages hold users’ attention longer. Boosted SEO: Search engines favor content-rich pages that reduce bounce and improve time-on-site. Improved Mobile Experience: Enhanced content ensures mobile shoppers get a fast, engaging experience. Key Elements of a High-Converting Enhanced Product Page Here are the must-have features that turn a good product page into a great one: 1. High-Quality Images... --- > Encourage Reorders in WooCommerce: Add Buy Again and Apply Discount Automatically - Published: 2025-04-17 - Modified: 2025-04-22 - URL: https://upnrunn.com/ecommerce/replace-add-to-cart-with-buy-again-with-discount-in-woocommerce/ - Categories: eCommerce - Tags: CRO, WooCommerce Encourage Reorders in WooCommerce: Add Buy Again and Apply Discount Automatically Looking for a way to encourage customers to reorder products they've already purchased from your WooCommerce store? Adding a “Buy Again” button with a 5% discount for repeat purchases can be a powerful loyalty booster and it doesn’t require any plugins! In this guide, I’ll show you how to: Change the “Add to Cart” text to “Buy Again” if the user has purchased the product before. Automatically apply a 5% discount on those products during checkout. Reward loyal customers and increase repeat sales automatically! Step 1: Change “Add to Cart” to “Buy Again” (if purchased) Let’s start with a small UX touch modifying the button text on product and shop pages: add_filter( 'woocommerce_product_add_to_cart_text', 'buy_again_button_text' ); function buy_again_button_text( $text ) { if ( ! is_user_logged_in || ! is_product && ! is_shop ) { return $text; } global $product; $user_id = get_current_user_id; // Fetch customer orders $orders = wc_get_orders( array( 'limit' => -1, 'customer_id' => $user_id, 'status' => array( 'wc-completed', 'wc-processing' ), ) ); foreach ( $orders as $order ) { foreach ( $order->get_items as $item ) { if ( $item->get_product_id === $product->get_id ) { return __( 'Buy Again', 'your-textdomain' ); } } } return $text; } Result: Logged-in users who previously bought the product will now see "Buy Again" instead of “Add to Cart. ” Step 2: Give a 5% Discount for Repeat Purchases Let’s reward those loyal customers at checkout by detecting repeat purchases and applying a 5% discount... --- > Discover how FMCG brands can improve Amazon ad performance using N-gram analysis — a simple method to eliminate wasted spend and double down on high-converting keywords. - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://upnrunn.com/ecommerce/improve-amazon-ad-efficiency-with-n-gram-analysis/ - Categories: eCommerce - Tags: Amazon Ad, N-gram Analysis How FMCG Brands Can Improve Amazon Ad Efficiency with N-gram Analysis? Running ads on Amazon is almost a given if you're in the FMCG space today — whether you're selling chips, shampoo, handwash, or herbal tea. But here’s the thing: even when your campaigns seem to be doing okay on the surface, there’s often a hidden issue lurking in your account — irrelevant traffic. If you’ve ever looked at your ad reports and felt like something’s off — clicks are coming in, but not enough conversions — you’re probably right. https://www. youtube. com/watch? v=-GdKstKQEu0 And one of the simplest ways to clean this up is something called N-gram analysis. What’s the Problem? Let’s say you're selling a natural fruit juice product. You’re targeting keywords like: “mango juice” “cold pressed juice” “healthy drinks” So far, so good. But when you dig into your search terms, you might see things like: “juice box for school kids” “cheap orange drink” “juice under 50 rupees” These aren't your ideal customers. Maybe they’re looking for low-cost or kids' lunchbox products — not premium, healthy beverages. Yet your ad showed up. And you paid for the click. Why Does This Happen? Because Amazon matches your keywords using broad and phrase match logic. For example, if you’re targeting “orange juice” in phrase match, your ad could show for: “cheap orange juice” “orange juice for kids” “orange juice tetra pack” Even if these searches don’t align with your product positioning. The result? You're spending money on clicks that... --- > Understanding the Dark Funnel in Marketing: How to Tackle the Unseen Path to Purchase - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://upnrunn.com/sales-marketing/understanding-the-dark-funnel-how-to-tackle-the-unseen-path/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel Understanding the Dark Funnel in Marketing: How to Tackle the Unseen Path to Purchase As digital marketing evolves, the way customers research, engage with, and ultimately purchase products has become more complex and less trackable. One of the most challenging aspects of this shift is the emergence of the dark funnel. This untrackable stage of the buyer’s journey represents the invisible steps your customers take before they make a purchase — and it’s growing increasingly important in today’s privacy-first world. Dark Funnel (image credit:bundl. com) In this post, we’ll dive deep into what the dark funnel is, why it's crucial to your marketing strategy, and most importantly, how you can address it to improve your customer acquisition, engagement, and retention efforts. What Is the Dark Funnel? The dark funnel refers to the part of the buyer’s journey that is hard or impossible to track with traditional analytics tools. It includes all the activities that happen outside of the measurable touchpoints in your marketing campaigns, such as organic social media shares, private group discussions, word-of-mouth recommendations, or content consumption that doesn’t lead to immediate conversion. In short, it’s the "black hole" where potential customers are engaging with your brand without leaving easily measurable data behind. For example: A customer might watch a YouTube video where someone talks about your product. They may discuss your product in a Facebook group or in a private WhatsApp conversation. Or perhaps they read a blog post but don’t click through to your website right away.... --- > Learn How to Publish Readable Content That AI Can’t Read. Outwitting the Bots - Adversarial Publishing That AI Can’t Read - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://upnrunn.com/ai/adversarial-publishing/ - Categories: AI - Tags: Adversarial Publishing Learn How to Publish Readable Content That AI Can’t Read. In a world increasingly mediated by algorithms and language models, sharing words online is no longer a neutral act. If you're a writer, journalist, or artist wanting to publish text for real people — not for Google crawlers or AI agents with screenshot powers — how can you stay ahead of the machines? Let’s walk through how to publish longform text on the open web that: Is easy for humans to read, Can’t be indexed by search engines, Is resistant to vision-based AI models like GPT-4V, Gemini, and Claude Opus. This isn’t just sci-fi paranoia — it’s real digital hygiene in 2025. The Problem: Everyone Can Read Everything When you publish anything online today, it’s not just for your readers. Here’s who else sees it: Search engines: Index every word unless blocked. Text-based bots: Scrape and repackage content in seconds. LLMs with vision (e. g. GPT-4V): Can render the site visually and use OCR to read it like a human. AI agents: Combine code execution + vision + language to simulate browsing and understanding. Traditional tools like robots. txt or noindex only stop polite bots (like Google). Advanced AI doesn’t play by those rules. Solution: Adversarial Publishing If you want to make your text accessible to humans but hostile to bots, one of the best techniques today is what we’ll call: Adversarial Publishing This means: Your content is rendered normally for human eyes. But behind the scenes, it’s subtly distorted... --- > Looking for Best WooCommerce Themes for Fashion Stores in 2025? - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://upnrunn.com/ecommerce/best-woocommerce-themes-for-fashion-stores/ - Categories: eCommerce - Tags: WooCommerce Looking for Best WooCommerce Themes for Fashion Stores in 2025? Launching a fashion store with WooCommerce? Choosing the right theme can make or break your user experience, branding, and even your conversions. The fashion industry thrives on aesthetics, speed, and seamless shopping—your theme must reflect that. In this post, we’ll walk you through the best WooCommerce themes for fashion stores, what makes them special, and how to choose the right one for your brand. What to Look for in a WooCommerce Fashion Theme Before diving into the themes, let’s cover what features you must prioritize for a fashion brand: Design & Aesthetics: Visual appeal is key in fashion. You want clean layouts, modern fonts, and large product images. Speed Optimization: Slow sites kill conversions. Look for themes with minimal bloat. Mobile Responsiveness: Over 70% of fashion traffic is mobile—make sure it looks great on every screen. Customizability: You’ll want to match your brand vibe—colors, layouts, and typography should be easy to tweak. Shop Integration: Built-in styles for shop grids, product filters, and checkout pages are essential. Best WooCommerce Themes for Fashion Stores (2025) 1. Flatsome – The Versatile Fashion Powerhouse Why it’s great: Flatsome is one of the most popular WooCommerce themes—and for good reason. It offers a built-in page builder and tons of pre-made fashion demos. Key Features: Lightning-fast performance UX Builder for drag-and-drop editing Live theme options panel Smart lazy loading for images Pre-built demos for fashion, apparel, and boutiques Best For: All fashion niches – from streetwear... --- > In the hyper-competitive world, staying top-of-mind is everything. Let's learn How to Create Omnipresent Facebook Ads for D2C Brands. - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://upnrunn.com/sales-marketing/omnipresent-facebook/ - Categories: eCommerce, Sales and Marketing - Tags: BOFU, Funnel, MOFU, TOFU How to Create Omnipresent Facebook Ads for Your D2C eCommerce Brand In the hyper-competitive world of D2C eCommerce, staying top-of-mind is everything. That’s where omnipresent Facebook advertising comes in. Instead of running a few one-off campaigns, omnipresent ads make your brand feel like it's everywhere your potential customer turns. When done right, this strategy builds familiarity, trust, and ultimately drives more conversions. https://www. youtube. com/watch? v=ANwbnRtSQZE In this post, we’ll break down exactly how to create an omnipresent Facebook ads strategy tailored for your D2C brand. Step 1: Understand the Customer Journey Before launching any ads, map out your buyer’s journey. Most D2C shoppers go through these three stages: Top of Funnel (TOF): Discovery and awareness Middle of Funnel (MOF): Consideration and engagement Bottom of Funnel (BOF): Conversion and purchase Creating tailored content for each of these stages ensures your messaging aligns with where the customer is in their journey. Step 2: Build Custom & Lookalike Audiences To stay omnipresent, you need to target the right people with the right message. Here’s how: Custom Audiences: Website visitors (last 7, 14, 30, or 60 days) Engaged Instagram and Facebook users Video viewers (25%, 50%, 75%+ completion) Email list (upload your subscribers) Add-to-cart and checkout initiators Lookalike Audiences: 1% to 5% lookalikes of your best customers, email subscribers, or frequent visitors Layer in interest and behavioral targeting to further refine your reach. Step 3: Create Funnel-Specific Content Content is the backbone of omnipresent advertising. Tailor it for each stage of the funnel:... --- > Looking to hire a WooCommerce developer? Discover the best platforms, skills to look for, and step-by-step tips to find the right expert. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://upnrunn.com/ecommerce/how-to-hire-a-woocommerce-developer-for-your-business/ - Categories: eCommerce - Tags: WooCommerce How to Hire a WooCommerce Developer: A Step-by-Step Guide for Business Owners Building or optimizing your WooCommerce store is no small task. Whether you're launching a new eCommerce brand or scaling an existing one, hiring the right WooCommerce developer can make all the difference. In this guide, we’ll walk you through the best practices to hire a WooCommerce developer who’s not only technically skilled but also aligned with your business goals. Why Hire a WooCommerce Developer? WooCommerce is a powerful and flexible WordPress plugin that enables businesses to run full-fledged eCommerce stores. While it's user-friendly, customizing or scaling it often requires expert help. You might need a developer if: You're launching a new store from scratch You need custom themes or plugins You're integrating payment gateways, CRMs, or shipping APIs You want to improve site speed, security, or SEO Step-by-Step Guide to Hiring a WooCommerce Developer 1. Define Your Project Goals Start by clearly outlining what you need help with. Is it a full site build, a plugin modification, or performance tuning? Create a project brief with: Objectives Features needed Deadline Budget Any specific plugins or themes you plan to use 2. Decide the Type of Developer You Need Choose based on the complexity and duration of your project: TypeBest ForFreelancerOne-off tasks or short-term projectsAgencyFull-site builds, ongoing support, scalingIn-houseLong-term maintenance, large eCommerce teams 3. Where to Find WooCommerce Developers You can find developers through several reputable platforms: Codeable. io – WooCommerce specialists, vetted pros Upwork – Wide range of experience... --- > How to Tag WooCommerce Customer Notes with AI-Like Fuzzy Matching Automatically. - Published: 2025-04-12 - Modified: 2025-04-13 - URL: https://upnrunn.com/ecommerce/tag-woocommerce-customer-notes/ - Categories: eCommerce - Tags: WooCommerce Automatically Tag WooCommerce Customer Notes with AI-Like Fuzzy Matching When running a WooCommerce store, you may have noticed that customers often leave notes like: “Please send this fast, it’s a birthday gift. Thanks! ” These notes are helpful — but manually reading and reacting to them for each order can be tedious. That’s where auto-tagging comes in. In this post, you’ll learn how to automatically detect and tag common intent keywords in customer notes using PHP and fuzzy matching (Levenshtein distance), and store those tags in the order meta. Why Auto-Tag Customer Notes? By tagging notes like: “Urgent” “Birthday” “Gift” “Thank You” “Delayed” “International” You can: Show different icons or alerts for special cases. Sort/filter orders by tags. Automate fulfillment logic (e. g. , prioritize urgent orders). Analyze customer sentiment or intent trends. How It Works We’ll hook into WooCommerce when an order is created or updated. Then: Grab the customer note. Run it through a matching engine that checks for keywords using: Direct matches Fuzzy matching (using levenshtein for typos like “brithday”) Contextual rules (e. g. , don’t tag as Thank You unless the message is short and appreciative) Store the tags in custom order meta. Full Code (WooCommerce Plugin) You can drop this code into a custom plugin or your theme’s functions. php. Here's the complete version for download --- > Fuzzy Matching Order Notes in PHP: Auto-Tag Orders with Smart Logic. Fuzzy matching compares two strings and checks how similar they are. - Published: 2025-04-11 - Modified: 2025-04-12 - URL: https://upnrunn.com/algorithm/fuzzy-matching/ - Categories: Algorithm, JavaScript, PHP - Tags: Shopify, WooCommerce Shopify and WooCommerce both let customers leave order notes — but most merchants struggle to search, filter, or organize them efficiently. What if you could auto-tag notes with labels like: Gift Birthday Urgent ... even when customers write typos like “gfit” or use slang like “asap”? Welcome to fuzzy matching — a simple way to intelligently detect keywords in messy text using native PHP or open-source libraries. What is Fuzzy Matching? Fuzzy matching compares two strings and checks how similar they are — even if they’re not exactly the same. Unlike strict string matching (if ($text == "urgent")), fuzzy matching lets you catch: Typos: brithday → birthday Short forms: bday → birthday Variants: gifting → gift Use Case: Auto-Tag Orders Based on Note Content Let’s say a customer writes: “Please wrap this as a gfit. It’s for a brithday surprise. ASAP! ” Your app should auto-tag it as: Gift Birthday Urgent Option 1: Pure PHP (No Libraries) You can use PHP’s native levenshtein function — it returns the number of edits (insertions, deletions, swaps) between two strings. function fuzzy_match($word, $keyword, $threshold = 2) { return levenshtein(strtolower($word), strtolower($keyword)) = 80) { $matches = ; } } } foreach ($matches as $match) { echo "Matched '{$match}' ≈ '{$match}' (score: {$match})\n"; } 🟢 Output: Matched 'asap' ≈ 'urgent' (score: 84) Matched 'birthday' ≈ 'birthday' (score: 100) Bonus: Synonym Groups Define your own keyword groups so the app can detect multiple versions of a concept. $tagGroups = , 'urgent' => , 'birthday' => ];... --- > Learn how to customize the WooCommerce Thank You page with easy-to-follow code examples and Enhance the customer experience. - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://upnrunn.com/ecommerce/how-to-customize-the-woocommerce-thank-you-page/ - Categories: eCommerce - Tags: WooCommerce Here is a Detailed Guide on How to Customize the WooCommerce Thank You Page. Customizing the WooCommerce "Thank You" page is a great way to enhance the post-purchase experience for your customers. You can add personalized messages, upsell products, or integrate custom functionality. In this guide, we’ll walk through how to customize the WooCommerce Thank You page with various examples of code and customization techniques. Table of Contents: Understanding the WooCommerce Thank You Page Customizing the Thank You Page Using a Child Theme Adding Custom Content with Hooks Modifying the Order Information Displaying Custom Messages Based on Order Status Adding Upsell or Cross-sell Products Displaying Custom Fields Conclusion 1. Understanding the WooCommerce Thank You Page The WooCommerce "Thank You" page is the page displayed after a customer completes a purchase. This page confirms the order and provides the customer with important details like order number, items purchased, shipping information, and more. By default, WooCommerce uses hooks and templates to display the thank-you page. If you want to modify it, you’ll need to customize the template files or use hooks to insert custom content. 2. Customizing the Thank You Page Using a Child Theme It’s always best to perform customizations in a child theme. This ensures that your changes are preserved even when the parent theme is updated. If you haven’t created a child theme yet, follow this guide to create a WordPress child theme. 3. Adding Custom Content with Hooks WooCommerce provides several hooks that allow you to add custom... --- > Compare Astro and Next.js in terms of features, performance, and use cases. This guide helps you choose right framework based on your needs - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://upnrunn.com/javascript/astro-vs-next-js-comparison/ - Categories: JavaScript Astro vs. Next. js: A Comparison of Features, Performance, and Use Cases Astro is a new JavaScript framework offering an alternative to Next. js. Both frameworks take unique approaches and offer distinct advantages for web development. But which one is right for your next project? In this guide, we'll explore the key differences between Astro and Next. js. let's discuss their purpose, features, architectures, and learning curves. So that it can help you make an informed decision based on your specific needs. What is Next. js? Next. js is a popular React framework for building statically hosted websites and JavaScript applications with server-side rendering. It is open-source and backed by Vercel, powering their app development and hosting platform. The main goal of Next. js is to provide developers with tools for building websites that use client-side rendering (CSR), static site generation (SSG), and server-side rendering (SSR). With SSG, Next. js pre-generates all the files for an app, enabling it to be hosted statically without server-side processing (using tools like Node. js or PHP). These static files are often served from cost-effective, high-performance object storage or content delivery networks (CDNs). In contrast, SSR dynamically generates web pages on the server (using Node. js in Next. js), allowing for customized content to be served on each page without relying on external APIs. Key features of Next. js for developers include: Support for SSR and SSG (or a combination of both): Next. js offers flexibility in how data is loaded. SSR allows unique... --- > Discover essential WooCommerce product page design tips to boost conversions and enhance user experience. Learn how to optimize images, write compelling descriptions, and improve CRO. - Published: 2025-04-06 - Modified: 2025-04-17 - URL: https://upnrunn.com/ecommerce/woocommerce-product-detail-page/ - Categories: eCommerce - Tags: CRO, Funnel, WooCommerce How to Create a Stunning WooCommerce Product Page? Let's Learn Design Tips and Best Practices When it comes to running an online store, your product page is the heart of the shopping experience. It's where customers decide whether or not to make a purchase. For WooCommerce users, the ability to design a product detail page that’s not only visually appealing but also functional is essential for boosting conversions and improving user experience. Are you looking for a WooCommerce Developer? In this blog, we’ll walk through essential design tips that can transform your WooCommerce product pages and help you drive more sales. 1. Focus on High-Quality Product Images Images are the first thing that catches a shopper’s eye on a product page. They can make or break the decision to purchase, as customers want to see what they’re getting before making a commitment. Diaspora: Kashmiri Saffron Best Practices: Use High-Resolution Images: Always use high-quality, clear images that showcase your product from multiple angles. Enable Image Zoom: Allow customers to zoom in on the image to get a closer look at details. Include Lifestyle Photos: Include photos of the product in use or lifestyle images to help customers envision how it will fit into their lives. Multiple Angles: Show your product from different angles, including close-ups of important features like buttons, stitching, or texture. Bonus Tip: Consider 360-degree product photos or videos. These give a more interactive experience, allowing customers to view the product from all angles. 2. Write Compelling Product Descriptions... --- > Boost your WooCommerce store's rankings with the best WooCommerce SEO plugins for better visibility and more organic traffic. - Published: 2025-04-06 - Modified: 2025-04-06 - URL: https://upnrunn.com/ecommerce/seo-plugins-for-woocommerce/ - Categories: eCommerce WooCommerce SEO Plugins for Better Rankings: Boost Your Online Store's Visibility Running a WooCommerce store is exciting, but one of the most challenging aspects is ensuring your products get seen by potential customers. Even with amazing products, if your store isn’t optimized for search engines, you could be missing out on a lot of organic traffic and sales. This is where SEO plugins come into play. SEO plugins help optimize your site’s technical and content-related aspects, ultimately improving your visibility on search engines like Google. In this blog, we’ll explore some of the best WooCommerce SEO plugins that can help you improve rankings and drive more traffic to your store. Why SEO Is Crucial for WooCommerce Stores SEO is essential for any online store because it drives organic traffic from search engines. When done right, SEO makes your products visible to users searching for products like yours, which ultimately increases your store’s chances of generating sales. A well-optimized WooCommerce store will: Appear higher in search results. Attract relevant traffic interested in your products. Increase conversion rates by providing a smooth, SEO-friendly user experience. WooCommerce SEO plugins can help you achieve this by automating tedious tasks, optimizing on-page SEO elements, and improving your site’s technical SEO. Best WooCommerce SEO Plugins for Better Rankings Here’s a detailed look at some of the top WooCommerce SEO plugins to help you improve your store’s search engine rankings: 1. Yoast SEO for WooCommerce Overview: Yoast SEO is one of the most popular and widely used... --- > Discover the best WooCommerce plugins for email marketing to boost engagement, sales, and customer retention. - Published: 2025-04-06 - Modified: 2025-04-07 - URL: https://upnrunn.com/ecommerce/woocommerce-plugins-for-email-marketing/ - Categories: eCommerce - Tags: WooCommerce Best WooCommerce Plugins for Email Marketing: Drive Sales and Engagement with These Powerful Tools Email marketing is one of the most effective ways to engage with customers, increase conversions, and boost your WooCommerce store’s revenue. By sending targeted, personalized emails to your audience, you can stay top-of-mind, drive repeat business, and turn casual visitors into loyal customers. However, to truly unlock the power of email marketing for your WooCommerce store, you’ll need the right tools. In this blog post, we’ll walk you through the best WooCommerce plugins for email marketing, which will help you automate, personalize, and optimize your campaigns for maximum impact. Why Use Email Marketing for WooCommerce? Email marketing offers several advantages for WooCommerce store owners: Personalization: Emails can be tailored to each customer based on their behavior and past purchases. Automation: Set up automated email sequences for cart abandonment, order confirmations, and post-purchase follow-ups. Engagement: Keep your customers engaged with regular updates, promotions, and product recommendations. Cost-Effectiveness: Compared to paid ads or social media, email marketing offers a high ROI with lower costs. Now, let’s dive into the best WooCommerce plugins that can help you maximize the potential of your email marketing efforts. 1. Mailchimp for WooCommerce Best for: Small to medium-sized businesses looking for an easy-to-use email marketing solution. Mailchimp is one of the most popular email marketing platforms, and its WooCommerce integration offers a seamless way to send personalized emails. With Mailchimp for WooCommerce, you can sync your store’s customer data and send targeted campaigns... --- > Discover the best WooCommerce themes for small businesses in 2025. Explore top options like Astra to create a fast, professional store. - Published: 2025-04-05 - Modified: 2025-04-07 - URL: https://upnrunn.com/ecommerce/best-woocommerce-themes-for-small-businesses/ - Categories: eCommerce - Tags: WooCommerce Are you a small business? Find the Best WooCommerce Themes for your Small Businesses. When it comes to launching an online store, one of the most important decisions is to choose the right theme. A great WooCommerce theme can significantly enhance the shopping experience. It should improve your website’s performance, and make your online store stand out. For small businesses, the right theme should be aesthetically pleasing but also functional. So choose a mobile-friendly, and easy-to-setup theme. To help you out, we've curated a list of the best WooCommerce themes for small businesses in 2025. Whether you're a boutique store, or a small eCommerce business, these themes are to meet your needs. 1. Astra Astra is one of the most popular WooCommerce themes, known for its speed and customization options. It’s lightweight and works seamlessly with all popular page builders like Elementor and Beaver Builder, making it ideal for small business owners who want to create a unique and professional-looking online store. Key Features: Fast & Lightweight: Optimized for performance, ensuring your store loads quickly. Pre-built Demo Sites: Choose from a range of ready-made templates for easy setup. Highly Customizable: Customize fonts, colors, layouts, and more without any coding. SEO-Friendly: Astra comes with built-in SEO features to help your store rank higher on search engines. Why It’s Great for Small Businesses:Astra’s flexibility and ease of use make it perfect for small business owners who want a professional website without needing a lot of technical skills. 2. OceanWP OceanWP is a... --- > Learn how shoppable funnels, shade finders, and advertorials simplify decision-making and boost conversions for beauty brands. - Published: 2025-04-04 - Modified: 2025-04-19 - URL: https://upnrunn.com/ecommerce/beauty-funnels-personalization-and-influencer-engagement/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel How to Build Strategy for Beauty Funnels for Beauty Campaigns? In today’s competitive beauty industry, it’s not enough to just have a great product. With so many choices available, consumers need more than just a product—they need a personalized, trustworthy experience that speaks to their individual needs. Beauty funnels are an excellent way to bridge the gap between discovery, engagement, and purchase. In this blog, we’ll take a closer look at how beauty brands can leverage influencer engagement and personalization to boost conversions and improve customer loyalty. 1. Shoppable Influencer Funnels: Building Trust and Capturing Attention The Challenge: Today’s beauty consumers are savvy, with an overload of information at their fingertips. To cut through the noise, you need content that resonates with them—content that doesn’t just feel like an ad but offers a genuine connection. Solution: Shoppable Influencer Funnels are a powerful tool for building trust and making shopping seamless. These funnels use influencer content, such as “Get Ready With Me” (GRWM) videos, to create relatable, authentic product showcases. The concept behind these funnels is simple: use influencers to demonstrate how the product fits into their daily lives, then provide an easy way for viewers to purchase the same items. For example, let’s say a beauty brand like Fenty Beauty collaborates with a well-known makeup artist on a GRWM video. The influencer applies a Fenty foundation, concealer, and lip gloss while discussing why they love the products. At the end of the video, the influencer’s followers can click on a... --- > Discover funnel strategies for beauty, supplements & men’s apparel. From influencer-driven eCommerce Sales Funnel to personalised routines. - Published: 2025-04-03 - Modified: 2025-04-04 - URL: https://upnrunn.com/ecommerce/ecommerce-sales-funnel-best-practices/ - Categories: eCommerce, Sales and Marketing While general best practices exist, each industry has its own unique customer journey. Tailoring the funnel to meet these expectations is key. Here, we explore general funnel strategies along with industry-specific tips for beauty, supplements, and men’s apparel. General Funnel Best Practices Here are a few tactics any brand can use to build an effective funnel: Repurpose Ad ContentUse existing ad content to quickly launch funnels. Instead of sending multiple ads to the same destination, repurpose them into unique funnels tailored to the ad's message. Once you find what works, create assets specifically for your funnels. Build Persona-Specific FunnelsTailor funnels to different personas like young professionals, parents, or athletes. Use relevant visuals, content, products, and reviews that speak directly to each group’s needs. Build Value-Prop Specific FunnelsCreate funnels that focus on the unique value highlighted in your ads. Instead of generic product pages, align your funnel with the specific benefit you're promoting to ensure a more targeted customer journey. Beauty: Personalization and Influencer Engagement Beauty funnels focus on leveraging user-generated content (UGC) and simplifying product discovery with tailored experiences. Shoppable Influencer FunnelsGoal: Build trust and capture attention. Use influencer “Get Ready With Me” (GRWM) videos to showcase products. Create a co-branded funnel with the influencer’s profile and the exact items featured in the video for easy shopping. Shade/Variant Finder FunnelsGoal: Simplify decision-making. For products with multiple shades or variants, use virtual tools like FERMÀT to display and compare options. Make it easy to visualize differences and suggest upsells. Educational Advertorial... --- > Learn how to modularize React apps using UI patterns like component composition and state management to improve maintainability & scalability. - Published: 2025-04-02 - Modified: 2025-04-02 - URL: https://upnrunn.com/javascript/react-applications-with-established-ui-patterns/ - Categories: JavaScript - Tags: Reactjs In the ever-evolving world of frontend development, React has emerged as one of the most popular frameworks for building modern, interactive user interfaces. However, as your React application grows in size and complexity, managing and maintaining the application can become increasingly difficult without a solid structure. One of the most effective ways to manage complexity and ensure maintainability is by applying established UI design patterns. These patterns—often honed over years of experience—help developers solve common problems in a predictable way, making it easier to scale applications and keep them responsive to future changes. In this blog post, we will explore how layering architecture and established UI patterns can help you modularize a React application, improve maintainability, and make future changes smoother. We will cover practical patterns like Component Composition, Container/Presenter, State Management, and how to apply them through a refactoring example. Why Use Established UI Patterns in React? When building React applications, developers often create components that manage state, render UI, and sometimes even handle business logic. Without a clear structure, these components can become hard to maintain and scale, especially as the complexity of the application increases. Establishing a set of UI patterns from the outset ensures that components are more modular, testable, and easier to extend. Applying these patterns can help with: Separation of Concerns: Organizing UI into logical layers, with each layer having a distinct responsibility. Reusability: Breaking down components into smaller, reusable units. Maintainability: Easier to understand and modify the codebase as new features or changes... --- > Learn how to enhance web apps with dynamic JavaScript by mastering AJAX, event handling, and performance techniques for user interactions. - Published: 2025-04-01 - Modified: 2025-04-01 - URL: https://upnrunn.com/javascript/javascript-rendering-with-ajax/ - Categories: JavaScript In the world of modern web development, dynamic user interactions play a crucial role in creating seamless experiences for users. One such interaction is dynamically loading content based on real-time data, like products, using JavaScript. This is especially true when we combine AJAX, event delegation, debouncing, and DOM manipulation to create smooth and responsive interfaces. In this blog, we’ll dive into the core JavaScript concepts used in a product display system that uses AJAX to fetch data, render content dynamically, handle user actions like clicks, and ensure performance through debouncing. 1. Using DOMContentLoaded for Safe Initialization One of the first things to understand in this code is the use of the DOMContentLoaded event. This event ensures that the DOM is fully loaded before any JavaScript starts manipulating the page. This is critical for avoiding issues where your scripts attempt to interact with DOM elements that are not yet available. document. addEventListener("DOMContentLoaded", => { // Initialize variables and functions once the DOM is fully loaded }); This ensures that the script will only run once the page’s HTML has been completely parsed, making it safe to interact with DOM elements like buttons, containers, and images. 2. Debouncing: Controlling Function Execution In web development, debouncing is a technique used to control how often a function is executed. It is especially useful in scenarios where an event might be triggered multiple times in quick succession, like when a user is typing in a search box or scrolling through a page. In the provided... --- > Understand GPU Picking in Web Development. Learn the techniques such as raycasting, color-based picking, or depth-buffer-based picking. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://upnrunn.com/web-development/what-is-gpu-picking/ - Categories: Web Development Understanding GPU Picking in Web Development In modern web development, especially for interactive 3D applications such as games, simulations, or visualizations, the ability to interact with 3D objects is crucial. One of the key methods for enabling user interaction with 3D objects is GPU picking. But what is GPU picking, and how does it work in the context of web development? This blog will explore the concept in depth and guide you through how GPU picking can be implemented using JavaScript and WebGL-based libraries like Three. js. What is GPU Picking? GPU picking refers to a technique used in 3D rendering to identify objects or elements in a 3D scene based on user input, such as mouse clicks, touch events, or other types of interactions. The term "GPU" (Graphics Processing Unit) emphasizes that the rendering and identification of objects are done on the GPU, ensuring that the process is efficient and fast, especially in interactive scenarios. In simpler terms, GPU picking allows developers to determine which object in a 3D space corresponds to a user's interaction (e. g. , mouse click or touch), enabling interactions like object selection, manipulation, or triggering events. How Does GPU Picking Work? The basic principle of GPU picking is to identify which 3D object a user is interacting with, usually by using techniques such as raycasting, color-based picking, or depth-buffer-based picking. Let’s break down the process: 1. Scene Rendering with Unique Identifiers To perform GPU picking, a key step is rendering 3D objects with unique... --- > Learn how Ghost Suggestions & Synonymic Query Expansion enhance search engines & recommendation systems by improving search, user experience. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://upnrunn.com/web-development/ghost-suggestions-and-synonymic-query-expansion/ - Categories: Web Development Learn Ghost Suggestions and Synonymic Query Expansion: Enhancing User Search Experience In today’s digital world, search engines and recommendation systems are essential for helping users find information quickly and efficiently. However, users don’t always know the best terms to use when searching for something, and search engines need to ensure they capture all possible variations of a query to provide the best results. This is where techniques like Ghost Suggestions and Synonymic Query Expansion come into play. What Are Ghost Suggestions? Ghost Suggestions are contextually relevant recommendations that appear as suggestions based on a user’s query. These suggestions might not exactly match the search term entered but still provide users with valuable related topics. By offering these unexpected suggestions, search engines can help users refine their searches, explore alternative terms, or discover related content they may not have initially thought of. Example: User query: "How to change a flat tire" Ghost suggestion: "Best tire repair kits" or "How to use a car jack" These suggestions enhance the user experience by offering more specific or related content that might be helpful. How Do Ghost Suggestions Work? The key to generating useful ghost suggestions lies in understanding the context of the query. Advanced algorithms like collaborative filtering and content-based filtering can predict related queries based on the user's intent or the behavior of other users with similar interests. Collaborative Filtering: This method analyzes user behavior and recommends content based on patterns observed in similar users’ queries. Content-Based Filtering: This technique suggests related... --- > In the world of search engines, recommendation systems, and personalised content discovery, Ghost Suggestions play a significant role. - Published: 2025-03-31 - Modified: 2025-06-21 - URL: https://upnrunn.com/algorithm/detailed-explanation-of-ghost-suggestions/ - Categories: Algorithm Learn the Detailed Explanation of Ghost Suggestions In the world of search engines, recommendation systems, and personalized content discovery, Ghost Suggestions play a significant role in refining the search experience. Ghost Suggestions provide related queries or topics that might not exactly match the user's original search but still offer valuable insights. This technique involves the application of Collaborative Filtering, Content-Based Filtering, and Advanced Techniques like NLP models (e. g. , BERT and GPT) for generating contextually relevant suggestions. In this blog post, we'll dive deep into how collaborative and content-based filtering work, as well as explore how NLP models like BERT and GPT can provide even more powerful context-aware suggestions. We’ll also provide detailed examples and Python code to help you implement these techniques. 1. Collaborative Filtering (Expanded) Collaborative filtering is a widely used method in recommendation systems, including generating ghost suggestions. The core idea behind collaborative filtering is that users who have agreed in the past (based on behavior, preferences, or interaction) will continue to agree in the future. This technique is used to suggest content that similar users have liked or interacted with. Types of Collaborative Filtering User-based Collaborative Filtering: This approach recommends items based on the preferences of users who are similar to the target user. Example: If User A and User B have liked the same items, the system will suggest items that User A liked but User B has not yet discovered. Item-based Collaborative Filtering: This approach focuses on finding similarities between items and recommending... --- > How We Can Help You with Your Website - Published: 2025-03-30 - Modified: 2025-03-30 - URL: https://upnrunn.com/wordpress/how-we-can-help-you-with-your-website/ - Categories: WordPress - Tags: Gutenberg, WooCommerce We are a team of experts in web design, development, and hosting, with over 8 years of combined experience. Our WordPress plugins and themes are hand-picked to provide the best possible quality and reliability. We can build & deploy powerful Application for you on Cloud. We can help you in the following things. WordPress Installation (with Multisite! ) Plugin Installation Theme Installation Migrating Data from an Existing Site Server Setup Advanced CustomisationLooking for something more? Let us know! We can help with just about anything related to WordPress, and we are the experts in WordPress websites. Get started now --- > Learn how to efficiently handle large datasets, huge files, and data streams in PHP using generators to reduce memory consumption. - Published: 2025-03-29 - Modified: 2025-03-29 - URL: https://upnrunn.com/php/efficiently-handle-large-datasets-huge-files-with-php-generators/ - Categories: PHP - Tags: PHP Learn How to Efficiently Handle Large Datasets, Huge Files, and Data Streams with PHP Generators When working with large datasets, huge files, or data streams in PHP, memory consumption and performance can become major concerns. Traditional methods, such as loading an entire file or dataset into memory, can lead to slow performance and even out-of-memory errors. Fortunately, PHP provides a powerful tool called PHP generators that allow you to process large amounts of data efficiently and on-the-fly, without the need to load everything into memory at once. In this blog, we will explore PHP generators, how they work, and how to use them to handle large datasets, huge files, and data streams efficiently. What are PHP Generators? PHP generators are a special type of function that allows you to iterate over a set of data without the need to store the entire dataset in memory at once. They allow you to generate values one at a time, on-demand, which helps reduce memory consumption significantly. Generators are similar to iterators, but with a simpler syntax. When you use a generator, you can yield a value, pause the function’s execution, and later resume it where it left off. This allows you to handle large datasets or streams of data incrementally, loading and processing data only when necessary. The most important keyword in a generator is yield. When a generator function is called, it returns an iterator, and you can use foreach to loop through the values one by one. When yield is... --- > Learn how KPI-Based Measurement helps track and optimize your eCommerce funnel. Discover key metrics, implementation strategies. - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://upnrunn.com/ecommerce/kpi-based-measurement-in-ecommerce-funnel-tracking/ - Categories: eCommerce Tracking the eCommerce funnel effectively is crucial for optimizing conversions and ensuring business growth. One of the most widely used methods is KPI-Based Measurement, which focuses on key performance indicators (KPIs) at different stages of the funnel to analyze performance and identify bottlenecks. In this guide, we will explore KPI-Based Measurement in detail, covering its importance, key metrics, implementation strategies, and best practices. Why KPI-Based Measurement Matters KPI-Based Measurement helps marketers and eCommerce businesses: Quantify Success: Track measurable goals at each stage of the funnel. Identify Weak Points: Pinpoint drop-off points and areas for optimization. Enhance Decision-Making: Make data-driven improvements to the marketing and sales strategy. Improve Customer Experience: Optimize the buying journey based on user behavior data. Key KPIs for eCommerce Funnel Stages The eCommerce funnel consists of multiple stages, and different KPIs are used to track performance at each step. 1. Awareness Stage (Top of Funnel - TOFU) At this stage, the goal is to attract potential customers. Key KPIs include: Website Traffic: Total number of visitors to your website. Traffic Sources: Breakdown of visitors by organic, paid, social, referral, and direct. Click-Through Rate (CTR): Percentage of users who click on an ad or marketing content. Bounce Rate: Percentage of visitors who leave without interacting further. 2. Consideration Stage (Middle of Funnel - MOFU) Here, visitors engage with your brand and products. Key KPIs include: Time on Page: Average duration a user spends on product pages. Pages Per Session: Number of pages a visitor browses before exiting. Email... --- > Discover how Campaign-Based Measurement helps track and optimize eCommerce marketing efforts. Learn key metrics, tools, and strategies. - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://upnrunn.com/ecommerce/campaign-based-measurement-in-ecommerce-funnel-tracking/ - Categories: eCommerce Campaign-Based Measurement is a critical approach for marketers to assess the effectiveness of different marketing campaigns within the eCommerce funnel. By tracking specific campaign performance metrics, businesses can optimize their marketing strategies, improve customer acquisition, and maximize return on investment (ROI). This guide will explore the importance, key metrics, implementation strategies, and best practices of Campaign-Based Measurement. Why Campaign-Based Measurement Matters Understanding campaign performance helps eCommerce businesses: Measure Effectiveness: Identify which campaigns drive the most engagement and conversions. Optimize Marketing Spend: Allocate budget to high-performing campaigns. Enhance Targeting: Improve ad targeting based on campaign data. Increase Customer Engagement: Deliver more relevant and personalized marketing messages. Key Metrics for Campaign-Based Measurement Different marketing campaigns—such as paid ads, email marketing, social media, and influencer partnerships—require specific KPIs to track performance. Here are the essential metrics categorized by campaign types: 1. Paid Advertising Campaigns Paid ad campaigns (Google Ads, Facebook Ads, Instagram Ads, etc. ) focus on driving traffic and conversions. Key metrics include: Click-Through Rate (CTR): Percentage of users who click on an ad. Cost Per Click (CPC): The amount spent for each ad click. Conversion Rate: Percentage of ad visitors who complete a purchase. Return on Ad Spend (ROAS): Revenue generated per dollar spent on ads. Impressions & Reach: Number of times an ad is displayed and the unique users who see it. 2. Email Marketing Campaigns Email campaigns help nurture leads and drive repeat purchases. Key metrics include: Open Rate: Percentage of recipients who open the email. Click-to-Open Rate (CTOR):... --- > How Attribution Measurement helps track customer interactions across multiple touchpoints, optimize marketing efforts, and improve eCommerce? - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://upnrunn.com/ecommerce/attribution-measurement-in-ecommerce-funnel-tracking/ - Categories: eCommerce Attribution/Journey-Based Measurement is a critical approach to understanding how different touchpoints influence a customer’s journey from awareness to conversion. Unlike KPI-based and campaign-based measurement, this method focuses on tracking the entire customer path across multiple channels to determine which interactions contribute the most to conversions. Why Attribution/Journey-Based Measurement Matters Modern eCommerce marketing involves multiple touchpoints, including ads, emails, social media, and direct website visits. Without proper attribution, businesses may misallocate budgets, overestimate or underestimate the effectiveness of certain channels, and miss opportunities to optimize the customer experience. The key benefits of this measurement approach include: Better Marketing Budget Allocation: Identify which channels deserve more investment. Improved Customer Experience: Understand how customers interact with different touchpoints. Enhanced ROI Tracking: Accurately attribute revenue to marketing efforts. Optimized Multi-Channel Strategy: Discover synergies between channels. Types of Attribution Models There are several attribution models used to analyze customer journeys, each with its strengths and limitations: 1. First-Touch Attribution Credits the first interaction a customer has with your brand. Useful for measuring brand awareness campaigns. Limitation: Ignores subsequent touchpoints. 2. Last-Touch Attribution Credits the final interaction before conversion. Commonly used for performance marketing. Limitation: Neglects earlier influencing touchpoints. 3. Linear Attribution Distributes credit evenly across all touchpoints in the customer journey. Provides a balanced view of all interactions. Limitation: Assumes all interactions are equally important. 4. Time-Decay Attribution Gives more credit to interactions closer to the conversion. Ideal for businesses with longer sales cycles. Limitation: Undervalues earlier touchpoints that played a crucial role. 5. Position-Based... --- > Learn how to track, optimize, and maximize ROI from Paid Advertising Campaigns in the eCommerce funnel with key metrics, strategies. - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://upnrunn.com/ecommerce/paid-advertising-campaigns-in-ecommerce-funnel-tracking/ - Categories: eCommerce, Sales and Marketing Paid advertising campaigns are one of the most powerful tools in an eCommerce marketer’s arsenal. They help businesses attract new customers, boost sales, and optimize conversions by targeting specific audiences. Understanding how to track and optimize paid ad campaigns within the eCommerce funnel is crucial for maximizing return on investment (ROI) and improving marketing efficiency. What Are Paid Advertising Campaigns? Paid advertising campaigns involve investing in digital ad placements across various channels, including search engines, social media platforms, display networks, and marketplaces. These ads are designed to attract potential customers, guide them through the eCommerce funnel, and ultimately convert them into buyers. Key Types of Paid Advertising Campaigns Search Engine Advertising (PPC - Pay-Per-Click) Google Ads (Search & Shopping Ads) Bing Ads Amazon Sponsored Ads Social Media Advertising Facebook & Instagram Ads TikTok Ads LinkedIn Ads (for B2B eCommerce) Twitter Ads Pinterest Ads Display & Programmatic Advertising Google Display Network (GDN) Retargeting Ads (AdRoll, Criteo) Native Advertising (Taboola, Outbrain) Marketplace Advertising Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display) eBay Promoted Listings Walmart Connect Ads Affiliate & Influencer Paid Collaborations Sponsored influencer posts Affiliate marketing paid promotions Tracking Paid Advertising Campaigns in the eCommerce Funnel To ensure your paid campaigns are driving meaningful results, tracking their performance at each stage of the eCommerce funnel is essential. 1. Awareness Stage (Top of Funnel - TOFU) Goal: Increase brand visibility and attract new visitors. Key Metrics: Impressions Click-Through Rate (CTR) Cost Per Click (CPC) Brand Recall Lift (via surveys) 2. Consideration Stage... --- > CashBack is a Smart Way to do promotions where customers receive a percentage or fixed amount of money back after purchasing a product. - Published: 2025-03-27 - Modified: 2025-06-08 - URL: https://upnrunn.com/ecommerce/cashback-the-smart-way-to-discount-on-your-ecommerce-store/ - Categories: eCommerce - Tags: Shopify, WooCommerce In the competitive world of eCommerce, businesses are constantly seeking innovative strategies to attract customers and drive sales. One of the most effective, yet often overlooked, strategies is cashback offers. Unlike traditional discounts or promotions, cashback can serve as a powerful tool to incentivize purchases, boost customer loyalty, and enhance the overall shopping experience. In this blog post, we’ll explore the concept of cashback as a discount method and why it’s gaining popularity in the eCommerce space. We’ll also delve into how businesses can implement cashback offers successfully and the benefits they bring to both the customer and the retailer. What is Cashback? Cashback is a promotion where customers receive a percentage or fixed amount of money back after purchasing a product. Unlike a traditional discount, where the price is reduced upfront, cashback is a post-purchase incentive. The customer pays the full price at the time of purchase, but a portion of that money is refunded or credited back to them after the transaction is completed. For example: 20% cashback on a $100 purchase means the customer gets $20 back after completing the purchase. $10 cashback on a $50 purchase means the customer gets $10 refunded or credited to their account after the sale. This refund can often come in the form of store credit, bank transfers, gift cards, or even direct cash, depending on the retailer’s policy. Why Cashback is Gaining Popularity in eCommerce Cashback has seen a surge in popularity as a way to reward customers for their... --- > Average Order Value (AOV): 7 Proven Ways to Boost Average Order Value in eCommerce Store - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://upnrunn.com/ecommerce/proven-ways-to-boost-average-order-value-in-ecommerce-store/ - Categories: eCommerce 7 Proven Ways to Boost Average Order Value (AOV) in Your eCommerce Store In the competitive world of e-commerce, driving traffic to your website is only part of the equation. The real magic happens when you optimize the value of each transaction. One key metric that impacts your bottom line significantly is the Average Order Value (AOV). A higher AOV means more revenue per customer, which ultimately leads to greater profitability. In this blog post, we’ll explore seven effective strategies to help you increase your customers' spending while enhancing their overall shopping experience. From clever merchandising tactics to personalized marketing approaches, these strategies will enable your e-commerce brand to drive higher revenue and build stronger customer loyalty. Let’s dive into these powerful AOV-boosting strategies. 1. Bundle Offers Creating product bundles or packages that offer customers a discount for purchasing multiple items together is a tried-and-true method to increase AOV. This strategy encourages customers to buy more to take advantage of the deal. Example:Imagine you run an e-commerce store selling skincare products. You could offer a "Daily Skincare Essentials Bundle" that includes a facial cleanser, body wash, and moisturizer. Individually, these products each cost ₹350, but if customers buy them together as a bundle, they get a 15% discount, bringing the total to ₹893 instead of ₹1,050. By offering bundle deals like this, customers are incentivized to buy more, leading to a higher AOV while providing a cost-effective solution for their daily skincare routine. 2. Free Shipping Thresholds Setting a free... --- > Learn how to organize your JavaScript code using imports and exports for modularization. Explore real-world examples, module bundlers. - Published: 2025-03-22 - Modified: 2025-03-22 - URL: https://upnrunn.com/javascript/javascript-modularization/ - Categories: JavaScript Mastering JavaScript Modularization: Organizing Your Code with Imports and Exports JavaScript modularization through imports and exports provides powerful tools to structure your applications effectively. In this extended section, we’ll explore real-world examples and introduce key concepts like module bundlers (Webpack and Rollup) and dynamic imports, which are essential when building modern web applications. Real-World Example: A Todo List Application Let’s create a simple Todo List application with modularized code. We’ll split the app into multiple modules and use imports and exports to make the code more organized. File Structure: /todo-app /js /modules tasks. js ui. js storage. js main. js index. html tasks. js — Managing Task Data // tasks. js // Task constructor function export function createTask(title) { return { id: Date. now, title: title, completed: false, }; } // Function to toggle task completion export function toggleCompletion(task) { task. completed = ! task. completed; } // Function to filter tasks based on completion status export function filterTasks(tasks, showCompleted) { return tasks. filter(task => showCompleted ? task. completed : ! task. completed); } Here, we have functions to create tasks, toggle their completion, and filter tasks based on completion status. ui. js — Handling UI Updates // ui. js // Function to render tasks export function renderTasks(tasks, container) { container. innerHTML = ''; // Clear current tasks tasks. forEach(task => { const taskElement = document. createElement('div'); taskElement. className = task. completed ? 'task completed' : 'task'; taskElement. innerHTML = ` ${task. title} Delete `; container. appendChild(taskElement); }); } //... --- > Learn how the doorway effect can impact user experience on websites and discover strategies to reduce distractions, improve conversions. - Published: 2025-03-15 - Modified: 2025-03-15 - URL: https://upnrunn.com/sales-marketing/the-doorway-effect/ - Categories: Sales and Marketing The Doorway Effect: How to Prevent It and Improve User Engagement on Your Website In the world of web design, every interaction a user has with your site matters. Whether they’re coming from a Google search, an ad, or a referral link, each click and page load takes them on a journey. But sometimes, this journey doesn’t always go smoothly, and users may lose track of their initial goals. This is where the doorway effect comes into play. The doorway effect, a cognitive phenomenon that is well-known in the real world, can have a direct impact on your website’s user experience and conversion rates. But how does it apply to websites, and how can you optimize your site to reduce its impact? In this blog, we’ll explore what the doorway effect is, how it impacts websites, and most importantly, how you can prevent it to improve user engagement and conversion rates. What is the Doorway Effect? The doorway effect describes a psychological phenomenon where people often forget what they were doing or thinking about when they pass through a doorway or change rooms. When a person transitions into a new space, their brain essentially "resets," which makes it harder to recall their prior thoughts or intentions. Though this may seem like a minor, everyday occurrence, it illustrates how environmental changes—like shifting contexts—can disrupt focus and memory. The doorway effect is an interesting example of how our brains handle context and transitions. Now, imagine this concept applied to the digital world.... --- > A Detailed Guide to Base58 Encoding and Decoding in PHP - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://upnrunn.com/php/base58-encoding-and-decoding/ - Categories: PHP A Detailed Guide to Base58 Encoding and Decoding in PHP In this blog, we’ll dive into the world of Base58 encoding and decoding — a popular method used in various applications such as cryptocurrency addresses, IPFS, and URL shorteners. Specifically, we’ll focus on how to encode and decode hexadecimal strings into Base58 encoded strings, particularly the case where the output is restricted to 3 characters. We’ll cover the underlying technical concepts, step-by-step instructions, and provide practical examples in PHP. Whether you're building a cryptocurrency application or just curious about Base58 encoding, this guide will be useful. What is Base58 Encoding? Base58 encoding is a binary-to-text encoding scheme that encodes binary data into a string of ASCII characters, similar to Base64. However, Base58 avoids characters that can be easily confused with others (like the number 0, the letter O, the number 1, and the letter I), which helps in reducing errors when reading or typing the encoded strings. The Base58 alphabet consists of the following characters: 123456789ABCDEFGHJKLMNPQRSTUVWXYZabcdefghijkmnopqrstuvwxyz The primary use of Base58 encoding is found in cryptocurrency systems like Bitcoin, where it is used to encode public keys and wallet addresses. Base58 Encoding Process Base58 works by encoding 8-bit bytes into a set of 58 possible characters. It’s similar to Base64, but with a smaller set of characters, and is designed to avoid ambiguous characters. Here’s the general procedure for encoding data into Base58: Convert the input data into a large integer. Divide the integer by 58, obtaining the quotient and... --- > Learn how to build a custom tracking pixel with PHP and JavaScript to track user behavior and collect data from websites. Step-by-step guide for developers. - Published: 2025-03-13 - Modified: 2025-03-13 - URL: https://upnrunn.com/web-development/tracking-pixel/ - Categories: Web Development Learn How to Build a Custom Tracking Pixel with PHP and JavaScript A tracking pixel is a small piece of code that can track user behavior on a website. It’s a commonly used tool for gathering information such as page views, purchases, and other user interactions. Popular services like Facebook Pixel or Google Analytics use tracking pixels to provide advertisers and website owners with valuable insights about their audience. In this blog, we'll walk through how to build your own custom tracking pixel using PHP for the backend and JavaScript for the frontend. The custom pixel will allow website owners to collect and send data from their site to your server. Let’s get started! 1. What is a Tracking Pixel? A tracking pixel is a small, invisible image (1x1 pixel) embedded into a webpage. When a user loads the page, the image is requested from the server. By attaching data to the request (via URL parameters or post data), you can track the user's behavior on the page (such as views, clicks, or purchases). In this case, we’ll go beyond just tracking views and allow users to send custom data (like purchase events, cart additions, etc. ) to your server. 2. Overview of the System We will build two main components: Frontend (JavaScript): This will be the pixel code that website owners can embed on their websites. The script will track page views and custom events, sending the data to your server. Backend (PHP): The PHP server will receive the... --- > Learn how GoHighLevel can boost your eCommerce business with powerful tools for sales funnels, CRM, email/SMS marketing, automation. - Published: 2025-03-12 - Modified: 2025-04-14 - URL: https://upnrunn.com/ecommerce/gohighlevel-for-ecommerce/ - Categories: eCommerce - Tags: BOFU, Funnel, MOFU, TOFU How GoHighLevel Can Supercharge Your eCommerce Business? In the fast-paced world of eCommerce, businesses need to leverage powerful tools to streamline their marketing, sales, customer service, and overall operations. GoHighLevel, an all-in-one marketing platform, can help eCommerce businesses maximize their sales and optimize their customer experience. This comprehensive platform includes CRM, marketing automation, email/SMS campaigns, funnel building, and much more. In this blog post, we'll dive into how GoHighLevel can be effectively used for eCommerce businesses to boost revenue, improve customer engagement, and streamline processes. What Is GoHighLevel? GoHighLevel (GHL) is an all-in-one CRM and marketing automation platform designed to help businesses manage leads, customers, and marketing efforts from a single platform. It's particularly valuable for agencies and small businesses looking to automate marketing processes and deliver personalized customer experiences. With powerful tools for email, SMS marketing, sales funnels, landing pages, automations, and analytics, GoHighLevel can cater to the needs of eCommerce businesses looking to improve their online sales and customer engagement. How GoHighLevel Can Be Used for eCommerce 1. Building Custom Sales Funnels A sales funnel is a crucial element of any eCommerce business. It’s the journey a customer takes from first interacting with your brand to making a purchase. GoHighLevel lets you build and automate customized sales funnels to improve conversions at every stage of the buying process. Use Cases: Product Launch Funnel: If you are launching a new product, you can create a funnel that leads prospects through educational content, product benefits, testimonials, and eventually a discount... --- > Understanding Browse, Cart, and Product Abandonment: What’s the Difference and Why It Matters - Published: 2025-03-11 - Modified: 2025-04-30 - URL: https://upnrunn.com/ecommerce/browse-vs-product-vs-cart-abandonment/ - Categories: eCommerce Understanding Browse Abandonment, Cart Abandonment, and Product Abandonment: What’s the Difference and Why It Matters In the world of e-commerce, one of the biggest challenges businesses face is the phenomenon of abandonment. Whether it’s a customer leaving a website after just browsing or abandoning a cart before completing a purchase, these actions can significantly impact a retailer’s bottom line. However, not all types of abandonment are the same. Understanding the distinctions between browse, cart, and product abandonment can help you better tailor your marketing and conversion strategies to recapture lost opportunities. Let’s dive deeper into each of these terms, explore their differences, and discuss strategies to mitigate them. 1. Browse Abandonment: The First Step in the Journey Browse abandonment happens when a potential customer visits your site but leaves without interacting with or purchasing anything. They may have been interested in your offerings, but they didn't add anything to their shopping cart or proceed to the checkout. Why Does It Happen? Lack of Intent: Browsers may not be ready to purchase yet but are simply exploring. This could be for price comparison or gathering information. Uninspiring Website: If the website is difficult to navigate, slow to load, or lacks compelling product descriptions, users might leave out of frustration. Distraction or Lack of Time: Sometimes visitors get distracted or don’t have enough time to complete their exploration and leave before diving deeper. How to Address Browse Abandonment: Engage with Exit-Intent Popups: Use exit-intent popups to offer discounts or remind the visitor... --- > A/B testing can be worth it for small websites and low-traffic sites, but it requires patience, expectations. - Published: 2025-03-11 - Modified: 2025-05-06 - URL: https://upnrunn.com/sales-marketing/ab-testing-for-low-traffic-websites/ - Categories: Sales and Marketing - Tags: Funnel, Shopify, WooCommerce Is A/B Testing Worth It for Small Websites or Low-Traffic Websites? A/B testing is one of the most popular methods for optimizing websites and improving conversion rates. It allows you to test different versions of a webpage and determine which performs best in terms of user engagement, sales, or other key metrics. But for small websites or those with low traffic, the question arises: Is A/B testing worth the time, effort, and resources? In this detailed blog post, we’ll explore the pros and cons of A/B testing for small and low-traffic websites, discuss the challenges these websites face, and help you decide if A/B testing is something you should invest in. What is A/B Testing? Before diving deep into whether A/B testing is useful for small websites, let’s quickly define it. A/B testing (also called split testing) involves comparing two versions of a webpage to determine which one performs better. You create two variations of an element on your site (like a button, headline, or product image), and then you split your website’s traffic between them. The goal is to find out which version has the highest conversion rate — whether that's a click, sign-up, purchase, or any other desired action. For example, a small eCommerce site might test two versions of a product page: Version A: A button that says "Buy Now" Version B: A button that says "Add to Cart" Once you have enough data, you analyze which button led to more conversions, and make decisions based on... --- > How to Set Up an Effective eCommerce Funnel for Your Shopify Shoe Store Using Facebook Ads - Published: 2025-03-11 - Modified: 2025-03-11 - URL: https://upnrunn.com/ecommerce/funnel-for-shoes-store/ - Categories: eCommerce - Tags: Funnel, Shopify How to Set Up an Effective eCommerce Funnel for Your Shopify Shoe Store Using Facebook Ads As an eCommerce store owner selling shoes, your goal is to attract visitors to your store, convert them into customers, and keep them coming back for more. One of the most powerful ways to drive traffic and sales is through Facebook ads, which offer a targeted approach to reaching potential customers. However, running Facebook ads alone is not enough; you need a structured funnel to guide potential customers from awareness to purchase—and even beyond that, to repeat purchases. In this blog, we will walk you through how to create an effective eCommerce funnel for your Shopify shoe store using Facebook ads, breaking down each stage of the funnel and providing actionable tips along the way. Step 1: Top of Funnel – Awareness The first step in your eCommerce funnel is to raise awareness of your store and the shoes you sell. This is where Facebook ads come into play, as they’re an excellent tool for reaching new customers. Creating Effective Facebook Ads Targeting: Facebook’s targeting allows you to tailor your ads based on demographics, interests, and behaviors. Target people who are interested in shoes, fashion, and online shopping. Ad Creative: Use high-quality images or videos showcasing your shoes. Carousel ads work well for showing off different styles. Compelling Copy: Keep your ad copy short and to the point, highlighting the key selling points of your shoes, like comfort, style, and a special discount for... --- > Discover effective behavioral targeting ideas to enhance your eCommerce conversions. - Published: 2025-03-10 - Modified: 2025-03-10 - URL: https://upnrunn.com/ecommerce/behavioral-targeting-ideas-for-ecommerce/ - Categories: eCommerce 10 Behavioral Targeting Ideas for Boosting Your eCommerce Conversions In the fast-paced world of eCommerce, standing out and engaging your customers can be a challenge. With so many options available at their fingertips, it's crucial to create personalized experiences that drive conversions and build long-term customer loyalty. One of the most effective ways to do this is through behavioral targeting—a strategy that leverages user data and actions to deliver relevant content, offers, and experiences. In this blog, we’ll explore 10 powerful behavioral targeting ideas that can help you maximize conversions and enhance the shopping experience on your eCommerce site. 1. Search Query Personalization When a customer types a query into your site’s search bar, it’s an opportunity to understand their intent and provide targeted results. Personalized search results can make a huge difference in the shopping journey. For example, if a user has recently searched for a specific product category (like "running shoes"), you can prioritize showing them those items, as well as related suggestions based on their past activity. By tailoring search results, you not only save your customers time but also increase the likelihood that they’ll find exactly what they’re looking for, improving conversion rates. 2. Exit-Intent Popups Many customers browse a website but leave without making a purchase. Exit-intent popups can help you capture these users before they bounce. These popups appear when a visitor is about to leave the site, offering them an incentive to stay—whether it’s a discount, a special offer, or a reminder of... --- > Learn how to create a high-converting sales funnel in WordPress with the right tools, plugins, and strategies. - Published: 2025-03-09 - Modified: 2025-03-09 - URL: https://upnrunn.com/wordpress/how-to-create-a-sales-funnel-in-wordpress/ - Categories: WordPress - Tags: BOFU, Funnel, MOFU, TOFU Learn How to Create a Sales Funnel in WordPress That Actually Works A well-optimized sales funnel is the backbone of a successful online business. It helps convert website visitors into paying customers by guiding them through a series of steps that lead to a purchase or a desired action. If you’re using WordPress for your website, creating an effective sales funnel is easier than you might think. In this blog post, we’ll break down the steps to creating a sales funnel in WordPress that actually works, using plugins and strategies that will help you turn more visitors into loyal customers. What is a Sales Funnel? Before diving into the technicalities, let’s quickly define what a sales funnel is. It’s the path a potential customer takes from the first point of contact with your brand all the way through to the purchase and beyond. A typical sales funnel consists of four stages: Awareness – The potential customer becomes aware of your brand, product, or service. Interest – The visitor expresses interest in what you offer, perhaps by signing up for a newsletter or downloading a free resource. Decision – The visitor evaluates your offering and considers making a purchase. Action – The visitor converts, becoming a customer. Steps to Build a Sales Funnel in WordPress 1. Set Clear Goals for Your Funnel Before building your sales funnel, it’s essential to understand your goals. Are you aiming to generate leads, sell products, or promote a service? Your funnel’s design and content will... --- > Learn how to safely update your WooCommerce plugins without breaking your site. Follow our step-by-step guide to avoid common issues. - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://upnrunn.com/ecommerce/update-woocommerce-plugins-without-breaking-the-site/ - Categories: eCommerce - Tags: WooCommerce When it comes to running a WooCommerce store, keeping your plugins up to date is crucial for maintaining security, performance, and compatibility with the latest features. However, updating plugins can sometimes be risky. A new plugin version might introduce unexpected issues or even break your site if it’s not handled properly. But don’t worry! With a few careful steps and best practices, you can update your WooCommerce plugins with confidence, ensuring that your site continues to function smoothly. In this blog, we’ll walk you through a simple and effective process for updating WooCommerce plugins without breaking your website. Why is Updating WooCommerce Plugins Important? Before we dive into the process, let’s first look at why it’s so important to keep your WooCommerce plugins up to date: Security: Updates often contain patches for vulnerabilities that hackers could exploit. Keeping your plugins up to date helps protect your store from potential security breaches. Performance: Updates can improve the speed and efficiency of the plugin, providing a better experience for both store owners and customers. Bug Fixes: New releases often fix bugs or issues that were present in previous versions, ensuring that your store runs smoothly. New Features: Plugin updates often introduce new features or improvements, which can help enhance your store’s functionality and competitiveness. Steps to Update WooCommerce Plugins Without Breaking the Site 1. Back Up Your Website Before you start any updates, always back up your website—this is the most critical step. If something goes wrong, you’ll be able to restore... --- > Learn how to boost customer loyalty with the 4 key pillars of retention marketing for D2C eCommerce stores. - Published: 2025-03-06 - Modified: 2025-04-17 - URL: https://upnrunn.com/ecommerce/retention-marketing-for-d2c/ - Categories: eCommerce - Tags: Shopify, WooCommerce The 4 Pillars of Retention Marketing for D2C eCommerce Stores In today’s fast-paced eCommerce environment, acquiring new customers is only half the battle. Retaining existing customers is where the real value lies. A well-executed retention strategy not only increases customer lifetime value (CLV) but also fosters brand loyalty and advocacy, which can be more cost-effective than constantly focusing on new customer acquisition. For Direct-to-Consumer (D2C) eCommerce stores, retention marketing has become an indispensable part of the business model. But how do you build a sustainable, results-driven retention strategy? By focusing on the 4 pillars of retention marketing. 1. Personalization: Speak Directly to Your Customers Personalization is the foundation of retention marketing. Today’s customers expect brands to recognize their preferences, understand their behaviors, and offer a tailored experience. Personalizing the shopping experience can have a significant impact on customer satisfaction and, ultimately, loyalty. Key Tactics: Product Recommendations: Use data-driven insights to suggest products based on browsing history, previous purchases, and preferences. Email Campaigns: Segment your audience and send targeted emails with personalized offers, product updates, and discounts. Dynamic Website Content: Create personalized content on your website, such as banners, pop-ups, and offers that speak directly to each visitor’s unique journey. Loyalty Programs: Implement loyalty programs that reward customers for repeat purchases, referrals, and interactions, creating an incentive for customers to come back. By leveraging customer data to deliver a personalized experience, you ensure that your customers feel valued and understood, increasing the likelihood that they’ll return to your store again and... --- > Learn how to use the Intersection Observer API in JavaScript to detect when elements enter or leave the viewport. - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://upnrunn.com/javascript/intersection-observer-api/ - Categories: JavaScript Understanding the Intersection Observer API: A Comprehensive Guide with Example When building modern web applications, it is common to implement features that trigger actions when an element enters or leaves the viewport (visible part of the browser window). Traditional methods for handling this, like listening to scroll events, can be inefficient and slow, especially when monitoring multiple elements. Enter the Intersection Observer API. This powerful browser API allows us to observe when an element enters or exits the viewport with ease and without the performance overhead of scroll events. In this blog, we’ll explain what the Intersection Observer is, how to use it, and demonstrate a practical example with some JavaScript code. What is the Intersection Observer API? The Intersection Observer API is a JavaScript API that enables us to asynchronously monitor changes in the intersection of a target element with a parent element or the viewport. Essentially, it tells you when an element enters or exits the viewable area of the browser, without having to rely on event listeners for scroll and resize events. This API is incredibly useful for features like lazy loading images, implementing animations when elements come into view, or triggering some actions when elements become visible on the screen. Why Use the Intersection Observer? Performance: It’s much more efficient than listening to scroll and resize events since it doesn’t require constantly checking positions on every scroll event. Asynchronous: Intersection Observers run asynchronously, meaning they don’t block the main thread. Easy to Use: You don’t need... --- > Create a custom URL shortener for your WordPress site using Base62 encoding. Learn how to shorten URLs, and display them on the front end. - Published: 2025-03-04 - Modified: 2025-03-04 - URL: https://upnrunn.com/wordpress/url-shortener-for-wordpress/ - Categories: WordPress In the modern digital world, sharing URLs has become a necessity. Whether you're sharing blog posts, product pages, or special offers, having a clean, short URL can improve your website's usability, enhance aesthetics, and make links more shareable. One effective way to achieve this is by using a custom URL shortener on your WordPress website. In this blog, we'll explore how to create a custom URL shortener plugin for WordPress that uses Base62 encoding to generate unique short URLs. We'll also walk through how to display these short URLs on the front end of your site, where users can easily copy and share them. Why Use a Custom URL Shortener in WordPress? Before diving into the technical details, let's quickly look at why you might want to create a custom URL shortener: Clean and Brandable Links: Custom short URLs can include your website's domain name, making the links brandable and easier to remember. Enhanced User Experience: Short URLs are easier to share, especially on social media or in emails. Tracking and Analytics: If integrated with tracking services, you can gather insights into how many people clicked on your shortened links. Improved SEO: While short URLs don't directly impact SEO, they make your content easier to share, which can indirectly boost SEO by improving your site's visibility and engagement. Now that we know why it's important, let’s build the custom URL shortener. Step 1: Creating the Custom URL Shortener Plugin We'll begin by writing a WordPress plugin that handles the URL... --- > Understand the HyperLogLog algorithm, a key tool for cardinality estimation in big data. Master the art of counting unique elements in extensive datasets. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://upnrunn.com/algorithm/hyperloglog-a-probabilistic-algorithm/ - Categories: Algorithm - Tags: HyperLogLog, Probabilistic Algorithm In the world of big data, one of the most common challenges is efficiently counting unique elements in a large dataset. This problem arises in use cases like counting distinct visitors to a website, estimating the number of unique IP addresses accessing a server, or calculating the number of unique words in a massive text corpus. The Challenge Traditional approaches to counting unique elements often involve storing every element in memory, which becomes infeasible when working with large datasets. The need for efficient memory usage and fast computation leads us to probabilistic algorithms, and one of the most famous among them is HyperLogLog. In this blog post, we will take a deep dive into the HyperLogLog algorithm, explore its mechanics, and walk through an example implementation to estimate cardinality. What is HyperLogLog? HyperLogLog is a probabilistic algorithm for estimating the cardinality of a multiset—essentially, the number of distinct elements in a dataset. It does this by using a small, fixed amount of memory and yielding an approximate count with high accuracy. HyperLogLog is especially useful when the dataset is large or when the elements are streaming in, making it difficult or impractical to keep track of every distinct element. The primary advantage of HyperLogLog is its ability to provide accurate estimates with very low memory consumption, making it ideal for big data applications. How HyperLogLog Works Key Concepts Hashing: HyperLogLog hashes each input element into a uniformly distributed hash value. This ensures that similar items are spread across the entire... --- > Persuasive ads are designed to convince your audience that your product or service is the right choice for them. - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://upnrunn.com/sales-marketing/persuasive-ads-for-d2c/ - Categories: Sales and Marketing The Power of Persuasive Ads: A Guide for D2C Brands In today’s competitive landscape, Direct-to-Consumer (D2C) brands are constantly looking for effective ways to stand out and drive consumer action. Whether it’s purchasing a product, signing up for a subscription, or simply engaging with a brand, persuasive advertising is key to influencing consumer behavior. Persuasive ads are designed to convince your audience that your product or service is the right choice for them. It taps into their emotions, addresses their needs or desires, and guides them toward making a purchasing decision. (Glossier persuasive ad) In this blog, we’ll explore the concept of persuasive ads and provide examples specifically for D2C brands, highlighting how they use persuasion to boost sales and build stronger customer relationships. What Are Persuasive Ads? Persuasive ads are advertisements crafted with the goal of influencing a consumer's decisions, emotions, or attitudes. They aim to convince the audience of the value of a product or service by showcasing its benefits, building trust, and appealing to the emotions or logic of the target market. Persuasive advertising can take many forms, but it typically focuses on: Emotional appeal: Connecting with consumers on a deeper emotional level. Problem-solving: Addressing pain points and offering solutions. Social proof: Using testimonials, reviews, or influencers to showcase the product's popularity or success. Urgency and scarcity: Creating a sense of urgency to prompt quick action. Trust-building: Highlighting credibility, guarantees, and quality. For D2C brands, persuasive ads can be incredibly effective because they are often able to... --- > Shopify Plus vs. BigCommerce: Compare features, pricing, and scalability to find the best platform for your business. - Published: 2025-03-02 - Modified: 2025-03-02 - URL: https://upnrunn.com/ecommerce/shopify-plus-vs-bigcommerce/ - Categories: eCommerce - Tags: BigCommerce, Shopify When it comes to building and scaling an online store, the platform you choose plays a pivotal role in determining your business's success. Shopify Plus and BigCommerce are two of the most popular enterprise-level e-commerce solutions available today, each with its unique features and strengths. Let's dive into Shopify Plus vs. BigCommerce. But how do you decide which one is right for you? This blog will break down the key features, benefits, and differences between Shopify Plus and BigCommerce to help you make an informed decision for your online business. 1. Overview: What Is Shopify Plus and BigCommerce? Shopify Plus:Shopify Plus is the enterprise version of the popular Shopify platform. Known for its user-friendly interface, scalability, and robust support, Shopify Plus is designed for high-growth businesses and large-scale enterprises. Shopify Plus allows businesses to create highly customizable, mobile-optimized, and secure online stores without the need for extensive technical expertise. BigCommerce:BigCommerce is another robust e-commerce platform geared towards businesses that need advanced features, scalability, and customization options. While it is similar to Shopify in its core offerings, BigCommerce distinguishes itself with its focus on providing deeper integration options and a wide variety of out-of-the-box features, making it suitable for businesses with complex needs. BigCommerce’s reputation for its flexibility and multi-channel capabilities has made it a preferred choice for many merchants in a variety of industries. 2. Ease of Use: Shopify Plus vs. BigCommerce Shopify Plus:Shopify Plus is renowned for its user-friendly interface, making it a favorite among non-technical entrepreneurs and developers... --- > Discover how Pinduoduo revolutionised eCommerce in China with its unique group-buying model, offering affordable, social shopping experiences. - Published: 2025-03-02 - Modified: 2025-03-02 - URL: https://upnrunn.com/ecommerce/pinduoduo-group-buying-in-china/ - Categories: eCommerce How Pinduoduo is Revolutionizing Group Buying in China? In the fast-paced world of e-commerce, Pinduoduo has emerged as a game-changer, offering a unique approach that combines social interaction with shopping. Founded in 2015 by Colin Huang, the platform has rapidly become one of China’s largest e-commerce giants. With its focus on group buying, Pinduoduo has introduced a completely different way of shopping, drawing millions of users and transforming how people purchase products online. Let’s dive deeper into the fascinating story of Pinduoduo and explore why group buying has become such a dominant force in China’s e-commerce market. The Birth of Pinduoduo Pinduoduo's inception came at a time when China’s e-commerce market was dominated by two major players: Alibaba’s Taobao and JD. com. However, Colin Huang saw an opportunity to create something different by combining social networking with online shopping. His idea was based on the premise of "group buying," where consumers could pool together to buy products at lower prices. This concept resonated well with the budget-conscious Chinese consumers, especially those living in lower-tier cities and rural areas. Pinduoduo quickly gained traction with its innovative social shopping experience. The platform allowed users to form "shopping teams" with their friends or other online users, leveraging the power of collective buying to unlock discounts. This model appealed not only to price-sensitive consumers but also to people looking for a more interactive and social way to shop. What is Group Buying? At the heart of Pinduoduo’s success is its group buying model. Group... --- > Learn how to accurately estimate database size by understanding table and index storage and enhance your database management and performance. - Published: 2025-03-01 - Modified: 2025-03-01 - URL: https://upnrunn.com/database/estimate-database-size/ - Categories: Database How to Estimate Database Size: Understanding Table and Index Storage When designing and maintaining databases, one of the critical aspects to manage is database size estimation. Whether you’re scaling up or just ensuring optimal performance, understanding how your data and indexes consume storage space is essential for proper resource allocation. A common misconception in database sizing is the assumption that index size is a fixed fraction of table data size — for example, assuming that an index is always 10% of the table size. This kind of oversimplified approach can lead to misleading estimates, especially as your data grows and becomes more complex. In reality, the size of indexes is much more dependent on the columns indexed and their cardinality (the number of unique values), rather than a flat percentage of the table size. In this blog, we will break down how to accurately calculate the size of your tables and indexes and highlight the factors influencing each, so you can better understand and predict your database's storage needs. 1. Estimating Table Size: The Data Itself The first component of any database’s size is the table size, which refers to the actual storage used by the data in the table. Key Factors Affecting Table Size: Row Size: The row size depends on the data types used for each column. For example, an INT column typically consumes 4 bytes, while a VARCHAR(100) column may use up to 100 bytes depending on the actual length of the string stored. Number of Rows:... --- > Learn how to build a high-converting WooCommerce sales funnel for your Indian audience. From attracting traffic to nurturing leads and boosting conversions, this step-by-step guide will help you drive sales and build customer loyalty in India. - Published: 2025-03-01 - Modified: 2025-03-01 - URL: https://upnrunn.com/ecommerce/high-converting-woocommerce-sales-funnel-in-india/ - Categories: eCommerce - Tags: Funnel, Shopify, WooCommerce Want to Build a High-Converting WooCommerce Sales Funnel in India (Step-by-Step Guide) Creating a high-converting WooCommerce sales funnel in India involves understanding the cultural nuances, buying behavior, and specific needs of Indian customers. Whether you're selling fashion, electronics, organic foods, or local crafts, an effective sales funnel will help guide your customers through the buying journey. Here’s a step-by-step guide to building a sales funnel that resonates with Indian consumers. 1. Understanding Your Target Audience & Creating Buyer Personas To build a successful sales funnel, you must first understand who your target audience is. India is a diverse country with varying demographics and preferences. Tailoring your sales funnel based on your customer segments will help in designing more personalized experiences. Steps to Define Buyer Personas for Indian Customers: Demographic Information: Age, gender, region (urban vs rural), occupation, income level, etc. Psychographics: Interests, lifestyle, family status, cultural influences, motivations, and buying behavior. Buying Behavior: India is a price-sensitive market, so most buyers are looking for value for money. E-commerce in India often sees an increase in cart abandonment, and discounts or EMI options can be effective conversion strategies. Example Buyer Personas for India: Buyer Persona 1: “Tech-Savvy Tarun” – A 28-year-old software engineer from Bengaluru looking for the latest gadgets and tech accessories. He values fast shipping and easy payment options. Buyer Persona 2: “Health-Conscious Priya” – A 35-year-old mother of two in Mumbai looking for organic, natural food products. She values quality and is willing to pay a premium for... --- > Learn how group buying in eCommerce boosts sales and engagement with proven strategies. - Published: 2025-03-01 - Modified: 2025-07-16 - URL: https://upnrunn.com/ecommerce/group-shopping/ - Categories: eCommerce - Tags: Shopify, WooCommerce How Collective Shopping is Revolutionizing Online Retail! In the dynamic world of eCommerce, businesses are constantly looking for ways to stand out, capture attention, and drive sales. One of the most successful and engaging strategies to emerge in recent years is group buying. This approach taps into the power of collaboration, leveraging the collective purchasing power of groups to unlock discounts, drive traffic, and create a sense of urgency. But how does it work? How can businesses implement a group buying strategy that drives engagement and boosts sales? Let’s delve deeper into the group buying loop and explore successful examples and actionable suggestions for leveraging this model in your eCommerce business. What is Group Buying in eCommerce? Group buying is a sales model where consumers collectively purchase a product at a discounted rate. These deals are unlocked only when a set number of people commit to buying the same product within a specific time frame. The basic idea is simple: the more people who buy, the better the deal. Group buying brings together the concept of social commerce and bulk purchasing to offer collective value. What makes this model successful is its emphasis on social sharing, community building, and scarcity. It transforms shopping from an isolated activity into a social experience, driving consumers to encourage others to join in. How Does the Group Buying Loop Work? Deal Launch: A product is offered at a discounted price, but only if a specific number of buyers commit to purchasing it. This is... --- > Learn how growth loops drive scalable, sustainable growth. Know Airbnb growth loop, Dropbox referral loop, TikTok growth strategy - Published: 2025-02-28 - Modified: 2025-02-28 - URL: https://upnrunn.com/sales-marketing/growth-loops-for-scalable-sustainable-growth/ - Categories: Sales and Marketing - Tags: BOFU, Funnel, MOFU, TOFU In today's fast-paced digital world, businesses are constantly seeking ways to achieve scalable, sustainable growth. With customer acquisition costs rising and competition becoming fiercer, the traditional methods of growth—such as simple sales funnels or paid ads—are becoming less effective. This is where growth loops come into play. A growth loop is a self-reinforcing system where actions taken by users generate outputs that, in turn, contribute to the next cycle of growth. Unlike traditional funnels that rely on a linear progression, growth loops continuously feed on themselves, becoming more powerful and impactful over time. In this blog, we will break down the concept of growth loops, how they work, key features that make them successful, and some detailed examples of companies that have leveraged growth loops to achieve massive, organic growth. What is a Growth Loop? Image Credit: Reforge A growth loop is a feedback system in which the output of one cycle contributes to the input of the next, leading to compounding growth. This is in contrast to traditional linear growth models, where an action leads to a single outcome or goal (like making a sale). The primary goal of a growth loop is to leverage the results of one cycle to kick-start the next cycle, creating a perpetual motion of growth. The Core Mechanics of a Growth Loop: Input: This is the user action that triggers the loop, such as signing up for a platform, referring a friend, or creating content. Output/Result: The result or benefit derived from the... --- > Discover how Dropbox referral program fueled its exponential growth through a self-reinforcing viral growth loop. - Published: 2025-02-28 - Modified: 2025-02-28 - URL: https://upnrunn.com/sales-marketing/dropbox-referral-program/ - Categories: Sales and Marketing - Tags: BOFU, Funnel, MOFU, TOFU How Dropbox's Referral Program Loop Fueled Its Exponential Growth? Dropbox, the cloud storage giant, is a prime example of how leveraging a growth loop can fuel viral, sustainable growth. One of the key strategies that helped Dropbox grow from a small startup to a globally recognized brand was its referral program loop—a brilliant and simple yet powerful growth tactic. In this detailed blog, we’ll explore how Dropbox’s referral program works, why it was so successful, and the key lessons businesses can learn from Dropbox’s approach to growth. What is a Growth Loop? Before diving into Dropbox’s referral program loop, let’s first clarify what a growth loop is. A growth loop is a system where the output of one cycle is used to fuel the next cycle, leading to exponential and self-sustaining growth. For example, in the context of Dropbox’s referral program, when users refer their friends and those friends sign up, it creates a cycle where each new user brings in more users, which in turn leads to more growth. In contrast to traditional marketing funnels, which often require ongoing investment to keep generating results, growth loops are self-reinforcing and become more powerful as more users join the system. They create a "snowball effect," where growth accelerates over time. Dropbox’s Referral Program: The Growth Loop Dropbox’s referral program, which started in the early days of the company, is one of the most successful examples of using growth loops to fuel rapid user acquisition. Let’s break down how Dropbox’s referral loop... --- > How Airbnb’s host and guest network loop drove exponential growth through network effects, trust, and user incentives, fueling its success. - Published: 2025-02-28 - Modified: 2025-02-28 - URL: https://upnrunn.com/sales-marketing/airbnbs-host-and-guest-network/ - Categories: Sales and Marketing - Tags: BOFU, Funnel, MOFU, TOFU How Airbnb’s Host and Guest Network Loop Fuels Scalable Growth Airbnb, the global leader in short-term lodging, has transformed the way people travel and experience new places. One of the primary drivers behind Airbnb’s exponential growth and global reach is its brilliant use of the host and guest network loop. This growth loop, built on the power of network effects, has allowed Airbnb to expand rapidly without having to rely heavily on traditional advertising. In this detailed blog, we’ll dive deep into how Airbnb’s host and guest network loop works, why it’s been so successful, and the lessons businesses can take from Airbnb’s approach to scalable, sustainable growth. What is a Growth Loop? A growth loop is a self-reinforcing system where each new user or action fuels further growth, creating a continuous cycle. Unlike traditional marketing funnels that require ongoing investment in resources, a growth loop generates exponential growth by leveraging the product or service itself to create value and attract more users. Airbnb’s success hinges on this concept, especially through its host and guest network loop, which continually attracts both new hosts and new guests, creating a scalable growth model. Airbnb’s Host and Guest Network Loop: A Step-by-Step Breakdown Airbnb’s growth loop operates in two key parts: Hosts (property owners) and Guests (travelers). The beauty of Airbnb’s system is how it creates a balanced and symbiotic relationship between these two groups, resulting in continuous, viral growth. Airbnb Growth Loop Step 1: Hosts List Their Properties The loop begins when... --- > Learn to create custom notifications in BuddyBoss with the Modern Notifications API for a personalized user experience. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://upnrunn.com/wordpress/custom-notifications-in-buddyboss/ - Categories: WordPress In BuddyBoss, notifications are a great way to keep users engaged with the platform. Whether it’s a new message, a comment on a post, or a mention, notifications keep users informed about important activities. But what if you want to create custom notifications tailored specifically for your site? In this blog post, we will explore how to create custom notifications using BuddyBoss’s Modern Notifications API. We’ll dive into a simple example that registers a custom notification type, sets up email schemas, and formats the notification content for both frontend and backend. What is BuddyBoss Modern Notifications API? BuddyBoss’s Modern Notifications API is an advanced way to manage and display notifications across your platform. With this API, you can create custom notifications, register them for different actions (like posts or messages), and define how and when they should be delivered—whether as push notifications, emails, or in the notification center. Setting Up a Custom Notification Class In order to create a custom notification in BuddyBoss, we first need to define a custom class that extends BP_Core_Notification_Abstract. This abstract class is essential because it contains various methods that handle the registration and management of notifications. Let's break down the code and understand how it works. 1. Define the Custom Notification Class The first step is to define a class that extends BP_Core_Notification_Abstract. In our case, we’ve named it BP_Custom_Notification. This class will be responsible for handling custom notifications. class BP_Custom_Notification extends BP_Core_Notification_Abstract { We also define a static instance of the class to... --- > Encourage shoppers to complete their outfits with discounts on complementary items, tapping into achievement and competence. - Published: 2025-02-26 - Modified: 2025-02-26 - URL: https://upnrunn.com/ecommerce/complete-the-look/ - Categories: eCommerce - Tags: Shopify, WooCommerce Do you want to know the Psychology Behind Offering Discounts on Complementary Items? In today’s competitive retail landscape, online shopping has become an experience that’s far beyond simply browsing through product listings. Consumers are looking for more than just good deals; they seek a holistic shopping experience that encourages ease, satisfaction, and personal achievement. One clever strategy that taps into these psychological needs is the “Complete the Look” discount. This strategy focuses on offering discounts on complementary items—like pairing shoes with a dress or a matching jacket with jeans—encouraging users to complete an outfit. The impact of this strategy goes beyond just increasing sales. It taps into deeper psychological triggers, such as achievement and competence, both of which are core elements of human motivation. What is the “Complete the Look” Discount? A “Complete the Look” discount typically involves offering a promotional discount on complementary items when a customer has added one item to their cart. For example, if a customer adds a dress to their cart, they could receive a discount on shoes or accessories that match the dress, or vice versa. The aim is to make it easier for the customer to imagine and complete their desired look, ultimately leading to more purchases. The beauty of this strategy lies in its simplicity and its ability to tie in various aspects of shopping psychology that drive consumer behavior. The Psychological Drivers: Achievement and Competence The foundation of this approach can be understood through two core psychological needs—achievement and competence—that shape... --- > Discover strategies to boost your Average Order Value (AOV) and drive higher revenue. Learn about product bundling, cross-selling, upselling. - Published: 2025-02-25 - Modified: 2025-04-26 - URL: https://upnrunn.com/ecommerce/increase-average-order-value/ - Categories: eCommerce - Tags: Shopify, WooCommerce Learn How to Increase Your Average Order Value (AOV) in Your WooCommerce Store during the checkout. As your business grows and sales increase, one critical question arises: Is your revenue growing at the same rate? While it's exciting to see more products flying off the shelves, it's essential to ensure that these sales are translating into significant revenue gains. Average Order Value (AOV) is a crucial metric that helps assess the effectiveness of your sales strategy. In this guide, we’ll explore what AOV is, why it matters, and how you can boost it using smart, practical strategies. Whether you're just starting out or looking to refine your approach, this blog will provide you with actionable insights to maximize your AOV and elevate your business. Table of Contents What is AOV (Average Order Value)? The Connection Between AOV and CLTV How Maggi Boosted AOV: A Case Study 17 Strategies to Increase Average Order Value Optimizing AOV with Strategic Testing Conclusion To increase your business revenue, it’s important to boost Average Order Value (AOV). AOV measures how much customers spend per transaction. To improve it, use strategies like product bundling, cross-selling, and enhancing the checkout process. Tools like One Click Checkout can help reduce cart abandonment and increase sales by offering a seamless shopping experience. Continue reading for more insights and strategies! What is AOV (Average Order Value)? Average Order Value (AOV) refers to the average amount of money customers spend when they make a purchase. Whether you’re selling products in-store or... --- > Discover top sales funnel strategies for apparel brands to boost conversions, retain customers, and drive growth. Learn the best practices for building an effective funnel from awareness to loyalty. - Published: 2025-02-24 - Modified: 2025-07-15 - URL: https://upnrunn.com/ecommerce/sales-funnel-for-apparel/ - Categories: eCommerce - Tags: BOFU, Funnel, MOFU, Shopify, TOFU, WooCommerce Running a successful clothing brand in the direct-to-consumer (D2C) space is no easy feat. With fierce competition and constantly changing consumer preferences, it can feel like you're always chasing the next big trend or trying to win back the attention of customers. But here's the truth: the secret to success lies not just in great products but in having a well-optimized sales funnel. If your brand is struggling to stand out, convert traffic into sales, or keep customers coming back for more, you're likely missing out on an essential element of growth: your sales funnel. Without a structured and effective funnel, you’re essentially leaving money on the table. Want to know how to build the ultimate high-converting funnel for D2C Apparel Brands? Is Your Clothing Brand Struggling to Convert and Retain Customers? As a D2C clothing brand, your journey starts with potential customers discovering your store. But just because someone visits your site doesn’t mean they’ll automatically make a purchase. In fact, the majority of website visitors leave without converting. The most common issues D2C clothing brands face in their funnels include: Low traffic-to-conversion rates: Customers may visit your website, browse through your collection, and leave without buying. Cart abandonment: Many potential customers add items to their cart but don’t proceed to checkout. Customer churn: You’re constantly trying to attract new customers, but retaining them is a struggle. Ineffective marketing spend: Ads may not be generating the desired ROI because the funnel isn’t optimized to convert visitors into customers. These... --- > Discover how integrating AI into your WooCommerce funnel builder can enhance user experience, optimize conversions, and boost sales. Learn about AI-driven personalization, predictive analytics, email campaigns, and more! - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://upnrunn.com/ecommerce/boost-sales-funnel-with-ai-in-woocommerce/ - Categories: eCommerce - Tags: WooCommerce In the ever-evolving world of eCommerce, the need for smarter, more efficient sales strategies is paramount. One of the most powerful tools in the arsenal of modern eCommerce businesses is the sales funnel, a methodical approach to converting potential customers into paying ones. But what if you could take your WooCommerce funnel to the next level by incorporating artificial intelligence (AI)? Integrating AI into a WooCommerce funnel builder can significantly enhance its functionality, improve user experience, and drive better sales outcomes. AI’s ability to personalize, predict, and optimize user interactions with your store makes it an invaluable addition. In this blog, we’ll explore how AI can be integrated into your WooCommerce funnel, the benefits of using AI, and examples of AI-powered tools and strategies that will elevate your eCommerce store. Why AI is a Must-Have for Your WooCommerce Funnel The success of an online store often hinges on its ability to guide visitors smoothly through a purchasing process. AI can make this journey not only more intuitive but also more engaging and personalized. With AI, you can create a funnel that is adaptable to each customer’s needs, preferences, and behaviors, thereby improving your conversion rates and boosting revenue. Let’s dive into the specific ways AI can elevate your WooCommerce funnel: 1. AI-Driven Personalization for Enhanced Customer Experience AI Personalization is one of the most valuable applications in eCommerce. With AI, you can analyze vast amounts of customer data, including browsing history, purchase patterns, and demographics, to create a highly personalized... --- > Discover how priming, a powerful psychological phenomenon, influences our thoughts, behaviors, and decisions. - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://upnrunn.com/sales-marketing/understanding-priming/ - Categories: Sales and Marketing In a world flooded with information, we often rely on mental shortcuts to make decisions quickly. One of the most powerful but subtle psychological effects that influence our behavior is known as priming. Whether you're aware of it or not, priming plays a significant role in shaping the way you think, perceive the world, and even act. But what exactly is priming? And how does it work? What is Priming? Priming is a psychological phenomenon where exposure to one stimulus (such as an image, word, or even an experience) influences how we respond to a subsequent, related stimulus. It’s like planting seeds in our mind that affect how we process new information, often without us realizing it. This mental shortcut can impact everything from our memory to our attitudes and behaviors. Think of priming as a subtle nudge that guides your thoughts in a particular direction. For instance, if you’ve just seen images of happy people, you might unknowingly interpret neutral faces as friendly or approachable. Similarly, if you’re exposed to certain words or ideas, it can make you more likely to recall similar concepts later. Types of Priming Priming isn't a one-size-fits-all phenomenon. Psychologists have identified different types of priming, each influencing our cognition and behavior in unique ways: Semantic Priming Semantic priming involves activating related concepts in our brain. For example, if you’re shown the word “bread,” you’re likely to respond faster to the word “butter” than you would to the word “car,” because "bread" and "butter" are... --- > Enhance your WooCommerce store's functionality by adding delivery date and time slots. Simplify order management and boost customer satisfaction effortlessly. - Published: 2025-02-23 - Modified: 2025-02-23 - URL: https://upnrunn.com/ecommerce/woocommerce-delivery-date-and-time/ - Categories: eCommerce - Tags: WooCommerce If you run a WooCommerce store that requires specific delivery times or dates for your customers, integrating a delivery date and time selection feature is an essential addition. By adding this feature, customers can choose when they want to receive their orders, which is especially helpful for perishable goods, appointments, or services that depend on time-sensitive deliveries. In this blog, we'll walk you through how to implement a custom WooCommerce delivery date and time slots plugin with the following functionalities: Allow customers to choose a delivery date and time slot. Implement a 2-hour buffer check to ensure that delivery time is set at least two hours after the current time. Dynamically populate time slots based on the selected delivery date. Display delivery date and time in order details and email notifications. Why Add Delivery Date and Time Selection to WooCommerce? Offering your customers the flexibility to choose their delivery date and time enhances the shopping experience. Here’s why you should consider adding this feature to your store: Customer convenience: Customers can choose delivery times that fit their schedule, reducing missed deliveries. Improved customer satisfaction: By providing accurate delivery windows, you set clear expectations and improve the overall shopping experience. Efficient operations: You can plan your deliveries better, reducing the chance of overburdening delivery staff. Let’s dive into how to create this feature in WooCommerce. Step-by-Step Guide: Creating a WooCommerce Delivery Date and Time Plugin To add a custom delivery date and time selection feature to your WooCommerce store, follow these... --- > Discover 100 compelling reasons why WordPress outshines Squarespace. Explore features, flexibility, and customization options that elevate your website experience. - Published: 2025-02-23 - Modified: 2025-02-24 - URL: https://upnrunn.com/wordpress/wordpress-vs-squarespace/ - Categories: WordPress When it comes to building a website, two platforms frequently come up in the discussion: WordPress and Squarespace. Both offer easy-to-use website building tools, but each comes with its unique set of features and limitations. While Squarespace has gained popularity for its user-friendly interface and sleek designs, WordPress has long been regarded as the more powerful, flexible, and customizable platform for creating websites. In this post, we’ll break down 100 reasons why WordPress often outshines Squarespace, making it the go-to choice for serious website owners, bloggers, developers, and businesses. 1. Open-Source Nature WordPress is open-source, which means anyone can access and modify the core code. This offers more flexibility and customization than Squarespace, which is a proprietary platform. 2. More Themes and Design Flexibility WordPress boasts thousands of free and premium themes that allow users to choose and modify their site’s design. In contrast, Squarespace offers a more limited selection of themes. 3. Infinite Customization WordPress allows users to modify their website's code, including HTML, CSS, and PHP, to add custom features. Squarespace has limitations in customizing the code. 4. SEO Control WordPress offers powerful SEO plugins like Yoast SEO and All in One SEO that provide granular control over your website’s SEO. Squarespace's SEO options are more basic and not as robust. 5. Scalability WordPress is built for scalability. You can start with a small blog and grow it into a large, complex website with thousands of pages. Squarespace has limitations when it comes to scaling a website. 6.... --- > Get your fashion eCommerce store ready for the changing seasons with these 5 essential tips. From updating your product catalog to optimizing your website and shipping, learn how to stay ahead of trends and boost sales all year round. - Published: 2025-02-23 - Modified: 2025-02-24 - URL: https://upnrunn.com/ecommerce/5-tips-to-prepare-your-fashion-store/ - Categories: eCommerce - Tags: Shopify, WooCommerce As the seasons change, so do fashion trends, consumer needs, and shopping behaviors. For fashion e-commerce stores, staying ahead of the game and adjusting to these shifts is essential for maintaining sales and customer satisfaction. Whether you're gearing up for a new collection, stocking up on seasonal essentials, or preparing for a spike in traffic, there are several strategies you can employ to ensure your fashion store is ready to meet the demands of the changing season. Here are 5 tips to prepare your fashion e-commerce store for the changing seasons: 1. Revamp Your Product Catalog The changing seasons bring with them a whole new set of fashion trends, colors, fabrics, and styles. It’s essential to keep your inventory up-to-date and reflect seasonal shifts in your product catalog. Here's how you can do it: Launch seasonal collections: Refresh your website with a new seasonal collection that aligns with upcoming trends and weather forecasts. Remove out-of-season items: Make sure to clear out items that no longer align with the current or upcoming season. You can put them on sale or move them to a clearance section. Highlight key items: Make sure your key seasonal items like jackets, scarves, boots, or lighter clothing are easy to find and featured prominently. Don’t forget to update your product descriptions, sizes, and images to match the seasonal changes. This also includes refreshing the homepage banners and category labels to reflect the new season. 2. Adjust Your Marketing Strategies As the season changes, so does the... --- > How to Write Headlines That Capture Attention and Drive Results: 8 Proven Techniques Every Marketer Must Know - Published: 2025-02-22 - Modified: 2025-04-22 - URL: https://upnrunn.com/sales-marketing/how-to-write-headlines-that-work/ - Categories: Sales and Marketing - Tags: CRO Writing compelling headlines is an art and a science. A great headline has the power to grab attention, promise a benefit, and encourage the reader to engage with your content. Whether you’re crafting a blog post, an email subject line, or ad copy, mastering the headline is essential for success. In his book The Copywriter's Handbook, legendary copywriter Bob Bly outlines eight headline categories that have been tested and proven to drive action and sales. Let’s dive into each type and explore how to write headlines that truly stand out. 1. Direct Headlines Direct headlines get straight to the point without any frills. They tell the reader exactly what they can expect, leaving no room for ambiguity. The main goal is to state the value proposition upfront. For example: Pure Silk Blouses – 30% Off A blog post might read: Free eBook: CRO Simplified This no-nonsense approach is highly effective when you want to deliver a clear, straightforward message. 2. Indirect Headlines Unlike direct headlines, indirect headlines are more subtle. They spark curiosity and encourage the reader to learn more. Often, indirect headlines employ double meanings, which can work especially well online, where attention spans are short. Example: Fresh Bait Works Best — this headline might not have anything to do with fishing, but it can cleverly be about writing timely content that attracts backlinks (link bait). The key is to raise a question in the reader’s mind, which the body copy will answer. 3. News Headlines News headlines work... --- > Unlocking the Power of WooCommerce Funnel Builder: Best Practices and Examples for Creating High-Converting Sales Funnels - Published: 2025-02-22 - Modified: 2025-03-02 - URL: https://upnrunn.com/ecommerce/woocommerce-sales-funnels-best-practices/ - Categories: eCommerce - Tags: WooCommerce WooCommerce is one of the most popular eCommerce platforms for WordPress, enabling businesses to create and manage their online stores effortlessly. But while WooCommerce gives you the tools to sell, the key to driving more sales lies in how you guide customers through their purchasing journey. This is where Funnel Building Tools comes into play. A WooCommerce Funnel Builder helps you create a structured process that moves potential customers from the initial visit to final purchase, increasing conversions and boosting revenue. In this blog, we'll dive into how to create an effective WooCommerce funnel, best practices for building one that works, and examples of funnels you can implement in your store. What is Funnel Building in WooCommerce? An eCommerce Funnel Builder is a tool or plugin that helps you design custom sales funnels for your store. It lets you map out and automate the customer journey, optimizing each stage to guide customers through a series of actions, from discovering your products to completing their purchase and beyond. The ultimate goal is to convert visitors into paying customers by offering personalized experiences, upsells, cross-sells, and more. With WooCommerce Funnel Builder, you can create funnels for various scenarios, such as: Product promotions Abandoned cart recovery Lead generation Post-purchase follow-ups Why Do You Need a Funnel Builder? Sales funnels are vital because they create a seamless, intuitive shopping experience for your customers. Without a well-defined funnel, visitors might abandon their cart or leave your website without completing their purchase. A well-crafted funnel improves:... --- > Discover how ChatGPT Search, powered by Bing, enhances real-time AI responses by providing accurate, up-to-date information. Learn how this integration brings timely insights and comprehensive coverage to your queries. - Published: 2025-02-21 - Modified: 2025-02-21 - URL: https://upnrunn.com/ai/chatgpt-search/ - Categories: AI - Tags: ChatGPT, SEO ChatGPT, the advanced conversational AI developed by OpenAI, has revolutionized how we interact with information. While the model has traditionally operated based on the extensive data it was trained on, a significant new feature is the integration of live search functionality: ChatGPT Search. What is ChatGPT Search? ChatGPT Search is a feature that allows the AI to access real-time information from the web, providing more accurate, up-to-date answers in a conversational format. Instead of solely relying on the training dataset, which may be limited by time or scope, this feature enables the AI to pull data from various online sources. One of the major ways ChatGPT Search gets this real-time data is through a partnership with Bing, Microsoft’s search engine. How Does ChatGPT Search Use Bing Data? Bing powers ChatGPT Search, meaning that when you ask a question or request information that’s beyond the AI’s pre-existing knowledge, the AI can query Bing to gather real-time results. This integration offers several benefits: Timely Information: ChatGPT Search allows users to access the latest news, trends, and data. If you want to know the stock price of a company or the weather forecast for a specific city, ChatGPT Search can fetch current, accurate results from the web, thanks to Bing’s search capabilities. Comprehensive Coverage: Bing has vast indexing power that covers millions of web pages, and ChatGPT taps into this resource to broaden its knowledge pool. From niche subjects to popular topics, it can pull data from a wide array of sources, delivering... --- > Learn how to manually migrate your WordPress site from a Multisite network to a standalone WordPress installation. Step-by-step guide covering backups, content export, URL updates, and more for a smooth migration. - Published: 2025-02-21 - Modified: 2025-03-30 - URL: https://upnrunn.com/wordpress/migrate-from-multisite-to-wordpress-site/ - Categories: WordPress - Tags: Multisite Migrating from a WordPress Multisite network to a standalone WordPress site is a process that requires planning, attention to detail, and some technical know-how. Whether you're moving just one site from a network of many or migrating an entire network, it's essential to understand the steps involved to ensure a smooth transition. In this blog post, we’ll walk you through a detailed step-by-step guide on how to manually migrate a site (or sites) from a WordPress Multisite to a standalone WordPress installation. What is WordPress Multisite? WordPress Multisite allows you to run multiple websites from a single WordPress installation. It's an excellent solution for businesses or organizations managing several sites with shared resources (themes, plugins, etc. ). However, there may be times when you want to break out of the Multisite setup and migrate a site to its own standalone WordPress installation, either for performance reasons or the need for greater control over individual sites. Why Migrate from WordPress Multisite? There are various reasons why you might want to migrate a site from a WordPress Multisite network to a single installation: You need to scale and manage a single site independently. You’re moving from shared hosting to a dedicated server or other hosting solutions. You're splitting a site off into its own brand or project. Whatever your reasons, migrating a WordPress Multisite site to a standalone WordPress site can give you more flexibility and control over your website. Step 1: Backup Your Multisite Network Before starting any migration, always back... --- > Discover the X-Powered-By header in web development. Learn its significance, potential security risks, and how to manage it effectively in your applications. - Published: 2025-02-21 - Modified: 2025-02-21 - URL: https://upnrunn.com/web-development/x-powered-by-header/ - Categories: Web Development The X-Powered-By header is one of the many HTTP headers used in web development. It’s typically sent by web servers or frameworks, indicating the technologies or frameworks that are powering the web application. Although this header can be useful for debugging or understanding the tech stack, it can also be a security risk. In this blog post, we’ll explore what X-Powered-By is, why you might want to hide it, how services like BuiltWith or Wappalyzer use it to detect technologies, and how to remove it from web applications. What is the X-Powered-By Header? The X-Powered-By HTTP header is commonly used by web servers or application frameworks to indicate the underlying technologies that are being used to power the application. Here’s an example of a response header that includes the X-Powered-By header: X-Powered-By: PHP/7. 4. 3 In this case, the header indicates that the web server is using PHP as the backend language, and specifically version 7. 4. 3. Different technologies may use this header in different ways: PHP typically includes it with its version number. Node. js may send X-Powered-By: Express if you’re using the Express. js framework. ASP. NET might send X-Powered-By: ASP. NET. While this header can be useful for developers and administrators to track the tech stack, it often exposes valuable information about the technologies in use on the server. Why Should You Hide or Remove the X-Powered-By Header? There are several compelling reasons to hide or remove the X-Powered-By header: 1. Security Concerns The primary concern... --- - Published: 2025-02-20 - Modified: 2025-02-20 - URL: https://upnrunn.com/wordpress/friend-requests-reminders-after-3-days-in-buddyboss/ - Categories: WordPress In an online community, unanswered friend requests can quickly pile up, leading to missed connections and less engagement. If you’re running BuddyBoss, you already know it provides excellent social features. But what if users forget about pending requests for days on end? In this guide, you’ll learn how to: Scan daily for pending friend requests older than 3 days. Send a single email + notification to each user with such requests, preventing spam. Integrate this logic into BuddyBoss’s native email/notification system so you can manage it from the WordPress admin. The result? A more active, engaged community where friend requests don’t fall through the cracks. 1. Understanding the BuddyBoss Email “Situation” Before we dive into the code, let’s clarify how BuddyBoss handles emails. BuddyBoss (and BuddyPress) uses a concept called an “Email Situation. ” Think of it as a “trigger” or “scenario” that defines: When the email is sent (e. g. , “A user is mentioned,” “A user’s request is accepted,” etc. ). What the default subject, body, and plain-text content look like. Which tokens (placeholders like {{poster. name}}) can be merged into the email content. Why it’s helpful: Once you define a custom situation, you’ll see it in BuddyBoss → Emails, where admins can edit the email subject, body, or design—just like built-in BuddyBoss emails. 2. The Daily Cron Logic Cron (short for “chronograph”) is a scheduling mechanism. In WordPress, WP-Cron runs automatically when your site gets traffic, triggering scheduled tasks. We’ll use it to: Once a day, query... --- > Discover 12 proven CRO best practices to enhance your Shopify apparel store's performance. Unlock higher conversions and boost your sales today. - Published: 2025-02-20 - Modified: 2025-07-01 - URL: https://upnrunn.com/ecommerce/boost-conversions-12-cro-hacks-for-your-apparel-store/ - Categories: eCommerce, Sales and Marketing - Tags: CRO, PDP, Shopify, WooCommerce 12 Proven CRO Best Practices for Your Shopify Apparel Store Running a successful clothing store on Shopify/WooCommerce is about more than just having trendy designs and great products. It’s about converting your website visitors into loyal customers who make a purchase. But how do you ensure that your Shopify store is optimized to achieve that goal? The secret lies in Conversion Rate Optimization (CRO). If you’re struggling to turn browsers into buyers, this blog is your roadmap to boosting your store’s conversion rate and achieving more sales with less effort. 1. Optimize Your Product Pages for Maximum Impact Your product page is the heart of your Shopify or WooCommerce Apparel store. It’s where customers make the decision to buy or leave. Here's how to make sure yours are optimized: High-Quality Images: Clear, zoomable images that show multiple angles can help customers make confident buying decisions. Incorporate lifestyle shots to give your clothing a real-world context. Compelling Product Descriptions: Don’t just list features—highlight the benefits! For example, if a jacket is water-resistant, focus on how it’ll keep customers dry during rainy days. Size Guides & Fit Tips: Help customers choose the right fit by offering detailed sizing information and fit guides. This will reduce the chances of returns and increase confidence in their purchase. Customer Reviews: Social proof is incredibly powerful. Display customer reviews and ratings to show that others trust your brand. 2. Make the Checkout Process Seamless A complicated checkout process is one of the biggest reasons customers abandon... --- > Unlock the potential of your eCommerce store with product data enrichment. Learn how to boost performance and drive higher sales effectively. - Published: 2025-02-20 - Modified: 2025-02-24 - URL: https://upnrunn.com/ecommerce/product-data-enrichment/ - Categories: eCommerce - Tags: CRO, Shopify, WooCommerce In today’s competitive eCommerce environment, simply having a product listed on your online store isn’t enough. To truly succeed, your store needs to provide a seamless shopping experience where customers can easily find, understand, and feel confident in the products they’re purchasing. This is where eCommerce product data enrichment comes into play. Product data enrichment refers to the process of enhancing, refining, and expanding the information provided about a product in an online store. This process makes product listings more engaging, easier to find, and ultimately more likely to convert visitors into customers. Let’s break down what this means in more detail, and why it’s so important for your eCommerce success. What is eCommerce Product Data Enrichment? eCommerce product data enrichment is the process of adding valuable details to your product listings that improve their accuracy, appeal, and effectiveness. This can involve: Adding more detailed product descriptions Optimizing product images Including customer reviews and ratings Ensuring the product’s metadata is SEO-friendly Adding relevant tags, categories, and attributes Providing complementary information like size charts or instructions The goal of this enrichment is to provide a better overall shopping experience for your customers, making it easier for them to find what they’re looking for, make informed purchase decisions, and trust that they’re getting exactly what they want. Why is Product Data Enrichment Important? The key reason for investing in product data enrichment is that it has a direct impact on sales. But there are several other compelling reasons to enrich your product... --- > Discover the essential steps to mastering keyword research and, enhance your SEO strategy. Learn how to identify keywords that drive traffic and engagement. - Published: 2025-02-20 - Modified: 2025-02-24 - URL: https://upnrunn.com/sales-marketing/keyword-research-guide-for-seo/ - Categories: Sales and Marketing - Tags: SEO In the world of digital marketing, keyword research is the foundation of any successful SEO strategy. Whether you’re running a blog, an eCommerce store, or a corporate website, understanding which keywords your audience is searching for can help you create content that ranks well on search engines and meets the needs of your target audience. In this detailed guide, we’ll cover the essentials of keyword research, why it’s important, how to do it effectively, and provide some tools and tips that will help you get ahead in the competitive world of SEO. What is Keyword Research? Keyword research is the process of identifying the search terms and phrases that users enter into search engines like Google, Bing, or Yahoo. By understanding what keywords your target audience is searching for, you can create content around those keywords to improve your search rankings, drive organic traffic to your site, and connect with users who are looking for information, products, or services that you provide. Why is Keyword Research Important? Effective keyword research has several benefits for your SEO strategy: Increases Organic Traffic: By targeting the right keywords, you can attract users who are actively searching for what you offer. This helps you drive more organic traffic to your site without relying on paid ads. Improves Search Engine Rankings: Search engines like Google rank content based on its relevance to the user's search query. By strategically placing the right keywords in your content, you can improve your chances of ranking higher on search... --- > Learn how to strategically use complementary products, upgrades, and limited-time offers to increase your average order value. - Published: 2025-02-20 - Modified: 2025-03-05 - URL: https://upnrunn.com/ecommerce/types-of-order-bumps/ - Categories: eCommerce - Tags: Order Bumps, Shopify, WooCommerce Struggling to Boost Your eCommerce Sales? As an eCommerce store owner, you're probably familiar with the challenge of trying to boost your sales without relying solely on attracting new customers. It's not enough just to get traffic to your site; converting those visitors and increasing the average order value (AOV) is where the real growth happens. Let's discuss the Types of Order Bumps, you can use. One powerful yet often overlooked tool is the order bump. In simple terms, an order bump is a way to offer a complementary product or service to a customer at the checkout stage of their purchase. The idea is to entice customers to add more value to their order with minimal effort and no disruption to the buying experience. If done right, order bumps can significantly increase your store's revenue — but many store owners still aren't fully leveraging their potential. You want fries with that? The iconic "You want fries with that? " order bump is widely regarded as one of the most successful sales strategies of all time. The story behind it goes like this: McDonald’s noticed that many customers were ordering only a burger, leaving out any sides or extras. In an effort to boost the average order size, they came up with a simple test: sales clerks would ask, "Do you want fries with that? " The results were astounding. This straightforward question led to a 50% conversion rate, meaning half of the customers agreed to add fries to their... --- > Boost WooCommerce sales with order bumps. Offering relevant products at checkout increases average order value and boosts profits. - Published: 2025-02-20 - Modified: 2025-03-02 - URL: https://upnrunn.com/ecommerce/woocommerce-order-bumps-at-checkout/ - Categories: eCommerce - Tags: Order Bumps, WooCommerce WooCommerce Order Bumps at Checkout If you're an online store owner, you know that increasing sales is always a top priority. But the real challenge is how to get customers to spend more once they’ve already decided to purchase. You can drive traffic to your store, but what’s the secret to getting those visitors to buy more? What if there was a way to increase your revenue without being overly aggressive? That’s where order bumps come into play. Do you want to know How to Offer Relevant Products at Checkout? Order bumps are simple yet powerful tools that let you offer relevant, complementary products during the checkout process. This helps boost your average order value (AOV) while still keeping the shopping experience smooth and enjoyable for customers. In this blog, we’ll show you how to use WooCommerce order bumps to increase your sales and skyrocket your profits. WooCommerce order bumps are incredibly effective because they appear exactly when your customers are ready to buy — at the checkout stage. They capitalize on the decision-making moment when a customer is already prepared to make a purchase, offering them a way to add a relevant product with minimal effort. Why are WooCommerce order bumps a game-changer? Increased Average Order Value (AOV)Order bumps are specifically designed to encourage customers to spend a bit more by offering products related to their current purchase. Non-Intrusive UpsellingUnlike traditional upsell tactics that might disrupt the buying process, order bumps appear seamlessly at the checkout, making them a natural addition to the customer’s... --- > Discover how personalization can reduce high WooCommerce cart abandonment rates. Learn dynamic cart reminders, discounts, and checkout experiences. - Published: 2025-02-20 - Modified: 2025-04-21 - URL: https://upnrunn.com/ecommerce/cart-abandonment-in-woocommerce/ - Categories: eCommerce - Tags: WooCommerce In today’s eCommerce landscape, cart abandonment has become an inevitable challenge for online store owners. On average, nearly 70% of online shopping carts are abandoned before a purchase is completed. However, the good news is that personalization can significantly reduce this rate, boosting both conversion and customer retention. WooCommerce, one of the most popular platforms for running WordPress-powered online stores, offers a myriad of ways to implement personalized experiences for your customers. By leveraging personalization tactics, you can encourage shoppers to complete their purchases and create a more engaging shopping experience. Here’s how personalization can help reduce cart abandonment and increase your WooCommerce store’s revenue: 1. Dynamic Cart Reminders One of the simplest yet most effective ways to personalize cart recovery is through automated email reminders. When a customer adds items to their cart and leaves without purchasing, sending them a personalized email can reignite their interest. WooCommerce integrates easily with email marketing platforms that allow you to send tailored messages. Personalization can include: Addressing the customer by name Showing the exact items left in their cart Offering a limited-time discount or free shipping to sweeten the deal By making these emails relevant and personalized, you’re more likely to prompt the shopper to return to their cart. 2. Abandonment Alerts with Customized Offers WooCommerce allows you to create pop-up alerts or notifications that appear when a customer is about to leave the site. Using a personalized approach in these pop-ups, you can offer targeted incentives. For example, if a customer... --- > UPNRUNN - Algorithm - Balanced Combinations vs Low Discrepancy Sequences - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://upnrunn.com/algorithm/balanced-combinations-vs-low-discrepancy-sequences/ - Categories: Algorithm, Python Sampling is an essential technique in many fields, from numerical simulations to optimization problems. Two approaches that help ensure effective sampling are Balanced Combinations and Low Discrepancy Sequences (LDS). While these concepts are distinct, they share the common goal of improving the quality of sampling by ensuring efficient coverage across a space. In this blog post, we will explore both topics in depth, explain their mathematical foundation, and discuss how they can be used in real-world applications. Balanced Combinations: Ensuring Equal Representation What are Balanced Combinations? A Balanced Combination refers to a way of selecting items from multiple groups or sets such that the selection is distributed equally (or proportionally) across all groups. For example, imagine you have two groups: group A contains ( A_1, A_2, A_3 ), and group B contains ( B_1, B_2, B_3 ). A balanced combination would involve choosing the same number of elements from both groups (e. g. , one element from each group). The objective here is to ensure equality or proportionality in the selection from each group, which might be crucial in tasks where diversity and fairness are important. Mathematical Background In combinatorics, a combination is a selection of items from a larger set, where the order of selection does not matter. The binomial coefficient, ( C(n, r) ), determines the number of ways to choose ( r ) items from ( n ) items, and is calculated as: For balanced combinations, we apply this formula to multiple groups, ensuring the number of... --- - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://upnrunn.com/algorithm/balanced-combinations-ensuring-in-sampling/ - Categories: Algorithm, Python Sampling is a fundamental technique used in various fields such as data analysis, optimization, and experimental design. One specific type of sampling that ensures fairness and balance is Balanced Combinations. This method guarantees that selections made from multiple groups or sets are evenly distributed, ensuring that no group is over- or under-represented. In this blog post, we will explore Balanced Combinations, their importance, and how to generate them programmatically using Python. What Are Balanced Combinations? The Concept A Balanced Combination refers to a selection process where items are chosen from multiple groups or sets in such a way that each group is represented fairly. In other words, the number of elements chosen from each group is either equal or proportional, depending on the application. For example, imagine we have two groups: Group A: ( A_1, A_2, A_3 ) Group B: ( B_1, B_2, B_3 ) A balanced combination from these groups could involve selecting one item from Group A and one item from Group B. Alternatively, in a scenario where each group contains an unequal number of elements, you may want to select a proportional number of items from each group, ensuring that the overall selection is balanced. Mathematical Formulation In combinatorics, combinations represent the number of ways to select a subset of items from a larger set without regard to the order of selection. For two sets, ( A ) and ( B ), the number of balanced combinations can be represented as choosing a fixed number of elements... --- - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://upnrunn.com/algorithm/low-discrepancy-sequences/ - Categories: Algorithm, Python Sampling is at the core of many computational methods, especially in fields like numerical integration, optimization, and computer graphics. When trying to sample points from a high-dimensional space, traditional random sampling methods can result in clusters or gaps in the points, leading to inefficient coverage of the space. To address this issue, Low Discrepancy Sequences (LDS) are used to ensure that points are distributed as uniformly as possible, thereby reducing sampling errors. In this blog post, we will explore Low Discrepancy Sequences, their importance, and how they work, followed by examples of generating LDS using Python. What Are Low Discrepancy Sequences (LDS)? The Concept A Low Discrepancy Sequence (LDS), also known as a quasi-random sequence, is a sequence of points that are distributed as uniformly as possible across a given space. The goal of an LDS is to minimize the discrepancy, which measures the unevenness of point distribution. Traditional random sampling methods can lead to clustering of points in some regions and sparse coverage in others, especially in high-dimensional spaces. This non-uniform distribution can lead to high variance and inefficient sampling. LDS, on the other hand, ensures that the points are spread out evenly, minimizing clustering and improving coverage of the entire space. The most commonly used LDS are Sobol sequences, Halton sequences, and Faure sequences, which are specifically designed to cover spaces more uniformly than random sampling. Discrepancy and Uniform Distribution The discrepancy of a sequence measures how unevenly the sequence is distributed across a space. It is defined... --- > The Ultimate Guide to eCommerce Product Pages: Best Practices and Design Review - Published: 2025-02-18 - Modified: 2025-02-25 - URL: https://upnrunn.com/ecommerce/the-ultimate-guide-to-ecommerce-product-pages/ - Categories: eCommerce - Tags: Funnel, Shopify, TOFU, WooCommerce When it comes to running a successful eCommerce store, one of the most critical aspects to get right is the product page. A well-optimized product page can make the difference between a customer completing a purchase or abandoning their cart. Whether you're launching a new product or optimizing an existing one, understanding the best practices and conducting a thorough design review is essential for maximizing conversions. In this blog, we’ll dive into eCommerce product page best practices, along with a comprehensive design review to ensure your product pages are set up for success. Why Are Product Pages So Important in eCommerce? Product pages serve as the virtual storefront for your business. They are where customers make the decision to buy, so making sure these pages are well-designed, informative, and user-friendly is crucial. An engaging and functional product page can inspire trust, inform shoppers, and ultimately persuade them to click the “Add to Cart” button. Best Practices for Crafting High-Converting Product Pages Let’s explore the most important best practices for creating product pages that drive sales and elevate the customer experience. 1. Use High-Quality Product Images Images are one of the most important elements of any product page. In eCommerce, customers can’t physically touch or try out the products, so images play a pivotal role in their decision-making process. Best Practices: Clear, High-Resolution Images: The higher the resolution, the better your product will look across all devices. Aim for images that are at least 1000px wide to ensure they don’t look... --- > Explore the Fisher-Yates shuffle, a powerful algorithm for shuffling data. Understand its mechanics and why it is ideal for randomizing lists and arrays. - Published: 2025-02-18 - Modified: 2025-02-24 - URL: https://upnrunn.com/algorithm/fisher-yates-shuffle-algorithm/ - Categories: Algorithm Shuffling data is a common operation in many applications, ranging from card games and lottery draws to algorithms that require random permutations of elements. One of the most efficient ways to achieve this randomness is through the Fisher-Yates shuffle algorithm. In this blog, we will dive deep into what the Fisher-Yates shuffle is, how it works, and why it’s an optimal choice for randomizing elements in a list or array. What is the Fisher-Yates Shuffle? The Fisher-Yates shuffle (also called the Knuth shuffle) is a simple, efficient algorithm for randomly rearranging the elements of a finite sequence, such as an array or a list. It was first proposed by Ronald Fisher and Frank Yates in 1938, and later popularized by Donald Knuth in his book The Art of Computer Programming. Unlike some other shuffling algorithms, the Fisher-Yates shuffle produces a truly random permutation of the input array with equal probability for every possible order. This means that every element has the same chance of appearing in any position in the array. How Does the Fisher-Yates Shuffle Work? The core idea behind the Fisher-Yates shuffle is to iterate through the array from the last element to the second element, and for each element, swap it with a randomly chosen element that comes before or at the current position. Here is the step-by-step process: Start with an array of n elements (let's call it arr, arr, ... , arr). Begin at the last element (arr), and generate a random index j between... --- > UPNRUNN - PHP - Using Repository Interfaces with Doctrine in a Custom PHP Application - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://upnrunn.com/php/repository-interfaces-with-doctrine/ - Categories: PHP - Tags: Doctrine, ORM When building PHP applications with an ORM like Doctrine, you often face the challenge of tightly coupling your code to the ORM's API. This can result in difficulty maintaining or scaling your application, especially if you decide to switch to a different ORM or database system in the future. One elegant solution is to abstract your data access layer using Repository Interfaces. These interfaces define a contract for data manipulation and can be implemented with any ORM. In this blog post, we'll walk through how to use Repository Interfaces with Doctrine ORM in a custom PHP application, and we’ll also discuss best practices and design suggestions to make your application more flexible and maintainable. What is a Repository Interface? In the context of Object-Relational Mapping (ORM), a repository provides an abstraction for data access. It contains methods that allow you to interact with the database, such as fetching, saving, or deleting entities. By using a Repository Interface, you define a contract for these operations without being tied to a specific ORM implementation. The primary benefit of using an interface is that it allows you to decouple your business logic from the ORM layer. This enables easier testing, potential ORM swapping, and better maintainability in the long run. Why Use Repository Interfaces? Decoupling: Your application doesn't directly depend on Doctrine or any other ORM. This makes it easier to swap out the ORM or database technology with minimal code changes. Testability: Using interfaces makes it much easier to mock the repository... --- > Learn about the top 10 common CRO mistakes and how to sidestep them. Enhance your website's performance and boost conversions with our expert insights. - Published: 2025-02-17 - Modified: 2025-02-24 - URL: https://upnrunn.com/ecommerce/common-cro-mistakes/ - Categories: eCommerce, Tips & Tricks - Tags: BOFU, CRO, Funnel, MOFU Conversion Rate Optimization (CRO) is essential for improving the performance of any website or digital campaign. It's about making small, data-driven adjustments to enhance user experience and increase the likelihood of conversions, whether it’s a sale, sign-up, or any other goal. However, even seasoned marketers and businesses can make critical mistakes that may hinder progress instead of boosting conversion rates. In this blog, we’ll discuss common CRO mistakes and provide actionable insights to help you avoid them. 1. Ignoring Data-Driven Decisions The Mistake: One of the most common CRO mistakes is making changes based on assumptions, personal preferences, or gut feelings, rather than hard data. Some marketers might make drastic design or copy changes based on their own biases or what "feels right. " While intuition has its place, it should always be backed by data. How to Avoid It: Use analytics tools such as Google Analytics, Hotjar, or Crazy Egg to collect data on user behavior, such as bounce rates, exit pages, and user flows. Implement A/B testing to determine which variations of a page lead to better conversion outcomes. Data-driven decisions can help you make informed, not arbitrary, changes to your website that improve your results. Best Practices: Use heat maps to understand where users are clicking and scrolling. Set up goals and conversion funnels in analytics tools. Run A/B tests regularly to assess the effectiveness of different page elements. 2. Neglecting Mobile Optimization The Mistake: As mobile traffic increases globally, many businesses still neglect to optimize their... --- > A/B Testing for eCommerce Funnels: How to Test and Optimize Your Conversions - Published: 2025-02-17 - Modified: 2025-06-29 - URL: https://upnrunn.com/ecommerce/ab-testing-for-ecommerce-funnels/ - Categories: eCommerce, Sales and Marketing - Tags: BOFU, Funnel, MOFU, TOFU If you want to maximize your eCommerce business’s sales, you need to be constantly improving your sales funnel. But how can you be sure which changes will lead to better conversion rates? That’s where A/B testing comes in. A/B testing is a powerful tool for optimizing your funnel, helping you make data-driven decisions that lead to higher conversions. In this post, we’ll dive into A/B testing for eCommerce funnels—what it is, what you can test, and how to analyze results so you can fine-tune your funnel and boost your sales. What is A/B Testing? A/B testing, also known as split testing, is a method of comparing two versions of a webpage or marketing asset to determine which one performs better. In the context of eCommerce funnels, A/B testing allows you to test different variations of specific elements within your funnel and see which ones drive higher conversions, such as more purchases or sign-ups. Here’s how it works: you create two versions of an element (version A and version B), show each version to a subset of your audience, and measure which one performs better based on a key performance indicator (KPI), like conversion rate. For example, you might test two different versions of your product page: one with a green "Add to Cart" button and another with a red one. By tracking which button color leads to more clicks, you can determine which one drives better results. What You Can Test in Your eCommerce Funnel When it comes to optimizing... --- > UPNRUNN - Sales and Marketing - The Power of Retargeting: How to Bring Back Lost Visitors to Your Store - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://upnrunn.com/sales-marketing/the-power-of-retargeting/ - Categories: Sales and Marketing - Tags: Funnel When running an online store, losing potential customers is an inevitable part of the journey. Whether it’s a visitor browsing your site but leaving without purchasing, or someone who added items to their cart but didn’t complete the checkout, these missed opportunities can feel frustrating. But here's the good news: you can bring these customers back and turn them into paying buyers. How? The answer is retargeting. Retargeting is one of the most powerful and effective marketing strategies you can use to boost conversions and sales. In this blog post, we’ll walk you through the concept of retargeting, why it’s so effective, and how you can set up retargeting campaigns on platforms like Facebook, Google, and Instagram. What is Retargeting? Retargeting, also known as remarketing, is a strategy that involves targeting users who have previously visited your website but didn’t take the desired action (such as making a purchase). By using cookies or tracking pixels, you can serve personalized ads to these visitors as they browse other websites or social media platforms. This helps remind them of your store and encourages them to return and complete the action they initially left behind. Why Does Retargeting Work? Increased Brand Recall: Retargeting keeps your brand at the top of the customer's mind. By showing relevant ads to users who are already familiar with your store, you can increase the likelihood of conversion. Targeting Warm Leads: Unlike cold traffic, people who have visited your site are considered warm leads. They’ve already shown interest... --- > Discover the power of A/B testing for digital marketing. Learn how to compare variations effectively to enhance user experience and optimize performance. - Published: 2025-02-17 - Modified: 2025-05-03 - URL: https://upnrunn.com/sales-marketing/types-of-ab-testing/ - Categories: Sales and Marketing A/B testing is one of the most valuable tools for digital marketers and product managers. By comparing two variations of a webpage, email, or any other digital asset, you can find out which one performs better. The beauty of A/B testing lies in its simplicity: test a single change and measure its impact. But did you know that A/B testing can be conducted in different ways, depending on your objectives and the scope of the test? Let’s take a deep dive into the various types of A/B tests and how they can help you improve your marketing and user experience strategies. 1. Classic A/B Testing (Split Testing) The most common and simplest form of A/B testing is classic split testing. In this method, you compare two different versions of an asset—Version A (the original) and Version B (the variation). These two versions are shown to separate groups of users, and their performance is measured against a pre-defined metric, such as conversion rates, click-through rates (CTR), or engagement time. Example: Test a landing page with two different headlines. Test a product page with different button colors. This type of A/B test is perfect for testing minor, isolated changes to a webpage or ad, as you can easily determine which version provides better results. 2. Multivariate Testing (MVT) While classic A/B testing compares only two variations, multivariate testing (MVT) involves testing multiple variables at the same time. This test looks at combinations of different elements on a page or an ad. MVT... --- > Mastering Alt Text for Images: A Step-by-Step Guide - Published: 2025-02-16 - Modified: 2025-02-16 - URL: https://upnrunn.com/wordpress/alt-text-for-images/ - Categories: WordPress In web development, accessibility is a crucial aspect of creating an inclusive online experience. One of the easiest and most effective ways to improve accessibility is by correctly using the alt attribute for images. The alt (alternative text) provides a textual description for images, ensuring that users with visual impairments can understand the content. However, figuring out when and what to include in the alt attribute can be tricky, given the wide variety of images and their different purposes. In this guide, we’ll walk you through a decision tree that will help you understand how to use the alt attribute in different scenarios, ensuring your website is accessible and user-friendly for everyone. Why is the Alt Attribute Important? Before we dive into the decision-making process, let’s briefly cover why the alt attribute is so important. The alt text serves multiple purposes: Screen readers: For users who rely on assistive technology to navigate the web. SEO: Search engines use alt text to index images and understand the content of your page. Connectivity: Users with slow internet connections may disable images, and alt text helps them understand the content of the page. By using the alt attribute correctly, you help make your site more accessible, improve your SEO, and ensure that all users can interact with your content. The Alt Decision Tree: A Simple Guide for Developers Let’s break down a decision tree to help you determine when and how to use the alt attribute for different types of images. Does the... --- > Boost Sales and Engagement with WooCommerce’s Recently Viewed Products Plugin: A Step-by-Step Guide - Published: 2025-02-16 - Modified: 2025-02-16 - URL: https://upnrunn.com/ecommerce/boost-sales-and-engagement-with-woocommerces-recently-viewed-products/ - Categories: eCommerce, Tips & Tricks - Tags: Funnel, WooCommerce As a store owner, it’s essential to provide your customers with a personalized shopping experience. One way to enhance this experience is by showing them the products they have recently viewed. This feature allows users to quickly navigate back to previously seen items and potentially increase conversions. In this blog post, we will walk through the process of building a Recently Viewed Products plugin for WooCommerce. This plugin will display recently viewed products on your site, send an email reminder to customers after 5 days, and support dynamic customization options through a shortcode. Step 1: Setting Up the Plugin To begin, let’s create a custom plugin. We’ll structure the plugin file so that it’s easy to expand and customize later on. Plugin Header Start by creating a file called recently-viewed-products. php and include the following plugin header at the top: --- > 10 People Who Have Shaped the Web Design Industry People Who Have Shaped the Web Design UPNRUNN - Published: 2025-02-16 - Modified: 2025-02-16 - URL: https://upnrunn.com/web-design/people-who-have-shaped-the-web-design/ - Categories: Web Design The web design industry has evolved dramatically over the years, driven by constant advancements in technology and creativity. Many pioneers, visionaries, and innovators have left a profound impact on the way we experience the web today. Let’s dive into the stories of 10 individuals who have helped shape the modern web design landscape. 1. Tim Berners-Lee The Father of the Web itself, Sir Tim Berners-Lee revolutionized the Internet by inventing the World Wide Web in 1989. His works made it possible to share information online, and it laid the groundwork for everything we see today in terms of websites and web-based technologies. His creation of HTML, HTTP, and URLs was the catalyst for all the design frameworks that would follow. Tim Berners-Lee 2. Jeffrey Zeldman As a web design icon and the co-founder of A List Apart, Jeffrey Zeldman has had an undeniable impact on the design and development community. He’s a strong advocate for web standards, accessibility, and responsive design. His book Designing with Web Standards has been a blueprint for many web designers, helping them shift away from Flash and embrace clean, standards-compliant web design. 3. Ethan Marcotte Known for coining the term “Responsive Web Design” in 2010, Ethan Marcotte changed the way we think about designing for multiple devices. Before his work, web designers were forced to design separate versions of websites for desktops, tablets, and smartphones. His idea of fluid grids, flexible images, and media queries opened the door for truly responsive and mobile-first design, a... --- > Decoding Large Language Models: The Power of Embeddings and Transformer Architectures - Published: 2025-02-15 - Modified: 2025-02-15 - URL: https://upnrunn.com/ai/decoding-large-language-models/ - Categories: AI - Tags: LLM Language models such as GPT, BERT, and T5 have transformed the world of Natural Language Processing (NLP), making it possible for machines to understand and generate human language with unprecedented accuracy. These models are powered by two critical components: embeddings and transformer architectures. In this blog, we will break down these components, how they work, how they’re trained, and their role in advancing the field of NLP. 1. Introduction: Understanding the Backbone of LLMs Large Language Models (LLMs) have revolutionized the field of AI, allowing machines to perform complex language tasks such as text generation, translation, and question answering. At the heart of these models lies the interaction between embeddings and transformer architectures. Embeddings: These convert words into numerical representations (vectors), allowing the model to understand relationships between words based on their meanings. Transformers: These are the neural network architecture that processes these embeddings, learning intricate patterns and long-range dependencies within the text. Together, embeddings and transformers are the foundation of modern NLP systems, enabling them to handle massive datasets and perform tasks that were once considered challenging for machines. 2. Embeddings in NLP: Turning Words into Numbers Before machine learning models can understand language, they must represent it numerically. This is achieved through embeddings, which provide a meaningful way to transform words, phrases, and even entire sentences into vectors. What Are Embeddings? Embeddings are dense, continuous vector representations of words, phrases, or tokens. These vectors capture the semantic meaning of the words they represent. For example, words with similar... --- > Embeddings in NLP: Turning Words into Numbers - Published: 2025-02-15 - Modified: 2025-02-16 - URL: https://upnrunn.com/ai/embeddings-in-nlp/ - Categories: AI - Tags: NLP The intersection of linguistics and machine learning has led to significant advancements in Natural Language Processing (NLP) over the past decade. NLP involves the application of machine learning techniques to understand, interpret, and generate human language. One of the key breakthroughs that enabled the revolution in NLP is embeddings — the transformation of words, phrases, or even sentences into numerical representations, typically vectors. In this detailed blog, we will explore embeddings from the ground up: understanding what they are, how they work, the algorithms used to generate them, and their critical role in modern NLP tasks. By the end, you will have a deeper understanding of how embeddings allow machines to understand human language and their applications in real-world scenarios. What Are Embeddings? At a high level, embeddings are vector representations of words, phrases, or sentences in a continuous vector space. These vectors, or embeddings, are constructed in such a way that words with similar meanings or contexts are closer to each other in the vector space. The magic behind embeddings lies in their ability to capture semantic and syntactic relationships between words. For example, consider the words "king" and "queen. " Though they are distinct words, they share many similarities. Both are titles of royalty and are often used in similar contexts. A well-trained embedding model will map these two words to vectors that are close to one another in the embedding space. Here’s a simplified view of what the vectors might look like: “king”: “queen”: This vector space... --- - Published: 2025-02-14 - Modified: 2025-02-14 - URL: https://upnrunn.com/php/alternatives-to-php-traits/ - Categories: PHP - Tags: Traits PHP traits are a powerful feature that allow developers to reuse methods across different classes, avoiding the limitations of single inheritance. However, traits come with their own set of challenges, such as potential naming conflicts and confusion regarding code structure. If you’ve ever wondered whether there are better alternatives to using PHP traits, the answer is yes! In this blog post, we’ll dive into some practical alternatives to traits and how they can be used to achieve clean, reusable, and maintainable code. What are PHP Traits? Before we explore alternatives, let’s briefly revisit what PHP traits are. A trait is a mechanism for code reuse in PHP that allows you to group functionality in a single unit and then "insert" that functionality into multiple classes. Traits provide an elegant solution when you need to share common methods across classes that don’t share a direct inheritance relationship. Example of a PHP trait: trait LoggerTrait { public function log($message) { echo $message; } } class MyClass { use LoggerTrait; public function doSomething { $this->log("Action performed! "); } } $obj = new MyClass; $obj->doSomething; While traits are useful in some cases, they aren’t the perfect solution for every scenario. Traits introduce a form of code duplication by allowing methods to be reused, and they can lead to problems when combining multiple traits that define similar methods. Moreover, they don't handle object relationships as neatly as other approaches might. Now, let’s take a look at some alternatives to PHP traits that you can use... --- > Explore how Retail as a Service (RaaS) is transforming the retail industry with technology and personalized experiences. - Published: 2025-02-12 - Modified: 2025-02-27 - URL: https://upnrunn.com/sales-marketing/retail-as-a-service/ - Categories: Sales and Marketing - Tags: Retail The retail industry is undergoing a significant transformation in recent years. With the advent of technology and the growing trend towards personalized customer experiences, traditional brick-and-mortar stores are facing increasing competition from online retailers and digital solutions. To address these challenges, a new business model has emerged: Retail as a Service (RaaS). This innovative approach is reshaping the way retailers and brands operate and deliver products and services to consumers. In this blog, we will explore what Retail as a Service is, how it works, and its impact on the retail landscape. What is Retail as a Service (RaaS)? Retail as a Service is a cloud-based model that allows businesses to access a wide range of retail solutions without the need for massive capital investments in infrastructure, technology, or resources. In essence, RaaS provides retailers with an all-in-one platform for managing various aspects of their operations, from sales and inventory management to supply chain logistics, customer service, and even marketing. Think of it as a "retail outsourcing" model where the services and infrastructure traditionally associated with running a retail business are made available through a subscription-based model. This means businesses can focus on their core competencies and customer engagement, while the service provider takes care of the operational complexities. Retailers can leverage RaaS solutions to scale quickly, enhance customer experiences, and compete in an increasingly digital-first retail environment without having to develop all the underlying technology themselves. How Does Retail as a Service Work? RaaS typically involves a cloud-based software... --- - Published: 2025-02-11 - Modified: 2025-02-14 - URL: https://upnrunn.com/ecommerce/woocommerce-my-account-page-with-wishlist-special-offers-and-buy-again-features/ - Categories: eCommerce, Tips & Tricks - Tags: Funnel, WooCommerce Creating a personalized My Account experience is a powerful way to increase customer engagement and drive repeat purchases. In this post, we'll walk you through a custom plugin that adds three exciting features to your WooCommerce My Account page: Buy Again: Displays a grid of products your customer has previously purchased, allowing them to repurchase with a single click. Wishlist: Lets customers add products to their wishlist via AJAX, with a dedicated grid view for easy management. Special Offers: Showcases on-sale products and dynamically generates a unique, one‑time 5% discount coupon for logged‑in users. Below, we’ll share the PHP code for the plugin and also include the JavaScript and CSS code that powers the interactive and visual elements of the My Account page. WordPress Plugin Development Transform your business website with our expert WordPress development services. Our team of specialists will unlock your site's full potential, driving better performance, engagement, and conversions. Let us help you create a seamless, high-performing website that delivers results. Plugin PHP Code This is the main plugin code that registers our custom My Account enhancements. It uses best practices for escaping, localization, and WordPress coding standards. --- > Let's Dissect the Oura Ring eCommerce Landing Page. We'll learn about landing page Best practices, eCommerce experience, and Design Elements. - Published: 2025-02-11 - Modified: 2025-04-03 - URL: https://upnrunn.com/ecommerce/oura-ring-ecommerce-landing-page/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel, Landing Page, Shopify, TOFU, WooCommerce In the competitive world of eCommerce, a well-crafted landing page can be the difference between a visitor and a customer. Today, we analyze the landing page of 'Oura Ring,' a smart ring product, to understand what makes it an exemplary model of effective eCommerce design. Landing Page: Oura Ring 1. Hero Section: Making a Strong First Impression The landing page opens with a clean and minimalistic hero section that immediately captures attention. The floating rings are visually striking, showcasing the product’s elegance and innovative design. The headline, “A really smart ring,” is succinct and effectively communicates the product's unique selling proposition. A strategically placed Call-to-Action (CTA) button, "Shop Now," stands out against the neutral background, inviting immediate interaction. This combination of visual appeal and direct messaging ensures that visitors are engaged from the outset. 2. Product Features: Highlighting Unique Selling Points Following the hero section, the page transitions into detailing the product’s award-winning design and craftsmanship. This section enhances credibility and emphasizes quality. Key features are presented in a concise bullet-point format, including: Pinpoint Accuracy Long Battery Life Durable Materials Seamless Integration These highlights allow visitors to quickly grasp the core benefits without being overwhelmed by excessive information. 3. Style Variations: Catering to Diverse Preferences The landing page effectively showcases two distinct styles of the ring: Horizon and Heritage. Each style is accompanied by high-quality images that emphasize their unique aesthetics. This section not only provides options for different tastes but also reinforces the product’s versatility. By offering visual comparisons,... --- - Published: 2025-02-11 - Modified: 2025-02-24 - URL: https://upnrunn.com/ecommerce/building-sales-funnel-with-woocommerce/ - Categories: eCommerce - Tags: BOFU, Funnel, MOFU, Order Bumps, TOFU As an F&B (Food & Beverage) Direct-to-Consumer (D2C) brand, your goal is to create a seamless journey that turns casual visitors into loyal customers. With WooCommerce, the popular eCommerce platform, paired with funnel builder plugins, you can effectively guide your customers from awareness to conversion and beyond. In this blog, we'll walk you through the process of creating a powerful sales funnel for your F&B brand using WooCommerce and a funnel builder plugin, ensuring that your customers have a personalized and smooth shopping experience at every stage of their journey. Why Use a Funnel for Your WooCommerce Store? A sales funnel helps you strategically move prospects through different stages of their buying journey. With a funnel, you can: Capture attention from new visitors Educate and nurture leads Convert leads into paying customers Build loyalty and repeat business By leveraging WooCommerce and funnel builder plugins, you can automate and optimize each stage of this process. The right tools will allow you to personalize your sales flow, increase conversions, and maximize customer retention. The Stages of an F&B D2C Funnel Before diving into the technical setup, it’s important to understand the stages of a typical sales funnel for an F&B brand: Awareness: Attract new visitors to your store through organic content, paid ads, and social media. Interest: Engage visitors and capture their contact information (e. g. , email signups). Consideration: Nurture leads with discounts, product comparisons, and testimonials. Conversion: Convert interested leads into customers through a smooth checkout process. Loyalty: Encourage repeat... --- - Published: 2025-02-10 - Modified: 2025-02-10 - URL: https://upnrunn.com/php/building-a-modular-php-framework/ - Categories: PHP When developing a custom PHP framework for building applications such as a CMS, CRM, or eCommerce platform, you might not want to reinvent the wheel for every feature. Instead of building everything from scratch, a great approach is to leverage existing components from widely-used PHP frameworks. By combining components from Symfony, Laravel, and Nette, you can create a powerful, modular framework that offers flexibility and scalability, while still being lightweight and customizable. In this blog, we’ll walk through how to build a Modular PHP Framework using key components from these frameworks. We will focus on: Database interaction using Laravel’s Eloquent ORM Form handling using Nette Forms Routing and HTTP response handling using Symfony’s HTTP Foundation By the end of this tutorial, you’ll have an MVP (Minimum Viable Product) for a modular framework that can be expanded into a CMS, CRM, or eCommerce system. Prerequisites Before we get started, make sure you have the following installed: PHP 7. 4+ Composer (for dependency management) MySQL or SQLite (for the database) Let’s begin by setting up our project and installing the necessary dependencies. Step 1: Set Up the Project 1. 1. Create the Project Directory Create a new directory for your project and initialize it with Composer: mkdir my-php-frameworkcd my-php-frameworkcomposer init 1. 2. Install the Required Components Next, we need to install the components from Symfony, Laravel, and Nette: composer require symfony/http-foundation symfony/routing symfony/validator symfony/twigcomposer require illuminate/database nette/forms This command will install the Symfony HttpFoundation (for handling HTTP requests and responses), Symfony Routing... --- - Published: 2025-02-10 - Modified: 2025-02-10 - URL: https://upnrunn.com/wordpress/wordpress-settings-api/ - Categories: WordPress - Tags: Settings API In WordPress, the admin panel is where most of the magic happens when it comes to managing your website. Whether you’re developing a theme or a plugin, adding a custom admin page can be incredibly useful for providing site administrators with an intuitive interface to manage custom settings or configurations. One powerful tool in WordPress is the Settings API, which allows developers to build and manage custom settings with minimal effort. In this blog post, we’ll walk through how to use the WordPress Settings API to create a custom admin page. By the end, you’ll be able to add a settings page to the WordPress admin, define settings, and display them with fields on the page. Why Use the WordPress Settings API? The Settings API provides a structured way to interact with WordPress options in the database. Instead of manually handling form submissions, saving values, and sanitizing inputs, the API takes care of most of the heavy lifting. It also integrates seamlessly with WordPress' built-in settings, which means you get all the benefits of WordPress' robust settings validation and security. Step 1: Hooking into the Admin Menu The first step is to add a menu item to the WordPress admin sidebar. We will do this by using the add_menu_page function, which allows us to create a custom page under the "Settings" menu. In your plugin or theme’s functions. php file, add the following code to hook into the admin menu: function custom_admin_menu { add_menu_page( 'Custom Settings', // Page title 'Custom... --- - Published: 2025-02-08 - Modified: 2025-02-08 - URL: https://upnrunn.com/sales-marketing/how-to-avoid-overspending-on-meta-ads/ - Categories: eCommerce, Sales and Marketing - Tags: Shopify, WooCommerce Managing ad spend on Meta (formerly Facebook) can be challenging, but with the right strategies, you can maximize returns while keeping costs in check. Here are five key approaches to help your eCommerce store avoid overspending on Meta Ads. 1. Restructure Campaigns with Smart Audience Exclusions Audience overlap between campaigns often leads to inflated costs. To prevent this: Top-Funnel Campaigns: Focus on attracting new visitors. Exclude mid-funnel (MoFu) audiences, custom audiences, and social media engagement audiences. Mid-Funnel Campaigns: Split into two ad sets: Adset A: Targets users who viewed products but didn’t purchase in the last 200 days. Exclude audiences engaged via social media. Adset B: Focuses on social media engagement audiences (e. g. , video viewers). Exclude website retargeting audiences. Bottom-Funnel Campaigns: Target users who added products to their cart or viewed content within the last 21 days. No exclusions are necessary here. 2. Delay Retargeting for Impulse Shoppers If your products appeal to impulse buyers, don’t retarget them immediately. Give them a "free hit" period to convert naturally. Start retargeting after about 10 days, or adjust based on your audience's behavior. 3. Use Cost Caps to Control Spending Cost caps help you maintain efficiency and manage expenses at each funnel stage: Top-of-Funnel (ToF): No cost cap; focus on acquiring new leads. Mid-Funnel (MoF): Set a cost cap 35% higher than your desired cost-per-purchase (CPP) to nurture potential customers. Bottom-of-Funnel (BoF): Apply a cost cap close to your CPP goal to drive conversions efficiently. 4. Optimize for Category-Specific Purchases... --- - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://upnrunn.com/sales-marketing/viral-marketing-lessons-from-blendtec-for-d2c-brands/ - Categories: Sales and Marketing In the ever-evolving world of marketing, few campaigns have made as lasting an impression as Blendtec’s "Will It Blend? " series. Launched in 2006, the campaign became one of the earliest viral marketing phenomena, turning a simple question—“Will it blend? ”—into a global sensation. Today, Direct-to-Consumer (D2C) brands have adapted and evolved similar strategies, using humor, shock value, and audience engagement to build brand awareness and loyalty. Let’s explore what made Blendtec’s campaign so successful and how today’s D2C brands can leverage similar tactics to stand out in a crowded market. https://youtu. be/oRr7N7A4Wc0 How Blendtec’s “Will It Blend? ” Campaign Worked Blendtec, known for its high-powered blenders, faced a challenge: how do you get people to invest in a premium-priced kitchen appliance when competitors are offering cheaper alternatives? The answer was simple yet brilliant: make blending items like smartphones, golf balls, and even iPads the new norm. Key Elements of the Campaign: Humor & Shock Value: The central hook of the campaign was the outrageous premise of blending unexpected items. Watching Tom Dickson, the company's founder, blend an iPhone or a crowbar was shocking, funny, and highly shareable. It was content that people couldn’t resist talking about, making it an ideal recipe for virality. Audience Participation: Blendtec didn’t just create content in a vacuum—they invited their audience to suggest items for blending. This sense of community involvement made the campaign feel more interactive and gave viewers a reason to come back for each new episode. Product Demonstration with a Twist:... --- > Let's learn How to Create Custom Tabs in Gutenberg Blocks. - Published: 2025-02-07 - Modified: 2025-04-17 - URL: https://upnrunn.com/wordpress/how-to-create-custom-tabs-in-gutenberg-blocks/ - Categories: WordPress - Tags: Gutenberg Gutenberg, the block editor introduced in WordPress 5. 0, has revolutionized content creation with its modular approach. One of the powerful features you can add is a custom tabbed interface to organize content neatly. In this tutorial, we'll walk through how to create a custom tab block for the Gutenberg editor using JavaScript and PHP. Prerequisites Before we dive in, make sure you have: A working WordPress installation (preferably the latest version) Basic knowledge of JavaScript, PHP, and WordPress plugin development Familiarity with Gutenberg block development concepts Step 1: Setting Up Your Plugin Let's start by creating a basic plugin structure. Create a Plugin Folder:Navigate to your WordPress installation directory and go to wp-content/plugins/. Create a new folder named custom-tabs-block. Create the Main Plugin File:Inside custom-tabs-block, create a file named custom-tabs-block. php and add the following header information: --- > Learn how to set up an effective top funnel campaign to capture attention, generate awareness, and drive conversions in digital marketing. - Published: 2025-02-07 - Modified: 2025-02-24 - URL: https://upnrunn.com/sales-marketing/top-funnel-campaign-setup/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel, TOFU In the dynamic world of digital marketing, understanding and mastering the marketing funnel is essential for driving conversions and growing your business. The top of the funnel (TOFU) is where the magic begins—it's all about capturing attention, generating awareness, and drawing potential customers into your brand's orbit. Here's a comprehensive guide on setting up an effective top funnel campaign. 1. Define Your Target AudienceBefore you launch any campaign, understanding who you're targeting is crucial. Develop detailed buyer personas by considering demographics, interests, behaviors, and pain points. Tools like Google Analytics, Facebook Audience Insights, and customer surveys can help gather this data. 2. Set Clear ObjectivesA successful top-funnel campaign starts with clear, measurable goals. Are you aiming to increase brand awareness, grow your email list, or drive more traffic to your website? Define Key Performance Indicators (KPIs) like impressions, reach, engagement rates, and website visits to track your success. 3. Craft Compelling ContentContent is the heart of any top-funnel campaign. Since you're targeting audiences who might not yet be familiar with your brand, focus on creating value-driven, engaging, and shareable content. Consider the following formats: Blog Posts: Informative and educational articles addressing your audience’s pain points. Social Media Posts: Eye-catching visuals, infographics, and short videos. Videos: Tutorials, explainer videos, or storytelling that resonate with your audience. E-books/Guides: Free, in-depth resources that provide significant value. 4. Choose the Right ChannelsSelecting the right platforms to distribute your content is key. Consider where your target audience spends their time: Social Media: Platforms like Facebook,... --- > How to change Add to Cart Button to Buy Again in WooCommerce - Published: 2025-02-06 - Modified: 2025-03-12 - URL: https://upnrunn.com/tips-tricks/add-to-cart-button-to-buy-again-in-woocommerce/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce If you're running a WooCommerce store, a common feature that can improve the customer experience is the ability to change the Add to Cart to Buy Again on a product page. A great example of this is to change the button text to "Buy Again" if a customer has previously purchased the product. This feature can make it easier for returning customers to repurchase items they've already bought, improving both user experience and conversion rates. In this post, we’ll walk you through the steps to achieve this functionality in WooCommerce. Why Change Add to Cart to Buy Again"? When a customer has purchased an item before, it may be helpful to show them the option to repurchase it easily. Instead of displaying a generic "Add to Cart" button, changing the button text to "Buy Again" signals to customers that they have already bought the product in the past and may want to order it again. This small change can create a more personalized shopping experience and streamline repeat purchases. Step-by-Step Code Implementation To modify the "Add to Cart" button text based on previous purchases, you can use a simple filter in your theme’s functions. php file. Below is the code you can use: /** * WooCommerce: Change "Add to Cart" Text to "Buy Again" if Purchased * */ add_filter( 'woocommerce_product_add_to_cart_text', 'buy_again_button_text' ); function buy_again_button_text( $text ) { global $product; if ( is_user_logged_in ) { $user_id = get_current_user_id; // Check if the user has purchased this product before $orders = wc_get_orders(... --- > eCommerce - Smart Product Recommendations in WooCommerce: Dynamically Show or Hide Products Based on Cart Tags and Categories - UPNRUNN - Published: 2025-02-06 - Modified: 2025-02-06 - URL: https://upnrunn.com/ecommerce/smart-product-recommendations-in-woocommerce/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce In WooCommerce, you can use tags and categories to help organize and filter products. But did you know that you can also use them to dynamically change which products appear on your store's product pages based on the contents of a customer's cart? This can be a powerful feature, particularly for promotional offers, upselling, or creating a more personalized shopping experience. In this blog post, we'll explore how you can use WooCommerce product tags and categories to exclude or include products based on the items in the cart. We'll use real-world examples and use cases to demonstrate how you can leverage this functionality to improve your store. What Are WooCommerce Tags and Categories? Before diving into the implementation, let's quickly review what product tags and categories are: Categories: These are broad groupings of products, helping your customers easily browse your store. For example, a clothing store may have categories like Men's Clothing, Women's Clothing, Accessories, etc. Categories help customers find products within specific types or sections of your store. Tags: These are more granular than categories and can describe specific features of a product. For example, a product could be tagged with Sale, Eco-Friendly, New Arrival, or Best Seller. Tags are useful for filtering products based on characteristics that don't necessarily fit into a category. Use Case 1: Exclude Products Based on Cart Tags Imagine you run an online electronics store, and you have products categorized under Smartphones, Laptops, and Accessories. You also use tags like Sale for discounted products.... --- > Behavioral targeting refers to the practice of using data about a user's previous interactions and behaviors on your website. - Published: 2025-02-06 - Modified: 2025-03-04 - URL: https://upnrunn.com/ecommerce/behavioral-targeting-in-ecommerce/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel In the ever-evolving world of eCommerce, businesses constantly seek new ways to improve customer engagement, increase sales, and enhance the overall shopping experience. One powerful tool that has gained significant traction in recent years is behavioral targeting. But what exactly does it mean, and how can it be leveraged to benefit your online store? What is Behavioral Targeting? Behavioral targeting refers to the practice of using data about a user's previous interactions and behaviors on your website (or across other websites) to tailor the shopping experience in real-time. By analyzing actions such as page visits, clicks, purchases, and even how long a customer spends on a product page, businesses can gain deep insights into customer preferences and predict what products or services they might be interested in. This data-driven approach allows eCommerce stores to deliver personalized content, promotions, and product recommendations, enhancing the relevance of what customers see and boosting the likelihood of conversion. How Behavioral Targeting Works At its core, behavioral targeting is about tracking customer actions and using that information to deliver more relevant experiences. Here's a simplified breakdown of how it works: Data Collection: As customers interact with your eCommerce site, data is collected based on their behavior. This can include browsing history, previous purchases, abandoned carts, search queries, and more. Data Analysis: The collected data is analyzed to understand patterns and preferences. For example, if a customer often browses athletic shoes, the system may infer that they have a preference for sportswear. Personalized Recommendations: Based on... --- - Published: 2025-02-05 - Modified: 2025-02-05 - URL: https://upnrunn.com/product/building-social-platform-for-kids/ - Categories: Product In today’s digital world, social media is becoming an increasingly significant part of children’s lives. Whether it’s to connect with friends, share hobbies, or learn new things, kids are interacting with online platforms from a young age. However, as exciting as this is, it also comes with concerns about safety, privacy, and age-appropriate content. As a solution, many parents are seeking social platforms where they can safely allow their children to explore and socialize online, while maintaining control over their interactions and content. If you’re thinking about building a social site for kids controlled by parents, here’s a look at the must-have features that can make the experience both safe and enjoyable for everyone involved. 1. Account Creation with Parental Supervision The foundation of any child-friendly social platform begins with the account creation process. It’s important that parents are involved right from the start to ensure their child’s safety. Parent-Child Account Structure: Parents should create their own accounts first, which gives them the authority to control and supervise their child’s activities. The child’s account should be linked to the parent’s account, allowing them to manage privacy settings, monitor content, and approve certain actions. Age Verification: Ensuring age-appropriate content is vital. During account setup, the platform should request the child’s age and verify it to ensure that the child is using the platform in a way that’s suitable for their age group. 2. Parental Controls & Permissions One of the most important aspects of a social platform for kids is parental... --- > Discover how guided selling enhances eCommerce personalization, helping customers find the perfect products tailored to their unique preferences and needs. - Published: 2025-02-04 - Modified: 2025-07-12 - URL: https://upnrunn.com/ecommerce/guided-selling-in-woocommerce/ - Categories: eCommerce, Sales and Marketing - Tags: Funnel, WooCommerce Guided Selling for WooCommerce: Product Advisor & Product Recommendation for Easy Shopping As eCommerce continues to evolve, personalization has become a key factor in enhancing the customer experience. One effective way to offer personalized shopping experiences is through guided selling, a process that helps customers find the right products based on their preferences and requirements. In this blog, we will dive deep into implementing a guided selling tool in your WooCommerce store, allowing customers to make choices step-by-step, which dynamically filters the product catalog and narrows down the best options for them. What is Guided Selling? Guided selling is a sales approach that involves guiding customers through a series of steps to help them make informed purchase decisions. It involves asking relevant questions or presenting options to the customer and, based on their responses, showing them the most suitable products. For example: Budget Range: Users can select a price range that suits their needs. Usage: They can select what the product will be used for. Preferences: They can select specific product features or categories. How Does Guided Selling Improve User Experience? Guided selling brings several advantages: Personalized Recommendations: It provides a tailored shopping experience, helping customers find products that match their needs. Increased Conversion Rates: By narrowing the options, it reduces decision fatigue and makes it easier for users to select the right product. Enhanced Customer Satisfaction: Users feel more confident in their purchase decisions when they have been guided toward the best products based on their preferences. Building a... --- > Discover the top 12 most useful Docker alternatives that can enhance your containerization experience. Explore features, benefits, & compare. - Published: 2025-02-04 - Modified: 2025-03-10 - URL: https://upnrunn.com/devops/docker-alternatives/ - Categories: DevOps - Tags: Docker Containerization has become a cornerstone of modern software development, with Docker leading the charge for years. However, as the tech landscape evolves, numerous alternatives have emerged, offering unique features tailored to different needs. Here are the top 12 Docker alternatives to consider in 2025: 1. Podman Podman is a daemonless, open-source container engine that provides a similar experience to Docker with added security benefits. It supports rootless containers and integrates seamlessly with systemd. Key Features: Rootless container management Compatible with Docker CLI Improved security model 2. containerd containerd is an industry-standard core container runtime that provides basic functionalities for running containers. It's used by Kubernetes and Docker under the hood. Key Features: High-performance container runtime Direct integration with Kubernetes Lightweight and extensible 3. CRI-O CRI-O is designed explicitly for Kubernetes, offering a lightweight container runtime for managing OCI containers. It aims to provide a minimal, stable, and secure environment. Key Features: Optimized for Kubernetes Supports OCI container images Minimal overhead 4. LXC/LXD Linux Containers (LXC) and its system container manager, LXD, offer a flexible and powerful alternative to Docker, focusing more on OS-level virtualization. Key Features: Full system containers Fine-grained resource control Powerful networking capabilities 5. rkt (Rocket) rkt, developed by CoreOS, is a security-focused container engine designed for cloud-native environments. It integrates well with Kubernetes and emphasizes simplicity and composability. Key Features: Secure by design Kubernetes integration Supports multiple image formats 6. Singularity Singularity is popular in high-performance computing (HPC) environments. It’s designed for running containers in complex scientific... --- > Boost Your WooCommerce Sales by Mastering Order Bumps to Offer Relevant Products at Checkout - rewrite for SEO title, make it short - Published: 2025-02-03 - Modified: 2025-02-25 - URL: https://upnrunn.com/ecommerce/woocommerce-order-bumps/ - Categories: eCommerce - Tags: WooCommerce In the highly competitive world of eCommerce, maximizing average order value (AOV) is crucial. One of the most effective strategies to achieve this is by implementing WooCommerce order bumps. This article will guide you through the concept of order bumps, their benefits, and how to set them up effectively to boost your profits. What is an Order Bump? An order bump is a marketing technique that allows you to offer complementary or relevant products to customers at the checkout page. Unlike upsells or cross-sells, which are often presented before or after the purchase process, order bumps are displayed right on the checkout page, making them hard to miss. These small, enticing offers are designed to be added to the cart with just one click, making it easy for customers to accept them without disrupting their buying flow. Benefits of Using Order Bumps Increased Average Order Value (AOV): By encouraging customers to add more items to their purchase, order bumps help boost your revenue per transaction. Improved Customer Experience: Relevant recommendations can enhance customer satisfaction by offering products that add value to their original purchase. High Conversion Rates: Since order bumps are strategically placed at the point of purchase, they enjoy higher visibility and conversion rates compared to traditional upsells. Quick Implementation: Setting up order bumps is relatively easy, especially with WooCommerce plugins designed for this purpose. How to Offer Relevant Products with Order Bumps Understand Your Customer's Journey: Identify products that naturally complement the items in your customer's cart. For... --- > Discover the concept of a growth loop, a self-sustaining marketing model that drives continuous growth for your product or business. - Published: 2025-02-02 - Modified: 2025-03-02 - URL: https://upnrunn.com/ecommerce/growth-loops/ - Categories: eCommerce, Sales and Marketing - Tags: BOFU, Funnel, MOFU, TOFU Which option would you pick? Growth Initiative A: Gains you 300 new users this week, but no additional growth afterward. Growth Initiative B: Starts with 15 new users in week one, increases by 15% every week (17 in week 2, 19 in week 3, etc. ), and continues growing at that rate indefinitely. While Initiative B will take 20 weeks to reach 300 users, after 1 year, you’ll have accumulated 43,196 new users, and your weekly growth will be around 3,500 new users. By the end of year two, you could have 11,451,393 new users—assuming the 15% weekly growth holds. What is a Growth Loop? A growth loop is a self-sustaining marketing model designed to generate continuous growth for a product or business. Unlike traditional, linear models like the marketing funnel, which guides potential customers from awareness through to conversion, growth loops work in a circular, iterative manner. The output of one cycle feeds into the next, creating a loop that can scale and lead to exponential growth when executed well. Growth Loops vs. Funnels Traditionally, marketers have used models like the AARRR framework to understand customer journeys and growth. Here's a quick comparison of growth loops vs. funnels: AspectGrowth LoopFunnelDefinitionA self-reinforcing cycle where the output feeds the next cycle. A linear process that moves potential customers through stages from awareness to conversion. FocusEncourages repeat engagement and virality to drive growth. Focuses on moving customers through stages toward conversion. StructureCircular, iterative, ongoing process. Linear, one-way flow from start to finish.... --- > Let's explore all the types of Pages - Landing vs Product vs Home - Published: 2025-01-31 - Modified: 2025-04-25 - URL: https://upnrunn.com/ecommerce/landing-pages-vs-product-pages-vs-homepages/ - Categories: eCommerce, Sales and Marketing - Tags: Landing Page, PDP Not all website pages serve the same purpose. Let’s use Lomi as an example to compare three key types of pages: 1. Homepage: Telling Your Brand's Story The homepage introduces your brand, showcases its values, and serves as a gateway to the rest of your site. Take Lomi’s homepage — it invites visitors to explore their mission, shop their products, preview the app, join the rewards program, and more. It’s designed to direct traffic to different areas of the site while reinforcing the brand’s identity. Lomi Homepage: above the fold & below the fold 2. Product Page (PDP): Highlighting Product Features A product detail page (PDP) focuses on a single product, delivering essential details like specifications, images, FAQs, and reviews. It’s where visitors decide if the product fits their needs. For instance, Lomi’s Bloom product page provides a one-size-fits-all overview, from product specs to customer reviews, along with easy checkout options. 3. Landing Page: Tailored for Conversion eCommerce landing pages are hyper-targeted. They’re crafted for specific audiences with a clear goal — to drive conversions for one specific offer. Lomi’s Discover landing page aligns with its ad campaigns by educating visitors and presenting a singular, compelling call-to-action. The page isn’t meant for general browsing; it’s built to turn targeted traffic into paying customers. Comparison: Product Page vs. Landing Page AspectProduct PageLanding PagePurposeDisplay detailed information about a specific productSupport a marketing campaign with targeted messagingTarget AudienceBroad, general audienceA specific, campaign-driven audienceContent FocusProduct features, specifications, and detailed informationBenefits, educational content, and campaign... --- > Notice: Function _load_textdomain_just_in_time was called incorrectly - Published: 2025-01-30 - Modified: 2025-02-24 - URL: https://upnrunn.com/wordpress/load-textdomain-just-in-time/ - Categories: WordPress - Tags: WP Snippets Are you facing this issue? Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the ... . . domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please create a mu-plugins folder into wp-content if it does not exist. Then create a disable-doing-it-wrong-notice. php into it and paste this. --- > Discover the 5 key stages of the eCommerce sales funnel in our quick guide: Awareness, Interest, Consideration, Purchase, and Retention. - Published: 2025-01-30 - Modified: 2025-03-02 - URL: https://upnrunn.com/ecommerce/five-stages-of-ecommerce-sales-funnel/ - Categories: eCommerce - Tags: BOFU, Funnel, MOFU, TOFU Discover The Five Stages of an eCommerce Sales Funnel. Building a successful eCommerce business isn’t just about having a great product or a well-designed website; it’s about understanding your customers’ journey. The eCommerce sales funnel helps you visualize and optimize each step in your customer’s path, guiding them from first discovering your store to becoming loyal advocates for your brand. In this blog, we’ll break down the five key stages of an eCommerce sales funnel and share actionable tips for store owners to maximize conversions and build lasting relationships with their customers. 1. Awareness Stage Objective: Get your brand in front of potential customers. At this stage, potential customers discover your store for the first time. They may stumble upon your website through social media, search engine results, paid ads, or word-of-mouth recommendations. The goal is to create a strong first impression that leaves them wanting to learn more about your products. How to Optimize: Leverage Content Marketing: Create blogs, videos, and infographics that resonate with your target audience. Invest in SEO: Optimize your website for keywords your audience searches for. Run Targeted Ads: Use platforms like Google Ads or Facebook to target specific demographics. Collaborate with Influencers: Partner with influencers in your niche to expand your reach. 2. Consideration Stage Objective: Build trust and showcase your product’s value. Now that potential customers are aware of your brand, they’ll start evaluating whether your products or services meet their needs. At this stage, they may compare you with competitors, read reviews,... --- - Published: 2025-01-30 - Modified: 2025-01-30 - URL: https://upnrunn.com/ecommerce/cart-abandonment-what-is-it-and-why-you-need-to-fix-it/ - Categories: eCommerce, Sales and Marketing - Tags: Shopify, WooCommerce If you’re an eCommerce store owner, you’ve likely encountered the frustration of cart abandonment. A potential customer visits your store, adds items to their cart, and then... disappears without completing the purchase. This scenario is all too common, with cart abandonment rates averaging over 70% across the industry. But what exactly is cart abandonment, why does it happen, and how can you fix it? Let’s dive in. What Is Cart Abandonment? Cart abandonment occurs when a shopper adds products to their online shopping cart but leaves the website without completing the purchase. This behavior represents lost revenue for your store and indicates a missed opportunity to convert an interested visitor into a paying customer. Cart abandonment is tracked as a percentage, known as the cart abandonment rate. It’s calculated using this formula: Cart Abandonment Rate = (Number of Abandoned Carts / Total Carts Created) × 100 For example, if 100 carts are created on your website and 70 of them are abandoned, your cart abandonment rate is 70%. Why Does Cart Abandonment Happen? Understanding why shoppers abandon their carts is the first step in addressing the issue. Here are some of the most common reasons: Unexpected Costs: Hidden fees, such as shipping, taxes, or additional charges, can cause shoppers to abandon their purchase. Complicated Checkout Process: Lengthy or confusing checkout forms can frustrate customers and lead them to abandon their carts. Mandatory Account Creation: Requiring customers to create an account before checking out can deter first-time buyers. Lack of Payment... --- > Discover the dynamic world of digital marketing, where affiliate and influencer marketing strategies help businesses connect with audiences and boost sales. - Published: 2025-01-30 - Modified: 2025-02-24 - URL: https://upnrunn.com/sales-marketing/affiliate-marketing-vs-influencer-marketing/ - Categories: eCommerce, Sales and Marketing - Tags: Shopify, WooCommerce The digital marketing landscape is constantly evolving, offering businesses a variety of strategies to connect with their audience. Among the most popular are affiliate marketing and influencer marketing. While both aim to drive sales and increase brand visibility, they operate in distinct ways. If you’re a business owner or marketer trying to decide which strategy is right for your brand, understanding the key differences between these two approaches is essential. Let’s dive in. What Is Affiliate Marketing? Affiliate marketing is a performance-based marketing strategy where businesses partner with affiliates—individuals or companies—to promote their products or services. Affiliates earn a commission for every sale, lead, or action generated through their unique referral link. How It Works: A business sets up an affiliate program, often using software or networks like Amazon Associates, ShareASale, or CJ Affiliate. Affiliates sign up to promote the business’s products. The affiliates share custom links or banners on their websites, blogs, or social media platforms. The business tracks sales or actions completed via the affiliate links and pays commissions accordingly. Key Features: Focuses on measurable results (e. g. , sales or leads). Typically involves a long-term partnership. Affiliates often work independently and may not have a personal connection with the audience. Common in niches like tech, fashion, and travel. What Is Influencer Marketing? Influencer marketing involves collaborating with individuals who have a significant following on social media or other online platforms. These influencers promote a brand’s products or services to their audience, leveraging their trust and authority. How... --- - Published: 2025-01-29 - Modified: 2025-01-29 - URL: https://upnrunn.com/ecommerce/woocommerce-store-setup/ - Categories: eCommerce - Tags: WooCommerce WooCommerce is one of the most popular eCommerce platforms globally, and for good reason. It is seamless integration with WordPress, extensive customizability, and vast ecosystem of plugins and themes make it an ideal choice for businesses of all sizes. Setting up a WooCommerce store, however, requires careful planning and execution to ensure success. In this blog, we'll explore essential tips, proven strategies, and real-world examples to help you build a thriving WooCommerce store. Why Choose WooCommerce for Your eCommerce Store? Free and Open Source: WooCommerce is free to use, and its open-source nature means you can customize it extensively to suit your needs. WordPress Integration: As a WordPress plugin, it leverages the world's most popular CMS, giving you access to a massive user base and ecosystem. Flexibility: Whether you're selling physical products, digital downloads, subscriptions, or bookings, WooCommerce can handle it all. Scalability: From small startups to large enterprises, WooCommerce can scale as your business grows. Steps to Set Up a WooCommerce Store 1. Install WordPress and WooCommerce Purchase hosting and a domain name (e. g. , SiteGround, Bluehost, or WP Engine). Install WordPress through your hosting provider. Navigate to Plugins > Add New in your WordPress dashboard and search for WooCommerce. Install and activate WooCommerce. 2. Configure Basic Settings Use the WooCommerce Setup Wizard to: Add your store's address and currency. Configure payment gateways like PayPal, Stripe, or bank transfer. Set up shipping options (flat rate, free shipping, etc. ). Define tax rules based on your location. 3. Choose... --- - Published: 2025-01-29 - Modified: 2025-01-29 - URL: https://upnrunn.com/ecommerce/woocommerce-checkout-update-order-review/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce When developing custom WooCommerce-powered online stores, hooks and actions are invaluable tools for developers. One such hook, woocommerce_checkout_update_order_review, offers an opportunity to modify or validate data during the checkout process. This blog will take you through its use cases, benefits, and implementation examples. What is woocommerce_checkout_update_order_review? The woocommerce_checkout_update_order_review hook fires whenever the checkout order review is updated. This occurs during actions like changing the shipping method, applying coupons, or updating any checkout field. It allows developers to perform custom actions or modify checkout behavior in real-time. Hook Syntax This hook is an action hook, so you can attach custom functions to it like this: add_action( 'woocommerce_checkout_update_order_review', 'custom_function_name', 10, 1 ); function custom_function_name( $post_data ) { // Your custom logic here } Parameters: $post_data: This parameter contains serialized checkout form data sent via AJAX during the update process. Common Use Cases Custom Validation You can use this hook to validate data entered by customers at checkout, ensuring they meet specific business requirements before proceeding further. add_action( 'woocommerce_checkout_update_order_review', 'validate_custom_field', 10, 1 ); function validate_custom_field( $post_data ) { parse_str( $post_data, $form_data ); if ( empty( $form_data ) ) { wc_add_notice( __( 'Please fill in the required field. ', 'text-domain' ), 'error' ); } } Dynamic Pricing Adjustments Use the hook to dynamically calculate or modify cart totals based on user inputs or other conditions. add_action( 'woocommerce_checkout_update_order_review', 'apply_dynamic_pricing', 10, 1 ); function apply_dynamic_pricing( $post_data ) { if ( WC->cart->get_cart_contents_total > 100 ) { WC->cart->add_fee( 'Discount Adjustment', -10 ); } } Updating Shipping Costs Adjust... --- > Learn how one-click upsells boost Average Order Value (AOV) with pre-purchase and post-purchase strategies. - Published: 2025-01-28 - Modified: 2025-02-25 - URL: https://upnrunn.com/ecommerce/one-click-upsells/ - Categories: eCommerce - Tags: WooCommerce One-click upsells are a powerful eCommerce strategy that enables businesses to increase their Average Order Value (AOV) without adding friction to the customer journey. For developers, understanding how pre-purchase and post-purchase upsells work internally—and their technical implementations—is key to building seamless and high-conversion experiences. In this blog, we’ll dive deep into how one-click upsells operate, the workflows involved, and the tools and considerations you need as a developer. What Are One-Click Upsells? A one-click upsell allows a customer to accept an additional offer with a single click, without needing to re-enter payment details. This can be implemented at two points in the purchasing journey: Pre-Purchase (Order Bumps): The upsell is presented before the checkout process is finalized, typically on the checkout page. Post-Purchase: The upsell is shown after the initial purchase is completed, leveraging stored payment tokens for a seamless transaction. Pre-Purchase Upsells: How They Work Pre-purchase upsells, often referred to as order bumps, are displayed on the checkout page. The goal is to increase the order size before the customer completes their transaction. Workflow: Customer adds a product to their cart. At the checkout page, an additional offer is presented (e. g. , “Add this complementary item for $10! ”). If the customer accepts, the upsell item is added to the cart dynamically. The total cart value is updated, and the customer completes the purchase. Technical Implementation: Dynamic Cart Updates: Use WooCommerce hooks like woocommerce_before_calculate_totals to modify the cart in real time. Backend Validation: Ensure server-side validation to confirm... --- > Growth Loops vs. Funnels: The key differences between growth loops and funnels in eCommerce to enhance customer acquisition and growth. - Published: 2025-01-27 - Modified: 2025-03-01 - URL: https://upnrunn.com/ecommerce/growth-loops-vs-funnels/ - Categories: eCommerce - Tags: BOFU, Funnel, MOFU, TOFU When building a successful eCommerce business, understanding the dynamics of customer acquisition, retention, and growth is crucial. Let's discuss on the Growth Loops vs. Funnels Two widely discussed models—growth loops and funnels—offer distinct approaches to achieving these goals. This article explores the key differences between growth loops and funnels in the context of eCommerce, with detailed examples to help you decide which model suits your strategy. What Are Funnels in eCommerce? The funnel model is a linear framework that visualizes the customer journey from awareness to conversion. It typically includes the following stages: Awareness: Attracting potential customers through ads, social media, or SEO. Consideration: Engaging customers with detailed product descriptions, reviews, or email marketing. Conversion: Closing the sale with clear CTAs, seamless checkout processes, and competitive pricing. Retention: Encouraging repeat purchases with loyalty programs, post-purchase emails, and discounts. Example: Funnel in Action A typical eCommerce funnel might look like this: Awareness: A potential customer sees a Facebook ad for running shoes. Consideration: They click on the ad, read customer reviews, and compare prices. Conversion: They make a purchase. Retention: The eCommerce store sends a discount code for their next purchase and follows up with emails about new arrivals. While funnels are effective at visualizing and optimizing specific stages, they inherently assume a finite process—a start (awareness) and an endpoint (conversion). What Are Growth Loops in eCommerce? Growth loops are iterative, self-reinforcing systems where one action leads to another, driving continuous growth. Unlike funnels, loops don’t have a fixed endpoint; they... --- - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://upnrunn.com/php/unit-of-work/ - Categories: PHP - Tags: Database, Design Patterns, ORM When building applications that interact with a database, ensuring data consistency and integrity is critical. Two essential concepts that help achieve this are the Unit of Work pattern and Transactions. Let’s dive into what they are, their differences, and how to implement them in PHP. What is a Unit of Work? A Unit of Work is a design pattern that tracks changes made to objects during a business transaction and ensures that these changes are persisted to the database as a single operation. Think of it as a "shopping cart" for database operations: you add items (changes) to the cart and commit them all at once. Key Features of Unit of Work: Change Tracking: Keeps track of new, updated, and deleted objects. Batch Operations: Groups multiple operations into a single transaction to minimize database calls. Atomicity: Ensures that either all operations succeed or none are applied. What is a Transaction? A Transaction is a lower-level concept provided by databases to ensure a sequence of operations is performed as a single, atomic unit. Transactions adhere to the ACID properties: Atomicity: All operations succeed or fail together. Consistency: The database remains in a valid state before and after the transaction. Isolation: Concurrent transactions do not interfere with each other. Durability: Once a transaction is committed, its changes are permanent. Relationship Between Unit of Work and Transactions The Unit of Work pattern operates at the application level, managing object changes in memory. When it’s time to save these changes to the database, the... --- > Implementing WooCommerce Order Bump is an excellent way to boost sales and enhance the customer experience. - Published: 2025-01-27 - Modified: 2025-03-15 - URL: https://upnrunn.com/ecommerce/woocommerce-order-bump/ - Categories: eCommerce, Sales and Marketing - Tags: Order Bumps, WooCommerce Why Use WooCommerce Order Bump? Increased Revenue: By offering relevant upsell products, you can maximize the revenue per transaction. Improved User Experience: Dynamic order bumps tailored to the customer's cart create a seamless shopping experience. Customizability: You can use conditions to display the most appropriate products for upselling. Features of Our WooCommerce Order Bumps Plugin Dynamic Conditions: Display products based on cart total, item count, or custom rules. AJAX-Powered Updates: Ensure real-time updates to the order bump section without page reloads. Custom Hooks and Filters: Allow developers to extend the functionality with custom conditions and logic. User-Friendly Interface: Display engaging product details with an "Add to Cart" button directly on the checkout page. Key Components of the Plugin 1. Defining Conditions Conditions determine whether the order bump products should be displayed. We use an interface ProductDisplayCondition for consistency across different types of conditions. interface ProductDisplayCondition { public function isSatisfied: bool; } // Example: Cart Total Condition class CartTotalCondition implements ProductDisplayCondition { private $minimumCartTotal; public function __construct($minimumCartTotal) { $this->minimumCartTotal = $minimumCartTotal; } public function isSatisfied: bool { $cartTotal = WC->cart->get_cart_contents_total; return $cartTotal >= $this->minimumCartTotal; } } 2. Composite Condition Logic Combine multiple conditions using "AND" or "OR" logic. This allows for complex decision-making based on the cart state. class CompositeCondition implements ProductDisplayCondition { private $conditions = ; private $logic = 'AND'; public function setLogic($logic) { $this->logic = $logic; // 'AND' or 'OR' } public function addCondition(ProductDisplayCondition $condition) { $this->conditions = $condition; } public function isSatisfied: bool { foreach ($this->conditions as $condition)... --- - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://upnrunn.com/ecommerce/want-to-show-a-contact-form-after-woocommerce-checkout/ - Categories: eCommerce - Tags: WooCommerce WooCommerce is really popular e-commerce plugin in WordPress space. It has more that 5+ million active installations. If you are using WooCommerce in your website, then this article might helpful. Once the customers done with checkout, we redirect them to thank you page in WooCommerce. If you want to get some more info from user, you can use this thank you page for collecting more info from customers. We can do changes to woocommerce/checkout/thankyou. php. We can do it by template overriding. This template can be overridden by copying it to yourtheme/woocommerce/checkout/thankyou. php Or you can use the hooks systems of WordPress. The thankyou. php file contains some hooks we can use it. do_action( 'woocommerce_thankyou', $order--->get_id ) In this section, we’ll use contact form 7 to create a form in our WooCommerce order details page. add_action('woocommerce_thankyou', 'collect_details', 10, 1); function collect_details( $order_id ) { if ( ! $order_id ) return; echo "Please give your feedback"; echo do_shortcode(''); } We are using a contact form to collect user feedback. This is a very simple example of how to do some action after WooCommerce checkout. We can even display a pop form or redirect user. --- - Published: 2025-01-25 - Modified: 2025-01-25 - URL: https://upnrunn.com/php/convert-sql-queries-into-php-arrays-a-practical-guide/ - Categories: PHP - Tags: PHP, SQL When working with SQL and PHP, there are times when you might want to convert SQL queries into structured arrays for easier manipulation or integration. This can be especially useful in scenarios like creating schema definitions or processing complex queries dynamically. In this blog, we'll explore how to achieve this by focusing on CREATE TABLE queries and extending our approach to handle more complex queries like SELECT or JOIN using a powerful library. Why Convert SQL Queries into Arrays? SQL queries are inherently unstructured strings that are easy for databases to understand but not as flexible for programmatic manipulation. By converting them into arrays, you can: Dynamically process queries. Validate and modify structures. Create reusable definitions (e. g. , schema generation). Integrate them into frameworks or tools more effectively. Let's start with a basic implementation for converting CREATE TABLE queries into arrays. Step 1: Parsing CREATE TABLE Queries Here's an example class that converts CREATE TABLE queries into a structured PHP array: PHP Class: SQLToSchemaConverter class SQLToSchemaConverter { /** * Converts an SQL CREATE TABLE query into a schema array. * * @param string $sqlQuery The SQL CREATE TABLE query. * @return array The converted schema array. */ public static function convert($sqlQuery) { $schema = , 'primary_key' => , 'indexes' => , ]; // Remove newlines and extra spaces for easier parsing $sqlQuery = preg_replace('/\s+/', ' ', $sqlQuery); // Extract column definitions if (preg_match('/\((. *)\)/s', $sqlQuery, $matches)) { $tableDefinition = $matches; $definitions = explode(',', $tableDefinition); foreach ($definitions as $definition) {... --- - Published: 2025-01-24 - Modified: 2025-01-24 - URL: https://upnrunn.com/wordpress/soft-delete-in-database/ - Categories: WordPress - Tags: Database Soft delete is a technique that allows you to logically delete data without physically removing it from the database. It is particularly useful in scenarios where data recovery or audit trails are essential. In this blog, we will explore how to implement soft delete for rows and columns in WordPress custom tables, using real SQL queries. Why Use Soft Delete? Soft delete provides the following advantages: Data Recovery: Deleted data can be restored easily since it isn't permanently removed. Audit Trails: Track when and why a record or column was marked as deleted. Improved Flexibility: Avoid unintended data loss, especially in collaborative or dynamic systems. Soft Delete for Rows To implement soft delete for rows in a WordPress custom table, we add a deleted_at column. This column tracks when a row was marked as deleted. Rows with NULL in the deleted_at column are considered active, while those with a timestamp are considered deleted. Table Schema Example CREATE TABLE `wp_custom_table` ( `id` BIGINT(20) UNSIGNED NOT NULL AUTO_INCREMENT, `name` VARCHAR(255) NOT NULL, `description` TEXT NOT NULL, `created_at` DATETIME NOT NULL DEFAULT CURRENT_TIMESTAMP, `updated_at` DATETIME NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP, `deleted_at` DATETIME DEFAULT NULL, PRIMARY KEY (`id`) ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4; Marking a Row as Deleted UPDATE `wp_custom_table` SET `deleted_at` = NOW WHERE `id` = 1; Restoring a Deleted Row UPDATE `wp_custom_table` SET `deleted_at` = NULL WHERE `id` = 1; Querying Active Rows SELECT * FROM `wp_custom_table` WHERE `deleted_at` IS NULL; Querying Deleted Rows SELECT * FROM `wp_custom_table` WHERE `deleted_at` IS... --- - Published: 2025-01-23 - Modified: 2025-01-23 - URL: https://upnrunn.com/wordpress/create-custom-database-tables-in-wordpress/ - Categories: WordPress - Tags: Database When developing a custom WordPress plugin or feature, you might need to create custom database tables to handle specific functionality. This blog walks you through a dynamic approach for creating and managing custom database tables using PHP, leveraging the schema-based method. What You'll Learn: How to define a database table schema dynamically. How to create custom database tables. How to add indexes and foreign keys seamlessly. The Problem WordPress's default database tables (like wp_posts and wp_postmeta) are powerful, but sometimes you need to create your own tables for more advanced use cases—for example, storing custom data that doesn’t fit into WordPress's standard structure. The Solution: WP_Create_Schema Class We’ll create a PHP class that simplifies the process of creating custom tables by accepting a schema definition. Here's how you can do it step by step. Step 1: Define the Schema The schema is a PHP array that defines the table’s columns, primary keys, indexes, and foreign keys. Here's an example schema: $schema = , 'movie_author' => , 'movie_date' => , 'movie_title' => , 'movie_content' => , ], 'primary_key' => , 'indexes' => , ], 'post_date_index' => , ], ], 'foreign_keys' => , 'referenced_table' => 'wp_users', 'referenced_columns' => , 'on_delete' => 'CASCADE', ], ], ]; new WP_Create_Schema('movie', $schema); This schema defines a table with columns, indexes, and a foreign key relationship. Step 2: The WP_Create_Schema Class This class dynamically creates a table based on the provided schema and ensures indexes and foreign keys are added. Key Features of the Class: Dynamic Column... --- - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://upnrunn.com/sales-marketing/seo-vs-sem/ - Categories: Sales and Marketing - Tags: SEM, SEO In the world of digital marketing, two strategies reign supreme: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While they share similarities, they differ significantly in approach, cost, and outcomes. Understanding the difference between these two can help you determine which strategy is right for your business goals. What Is SEO? Search Engine Optimization (SEO) refers to the process of optimizing your website to rank higher in organic (non-paid) search engine results. It involves: On-Page SEO: Optimizing content, keywords, meta tags, and internal linking on your website. Off-Page SEO: Building backlinks and enhancing your website's authority through external links. Technical SEO: Improving site speed, mobile-friendliness, and ensuring proper indexing by search engines. Pros of SEO: Cost-Effective: While SEO takes time and effort, organic traffic doesn’t require a direct cost per click. Long-Term Results: Once your website ranks well, it can maintain its position with consistent updates and monitoring. Credibility: Organic search results are often viewed as more trustworthy by users. Cons of SEO: Time-Intensive: It can take months to see tangible results. Constant Updates: SEO strategies need regular updates to adapt to changing algorithms. What Is SEM? Search Engine Marketing (SEM) is a broader term that includes SEO but primarily focuses on paid advertising through search engines, such as Pay-Per-Click (PPC) campaigns. This typically involves using platforms like Google Ads or Bing Ads. Key Components of SEM: PPC Ads: Paying for your website to appear at the top of search results for specific keywords. Ad Targeting: Targeting specific demographics,... --- - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://upnrunn.com/sales-marketing/serps/ - Categories: Sales and Marketing - Tags: SEM, SEO In today’s digital world, search engines like Google, Bing, and Yahoo are the primary means by which users find information, products, services, and answers to their questions. When you enter a search query, the results that appear are displayed on what’s known as the Search Engine Results Page (SERP). But what exactly are SERPs, and why are they so important for website owners and marketers? In this blog, we’ll break down everything you need to know about SERPs, from their key components to their role in digital marketing and search engine optimization (SEO). What Is a SERP? A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user’s query. It lists all the relevant results, including organic listings, paid ads, and additional features that help the user find the information they need. The design and layout of SERPs can vary depending on the search engine, but the goal is always the same: to provide the most relevant and useful results for the user. Whether you’re searching for a recipe, a product review, or a local restaurant, the search engine aims to display results that best match your intent. Components of a SERP While the exact appearance of a SERP may differ slightly between search engines, most include similar components. Here are the most common elements you’ll find on a typical SERP: 1. Organic Results The organic results are the listings that appear naturally due to their relevance to the search query. These... --- > Order bumps are a powerful way to increase your average order value by offering relevant products to customers at the checkout - Published: 2025-01-17 - Modified: 2025-04-29 - URL: https://upnrunn.com/ecommerce/order-bumps-for-woocommerce/ - Categories: eCommerce - Tags: Order Bumps, WooCommerce Order bumps are a powerful way to increase your average order value by offering relevant products to customers at the checkout. WooCommerce, one of the most popular eCommerce platforms, allows you to implement custom features like order bumps easily. In this guide, we’ll walk you through building a Dynamic Order Bump for WooCommerce, utilizing both PHP and JavaScript to create a seamless experience that adapts based on dynamic conditions such as cart total and item count. What is an Order Bump? An Order Bump is a special offer presented during the checkout process. It typically appears just before the final payment stage and encourages the customer to add an additional product to their cart, often at a discounted price. This is a great way to increase your store’s revenue without disrupting the user experience. Step 1: Setting Up the Plugin We will create a plugin that adds a dynamic order bumps for WooCommerce store. To begin, we’ll define the structure and functionality of the plugin in PHP and include necessary JavaScript for dynamic interactions. 1. 1 Create the Plugin Files Create a folder named dynamic-order-bump inside your wp-content/plugins/ directory. Inside this folder, create the following files: dynamic-order-bump. php: Main plugin file. assets/order-bump. js: JavaScript for handling the dynamic behavior. assets/order-bump. css: Optional CSS for styling the order bump. 1. 2 PHP Code: Building the Core Plugin The main purpose of the PHP file is to handle the backend logic of the order bump. It will dynamically fetch products based on... --- > Discover how to use Eloquent in WordPress plugin development with this 2025 guide. Learn how to enhance your plugins with powerful database management and modern PHP techniques. - Published: 2025-01-14 - Modified: 2025-02-24 - URL: https://upnrunn.com/wordpress/using-eloquent-in-wordpress-plugin-development/ - Categories: WordPress - Tags: Eloquent, Laravel, ORM WordPress is a powerful platform, but when it comes to custom database queries, the $wpdb class often leaves much to be desired. While $wpdb is suitable for straightforward queries, managing complex database operations across multiple tables can quickly become cumbersome and error-prone. Enter Eloquent, the ORM (Object-Relational Mapper) developed by Laravel, which simplifies database interactions while still allowing the flexibility of raw SQL when needed. In this article, we’ll explore how to set up Eloquent within a WordPress plugin, leveraging its capabilities to build efficient and maintainable database-driven plugins. Let’s dive in! Prerequisites Before we start, ensure you have the following: A working WordPress installation. Composer installed globally or locally on your machine. If you’re unfamiliar with Composer, it’s a dependency manager for PHP. Visit Composer’s official page to download and learn more. Step 1: Set Up the Plugin Directory Navigate to your WordPress plugins directory: cd wp-content/plugins Create a folder for your plugin. For this guide, we’ll call it eloquent-plugin: mkdir eloquent-plugin && cd eloquent-plugin Next, initialize the plugin by creating a main file named eloquent-plugin. php: Conclusion By integrating Eloquent into WordPress, you can enjoy the power of Laravel’s ORM while still leveraging WordPress’s ecosystem. This setup is especially useful for custom plugins requiring complex database interactions. However, remember that this approach introduces additional database connections, which can be problematic if multiple plugins adopt similar strategies. Use it wisely for bespoke projects or tightly controlled environments. --- - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://upnrunn.com/wordpress/make-app-using-wp-rest-api-react/ - Categories: WordPress - Tags: Reactjs In this guide, you will learn how to create a simple app using React and the WordPress REST API. By the end, you will have a basic app that fetches posts from a WordPress site and displays them in a React frontend. Final Output Here’s what the app will look like: A list of posts fetched from the WordPress REST API. A single post view when you click on a post title. Step 1: Set Up Your React Project Start by creating a new React project: npm install -g create-react-app create-react-app wp-rest Clean Up the Project Navigate to the project folder and remove all files in the src/ directory: cd wp-rest rm -f src/* Create Essential Files Add a new file named index. js in the src/ folder. Add a new file named index. css in the src/ folder. Import React in index. js Add the following lines at the top of index. js: import React from 'react'; import ReactDOM from 'react-dom'; import '. /index. css'; Step 2: Create a Static Post List In index. js, add a simple React component to display static posts: class App extends React. Component { render { return ( Latest Posts How to Wear Boots with Jeans 2 Feb 2018 How to Lose Weight Through Clean Eating 2 Feb 2018 How to Delete a Table in Word 2 Feb 2018 ); } } ReactDOM. render(, document. getElementById('root')); Run the app with: npm start Visit http://localhost:3000/ to see a static list of posts. Step 3:... --- - Published: 2025-01-13 - Modified: 2025-01-14 - URL: https://upnrunn.com/wordpress/sidebar-widget-to-display-a-call-to-action-cta-in-gutenberg/ - Categories: WordPress - Tags: Gutenberg In this tutorial, we will walk through creating a custom Gutenberg block called the "Sidebar Design Block. " This block allows users to add a sidebar design with editable content, including a heading, text, image, and button with custom styling options. The block also supports changing background colors, padding, border radius, and text color. Additionally, we'll incorporate font selection functionality to give users even more customization options. Step 1: Setting Up the Plugin We start by defining the plugin information at the top of the file. This includes the plugin name, description, version, and author. /** * Plugin Name: Sidebar Design Block * Description: Adds a Gutenberg block with editable content for sidebar design. * Version: 1. 9. 1 * Author: Kishores */ Next, we enqueue the necessary JavaScript to load the Gutenberg block editor assets. function sidebar_design_block_enqueue_assets { wp_register_script( 'sidebar-design-block', '', , null ); // Localize script with theme customizer settings wp_localize_script('sidebar-design-block', 'sidebarDesignBlockSettings', ); We define default settings, like button colors, using the WordPress customizer, and pass these settings into the block editor. Step 2: Registering the Block We use the registerBlockType function to register our block in the editor. This function defines various block attributes like heading text, button text, and background colors. registerBlockType('custom/sidebar-design-block', { title: 'Sidebar Design Block', icon: 'layout', category: 'widgets', attributes: { heading: { type: 'string', source: 'html', selector: 'h2', default: 'Need Quality Design at Scale' }, headingAlignment: { type: 'string', default: 'center' }, headingFontSize: { type: 'number', default: 24 }, headingColor: { type: 'string',... --- - Published: 2025-01-13 - Modified: 2025-01-13 - URL: https://upnrunn.com/php/replace-conditional-logic-with-polymorphism/ - Categories: PHP - Tags: Design Patterns When it comes to object-oriented programming, managing complex conditionals within your code can quickly lead to messy, hard-to-maintain logic. A powerful solution to simplify and enhance the flexibility of your code is polymorphism. Polymorphism enables objects of different classes to be treated as objects of a common superclass. This can dramatically reduce the need for conditionals like switch or if-else statements. In this post, we’ll explore how to refactor a typical project pricing model using polymorphism. We'll begin with a basic example of conditional logic and demonstrate how to refactor it step-by-step to use polymorphism, making the code more extensible and maintainable. The Problem: Overloaded Conditionals Consider a Project class with a calculateRate method that calculates a project’s rate based on its type: design, strategy, or development. The current implementation uses a switch statement to apply different logic for each type. class Project { private $type; private $baseDesignRate = 3; private $baseStrategyRate = 2; private $baseDevelopmentRate = 1; public function calculateRate { switch ($this->type) { case 'design': $rate = $this->baseDesignRate; break; case 'strategy': $rate = $this->baseStrategyRate; break; case 'development': $rate = $this->baseDevelopmentRate; break; } return $rate; } } While this approach works, every time you need to add a new type or modify the logic for an existing type, you have to update the switch statement. This creates maintenance challenges and limits flexibility. Refactoring to Polymorphism By refactoring this logic, we can replace the switch statement with polymorphism. Polymorphism allows different project types to have their own class, each implementing... --- - Published: 2025-01-12 - Modified: 2025-01-12 - URL: https://upnrunn.com/wordpress/guide-to-search-engine-marketing/ - Categories: WordPress - Tags: SEM, SEO In today’s fast-paced digital world, standing out online is more challenging than ever. With millions of websites competing for attention, businesses need strategies that deliver quick, targeted, and measurable results. Enter Search Engine Marketing (SEM) — the powerhouse of digital marketing that puts your business in front of the right audience at the right time. In this blog, we’ll dive deep into what SEM is, why it matters, and how to use it effectively to grow your business. What is Search Engine Marketing (SEM)? Search Engine Marketing (SEM) is a digital marketing strategy that increases the visibility of a website on search engine results pages (SERPs) through paid advertisements. It’s a highly effective way to drive targeted traffic, generate leads, and boost conversions. Unlike Search Engine Optimization (SEO), which focuses on organic rankings, SEM delivers immediate results by placing your ads at the top of SERPs when users search for relevant keywords. How Does SEM Work? SEM primarily operates on a Pay-Per-Click (PPC) model, where advertisers bid on specific keywords. Here’s a step-by-step breakdown: Keyword Research: Identify the terms and phrases your target audience is searching for. Use tools like Google Keyword Planner or SEMrush to find high-value keywords. Ad Creation: Craft compelling ad copy that aligns with user intent. Include a clear call-to-action (CTA) and highlight your unique value proposition. Bidding Strategy: Decide how much you’re willing to pay for each click. Higher bids combined with high-quality ads improve your ad placement. Ad Placement: Ads appear in prominent positions... --- - Published: 2025-01-12 - Modified: 2025-01-12 - URL: https://upnrunn.com/php/composite-design-pattern-in-php/ - Categories: PHP - Tags: Design Patterns Design patterns are essential tools for developers looking to solve common problems in software design systematically. Among these patterns, the Composite Pattern is a powerful structural design pattern that helps manage hierarchical data structures effectively. In this blog, we’ll explore what the Composite Pattern is, why it’s useful, and how you can implement it in PHP. What is the Composite Pattern? The Composite Pattern is a structural design pattern that allows you to compose objects into tree-like structures to represent part-whole hierarchies. It lets you treat individual objects and groups of objects uniformly. This pattern is especially useful when dealing with complex tree structures, such as file systems, menus, or organizational hierarchies. Key Components: Component: Defines the common interface for both simple and complex objects. Leaf: Represents individual objects that do not have children. Composite: Represents a group of objects (nodes) that can have children, implementing methods to manage and iterate over its child components. Benefits of the Composite Pattern Uniformity: Treat individual objects and groups of objects the same way. Flexibility: Add new types of components (Leaf or Composite) without changing the existing code. Scalability: Handle complex tree structures with ease. Code Reusability: Encapsulate operations that work on the whole structure. Composite Pattern Implementation in PHP Let’s implement a file system structure (directories and files) using the Composite Pattern in PHP. 1. Define the Component Interface The FileSystemComponent interface defines the common methods for both files and directories. --- - Published: 2025-01-11 - Modified: 2025-01-11 - URL: https://upnrunn.com/ecommerce/powerful-strategies-to-boost-sales-in-woocommerce/ - Categories: eCommerce - Tags: WooCommerce Running a WooCommerce store? Your primary goal is simple: drive sales. While bringing traffic to your site is essential, it’s only half the battle. The true metric of success lies in your conversion rate. After all, what’s the use of high traffic if visitors aren’t turning into customers? The key to success is making the most out of the visitors you already have. With the right optimization techniques and tools like Google Analytics and Metorik, you can unlock the full potential of your store. Here are five game-changing Conversion Rate Optimization (CRO) hacks to help you boost sales. 1. Map Your Top Funnels The first step to optimization is identifying bottlenecks. Map out your most important funnels—whether it’s the checkout process, newsletter sign-ups, or another conversion path. Break these funnels into clear, specific steps to pinpoint where prospects drop off. For instance, do you notice a significant drop-off between "Add to Cart" clicks and customers entering the checkout process? This could indicate a design or messaging issue. Try making your “Checkout” button more prominent, or retarget these users with a well-timed email campaign to bring them back. 2. Identify Content That Drives Sales Not all content is created equal. Creating content can be time-intensive, so focus on what actually converts. Use your analytics tools to identify which pages or blog posts contribute most to sales. For example, do blog readers tend to convert more than those who never visit your blog? Are certain product pages consistently performing better? Insights like... --- - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://upnrunn.com/tips-tricks/set-up-country-specific-discounts-in-woocommerce/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce WooCommerce is a powerful eCommerce platform that allows store owners to sell products globally. However, tailoring pricing strategies for different countries can significantly improve customer engagement and conversions. In this tutorial, we will demonstrate how to apply country-specific discounts dynamically using WooCommerce's geolocation features. By the end of this guide, you'll be able to: Detect the user's country. Apply discounts based on their location. Ensure smooth integration into your WooCommerce setup. Step 1: Enable Geolocation in WooCommerce Before implementing country-specific discounts, you need to ensure geolocation is enabled in your WooCommerce settings: Navigate to WooCommerce > Settings > General. Locate the "Default Customer Location" setting. Set it to Geolocate (with page caching support). This setting allows WooCommerce to determine the user's location based on their IP address. Step 2: Create a Plugin for Country-Based Discounts To manage country-specific discounts effectively, we will create a custom plugin. This approach ensures that your changes are organized, reusable, and do not interfere with theme updates. Full Plugin Code Save the following code as country-based-discounts. php and upload it to your /wp-content/plugins/ directory. Then activate the plugin from the WordPress admin panel. --- - Published: 2025-01-09 - Modified: 2025-01-09 - URL: https://upnrunn.com/tips-tricks/disable-a-payment-gateway-for-a-country-in-woocommerce/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce You have multiple payment gateways in your store. But a lot of Payment gateways are not supported in some countries. So you want to hide then on checkout page. In WooCommerce there is one hook for it i. e. woocommerce_available_payment_gateways /** * Snippet: Disable a Payment Gateway for a country */ add_filter( 'woocommerce_available_payment_gateways', 'disable_payment_gateway_based_on_country', 9999 ); function disable_payment_gateway_based_on_country( $available_gateways ) { if ( is_admin ) return $available_gateways; if ( isset( $available_gateways ) && WC->customer && WC->customer->get_billing_country == 'IN' ) { unset( $available_gateways ); } return $available_gateways; } --- > A landing page is the first point of contact visitors have with your website after clicking a link from an email, ad, or social media post. - Published: 2025-01-08 - Modified: 2025-04-29 - URL: https://upnrunn.com/ecommerce/build-an-ecommerce-landing-pages/ - Categories: eCommerce - Tags: Landing Page, Shopify, WooCommerce What is a Landing Page? A landing page is the first point of contact visitors have with your website after clicking a link from an email, ad, or social media post. It’s specifically designed for targeted marketing campaigns and focuses on driving a single, clear action from visitors. Unlike standard web pages, landing pages prioritize a single call-to-action (CTA)—be it subscribing to a newsletter, making a purchase, or signing up for an event. This focused approach increases the likelihood of converting visitors into leads or customers. Why Are Landing Pages Important? Understanding the purpose of a landing page is key, but let’s explore why they are essential for your eCommerce strategy. Here are the main benefits: 1. Optimized Conversion Rates Landing pages are built with simplicity and relevance in mind. Targeted content and streamlined designs align with user expectations, increasing the chances of conversions. 2. Build Trust and Credibility Clear messaging, smooth navigation, and social proof (like testimonials and reviews) help establish credibility and build trust with your audience. 3. Boost Brand Awareness A cohesive design and branded visuals leave a lasting impression, strengthening your brand identity and recognition. 4. Improved Lead Collection Forms on landing pages capture valuable visitor data, helping you nurture leads through personalized follow-ups and campaigns. 5. Enhanced Ad Performance Dedicated landing pages reduce bounce rates and improve the performance of paid advertising campaigns by offering a seamless user journey. 6. SEO Advantages Well-optimized landing pages rank higher in search engines, driving organic traffic through targeted... --- - Published: 2025-01-08 - Modified: 2025-01-08 - URL: https://upnrunn.com/wordpress/display-acf-fields-data-on-post-page/ - Categories: WordPress - Tags: ACF, Gutenberg Advanced Custom Fields (ACF) is one of the most popular WordPress plugins for managing custom meta fields. In this tutorial, we will learn how to display ACF fields dynamically in a table on a single post page. We'll use a custom Gutenberg block and PHP to fetch and render these fields elegantly. Why Display ACF Fields in a Table? Clarity: Displaying ACF fields in a table ensures data is organized. Flexibility: Easily customize the table structure. Extensibility: Use WordPress hooks to control visibility and formatting. Let’s build our block! Step 1: Create a Custom Gutenberg Block Plugin First, set up your plugin directory. Folder Structure: custom-acf-table-block/ ├── src/ │ ├── index. js │ ├── block. js │ ├── editor. scss │ ├── style. scss ├── custom-acf-table-block. php ├── package. json ├── webpack. config. js 1. 1. Plugin File (custom-acf-table-block. php) --- - Published: 2025-01-08 - Modified: 2025-01-08 - URL: https://upnrunn.com/php/observer-design-pattern-in-php/ - Categories: PHP - Tags: Design Patterns The Observer Design Pattern is a behavioral design pattern where an object, known as the subject, maintains a list of its observers and notifies them automatically whenever there is a change in its state. This pattern is widely used to implement distributed event-handling systems. In PHP, the SplObserver and SplSubject interfaces from the Standard PHP Library (SPL) provide built-in support for implementing the Observer design pattern. Key Concepts Subject (Publisher): The object whose state changes need to be observed. Observer (Subscriber): Objects that want to be informed when the subject's state changes. Notification Mechanism: The subject notifies all registered observers about the state change. SPL Interfaces PHP provides two interfaces: SplObserver: Defines an update method. SplSubject: Defines methods for attaching, detaching, and notifying observers. interface SplObserver { public function update(SplSubject $subject): void; } interface SplSubject { public function attach(SplObserver $observer): void; public function detach(SplObserver $observer): void; public function notify: void; } Example Implementation Let's implement a simple example where two observers (MyObserver1 and MyObserver2) are notified when a subject (MySubject) undergoes a change. Step 1: Create Observers class MyObserver1 implements SplObserver { public function update(SplSubject $subject) { echo __CLASS__ . ' - ' . $subject->getName . "\n"; } } class MyObserver2 implements SplObserver { public function update(SplSubject $subject) { echo __CLASS__ . ' - ' . $subject->getName . "\n"; } } Step 2: Create Subject class MySubject implements SplSubject { private $_observers; private $_name; public function __construct($name) { $this->_observers = new SplObjectStorage; $this->_name = $name; } public function attach(SplObserver $observer)... --- - Published: 2025-01-08 - Modified: 2025-01-09 - URL: https://upnrunn.com/ecommerce/sylius-vs-medusa-js/ - Categories: eCommerce In the fast-evolving world of eCommerce, selecting the right technology stack is crucial to building a scalable, customizable, and efficient online store. Two popular platforms often considered are Sylius and Medusa. js. While both serve the same purpose of empowering eCommerce businesses, their architectures, use cases, and flexibility differ significantly. In this article, we'll dive into the core differences between Sylius and Medusa. js to help you make an informed choice. What is Sylius? Sylius is an open-source eCommerce framework built on Symfony, a robust PHP framework known for its flexibility and reliability. Sylius is designed for developers who want full control over their eCommerce platform and require deep backend customization. Key Features of Sylius: Symfony-based architecture: Ideal for PHP developers. Highly customizable backend: Great for tailored workflows. Built-in Admin Panel: Ready-to-use dashboard for managing products and orders. Strong plugin ecosystem: Extensions for payments, shipping, and more. Best Suited For: Enterprise-level eCommerce solutions, businesses requiring heavy backend logic, and developers familiar with Symfony. What is Medusa. js? Medusa. js is a modern, headless eCommerce engine built on Node. js. It focuses on providing APIs to handle commerce logic, leaving frontend design and delivery entirely up to the developer. Key Features of Medusa. js: Headless architecture: Decoupled backend and frontend. API-first approach: Seamlessly integrates with any frontend framework. Node. js ecosystem: Leverages JavaScript for both backend and frontend. Modular plugin system: Add and remove functionalities easily. Best Suited For: Startups, modern JAMstack-based platforms, and businesses prioritizing frontend flexibility. Sylius vs Medusa.... --- > SureCart vs WooCommerce: Which eCommerce Platform is Right for You? - Published: 2025-01-06 - Modified: 2025-03-13 - URL: https://upnrunn.com/ecommerce/surecart-vs-woocommerce/ - Categories: eCommerce - Tags: SureCart, WooCommerce When it comes to building an online store on WordPress, SureCart and WooCommerce are two of the most popular choices. While WooCommerce has long been the go-to solution for eCommerce, SureCart has emerged as a modern alternative designed to simplify the online selling experience. In this blog, we'll compare these two platforms across key factors to help you decide which one fits your business needs. Overview SureCart: A cloud-based, lightweight eCommerce platform built specifically for WordPress, focusing on digital products, memberships, and subscriptions. WooCommerce: A powerful, open-source plugin that caters to physical products, digital products, and complex eCommerce setups with extensive customization options. Ease of Setup SureCart: Known for its intuitive setup process and minimal configuration requirements, SureCart is ideal for beginners. WooCommerce: While powerful, WooCommerce's setup can feel complex due to the need for multiple extensions and fine-tuning. Winner: SureCart for ease of use and quicker setup. Performance SureCart: Offloads heavy backend tasks to cloud servers, resulting in faster page loads and better performance. WooCommerce: Performance heavily depends on hosting quality and proper optimization. Winner: SureCart for out-of-the-box performance. Product Support SureCart: Best suited for digital products, memberships, and subscription-based models. WooCommerce: Supports physical, digital, and subscription products with unmatched flexibility. Winner: WooCommerce for broader product versatility. Payment Gateways SureCart: Comes with built-in support for major gateways like Stripe and PayPal. WooCommerce: Supports nearly every payment gateway, though some require additional plugins. Winner: WooCommerce for sheer payment gateway variety. Customization & Extensibility SureCart: Limited extensions but growing rapidly. WooCommerce:... --- - Published: 2025-01-06 - Modified: 2025-01-06 - URL: https://upnrunn.com/ecommerce/boost-your-woocommerce-store-revenue-with-order-bumps/ - Categories: eCommerce - Tags: Order Bumps What is an Order Bump in WooCommerce? An order bump is a simple, optional offer displayed at checkout in your WooCommerce store. It allows you to suggest a small, complementary item—like adding a phone case when a customer buys a phone. The best part? Customers can add it to their cart with just a single click, making it an easy, seamless part of their checkout experience. Unlike upsells or cross-sells: Order bump: A low-cost item that complements the main purchase. Upsell: Encourages the customer to upgrade to a more expensive item. Cross-sell: Suggests related but separate items. Why Are Order Bumps So Effective for WooCommerce Stores? Order bumps are highly effective because they capitalize on the customer’s buying intent at checkout. Once customers are already committed to making a purchase, they are more likely to add a small, relevant item to their order. This leads to an increase in Average Order Value (AOV), resulting in more sales for your store. For example, after adding a discounted training guide offer at checkout, Matthew Chapman’s online store saw a 20-50% boost in revenue in just one month. The key here is offering a relevant, value-driven addition at the perfect time in the customer journey. 8 Real-Life Examples of Order Bumps for WooCommerce Stores 1. eCommerce Stores Jewelry Store: Blue Nile presents optional gift wrapping or cleaning kits as add-ons when purchasing an engagement ring. This enhances the customer experience while increasing the overall order value. Fashion Retailer: ASOS displays matching accessories like... --- - Published: 2025-01-05 - Modified: 2025-01-05 - URL: https://upnrunn.com/wordpress/wordpress-vs-webflow/ - Categories: WordPress Choosing the right platform to build your website is a critical decision for businesses, freelancers, and creatives. WordPress and Webflow are two of the most popular website-building platforms, but they cater to different audiences and needs. In this blog, we’ll compare WordPress and Webflow across key factors like ease of use, customization, pricing, and scalability to help you determine which one is the best fit for your project. 1. Ease of Use WordPress: Known for its vast ecosystem, WordPress is user-friendly but comes with a learning curve, especially for beginners. It requires plugins and themes to achieve advanced functionality and design. Webflow: Webflow offers a visual, drag-and-drop interface that makes it easier for designers to create pixel-perfect websites without coding. However, it may be intimidating for non-designers initially. 2. Design Flexibility WordPress: With thousands of themes and plugins, WordPress offers a high level of customization. However, achieving a unique design often requires custom coding or premium themes. Webflow: Webflow shines in design freedom. Its visual editor allows granular control over every element, making it a favorite for web designers and creative professionals. 3. Content Management WordPress: Originally built as a blogging platform, WordPress excels at content management. It’s ideal for blogs, media-heavy websites, and content-driven platforms. Custom Post Types and Custom Meta Fields in WordPress: WordPress allows users to create Custom Post Types (CPTs) to define different types of content, such as portfolios, testimonials, or products. Alongside CPTs, custom meta fields enable you to add structured data to your posts,... --- > Shopify vs WooCommerce: Which is the Right Choice for Indians merchants and why? - Published: 2025-01-05 - Modified: 2025-04-27 - URL: https://upnrunn.com/ecommerce/shopify-vs-woocommerce/ - Categories: eCommerce - Tags: Shopify, WooCommerce In India's rapidly growing eCommerce landscape, choosing the right platform can make or break your online business. Two of the most popular platforms, Shopify and WooCommerce, dominate the market. But which one aligns better with the needs, budgets, and growth goals of Indian merchants? This blog dives deep into a comparison of Shopify vs WooCommerce, covering essential aspects like costs, ease of use, payment options, scalability, and customer support, all tailored to Indian business owners. Shopify vs WooCommerce: Market Overview Shopify powers over 26. 2% of online stores globally, known for its seamless user experience and all-in-one platform. WooCommerce, an open-source plugin for WordPress, captures around 20. 1% of the market, valued for its customization and flexibility. In India, Shopify is popular among businesses looking for quick setup and dedicated support, while WooCommerce attracts entrepreneurs who prefer full control over their store's functionality. Shopify: Quick Overview Shopify is an all-in-one hosted eCommerce platform. It manages everything from hosting, security, payment processing, and updates. Indian merchants love its ease of use, reliable support, and integration with local payment gateways like Razorpay and Paytm. Key Benefits of Shopify for Indian Merchants: Easy to Set Up: No technical expertise needed. Integrated Payment Gateways: Smooth transactions with UPI, net banking, and credit cards. 24/7 Support: Get help anytime via chat, email, or phone. Scalability: Upgrade your plan as your business grows. Drawbacks of Shopify: Transaction Fees: Extra charges if you don’t use Shopify Payments. Recurring Costs: Monthly subscription and paid apps can add up.... --- - Published: 2025-01-04 - Modified: 2025-01-04 - URL: https://upnrunn.com/ecommerce/building-a-successful-marketplace/ - Categories: eCommerce In today's digital economy, online marketplaces have become central hubs for connecting buyers and sellers across various industries. Whether you're launching a marketplace for physical goods, digital products, or services, having a solid strategy is key to ensuring long-term success. Here are some core strategies to guide you through building and scaling your marketplace: 1. Choose a Niche Market Instead of trying to cater to everyone, focus on a specific niche. A niche marketplace allows you to target a defined audience, build stronger brand loyalty, and face less competition. For example, Etsy focuses on handmade and vintage goods, while Upwork targets freelance services. Key Takeaway: Understand your target audience's needs and deliver tailored solutions. 2. Select the Right Business Model Your business model defines how you'll generate revenue. Common marketplace models include: Commission-Based: Take a percentage of each transaction (e. g. , Amazon, eBay). Subscription-Based: Charge sellers or buyers a recurring fee (e. g. , Shopify). Freemium Model: Offer free basic access with paid premium features. Key Takeaway: Align your monetization strategy with your marketplace's unique value proposition. 3. Prioritize User Experience (UX/UI) A seamless user experience is critical for attracting and retaining users. Both buyers and sellers should find it easy to navigate your platform, list products, and complete transactions. Key UX/UI Focus Areas: Intuitive navigation Secure payment systems Mobile-friendly design 4. Build Trust and Credibility Trust is a fundamental factor for marketplace success. Implement features like: Verified seller badges User reviews and ratings Transparent return and refund policies... --- - Published: 2025-01-04 - Modified: 2025-04-09 - URL: https://upnrunn.com/wordpress/create-a-gutenberg-block-to-display-posts-using-rest-api/ - Categories: WordPress - Tags: Gutenberg Let's build a Gutenberg block that fetches posts via the REST API and displays them in a grid. Gutenberg, the block editor in WordPress, offers developers immense flexibility to create custom blocks tailored to their needs. In this blog post, we'll build a custom Gutenberg block that fetches and displays posts using the WordPress REST API in both the backend and frontend. Why Use the REST API for a Gutenberg Block? The WordPress REST API allows developers to interact with WordPress data seamlessly. By integrating it into a Gutenberg block, we can dynamically fetch and display posts without relying on hardcoded content. Step 1: Create the Plugin File We'll create a single-file plugin for simplicity. Create a file named wp-rest-api-grid-block. php in your wp-content/plugins folder. /* Plugin Name: WP REST API Grid Block Description: A Gutenberg block that fetches posts via the REST API and displays them in a grid. Version: 1. 0 Author: Kishore */ if (! defined('ABSPATH')) { exit; // Exit if accessed directly. } Step 2: Register the Gutenberg Block We'll use register_block_type to register the block and enqueue the necessary scripts. function wp_rest_api_grid_block_assets { wp_register_script( 'wp-rest-api-grid-block', false, , null, true ); wp_add_inline_script( 'wp-rest-api-grid-block', "(function(wp) { const { registerBlockType } = wp. blocks; const { useState, useEffect } = wp. element; const { apiFetch } = wp; registerBlockType('custom/wp-rest-api-grid-block', { title: 'Posts Grid Block', icon: 'grid-view', category: 'widgets', edit: => { const = useState; const = useState(true); useEffect( => { apiFetch({ path: '/wp/v2/posts' }) . then((response) => {... --- > Learn how to create a custom Gutenberg weather block in WordPress that displays real-time data from an external weather API with ease. - Published: 2025-01-04 - Modified: 2025-04-09 - URL: https://upnrunn.com/wordpress/gutenberg-block-in-wordpress-to-display-data-from-an-external-api/ - Categories: WordPress - Tags: Gutenberg Gutenberg, the block editor in WordPress, allows developers to create powerful custom blocks for dynamic content. In this blog post, we'll build a custom Gutenberg block that fetches and displays weather information from an external Weather API in the WordPress editor. Why Use an External API in a Gutenberg Block? Using external APIs in Gutenberg blocks allows you to pull in dynamic data, such as weather updates, stock prices, or social media feeds, directly into your WordPress posts or pages. Step 1: Create the Plugin File Create a file named wp-weather-api-block. php in your wp-content/plugins folder. /* Plugin Name: WP Weather API Block Description: A Gutenberg block that fetches weather data from an external API and displays it. Version: 1. 0 Author: Kishore */ if (! defined('ABSPATH')) { exit; // Exit if accessed directly. } Step 2: Register the Gutenberg Block We'll use register_block_type to set up the block and enqueue the necessary scripts. function wp_weather_api_block_assets { wp_register_script( 'wp-weather-api-block', false, , null, true ); wp_add_inline_script( 'wp-weather-api-block', "(function(wp) { const { registerBlockType } = wp. blocks; const { useState, useEffect } = wp. element; registerBlockType('custom/wp-weather-api-block', { title: 'Weather API Block', icon: 'cloud', category: 'widgets', edit: => { const = useState(null); const = useState(true); useEffect( => { fetch('https://api. openweathermap. org/data/2. 5/weather? q=London&appid=YOUR_API_KEY') . then(response => response. json) . then(data => { if (data. cod === 401) { setWeather({ error: 'Invalid API Key. Please check your configuration. ' }); } else { setWeather(data); } setLoading(false); }) . catch(error => { console. error('Error:', error);... --- - Published: 2025-01-03 - Modified: 2025-01-03 - URL: https://upnrunn.com/php/strategy-pattern-in-php/ - Categories: PHP - Tags: Design Patterns In the world of software design, patterns play a crucial role in solving common problems efficiently. One such powerful behavioral design pattern is the Strategy Pattern. In this blog, we will explore the concept of the Strategy Pattern, understand its use cases, and learn how to implement it effectively in PHP. What is the Strategy Pattern? The Strategy Pattern is a behavioral design pattern that defines a family of algorithms, encapsulates each one, and makes them interchangeable. This pattern allows a class's behavior to be selected at runtime, promoting flexibility and code reusability. In simpler terms, the Strategy Pattern allows you to switch between different algorithms or strategies without modifying the class that uses them. Why Use the Strategy Pattern? Eliminates Conditional Logic: Avoids large if-else or switch blocks. Open/Closed Principle: You can add new strategies without altering existing code. Improved Maintainability: Each strategy resides in its own class, making it easier to debug and maintain. Runtime Flexibility: Switch between strategies dynamically based on the requirements. Real-World Use Cases Payment Gateways: Switch between PayPal, Stripe, or Authorize. Net for payment processing. Sorting Algorithms: Use different sorting algorithms based on dataset size. Authentication Mechanisms: Support multiple authentication strategies like OAuth, JWT, or Session-based authentication. Strategy Pattern in PHP: Example Implementation Let's implement the Strategy Pattern using a real-world example: Payment Gateways. Step 1: Define the Strategy Interface --- - Published: 2025-01-03 - Modified: 2025-01-03 - URL: https://upnrunn.com/wordpress/custom-tables-in-wordpress/ - Categories: WordPress WordPress offers numerous built-in ways to store data, including posts, custom post types, metadata, and options. However, there are scenarios where these default methods may not fit your needs. In such cases, creating a custom database table becomes the most effective solution. As a PHP application powered by MySQL, WordPress allows developers to create custom tables to better structure and query their data. In this guide, we’ll explore when and why you should create a custom table, how to design one, and how to manage upgrades. Why Create a Custom Table? Before diving into code, it’s essential to decide if a custom table is necessary. WordPress provides flexible tools like custom post types and metadata APIs, which are sufficient for most use cases. Custom Post Types: Ideal if your data fits the model of a title, content, and timestamps. Metadata APIs: Suitable for key-value storage. However, these approaches have limitations. Metadata, for example, requires serializing arrays, which makes querying difficult. A custom table offers freedom in schema design, making complex queries and large datasets more manageable. When to Use a Custom Table Your data doesn’t fit the post, term, or user model. Serialized data makes querying inefficient. You expect tens of thousands of rows. You need highly specific database queries. Designing a Custom Table When creating a custom table, defining the schema correctly from the start is crucial. For example, if building a login system for generating magic URLs, you might need columns like: public_key – Unique identifier for each... --- - Published: 2025-01-03 - Modified: 2025-05-05 - URL: https://upnrunn.com/ecommerce/shopify-vs-centra/ - Categories: eCommerce - Tags: Centra, Shopify When choosing an e-commerce platform for your fashion brand, Shopify and Centra are two prominent names that often come up. Both platforms offer unique features tailored to the needs of online retailers, but they serve slightly different purposes and cater to different types of brands. In this blog, we'll break down the key differences between Shopify and Centra, helping you decide which platform is the better fit for your fashion brand. Shopify: User-Friendly and Scalable Pros: Ease of Use: Shopify is known for its intuitive interface, making it easy for beginners to set up an online store without technical expertise. Scalability: From small boutiques to large global brands, Shopify scales effectively with your business growth. App Ecosystem: With thousands of apps available, you can add functionalities to your store effortlessly. Global Reach: Built-in tools for multi-currency and multi-language support. Cons: Customization Limitations: While Shopify offers many themes and apps, extensive customization may require developer assistance. Transaction Fees: Unless you use Shopify Payments, transaction fees can add up. Centra: Tailored for Fashion and Lifestyle Brands eCommerce platform for fashion brands Pros: Industry-Specific Features: Centra is designed specifically for fashion and lifestyle brands, offering tailored tools like size charts, inventory management, and pre-order systems. Wholesale and DTC Support: Seamlessly manage both direct-to-consumer and wholesale operations from one platform. Advanced Customization: More flexibility in design and workflows for larger brands. Cons: Learning Curve: Centra may require more technical know-how to fully utilize its features. Limited Ecosystem: Fewer third-party apps compared to Shopify. Which... --- - Published: 2025-01-02 - Modified: 2025-01-02 - URL: https://upnrunn.com/wordpress/wordpress-for-enterprise/ - Categories: WordPress - Tags: WordPress Enterprise Introduction It is seen that if you have an enterprise business, then you would need to maintain a reliable and scalable web presence so that you can remain competitive towards your business approach. You can think of WordPress as your next CMS. If you are building an enterprise website, then you will have to face a lot of challenges. These certainly mean that you would have to look after high traffic, lots of pages, subdomains etc. on the enterprise website. In the past, enterprise websites were made using custom solutions. Since the technology has evolved a lot, WordPress is being used predominately for making enterprise websites. In general, users feel that WordPress is generally being used as a blogging platform or for a small-scale business website. But, the matter of fact is that WordPress is a CMS that can be used for businesses of all kinds including the enterprise sector. In the points below, we are going to explain how WordPress is a great option for an enterprise. Keep reading! ! Low cost Proprietary CMS solutions can cost the users a lot. Moreover, you would have to be dependent on the maker and hence it can dig a hole in your pocket. On the contrary, WordPress is absolutely free as it is open source which is maintained by volunteers as well as developers across the globe. So, any user can potentially download it, modify, copy etc. as per the desire. Furthermore, using WordPress you can have access to free themes... --- > The Marketing Funnel vs. The Sales Funnel: What’s the Difference and Why It Matters - Published: 2025-01-02 - Modified: 2025-02-02 - URL: https://upnrunn.com/ecommerce/the-marketing-funnel-vs-the-sales-funnel/ - Categories: eCommerce, Sales and Marketing - Tags: BOFU, MOFU, TOFU In the world of business, especially eCommerce, you’ve probably heard of the marketing funnel and the sales funnel. While these two terms are often used interchangeably, they refer to distinct stages in the customer journey. Understanding the difference between the marketing funnel and the sales funnel is crucial for crafting effective strategies that move potential customers from awareness to purchase—and beyond. In this blog, we’ll explore what each funnel means, how they work, and why you need to optimize both to drive growth in your business. What is the Marketing Funnel? The marketing funnel represents the stages a potential customer goes through from the moment they first become aware of your product or service to the point they’re ready to make a purchase decision. It focuses primarily on attracting, nurturing, and engaging leads until they are primed for the sales process. Stages of the Marketing Funnel: Awareness:The first stage at where the potential customers become aware of your brand, products, or services. At this point, they are likely to encounter your business through advertisements, SEO, social media, or content marketing. Interest:After becoming aware of your business, prospects start to show interest in what you offer. This is when you capture their attention with relevant content, personalized messaging, or educational materials like blogs, eBooks, white papers, or email newsletters. Consideration:In this stage, prospects are actively evaluating your products or services as a possible solution to their problems. Here, they may engage more deeply with your content—such as reading product reviews, comparing... --- > How to Track the eCommerce Funnel? Know about KPI-Based Measurement, Campaign-Based Measurement, Attribution/Journey-Based Measurement - Published: 2025-01-02 - Modified: 2025-03-27 - URL: https://upnrunn.com/ecommerce/how-to-track-the-ecommerce-funnel/ - Categories: eCommerce - Tags: BOFU, MOFU, TOFU When you look at a typical eCommerce funnel graphic, you might imagine a straightforward, linear path: customers move smoothly from awareness to consideration, then conversion, and finally, a post-purchase stage. In reality, though, the customer journey is rarely that neat or predictable. In fact, many potential customers interact with your brand multiple times through a variety of touchpoints before they decide to make a purchase. Some might be exposed to five different ads over two weeks before visiting your website. Others might hear about your product through a friend and head straight to the checkout page to buy it without much hesitation. With so many variables, tracking the eCommerce funnel can be tricky. Marketers have different ways of measuring performance, and many combine data from several platforms to get a fuller picture of how customers move through the buying process. Here are three common approaches to tracking the eCommerce funnel: 1. KPI-Based Measurement In this approach, marketers define key performance indicators (KPIs) for each stage of the funnel. The goal is to track and optimize how well your marketing efforts move these key metrics, from initial awareness all the way to post-purchase loyalty. Here’s how this might look: Awareness: Reach, impressions, new users, and product page views. Consideration: Returning visitors, time spent on product pages, customer reviews, and engagement with comparison landing pages. Conversion: Add-to-cart actions, conversion rates (from cart to purchase), and cart abandonment recovery (e. g. , via email or SMS). Post-purchase: Repeat purchase rates, lifetime customer value,... --- - Published: 2025-01-02 - Modified: 2025-01-02 - URL: https://upnrunn.com/php/observer-pattern-in-php/ - Categories: PHP - Tags: Design Patterns Introduction In object-oriented design, the Observer Pattern is a behavioral design pattern that allows a subject (or "publisher") to notify its dependent observers (or "subscribers") about changes in its state. This pattern is particularly useful when you have a one-to-many dependency relationship between objects, meaning when one object changes its state, all its dependents (observers) are notified and updated automatically. Real-World Analogy Think of a newsletter subscription system: The Subject: The newsletter publisher. The Observers: The subscribers (people who signed up to receive the newsletter). When the newsletter publisher sends out a new issue, all the subscribers (observers) are notified. In this analogy, the publisher doesn’t need to know who the subscribers are or how many there are; it simply notifies them when there is something new. Why Use the Observer Pattern? The Observer Pattern is especially helpful when: You want to establish a one-to-many relationship between objects. You want to decouple the subject and its observers, promoting flexibility and scalability in your codebase. You need automatic updates for observers when the subject’s state changes. Structure of the Observer Pattern The pattern is made up of the following components: Subject (Publisher): The object whose state is being observed. It keeps track of the observers and notifies them of any state changes. Observer (Subscriber): Objects that want to be updated when the subject changes. ConcreteSubject: A specific implementation of the subject that holds the state and notifies observers. ConcreteObserver: A specific observer that updates itself in response to changes in the... --- > UPNRUNN - WordPress - How to Build a WordPress Block with React JS, Settings Panel, and SSR Integration? - Published: 2024-12-24 - Modified: 2025-07-09 - URL: https://upnrunn.com/wordpress/how-to-build-a-wordpress-block/ - Categories: WordPress - Tags: Gutenberg WordPress block development has evolved significantly in recent years. By leveraging React JS and Server-Side Rendering (SSR), you can create powerful, dynamic blocks that are both fast and SEO-friendly. This tutorial will guide you through building a WordPress block that uses React JS for its front-end interactivity, integrates a settings panel for customisation in the block editor, and uses SSR for server-side rendering to improve performance and SEO. In this post, we’ll cover: Setting up a WordPress plugin to build a custom block Using React JS to create interactive block elements Integrating a settings panel for customisation (using InspectorControls) Leveraging Server-Side Rendering (SSR) to handle block rendering on the server Using npm for JavaScript compilation and bundling Let’s get started! Prerequisites Before you begin, you should have: A local WordPress development environment set up. Basic knowledge of React JS and WordPress block development. Node. js and npm installed on your computer. Familiarity with Server-Side Rendering (SSR) in WordPress. Step 1: Set Up Your Plugin and Install npm Dependencies First, we need to set up the WordPress plugin structure, initialise npm, and install necessary dependencies. 1. 1 Create the Plugin Folder Create a new folder for your plugin. For this example, we’ll name it react-counter-plugin. Inside this folder, create the following structure: react-counter-plugin/ ├── src/ │ └── index. js ├── style. css └── react-counter-plugin. php 1. 2 Initialise npm Open a terminal or command prompt in the plugin directory and run: npm init -y This will generate a package. json file... --- > What Is Funnel Drift and How to Fix It Before You Lose More Customers? - Published: 2024-12-21 - Modified: 2025-02-28 - URL: https://upnrunn.com/sales-marketing/funnel-drift/ - Categories: Sales and Marketing What Is Funnel Drift and How to Fix It Before You Lose More Customers? Let’s be real: you’ve spent time, money, and effort driving traffic to your website and setting up your sales funnel. So, why are people dropping off midway? If you’re seeing prospects wander off before they convert, you might be dealing with something called Funnel Drift. In this article, we’re going to break down what Funnel Drift is, how it can hurt your business, and most importantly, how to fix it. Ready to take control and stop the drift? Let’s dive in. What Exactly Is a Sales Funnel? Before we get into Funnel Drift, let’s quickly remind ourselves what a sales funnel is. If you're familiar with the term, feel free to skip ahead! A sales funnel is basically a customer’s journey — from the moment they hear about your product to when they (hopefully) buy it. Here's how it typically works: Awareness: They first discover your brand or product. Interest: They start checking you out, maybe reading reviews, or looking at your products. Decision: They're comparing their options, maybe weighing pros and cons, trying to decide whether you're the right fit. Action: They take action — whether it's making a purchase, booking a demo, or whatever your conversion goal is. What is Funnel Drift? Okay, now let’s talk about Funnel Drift. Imagine this: a potential customer is cruising through your sales funnel. They're interested, they’re engaging, but at some point — poof! — they just vanish.... --- - Published: 2024-12-09 - Modified: 2024-12-09 - URL: https://upnrunn.com/wordpress/building-a-wordpress-plugin-with-data-flow-diagrams/ - Categories: WordPress When developing a WordPress plugin, understanding how data flows through your system is crucial. This is where Data Flow Diagrams (DFDs) come into play. DFDs are a visual tool used in software engineering to represent the movement of data within a system. They help developers understand the internal workings of a plugin and ensure smooth data handling from input to output. In this blog post, we will walk through the process of building a simple Contact Form Plugin for WordPress using DFDs. We’ll break down how a contact form submission moves through the plugin, from when the user submits the form to when the data is stored and the admin is notified via email. Why Use DFDs in WordPress Plugin Development? Before diving into the specific example, let’s discuss why you should consider using DFDs in your plugin development process: Clarity of Design: DFDs provide a clear, visual representation of how data moves through your plugin. This is especially helpful for larger or more complex plugins. Simplify Communication: DFDs can serve as a powerful communication tool between developers, project managers, and clients, helping everyone understand the system. Identify Potential Issues: By mapping the flow of data, DFDs help identify potential bottlenecks, security vulnerabilities, or areas of inefficiency in the plugin's design. Step-by-Step Example: Contact Form Plugin Let’s take a simple contact form plugin as an example. Our plugin will allow website users to submit a contact form, which will then be validated, stored in the database, and trigger an email... --- > Learn as a WooCommerce Merchant How You Can Drive More Sales with a Product Advisor & Guided Selling. - Published: 2024-12-07 - Modified: 2025-03-09 - URL: https://upnrunn.com/ecommerce/product-advisor-for-woocommerce-merchants/ - Categories: eCommerce - Tags: WooCommerce In the competitive world of eCommerce, one of the biggest hurdles WooCommerce merchants face is helping customers navigate through extensive product catalogs to find exactly what they need. With such a vast array of choices, whether you're selling fashion, electronics, home decor, or beauty products, it can be easy for customers to feel overwhelmed by the sheer volume of options. That's where a WooCommerce Guided Selling & Product Advisor comes in to save the day! WooCommerce Development Enhance your WooCommerce store with our expert plugin development services, unlocking new features and elevating the shopping experience for your customers. An eCommerce Product Advisor is an interactive tool that engages customers through a series of questions or filters, guiding them to products that align with their specific preferences, needs, and budgets. For WooCommerce merchants, implementing a Product Advisor can enhance the shopping experience, increase sales, and make complex catalogs feel more manageable. In this blog, we’ll explore why WooCommerce store owners should consider adding a Product Advisor to their websites, the key benefits it offers, and how to seamlessly integrate it into your store to boost both conversions and customer satisfaction. Looking for WooCommerce Development? Check Our Service Why Should WooCommerce Merchants Implement a Product Advisor? 1. A Tailored Shopping Experience Today’s online shoppers expect personalization, and a one-size-fits-all approach simply doesn’t cut it anymore. A Product Advisor steps in to meet this demand by guiding customers to the right products based on their specific preferences. For example: What type of product... --- > How to Set Up a WordPress Multisite with Multiple Databases for different sub-sites? - Published: 2024-12-07 - Modified: 2025-05-27 - URL: https://upnrunn.com/wordpress/wordpress-multisite-with-multiple-databases/ - Categories: WordPress - Tags: Multisite When managing multiple websites using WordPress Multisite, the typical setup involves using a single database that stores data for all the sites in the network. However, there are cases where separating the databases for each site may be beneficial. This approach can help improve performance, enhance security, and make data management more efficient. In this guide, we’ll walk you through how to set up a WordPress Multisite network with multiple databases, where each site gets its own isolated database. We will use website1. com and website2. com as examples of how to configure separate databases for each site in the network. See It in Action Demo Why Use Multiple Databases in WordPress Multisite? By default, WordPress Multisite uses one database to store data for all the sites on the network. But in certain scenarios, having separate databases for each site makes more sense: Improved Performance: Sites with high traffic or complex functionality can benefit from having their own database, isolating them from other sites and reducing server load. Enhanced Security: Separating databases ensures that sensitive data from one site is not easily accessible from another site, adding a layer of protection. Data Compliance: In some cases, regulatory requirements (such as GDPR) may necessitate keeping data from different sites in separate databases. WordPress Development Unlock the full potential of your business website with our expert WordPress development services. Our specialized team crafts stunning, high-performance websites tailored to your needs, ensuring your online presence drives growth and success. Let us help you... --- > Why Centra is the Ideal eCommerce Platform for Fashion Brands: Scalable, Customizable Solutions for Growth - Published: 2024-12-04 - Modified: 2025-04-24 - URL: https://upnrunn.com/ecommerce/centra-for-fashion-brands/ - Categories: eCommerce - Tags: Centra Introduction:The eCommerce industry has witnessed rapid growth in recent years, and as competition intensifies, businesses must seek innovative solutions to stand out and scale effectively. While platforms such as Shopify, WooCommerce, and BigCommerce have long been favored by online retailers, many enterprises are now in search of platforms that offer greater flexibility and control over their digital storefronts. This is where Centra, a headless eCommerce platform, offers a compelling solution. This article will explore how Centra can assist businesses in advancing their online stores by providing robust features, deep customizability, and scalability—making it an ideal choice for organizations seeking to expand both locally and globally. 1. What is Centra? A Revolutionary Approach to eCommerce Centra is a headless eCommerce platform designed to provide businesses with unparalleled flexibility and control over their online stores. Unlike traditional eCommerce platforms such as Shopify or WooCommerce, which operate with pre-defined templates and limited customization options, Centra enables businesses to fully manage both the front-end and back-end of their online stores, allowing for the creation of tailored, bespoke shopping experiences. Centra’s API-first architecture ensures that the platform can integrate seamlessly with a wide range of third-party tools and software, enabling businesses to build a highly customized and scalable eCommerce solution that aligns with their unique requirements. 2. Why Centra is an Ideal Choice for eCommerce Businesses As the digital marketplace continues to expand, businesses require a platform that not only supports their current needs but is also capable of scaling efficiently. Centra’s advanced features and... --- - Published: 2024-12-03 - Modified: 2024-12-03 - URL: https://upnrunn.com/ecommerce/sales-funnels-for-ecommerce/ - Categories: eCommerce - Tags: BOFU, MOFU, Order Bumps, Shopify, TOFU, WooCommerce As an eCommerce store owner, you’re probably familiar with the daily challenges of running your business—whether it’s managing inventory, marketing your products, or optimizing your website. But amid all these tasks, one key concept can help take your business to the next level: the sales funnel. Understanding how a sales funnel works is crucial to growing your business and improving conversions. In this guide, we’ll explain what a sales funnel is, why it’s essential for your eCommerce store, and how you can use it to increase sales and build customer loyalty. What is a Sales Funnel? A sales funnel is the journey a potential customer goes through before making a purchase. It starts when they first become aware of your brand, progresses through their consideration of your products, and culminates in a decision to buy. The funnel metaphor represents how the number of people narrows at each stage—many visitors may enter, but only a small percentage will make a purchase. The key is to optimize each stage of the funnel to improve conversions and revenue. For eCommerce store owners, this means not just attracting visitors but guiding them through the funnel, nurturing their interest, and ultimately turning them into loyal customers. Why is the Sales Funnel Important for Your eCommerce Business? Increased Conversions: The primary goal of a sales funnel is to convert website visitors into paying customers. By nurturing prospects through the funnel, you increase the chances of making a sale. Better Customer Insights: By understanding where prospects drop... --- > Compare Shopify, WooCommerce, and BigCommerce to find the best e-commerce platform for your business needs. - Published: 2024-12-02 - Modified: 2025-02-28 - URL: https://upnrunn.com/ecommerce/shopify-vs-woocommerce-vs-bigcommerce/ - Categories: eCommerce - Tags: BigCommerce, Shopify, WooCommerce When it comes to building an online store, choosing the right platform is crucial. With so many options available, it can be difficult to know where to start. Among the most popular e-commerce platforms are Shopify, WooCommerce, and BigCommerce. Each of these platforms offers unique advantages, but which one is the best fit for your business? In this blog post, we'll compare Shopify, WooCommerce, and BigCommerce in terms of ease of use, pricing, features, customization, and scalability to help you make an informed decision. 1. Ease of Use Shopify: The Simple and Streamlined Option Shopify is widely known for its user-friendly interface. Whether you're a tech novice or an experienced entrepreneur, Shopify offers an intuitive platform that makes it easy to set up and manage your online store. It's a fully hosted solution, meaning you don't have to worry about things like server management, security, or updates. Simply sign up, choose a theme, add your products, and you're ready to go. However, while the platform is easy to use, it does have limitations when it comes to customization—particularly if you want advanced features or a unique design. WooCommerce: Flexibility with a Learning Curve WooCommerce, on the other hand, is a plugin for WordPress, which means you’ll need to set up a WordPress site first. Once that's done, you can easily install WooCommerce and begin building your store. While WooCommerce offers a high level of customization, it's not as beginner-friendly as Shopify. You'll need to handle hosting, security, and software updates,... --- > Proven strategies to enhance your WooCommerce sales and conversion rates. Focus on mobile optimization, checkout, and better images. - Published: 2024-11-30 - Modified: 2025-02-25 - URL: https://upnrunn.com/ecommerce/boost-woocommerce-sales/ - Categories: eCommerce - Tags: Order Bumps, WooCommerce Running an online store on WooCommerce offers a lot of flexibility, but with all the competition out there, how do you make sure your store stands out and drives sales? If you're looking for ways to boost your conversion rates and maximize revenue, you're in the right place. In this post, I'll share 7 proven strategies that you can implement right now to help increase sales, improve user experience, and ultimately grow your WooCommerce store. Let’s dive in! 1. Optimize Your Store for Mobile Shopping The numbers are clear—more than half of all online shopping is done on mobile devices. So, if your WooCommerce store isn’t mobile-friendly, you're leaving money on the table. To ensure you’re not losing out on potential customers, you need to optimize your store for mobile shopping. What you can do: Choose a mobile-responsive theme: Most modern WooCommerce themes are built to adjust automatically to different screen sizes. Test mobile experience: Regularly check how your store performs on mobile devices. Make sure the user interface is easy to navigate and the checkout process is smooth. By making sure your WooCommerce store looks great and works seamlessly on mobile, you'll create a better shopping experience that can lead to more conversions. 2. Simplify Your Checkout Process Let’s face it—nobody likes a long or complicated checkout process. It’s one of the top reasons why people abandon their carts. The easier and quicker the checkout, the higher the likelihood that customers will complete their purchases. Key tips for simplifying... --- > Let's explore the Best Form for WordPress. We will review WordPress forms plugins. we’ll compare the top 10 WordPress form plugins. - Published: 2024-11-30 - Modified: 2025-05-31 - URL: https://upnrunn.com/wordpress/best-wordpress-form-plugins/ - Categories: WordPress - Tags: Forms, Gravity Forms, Ninja Forms Let's explore the Best Form for WordPress. We will review WordPress forms plugins. When building a WordPress website, one of the most essential elements you’ll need is a reliable form plugin. Whether you're creating simple contact forms or complex multi-step forms, there’s a WordPress form plugin that fits your needs. However, with so many options to choose from, it can be overwhelming to make the right decision. In this blog post, we’ll compare the top 10 WordPress form plugins, focusing on their features, ease of use, and pricing, so you can pick the best one for your website. 1. WPForms: Best for Beginners WPForms is one of the most popular WordPress form plugins because of its ease of use and flexibility. It’s perfect for beginners, with a drag-and-drop form builder and a set of powerful features for users as they scale their businesses. Key Features: Drag-and-Drop Builder Pre-built Form Templates Conditional Logic (Pro version) Payment Integrations (PayPal, Stripe) Spam Protection (Google reCAPTCHA, Honeypot) Email Marketing Integrations Best For: Small businesses, startups, and beginners who need a simple yet powerful form plugin. 2. Gravity Forms: Best for Advanced Users Gravity Forms is a premium form plugin known for its advanced features and flexibility. It’s ideal for users who need complex forms and advanced integrations, making it a favorite among developers and businesses with specific form requirements. Key Features: Advanced Fields (e. g. , calculations, file uploads) Conditional Logic Third-Party Integrations (PayPal, Stripe, CRMs) Multi-Page Forms Spam Protection (Google reCAPTCHA) Email Notifications... --- > Learn about order bumps and see real-world examples from diverse business sectors. Elevate your marketing approach with insights on this powerful sales tactic. - Published: 2024-11-29 - Modified: 2025-03-11 - URL: https://upnrunn.com/ecommerce/order-bumps-examples-from-different-business-niches/ - Categories: eCommerce - Tags: Order Bumps, Shopify, WooCommerce What Are Order Bumps? Order bumps are a subtle but powerful sales strategy that can significantly increase your revenue without interrupting the customer’s shopping experience. An order bump is an additional, complementary product presented to customers right before they complete their purchase, typically during the checkout process. How Do Order Bumps Work? Order bumps appear when a customer is about to finalize their purchase. These bumps suggest a related product—usually at a low cost but high value—that can be added to the cart with just one click. Importantly, this happens without the customer needing to leave the checkout page. For example, if a customer is purchasing a pair of running shoes, an order bump might offer a discounted set of insoles or a matching water bottle. It’s a seamless way to increase the value of a sale. Why Should You Care About Order Bumps in eCommerce Store? Order bumps are incredibly effective for increasing revenue, and here's why: Instant Gratification: Customers are already in "buy mode," so adding a complementary, low-cost item is an easy decision. Enhanced Customer Experience: Offering a relevant add-on improves the customer’s experience by adding more value to their purchase. Higher Revenue, Less Effort: Order bumps increase sales with minimal friction—no complicated decisions or extra steps. Seamless Upselling: The best order bumps blend naturally with the customer’s shopping journey and don’t feel like hard-sell tactics. Real-Life Example: Order Bumps in Action Imagine a customer is checking out a camera. Just before finalizing their order, they are... --- - Published: 2024-11-28 - Modified: 2025-01-29 - URL: https://upnrunn.com/ecommerce/enable-discussion-on-woocommerce-single-product-page/ - Categories: eCommerce - Tags: Answers, Comments, Discussion, Questions, WooCommerce If you have purchased anything on Amazon, you might have seen a section called Customer Questions & Answers near the rating & review section. You can find questions & their answers if you search there. These customer's questions are answered by the Merchant or by the other users. We are going to build a similar feature for WooCommerce products. On the product single page (PDP), we'll add another tab called Questions & Answers. Let's add some code snippets /** * Add a Questions & Answers tab */ add_filter( 'woocommerce_product_tabs', 'wc_questions_answers_tab' ); function wc_questions_answers_tab( $tabs ) { // Adds the new tab $tabs = array( 'title' => __( 'Customers Questions & Answers', 'woocommerce' ), 'priority' => 50, 'callback' => 'wc_questions_answers_tab_content' ); return $tabs; } function wc_questions_answers_tab_content { echo 'Customers Questions And Answers'; echo 'Here\'s your Questions And Answers tab. '; } It'll add a new section next to the Reviews Tab. But we want to give an option where customers can ask Questions. Also, we need to display all the questions & answers. We can use the comment feature of WordPress as a question box. There is a function called comment_form to show a comment form. Also, we'll use wp_list_comments to display all the discussions. add_filter( 'woocommerce_product_tabs', 'wc_questions_answers_tab' ); function wc_questions_answers_tab( $tabs ) { // Adds the new tab $tabs = array( 'title' => __( 'Customers Questions & Answers', 'woocommerce' ), 'priority' => 50, 'callback' => 'wc_questions_answers_tab_content' ); return $tabs; } function wc_questions_answers_tab_content { ? > --- > Discover the key advantages of cart discounts for both consumers and businesses. Learn about cart discounts can boost sales. - Published: 2024-11-25 - Modified: 2025-02-25 - URL: https://upnrunn.com/ecommerce/cart-discounts-key-advantages/ - Categories: eCommerce - Tags: Shopify, WooCommerce Do you want to Unlock the Power of Cart Discounts? In today’s competitive retail landscape, both online and offline, businesses are constantly looking for ways to attract customers, increase sales, and boost their bottom line. One highly effective strategy that has gained traction is offering cart discounts. Whether it's a percentage off the total cart value, free shipping, or a flat discount on selected items, cart discounts can significantly impact consumer behavior and business performance. In this blog, we’ll explore the key advantages of cart discounts and how they benefit both consumers and businesses. What Are Cart Discounts? Cart discounts are special offers or promotions that reduce the total cost of a customer's shopping cart. They are typically applied at the checkout stage, based on various conditions such as the total amount spent, the number of items purchased, or specific products in the cart. Cart discounts can take many forms: Percentage discounts (e. g. , 10% off) Flat-dollar discounts (e. g. , $20 off) Free shipping on orders over a certain value Bundle offers (e. g. , buy one, get one free or discounts for multiple items) These discounts are a win-win solution for both parties involved: consumers get to save money, and businesses can drive sales. Advantages of Cart Discounts for Consumers Immediate Cost SavingsThe most obvious advantage for consumers is the reduction in the overall cost. Whether it's a percentage off or a fixed dollar discount, customers feel the immediate benefit of saving money. This is especially appealing... --- > This guide offers valuable resources, tips, and tricks for improving your WooCommerce store, with practical advice to boost your success. - Published: 2024-11-14 - Modified: 2025-04-30 - URL: https://upnrunn.com/ecommerce/woocommerce-tips-and-tricks/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce This Guide is a collection of resources to help you with your WooCommerce Store. It covers WooCommerce Tips and Tricks, providing both theoretical and practical advice you can apply to improve your success rates in your Commerce journey. For WooCommerce Coupons How to Apply Coupons Programmatically in WooCommerce? How to Modify WooCommerce Coupon Message? How to Apply a Coupon when a radio button is clicked on The WooCommerce Product Page? How to Modify WooCommerce Coupon Message? For WooCommerce Conversion Rate Optimization (CRO) What Are Order Bumps? Examples from Different Business Niches Boost AOV with WooCommerce Order Bumps at Checkout The 8 Most Effective Types of Order Bumps You Can Use 7 Proven Strategies to Boost Your WooCommerce Sales and Conversion Rates? How To Enable Discussion (Questions & Answers) on WooCommerce Single Product Page? How to change Add to Cart Button to Buy Again? For WooCommerce Payment gateways How to Disable a Payment Gateway for a country If you want to share some Tips and Tricks for WooCommerce with us, email us. --- - Published: 2024-11-14 - Modified: 2024-11-14 - URL: https://upnrunn.com/ecommerce/how-to-modify-woocommerce-coupon-message/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce On a WooCommerce store, when a user puts the coupon code it says "Coupon code applied successfully. ". Do you want to change it? WooCommerce provides a hook woocommerce_coupon_message for this. /** * Snippet Name: Modify WooCommerce Coupon Message */ add_filter( 'woocommerce_coupon_message', 'modify_woocommerce_coupon_message', 10, 3 ); function modify_woocommerce_coupon_message( $msg, $msg_code, $coupon ) { if( $msg === __( 'Coupon code applied successfully. ', 'woocommerce' ) ) { $msg = sprintf( __( "You are getting $%s discounts. ", "woocommerce" ), '' . $coupon->get_amount . '' ); } return $msg; } Now when someone adds a coupon code, it would say "You are getting 100 USD discounts. " Link: Code Snippet --- > You want to display popular products on other most visited pages on your website. How to Display Products on other Pages using WooCommerce? - Published: 2024-11-03 - Modified: 2025-05-04 - URL: https://upnrunn.com/ecommerce/how-to-display-products-on-other-page-using-woocommerce/ - Categories: eCommerce - Tags: WooCommerce Once you install WooCommerce, it automatically creates pages related to Shop. The shop page shows all your WooCommerce products on one page. But now you want to display popular products on other most visited pages on your website, so that it would boost customers' curiosity and increase the conversion rate. Let's show you 2 different ways to show WooCommerce products on the page of your online store. Using shortcodes Using blocks How to Display WooCommerce Products on Pages Using Shortcodes? WooCommerce has a number of shortcodes. You can add them to the content inside posts and pages. If your theme supports Gutenberg, then use Shortcode block. Otherwise, just put the . You can easily insert attributes along with their arguments inside the brackets of the shortcode. If you want to show only 4 products on your page, you can limit the number of products with this shortcode- Here, “limit” is the attribute, and “4” is the argument. Each attribute supports a set of acceptable arguments. How to Display WooCommerce Products on Pages Using Blocks? If you try to add products using blocks, you'll see this type of interface. Let me add the Product Search. You'll see this after adding it. On the front-end, it'll render a search box. There are several options in Block like Products By category, Products By Tags etc by default. Use shortcodes or Gutenberg blocks to add products to any page on your store. If you have any questions or looking for help, contact us. --- - Published: 2024-11-01 - Modified: 2024-11-01 - URL: https://upnrunn.com/wordpress/building-a-custom-block-styles-in-wordpress-themes/ - Categories: WordPress WordPress has the Block Styles API in version 5. 3 as a feature for theme authors to create block customizations. In this post, we will learn about block styles, when to use them, and how to build them from scratch. What is block style? A block style is nothing more than a CSS class and, this class can be attached to a block’s output to change its design. Theme authors can add any CSS properties and values to it. We can register any number of styles for individual blocks, and WordPress will display them in the block’s sidebar panel in the editor.  Users can select their desired style shown in the following screenshot: Time to make a custom block style? You should use block styles when you need to rely on custom CSS. If you want to give an Image block a solid border, there is no need for a custom style as WordPress already has built-in options. How to Register a custom block style? The first step is to use the register_block_style PHP function. register_block_style( $block_name, $style_properties ); The $block_name parameter is the name of the block type (e. g. , core/image). The $style_properties parameter is an associative array of arguments that can be passed in to configure the style: name: (required) a unique identifier, which is used to generate the CSS class (e. g. , is-style-{name}) label: (required) an internationalized, human-readable label for the style inline_style: inline CSS to be printed when the style is in use style_handle: the handle of a registered stylesheet to enqueue for the style is_default: whether the style... --- > Learn How to Apply Coupon when a radio button is clicked on The WooCommerce Product Page. - Published: 2024-10-28 - Modified: 2025-04-11 - URL: https://upnrunn.com/ecommerce/how-to-apply-coupon-when-a-radio-button-is-clicked-on-the-woocommerce-product-page/ - Categories: eCommerce - Tags: WooCommerce Amazon displays a coupon option, instead of just automatically showing a discounted price, gives shoppers an extra incentive to make the purchase right away. Do you want to do similar in your WooCommerce store? Let's create coupons in the marketing section of the WooCommerce admin section. Here we are making two discount codes: 10%OFF & 20%OFF // Add radio button below Add to Cart button add_action( 'woocommerce_after_add_to_cart_button', 'add_coupon_radio_button', 10 ); function add_coupon_radio_button { echo ' Apply a coupon:10%OFF by checking this box! '; echo ' Apply a coupon:20%OFF by checking this box! '; } Once the coupons displayed on the product page, we need to apply coupon when radio button is clicked. // Apply coupon when radio button is clicked add_action( 'woocommerce_add_to_cart', 'apply_coupon_on_radio_button_clicked', 10, 6 ); function apply_coupon_on_radio_button_clicked( $cart_item_key, $product_id, $quantity, $variation_id, $variation, $cart_item_data ) { if ( isset( $_POST ) ) { if ($_POST == '10%OFF') { // WC->cart->remove_coupons; // Remove all remove coupons WC->cart->remove_coupon('20%OFF'); $coupon_code = '10%OFF'; // Replace with your coupon code $coupon = new WC_Coupon( $coupon_code ); WC->cart->apply_coupon( $coupon_code ); } if ($_POST == '20%OFF') { // WC->cart->remove_coupons; // Remove all remove coupons WC->cart->remove_coupon('10%OFF'); $coupon_code = '20%OFF'; // Replace with your coupon code $coupon = new WC_Coupon( $coupon_code ); WC->cart->apply_coupon( $coupon_code ); } } } Now user can decide which coupon code to use. What is the use-case? Now, shoppers can decide what type of discounts they want. Do you need any help in your WooCommerce store? Contact us at kishore @ upnrunn. com --- - Published: 2024-10-26 - Modified: 2024-10-26 - URL: https://upnrunn.com/ecommerce/how-to-use-woocommerce-shortcodes/ - Categories: eCommerce - Tags: WooCommerce If you have a WooCommerce Store, then you might have some ideas on WooCommerce Shortcodes. Shortcodes are small piece of codes which you can put inside the WordPress Content section to show different features without any coding. How does WooCommerce shortcode work? They generally look like this "". This code would list products in a grid layout. You need to put this code in content section. Here is a guide. Common Shortcodes in WooCommerce Cart page: It displays the shopping cart page on WooCommerce store. Checkout page: It displays a checkout form on WooCommerce store. User account page: It displays the user account area on WooCommerce store. --- - Published: 2024-10-25 - Modified: 2024-10-25 - URL: https://upnrunn.com/ecommerce/how-to-apply-coupons-programmatically-in-woocommerce/ - Categories: eCommerce What is Coupon? a voucher entitling the holder to a discount off a particular product. a form in a newspaper or magazine which may be sent as an application for a purchase or information. Giving Coupons to your customers is another good way to drive sales. In WooCommerce, Coupons generally added to the products in the cart or the products in the order. How to do it In Cart? $coupon_code = '20%OFF'; WC->cart->apply_coupon( $coupon_code ); If you want to check whether a coupon is already applied, then need to use has_discount. if ( ! WC->cart->has_discount( $coupon_code ) ) { WC->cart->apply_coupon( $coupon_code ); } Let's put these code in our theme function file or as a custom plugin. add_action( 'woocommerce_add_to_cart', 'wc_apply_coupon' ); function wc_apply_coupon { $coupon_code = '20%OFF'; if ( WC->cart->has_discount( $coupon_code ) ) { return; } WC->cart->apply_coupon( $coupon_code ); } Well if you want to add that coupon code for a spesific product then we can do it as well. add_action( 'woocommerce_add_to_cart', 'wc_apply_coupon_for_specific_product', 10 ); function wc_apply_coupon_for_specific_product { $coupon_code = '20%OFF'; $product_id = 14; if( in_array( $product_id, array_column( WC->cart->get_cart, 'product_id' ) ) ) { if( ! WC->cart->has_discount( $coupon_code ) ) { WC->cart->apply_coupon( $coupon_code ); } } else { WC->cart->remove_coupon( $coupon_code ); WC->cart->calculate_totals; } } We can apply a coupon depending on the number of products in the cart. We can use this code: count( WC->cart->get_cart ). Also we can use WC->cart->get_subtotal to add coupn depending upon cart sub total amount. Here is a blog, where I have explained how you can use discounts... --- - Published: 2024-10-24 - Modified: 2024-10-25 - URL: https://upnrunn.com/ecommerce/what-is-ltv-cac/ - Categories: eCommerce The LTV/CAC ratio compares lifetime value to the cost of obtaining new customers in order to determine the profitability of customer acquisition. LTV/CAC ratio is the key indicator of your business's probability & scalability. • A ratio larger than 1 suggests customers appreciate your product and brand more than it costs to acquire them, which is profitable. • A 3:1 or greater ratio is optimal, indicating that each customer brings in at least three times as much money as it costs to acquire them. This suggests a business that is scaling effectively. • You are losing money on every consumer if the ratio is less than 1, which is unsustainable. The effectiveness of your sales and marketing activities across the conversion funnel can be seen by tracking your LTV/CAC ratio over time, which also indicates significant patterns in your unit economics and overall financial health. By monitoring this indicator, you can optimize your tactics by making data-driven decisions like:• Finding the most valuable client categories to concentrate your acquisition efforts on• Allocating marketing budgets based on the value that various client segments offer• Making the most of your marketing budget to increase the number of your most valuable clientele• Putting strategies into practice to raise LTV, such as raising average order value and retention --- > Do you want to run an eCommerce business? eCommerce is exciting. What platform to Choose for your eCommerce Business? - Published: 2024-10-24 - Modified: 2025-04-24 - URL: https://upnrunn.com/ecommerce/platform-to-choose-for-ecommerce/ - Categories: eCommerce Do you want to run an eCommerce business? eCommerce is exciting. You design a brand, design a website, and share with the world. What is an eCommerce platform? It's a software for operating an online store, and doing other retail tasks online. Here are some of the best eCommerce platforms in 2024. Shopify BigCommerce Centra Adobe Commerce WooCommerce Medusa Sylius BigCartel Which one you are planning to use? Want to choose between BigCommerce, Shopify, and WooCommerce? https://upnrunn. com/2024/12/02/shopify-vs-woocommerce-vs-bigcommerce/ Shopify: With 4. 8 million online stores utilizing it, Shopify is a popular option for e-commerce. It's a complete platform that manages email marketing, shipping, and payments, providing a one-stop shop for your internet business. Here’s a breakdown of what Shopify offers: Key Features of Shopify: Ease of Use: Shopify is designed to be intuitive and user-friendly. You don’t need to have any coding experience to set up a store. The platform comes with a drag-and-drop interface and customizable themes, making it easy to build and launch a professional-looking store quickly. Wide Range of Themes: Shopify offers a variety of free and premium themes that are mobile-optimized and customizable. These themes are designed for various industries, including fashion, electronics, beauty, and more. You can adjust colors, fonts, and layout settings to match your brand’s style. Product Management: Shopify supports both physical and digital products. It allows you to manage inventories, track stock, and set up product variants (e. g. , size, color). You can easily add product details, photos, descriptions, and prices. Payment... --- - Published: 2024-10-23 - Modified: 2025-01-21 - URL: https://upnrunn.com/wordpress/how-to-create-a-collections-section-in-woocommerce-like-shopify/ - Categories: WordPress We have tags and categories in WooCommerce. However, there is a significant distinction between collections and categories. Your store's categories serve as a navigational aid. A collection is a set of products that are arranged for convenience of use or that have a common feature. We don't have collections in WooCommerce. Let's learn how to use custom taxonomy to create collections. We must first register Collections, a custom taxonomy. Below code adds a taxonomy called Collections. // hook it to woocommerce_init add_action( 'woocommerce_init', 'woocommerce_collections_init' ); function woocommerce_collections_init { $labels = ; $args = ]; // register a taxonomy register_taxonomy( 'collections', , $args ); } Now we need to add a field to this WooComerce taxonomy. add_action( 'collections_add_form_fields', 'add_term_fields' ); add_action( 'collections_edit_form_fields', 'edit_form_fields', 10, 2 ); function add_term_fields( $taxonomy ) { ? > Price Range Put a price like Under 900 Price Range --- > Discover the impact of cart threshold incentives on your online store. Learn how setting spending goals can boost average order value. - Published: 2024-10-23 - Modified: 2025-02-25 - URL: https://upnrunn.com/ecommerce/cart-threshold-incentives/ - Categories: eCommerce - Tags: Funnel, Shopify, WooCommerce Do you want to Boost Your AOV with Cart Threshold Incentives? Incentives are a powerful tool in eCommerce. They drive sales, increase customer engagement, and, when used strategically, can significantly boost your Average Order Value (AOV). While many stores already offer incentives like free shipping, why not leverage them to encourage customers to spend more? In this blog, we’ll explore how you can optimize your incentive strategies to grow AOV and improve the shopping experience for your customers. What Are Cart Threshold Incentives? Cart threshold incentives are a strategy that rewards customers when they reach a certain order value. For instance, offering free shipping when a customer’s cart total exceeds $40 is a classic example. However, by tiering these incentives, you can encourage customers to spend more while making the experience feel rewarding. Plan A: Add Tiers to Your Incentives Free shipping at $40 is a good start, but why stop there? By offering higher-value rewards as customers spend more, you can drive bigger purchases. Here’s how you can structure these tiers: Spend $40 – Unlock free shipping Spend $80 – Unlock a 3% discount Spend $120 – Unlock a 5% discount Spend $200 – Unlock a 10% discount This tiered incentive structure encourages customers to spend more in order to unlock greater rewards. Each threshold adds more value, making it easier for customers to justify larger purchases. Plan B: Offer Strict Percentage Discounts Another powerful incentive is percentage discounts. These are particularly effective because they give customers a sense... --- - Published: 2024-10-23 - Modified: 2024-12-09 - URL: https://upnrunn.com/ecommerce/how-to-build-an-effective-product-detail-page/ - Categories: eCommerce - Tags: WooCommerce A product detail page (PDP) is an important part of an eCommerce web store that needs to show to online shopper. Having an user-friendly product pages can influence buying decisions. Why is a product detail page so important? Shoppers knows about the product based on the information you put on the PDP. As Shoppers can’t physically interact with products online, it’s up to the product detail page to make the experience more tangible with specifics. PDP and images have a huge impact on buying decisions. Good PDPs are the primary driver of sales in an eCommerce store Shoppers are more likely to research and purchase products on a retail site than on other channels. How to build a product detail page that converts? 1. Show, Don’t tell Write short words, sentences, and paragraphs with Product images. 2. Use enhanced content to showcase your products Use images, videos to explain your Product. 3. Make it easier for customers to compare products Use a product comparison table for users. 4. Use social proof to build trust with shoppers Use Testimonials, Ratings & Reviews on your PDP. 5. Include a FAQ section For recurring series of questions, you can create an FAQ section. --- > Learn How to Blacklist Billing Email on the WooCommerce and prevent bad actors. - Published: 2024-10-21 - Modified: 2025-05-03 - URL: https://upnrunn.com/tips-tricks/how-to-blacklist-billing-email-on-the-woocommerce/ - Categories: Tips & Tricks - Tags: WooCommerce, WP Snippets We need to prevent bad actor who wants to do the frauds. So We need to track their IP or email & blacklist them. Are you running a WooCommerce store? Then check this post. --- > How To Remove the Order Notes field section from the WooCommerce checkout. - Published: 2024-10-21 - Modified: 2025-04-21 - URL: https://upnrunn.com/ecommerce/how-to-remove-the-order-notes-field-section-from-the-woocommerce-checkout/ - Categories: eCommerce, Tips & Tricks - Tags: WooCommerce, WP Snippets Here’s a quick PHP snippet to remove the "Order Notes" or "Additional Information" section on the checkout page. Typically located below the shipping (or billing) form, this can be easily removed with just one line of custom PHP! --- ---